{"id":9146,"date":"2022-07-01T02:34:00","date_gmt":"2022-07-01T06:34:00","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=9146"},"modified":"2024-03-27T03:10:59","modified_gmt":"2024-03-27T07:10:59","slug":"facebook-stories","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/social-media\/facebook-stories","title":{"rendered":"The Complete Guide to Using Facebook Stories for Your Business"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">Nowadays, people&#8217;s attention is easily captured by Facebook Stories. These 24-hour mini-narratives can deepen their interactions with brands while also driving sales. In fact, more than one in every two consumers who use stories claimed they are making more online purchases as a result of it, according to a poll conducted in 12 countries.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">In this article, we\u2019ll tell you what you need to know about how Facebook Stories works and what customers want to see in a brand\u2019s story.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-what-are-facebook-stories\"><span class=\"ez-toc-section\" id=\"What_are_Facebook_Stories\"><\/span><strong>What are Facebook Stories?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"facebook-stories\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/birthday-stories-hero.jpg?auto=compress&amp;fm=pjpg\" alt=\"facebook stories\" style=\"width:810px;height:auto\" title=\"facebook stories\"\/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">source<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\">Facebook Stories was launched in 2016. They are defined as images and videos that are watched or shared on social media for 24 hours before they disappear. On both the desktop and mobile versions of Facebook, stories are found at the top of the newsfeed.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Facebook Stories allows you to go in real-time and share events as they happen. For businesses, a Facebook story has become an increasingly appealing tool to communicate with their customers. Marketers can make use of stories to get more eyes on their content and lead customers to their website or app.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">With simple features, an accessible location on Facebook&#8217;s newsfeed, and plenty of opportunities to promote your brand and business to new audiences, now is the time to use Facebook Stories for business as a great marketing resource.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:<\/strong> <strong><a href=\"https:\/\/simplified.com\/blog\/marketing\/facebook-stories-for-business-dimensions-hacks-metrics\">Facebook Stories for Business: Dimensions, Hacks, and Metrics<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Story_on_a_Facebook_Business_Page\"><\/span><strong>How to Create a Story on a Facebook Business Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large eplus-wrapper\" id=\"story-on-facebook-business-page\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/facebook-stories.png?auto=compress&amp;fm=png\" alt=\"story on facebook business page\" title=\"story on facebook business page\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\">First, you&#8217;ll need admin or editor access to post a Facebook Story from a business page. You can post directly from the Facebook app to make your stories more dynamic and get the most out of the \u201cStory\u201d capabilities.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-6d0198\">\n<li class=\" eplus-wrapper\"><strong>Step 1: <\/strong>Tap on your profile photo in the Facebook app (iOS or Android).<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Step 2: <\/strong>Create a Story.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Step 3: <\/strong>Choose a photo or video from your camera roll, or use the camera icon to make your own graphic.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Step 4: <\/strong>Be creative. You can use Boomerang to make images flip forward and backward, or Music to add tunes to your Stories. Filters, stickers, text, drawings and special effects can all be used to spice up images and videos.<\/li>\n<\/ul>\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Some_Ways_to_Use_Facebook_Stories_for_Business\"><\/span><strong>Some Ways to Use Facebook Stories for Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"1_Give_Behind-the-Scenes_Access\"><\/span><strong>1. Give Behind-the-Scenes Access<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">Way back when stories were not yet a thing, brands were still choosy about their content because they knew it would be permanent on their profile pages. But now that Facebook Stories is out, businesses can experiment and have a little more fun with their content because it will only be viewable for the next 24 hours.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">That&#8217;s why Facebook Stories is an ideal platform for behind-the-scenes content. It&#8217;s not as important to be featured on the newsfeed, but it can be a terrific way to generate excitement for a forthcoming event or launch.<\/p>\n\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"2_Conduct_Polls_and_Surveys\"><\/span><strong>2. Conduct Polls and Surveys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">Facebook Stories isn&#8217;t just another publishing platform; it also includes a number of useful features that help businesses interact with and engage their customers. Building brand loyalty and understanding your customers requires engagement.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">By posting interactive Facebook Stories, you&#8217;ll gather more information about your customers and their behavior. You\u2019ll be better positioned to provide products and services that resonate if you understand them well.<\/p>\n\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"3_Share_User-Generated_Content\"><\/span><strong>3. Share User-Generated Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">User-generated content or UGC is one of the most popular uses for Facebook Stories. Other people can tag your profile and you can see them. You can save time and money by using the Facebook Stories repost option to fill your own Stories with content already posted by others.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Since Facebook owns Instagram, you can share another user&#8217;s Instagram story to your Facebook Stories as well.<\/p>\n\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"4_Generate_Website_Traffic\"><\/span><strong>4. Generate Website Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">If you have an article on your website that you&#8217;d like your Facebook followers to read, make use of Facebook Stories and add the &#8220;See More&#8221; button.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Aside from blogs, you can use Facebook Stories to direct traffic to your landing pages, product pages, or any other webpage. It allows customers to easily navigate to the brand&#8217;s other channels without ever leaving Facebook.<\/p>\n\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"5_Promote_Giveaways\"><\/span><strong>5. Promote Giveaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">If you have an ongoing promotion or you&#8217;re organizing a giveaway, Facebook Stories can be used to advertise the instructions to increase its visibility. A different graphic for a different story will let viewers know that it\u2019s still ongoing and can be a daily reminder for them to join.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">You can also use the &#8220;See More&#8221; button if the promo is hosted on another social media network or if you want to redirect viewers to your website.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">You can create your own branded Facebook Stories promos using Simplified. There are so many videos, backgrounds, fonts, colors, and images that you can choose from to help you design your stories.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Facebook Stories is the way of the future for social networking and for businesses. As a marketer, make sure your followers will love watching your stories. You can create authentic <strong><a href=\"https:\/\/simplified.com\/create\/facebook-events\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Stories<\/a><\/strong> using Simplified. Come and check out Simplified limitless videos, backgrounds, fonts, colors, and images to help you design stories that convert. <\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important}.stk-2d15cda-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h3 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-boost-your-business-with-engaging-facebook-stories-today\"><span class=\"ez-toc-section\" id=\"Boost_your_business_with_engaging_Facebook_Stories_today\"><\/span>Boost your business with engaging Facebook Stories today!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/facebook\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\",\"@type\": \"HowTo\",\"name\": \"How to Create a Story on a Facebook Business Page?\",\"step\": [{\"@type\": \"HowToStep\",\"position\": \"1\",\"text\": \"Tap on your profile photo in the Facebook app (iOS or Android)\"},{\"@type\": \"HowToStep\",\"position\": \"2\",\"text\": \"Create a Story.\"},{\"@type\": \"HowToStep\",\"position\": \"3\",\"text\": \"Choose a photo or video from your camera roll, or use the camera icon to make your own graphic.\"},{\"@type\": \"HowToStep\",\"position\": \"4\",\"text\": \"Be creative. You can use Boomerang to make images flip forward and backward, or Music to add tunes to your Stories. Filters, stickers, text, drawings and special effects can all be used to spice up images and videos.\"}]}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, people&#8217;s attention is easily captured by Facebook Stories. These 24-hour mini-narratives can deepen their interactions with brands while also driving sales. In fact, more than one in every two consumers who use stories claimed they are making more online purchases as a result of it, according to a poll conducted in 12 countries. In this article, we\u2019ll tell you what you need to know about how Facebook Stories works and what customers want to see in a brand\u2019s story. What are Facebook Stories? Facebook Stories was launched in 2016. They are defined as images and videos that are watched [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[444],"tags":[],"class_list":{"0":"post-9146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fm=png",2000,1125,false],"thumbnail":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=150&w=150","150","150",true],"medium":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=scale&fm=png&h=169&w=300",300,169,true],"medium_large":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=scale&fm=png&h=432&w=768",768,432,true],"large":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=scale&fm=png&h=576&w=1024",1024,576,true],"1536x1536":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=scale&fm=png&h=864&w=1536",1536,864,true],"2048x2048":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=scale&fm=png&h=1152&w=2048",2048,1152,true],"ceris-xxxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=70&w=70",70,70,true],"ceris-xxs-4_3":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=135&w=180",180,135,true],"ceris-xxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=180&w=180",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=225&w=400",400,225,true],"ceris-xs-4_3":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=scale&fm=png&h=185&w=329",329,185,true],"ceris-xs-2_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=200&w=400",400,200,true],"ceris-xs-1_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=400&w=400",400,400,true],"ceris-xs-16_9":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=338&w=600",600,338,true],"ceris-s-4_3":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=450&w=600",600,450,true],"ceris-s-2_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=300&w=600",600,300,true],"ceris-s-1_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=600&w=600",600,600,true],"ceris-m-16_9":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=450&w=800",800,450,true],"ceris-m-4_3":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=600&w=800",800,600,true],"ceris-m-2_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=400&w=800",800,400,true],"ceris-m-auto":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=scale&fm=png&h=450&w=800",800,450,true],"ceris-l-16_9":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=675&w=1200",1200,675,true],"ceris-l-4_3":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=900&w=1200",1200,900,true],"ceris-l-2_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=600&w=1200",1200,600,true],"ceris-xl-16_9":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=900&w=1600",1600,900,true],"ceris-xl-4_3":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=1200&w=1600",1600,1200,true],"ceris-xl-2_1":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=800&w=1600",1600,800,true],"ceris-xxl":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=1125&w=2000",2000,1125,true],"bdpp-medium":["https:\/\/siteimages.simplified.com\/blog\/Facebook-Stories..png?auto=compress&fit=crop&fm=png&h=480&w=640",640,480,true]},"post_excerpt_stackable_v2":"<p>Nowadays, people&#8217;s attention is easily captured by Facebook Stories. These 24-hour mini-narratives can deepen their interactions with brands while also driving sales. In fact, more than one in every two consumers who use stories claimed they are making more online purchases as a result of it, according to a poll conducted in 12 countries. In this article, we\u2019ll tell you what you need to know about how Facebook Stories works and what customers want to see in a brand\u2019s story. What are Facebook Stories? source Facebook Stories was launched in 2016. They are defined as images and videos that are&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/social-media\" rel=\"category tag\">Social Media<\/a>","author_info_v2":{"name":"Vipin Kanwal","url":"https:\/\/simplified.com\/blog\/author\/vipinkanwal"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Complete Guide to Using Facebook Stories for Your Business<\/title>\n<meta name=\"description\" content=\"A complete guide for using Facebook Stories and incorporating them into your marketing and business strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/social-media\/facebook-stories\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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