{"id":9376,"date":"2022-08-12T09:12:46","date_gmt":"2022-08-12T13:12:46","guid":{"rendered":"https:\/\/simplified.com\/blog\/?p=9376"},"modified":"2024-02-20T03:17:10","modified_gmt":"2024-02-20T08:17:10","slug":"analytic-tools-for-social-media","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/social-media\/analytic-tools-for-social-media","title":{"rendered":"The 10 Best Social Media Analytics Tools to Help You Track Your Growth"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">As a business owner, you know that social media is vital to your marketing strategy. But what good is all that work if you&#8217;re not tracking your progress?<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Luckily, there are a number of social media analytics tools available to help you track your growth. In this blog post, we&#8217;ll take a look at 10 of the best social media analytics tools to help you track your progress ( social media growth, engagement, and even sales! ) to help you make better decisions for your business.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-why-do-you-need-tools-for-social-media-analysis\"><span class=\"ez-toc-section\" id=\"Why_do_you_need_tools_for_social_media_analysis\"><\/span><strong>Why do you need tools for social media analysis?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Social media analytics is the collection of data from sources across the entire web, not just social media data from social channels. It serves as the overall framework for making business decisions. It helps with the following:<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-43268ca\" data-block-id=\"43268ca\"><style>.stk-43268ca .stk-block-icon-list-item__content{gap:4px !important;align-items:baseline !important}.stk-43268ca{--stk-icon-list-marker-color:#ffffff !important;--stk-icon-height:7.75px !important}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-43268ca\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><div class=\"stk-block-icon-list__ul stk-block-icon-list--column\"><ul class=\"stk-block-icon-list__group\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-cda00ad\" data-block-id=\"cda00ad\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-43268ca\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Identifying the primary business objectives<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-53c85f3\" data-block-id=\"53c85f3\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-43268ca\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Determining social key performance indicators (KPIs)<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b9c59fc\" data-block-id=\"b9c59fc\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-43268ca\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Analyzing and measuring social data<\/span><\/div><\/li>\n<\/ul><\/div><\/div>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Free_Social_Media_Analytics_Tools_You_Can_Try\"><\/span><strong>Free Social Media Analytics Tools You Can Try:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"1_Simplified\"><\/span><strong>1. Simplified<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1911\" height=\"913\" src=\"https:\/\/siteimages.simplified.com\/blog\/Simpliifed.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9377\"\/><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Simplified is your one-stop shop for all of your marketing needs. It is the best <a href=\"https:\/\/simplified.com\/social-media-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">social media analytics<\/a> tool because it has a content calendar that allows you to plan both ready-made marketing materials or create one from scratch with their design tool. Now, you can get the analytics report from all your connected accounts in just one app.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Standout Features:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-b43e407\" data-block-id=\"b43e407\"><style>.stk-b43e407 .stk-block-icon-list-item__content{gap:4px !important;align-items:baseline !important}.stk-b43e407{--stk-icon-height:7.75px !important}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-b43e407\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><div class=\"stk-block-icon-list__ul stk-block-icon-list--column\"><ul class=\"stk-block-icon-list__group\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c52e75a\" data-block-id=\"c52e75a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b43e407\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Capability to support multiple channels just by enabling analytics for Google My Business, Facebook, Instagram, Twitter, LinkedIn Company, and Facebook Page<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-79125a7\" data-block-id=\"79125a7\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b43e407\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">You can understand your audience on each social media platform by comparing the performance of your postings in various connected social media accounts<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-af384f1\" data-block-id=\"af384f1\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b43e407\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Capability to create customized reports where you can examine performance quickly or thoroughly by customizing date, social channel, and metrics<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-074818a\" data-block-id=\"074818a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b43e407\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">This <strong><a href=\"https:\/\/simplified.com\/social-media-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">social media reporting tool<\/a><\/strong> can help you view the metrics that are most essential to you, allowing you to assess and improve content and performance<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-548155a\" data-block-id=\"548155a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b43e407\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Capability to download and share reports in PDF or PNG formats<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7181a30\" data-block-id=\"7181a30\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b43e407\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">You can share your analysis with your team or client and make better strategic decisions to achieve social media success<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-ba43be9\" data-block-id=\"ba43be9\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b43e407\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">There is a &#8220;free forever&#8221; option!<\/span><\/div><\/li>\n<\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-pricing-box stk-block-pricing-box stk-block stk-41367d4 is-style-basic\" data-v=\"2\" data-block-id=\"41367d4\"><style>.stk-41367d4-container{border-radius:37px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(255,255,255,0.3) !important}<\/style><div class=\"stk-block-pricing-box__content stk-content-align stk-41367d4-column stk-container stk-41367d4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk-41367d4-inner-blocks\"><h4 class=\" wp-block-heading eplus-wrapper eplus-styles-uid-2ce6e3\"><span class=\"ez-toc-section\" id=\"Simplified_Analytics_The_best_way_to_track_your_social_media_growth_and_create_automated_reports\"><\/span>Simplified Analytics: The best way to track your social media growth and create automated reports.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-stackable-price stk-block-price stk-block stk-020a65e\" data-block-id=\"020a65e\">\n<span class=\"wp-block-stackable-text stk-block-text stk-block stk-c431326\" data-block-id=\"c431326\"><span class=\"stk-block-text__text\">$<\/span><\/span>\n\n\n\n<span class=\"wp-block-stackable-text stk-block-text stk-block stk-93cdcea stk-block-price__price\" data-block-id=\"93cdcea\"><style>.stk-93cdcea .stk-block-text__text{color:#000000 !important}<\/style><span class=\"stk-block-text__text has-text-color has-black-color\">30<\/span><\/span>\n\n\n\n<span class=\"wp-block-stackable-text stk-block-text stk-block stk-767fead\" data-block-id=\"767fead\"><span class=\"stk-block-text__text\">.00<\/span><\/span>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-color has-black-color stk-block stk-18662a5\" data-block-id=\"18662a5\"><style>.stk-18662a5 ul li,.stk-18662a5 ol li{color:#000000 !important}.stk-18662a5 .stk-block-icon-list-item__content{gap:4px !important;align-items:baseline !important}.stk-18662a5{--stk-icon-height:7.75px !important}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-18662a5\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><div class=\"stk-block-icon-list__ul stk-block-icon-list--column\"><ul class=\"stk-block-icon-list__group\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c4c0533\" data-block-id=\"c4c0533\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-18662a5\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Automated Social media publishing<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7cbe9c6\" data-block-id=\"7cbe9c6\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-18662a5\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Export social media reports in PDF in 1 click <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-3e7ab59\" data-block-id=\"3e7ab59\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-18662a5\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Conntect up to 30 social channels <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-48ac4c4\" data-block-id=\"48ac4c4\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-18662a5\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Link shortening\/link tracking<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-4111e82\" data-block-id=\"4111e82\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-18662a5\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">5000 Bulk scheduling<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-48f7cd1\" data-block-id=\"48f7cd1\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-18662a5\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Add 5,000 posts to queue<\/span><\/div><\/li>\n<\/ul><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:<\/strong> <a href=\"https:\/\/simplified.com\/blog\/product-updates\/measure-social-media-with-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Measure the Impact of Your Social Media With Analytics<\/a><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"2_Hootsuite\"><\/span><strong>2. Hootsuite<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1905\" height=\"957\" src=\"https:\/\/siteimages.simplified.com\/blog\/hootsuite.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9378\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Hootsuite is a platform offering social media posting, administration, analytics, and listening capabilities. It provides comprehensive analytics tools that enable you to understand your performance across all social media networks.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can support over 200 metrics and export reports in PDF, Excel, or PowerPoint formats<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can measure response and resolution time when it comes to community engagement<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can integrate with other tools that track brand mentions<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly Pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Free account to $739<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:<\/strong> <strong><a href=\"https:\/\/simplified.com\/blog\/social-media\/hootsuite-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Hot Alternatives to Hootsuite for Social Media Management<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"3_Buffer_Analyze\"><\/span><strong>3. Buffer Analyze<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1903\" height=\"961\" src=\"https:\/\/siteimages.simplified.com\/blog\/buffer-1.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9379\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Buffer&#8217;s social media analytics tool, Buffer Analyze, is designed for online brands who want to improve their social media strategy and measure their performance without being overwhelmed.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can provide analytics for Instagram Stories<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Has recommendations about posting strategy<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Free account to $100<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Bonus: <strong><a href=\"https:\/\/simplified.com\/blog\/social-media\/buffer-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">The Best Buffer Alternatives for Marketing and Social media Management<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"4_Followerwonk\"><\/span><strong>4. Followerwonk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"959\" src=\"https:\/\/siteimages.simplified.com\/blog\/follower-wonk.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9380\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/followerwonk.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">This Twitter-only analytics tool gives you a thorough overview of your following and activity. You can view information on your followers&#8217; online and posting times, as well as how they rank in terms of social authority, activity, number of tweets, and follower count.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can use the terms from profiles or bios to find specific users.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can sort account users or followers based on insightful criteria like impact or activity.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Has a visual graph to compare your statistics to those of rivals or peers<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly Pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Free account to $79<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"5_Talkwalker\"><\/span><strong>5. Talkwalker<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"959\" src=\"https:\/\/siteimages.simplified.com\/blog\/analytics4.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9381\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.talkwalker.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Talkwalker is a social media analytics tool free to use. It provides limitless, free searches for hashtags and phrases on popular social networking sites. It offers a wide range of information, including mentions, conversation distribution, top posts, and more.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Has real-time monitoring of what customers say about your brands, products, events, etc.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can map &#8220;mentions&#8221; to a world map<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can get demographic information such as age, gender, and occupation on your audience<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Free to use<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"6_Sendible\"><\/span><strong>6. Sendible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1899\" height=\"965\" src=\"https:\/\/siteimages.simplified.com\/blog\/send-bible.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9382\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Sendible is a social media analytics tool that provides you with ready-to-use insights into audience profiles across digital media as well as post engagement, mentions, and post content. It allows you to monitor the conversation surrounding your brand.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can track team performance in responsiveness and response times<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can utilize a single dashboard to interact with various social accounts across networks and receive notifications of reactions<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly Pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">$29 to $399 with free trials<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:<\/strong> <strong><a href=\"https:\/\/simplified.com\/social-media-alternatives\/sendible\" target=\"_blank\" rel=\"noreferrer noopener\">Easily Manage and Execute Your Content Plan with the Best sendible Alternative<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"7_Iconosquare\"><\/span><strong>7. Iconosquare<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1894\" height=\"963\" src=\"https:\/\/siteimages.simplified.com\/blog\/iconsquare.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9383\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.iconosquare.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Iconosquare is an analytics tool for social media that lets you monitor, develop, and report on the activity on your Facebook and Instagram profiles. Agencies can schedule reports to be sent directly to clients and manage various brands from a single dashboard.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can find images, captions, and remarks that mention or tag your brand<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can monitor activity on competitor profiles<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can find out when your fans are online and interact with them in real time<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">$49 to $79 with free trials<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:<\/strong> <strong><a href=\"https:\/\/simplified.com\/social-media-alternatives\/iconosquare\" target=\"_blank\" rel=\"noreferrer noopener\">Easily Manage and Execute Your Content Plan with the Best Iconosquare Alternative<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"8_Zoho_Social\"><\/span><strong>8. Zoho Social<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1896\" height=\"958\" src=\"https:\/\/siteimages.simplified.com\/blog\/zoho-social.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9384\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.zoho.com\/social\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Zoho Social is an all-in-one dashboard where you can listen to several channels and respond in real time. To determine the reach and engagement of any post, you can also delve deeper into it with this social media analytics tool.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can compare the content types that you produce to a breakdown of how your relationships are interacting with it<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can compare fans and the total number of people reached in each post<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">$10 to $40 with free trials<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:<\/strong> <strong><a href=\"https:\/\/simplified.com\/blog\/social-media\/zoho-social-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho Social Alternatives For Automated Social Media<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"9_Keyhole\"><\/span><strong>9. Keyhole<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1901\" height=\"883\" src=\"https:\/\/siteimages.simplified.com\/blog\/social.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9385\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/keyhole.co\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Keyhole is a social media analytics tool that provides a number of trackers to assist you. You can track hashtags, phrases, and accounts, and it gives you a lot of data about your brand&#8217;s and your competitor&#8217;s brands.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can utilize machine learning to predict the success of your campaign and make adjustments as necessary.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">$99 to $199 with free trials<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bounus:<\/strong> <a href=\"https:\/\/simplified.com\/blog\/social-media\/hootsuite-vs-sprout-social-vs-buffer-vs-later\/\">Hootsuite vs Sprout Social vs Buffer vs Later vs Simplified<\/a><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"10_Google_Analytics\"><\/span><strong>10. Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1861\" height=\"960\" src=\"https:\/\/siteimages.simplified.com\/blog\/google-analytics.jpg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-9386\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"http:\/\/google.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Google Analytics can also be used as a social media analytics tool. You can check social media as a marketing channel and a source of traffic. You can see how many visitors your site receives from each of the major social networks.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Top features:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can locate the social networks and groups where users are engaging with your content<\/p>\n\n\n\n<p class=\" eplus-wrapper\">\u279d Can analyze conversions and e-commerce transactions to assess the effectiveness of social media as a channel.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Monthly pricing:<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Free to use<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-4853393 is-style-default\" data-v=\"2\" data-block-id=\"4853393\"><style>.stk-4853393-container{border-radius:50px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(255,255,255,0.3) !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-4853393-column stk-container stk-4853393-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4853393-inner-blocks\"><h2 class=\" wp-block-heading eplus-wrapper eplus-styles-uid-4a55cd\" id=\"h-sign-up-for-free-and-start-tracking-your-growth-with-the-best-analytics-tool\"><span class=\"ez-toc-section\" id=\"Sign_Up_for_Free_and_Start_Tracking_Your_Growth_with_the_Best_Analytics_Tool\"><\/span>Sign Up for Free and Start Tracking Your Growth with the Best Analytics Tool!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-84fa663\" data-block-id=\"84fa663\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-4d3684b\" data-block-id=\"4d3684b\"><style>.stk-4d3684b .stk-button{background:#fcb900 !important;border-top-left-radius:25px !important;border-top-right-radius:25px !important;border-bottom-right-radius:25px !important;border-bottom-left-radius:25px !important}.stk-4d3684b .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/social-media-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get started for free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you know that social media is vital to your marketing strategy. But what good is all that work if you&#8217;re not tracking your progress? Luckily, there are a number of social media analytics tools available to help you track your growth. In this blog post, we&#8217;ll take a look at 10 of the best social media analytics tools to help you track your progress ( social media growth, engagement, and even sales! ) to help you make better decisions for your business. Why do you need tools for social media analysis? Social media analytics is the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[444],"tags":[],"class_list":{"0":"post-9376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fm=png",2000,1125,false],"thumbnail":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=150&w=150","150","150",true],"medium":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=scale&fm=png&h=169&w=300",300,169,true],"medium_large":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=scale&fm=png&h=432&w=768",768,432,true],"large":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=scale&fm=png&h=576&w=1024",1024,576,true],"1536x1536":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=scale&fm=png&h=864&w=1536",1536,864,true],"2048x2048":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=scale&fm=png&h=1152&w=2048",2048,1152,true],"ceris-xxxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=70&w=70",70,70,true],"ceris-xxs-4_3":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=135&w=180",180,135,true],"ceris-xxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=180&w=180",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=225&w=400",400,225,true],"ceris-xs-4_3":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=scale&fm=png&h=185&w=329",329,185,true],"ceris-xs-2_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=200&w=400",400,200,true],"ceris-xs-1_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=400&w=400",400,400,true],"ceris-xs-16_9":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=338&w=600",600,338,true],"ceris-s-4_3":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=450&w=600",600,450,true],"ceris-s-2_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=300&w=600",600,300,true],"ceris-s-1_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=600&w=600",600,600,true],"ceris-m-16_9":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=450&w=800",800,450,true],"ceris-m-4_3":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=600&w=800",800,600,true],"ceris-m-2_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=400&w=800",800,400,true],"ceris-m-auto":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=scale&fm=png&h=450&w=800",800,450,true],"ceris-l-16_9":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=675&w=1200",1200,675,true],"ceris-l-4_3":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=900&w=1200",1200,900,true],"ceris-l-2_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=600&w=1200",1200,600,true],"ceris-xl-16_9":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=900&w=1600",1600,900,true],"ceris-xl-4_3":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=1200&w=1600",1600,1200,true],"ceris-xl-2_1":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=800&w=1600",1600,800,true],"ceris-xxl":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=1125&w=2000",2000,1125,true],"bdpp-medium":["https:\/\/siteimages.simplified.com\/blog\/social-media-performance.png?auto=compress&fit=crop&fm=png&h=480&w=640",640,480,true]},"post_excerpt_stackable_v2":"<p>As a business owner, you know that social media is vital to your marketing strategy. But what good is all that work if you&#8217;re not tracking your progress? Luckily, there are a number of social media analytics tools available to help you track your growth. In this blog post, we&#8217;ll take a look at 10 of the best social media analytics tools to help you track your progress ( social media growth, engagement, and even sales! ) to help you make better decisions for your business. Why do you need tools for social media analysis? Social media analytics is the&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/social-media\" rel=\"category tag\">Social Media<\/a>","author_info_v2":{"name":"Vipin Kanwal","url":"https:\/\/simplified.com\/blog\/author\/vipinkanwal"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Best Analytics Tools for Social Media | Simplified<\/title>\n<meta name=\"description\" content=\"A list of the 10 best social media analytics tools that can help you track your social media performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/social-media\/analytic-tools-for-social-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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