{"id":9084,"date":"2022-06-28T01:38:28","date_gmt":"2022-06-28T05:38:28","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=9084"},"modified":"2024-04-27T11:45:17","modified_gmt":"2024-04-27T15:45:17","slug":"what-are-utm-parameters","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/what-are-utm-parameters","title":{"rendered":"UTM Parameters: What They Are And How To Use Them To Track Your Online Marketing"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">These days, online marketers need a way to measure data to gauge success and determine which campaigns are and aren&#8217;t working. The unique code at the end of your URL contains the solution. With UTM parameters, you can accurately determine the impact of your campaigns and see which marketing initiatives are gaining traction. One effective tool for implementing UTM parameters is a reliable <a href=\"https:\/\/simplified.com\/add-utm-parameters\" target=\"_blank\" rel=\"noreferrer noopener\">UTM generator<\/a>.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">In this article, you&#8217;ll discover what UTM parameters are and how to apply them to your online marketing efforts.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-what-are-utm-parameters\"><span class=\"ez-toc-section\" id=\"What_are_UTM_parameters\"><\/span><strong>What are UTM parameters?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">By definition, UTM stands for Urchin Tracking Module. Urchin is a software firm that Google bought in 2005. The tracking software they developed served as the basis for what is currently known as Google Analytics.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">In order to filter and identify online traffic on a specific level, UTM parameters are tags that you apply to a URL. The tags are immediately delivered back to your site&#8217;s Google Analytics profile whenever a user clicks that link.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/marketing\/no-code-tools\" target=\"_blank\" rel=\"noreferrer noopener\">15 No Code Marketing Tools To Help You Create Content<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Types_of_UTM_parameters\"><\/span><strong>Types of UTM parameters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/UTM-Parameters.jpg?auto=compress&amp;fm=pjpg\" alt=\"Types of UTM Parameters \" style=\"width:589px;height:300px\"\/><figcaption class=\"wp-element-caption\">Source: Google<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Campaign_Source\"><\/span><strong>Campaign Source<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">To tag and identify the source of your user traffic, the utm_source parameter is frequently used. You can interpret this in a number of ways, but Google suggests utilizing the source parameter to identify the origin of your traffic.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-32d76b\">\n<li class=\" eplus-wrapper\">Required by UTM tracking Google Analytics<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM examples: facebook, twitter, blog, newsletter, etc.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM code: utm_source<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Sample UTM code: <strong>utm_source=facebook<\/strong><\/li>\n<\/ul>\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Campaign_Medium\"><\/span><strong>Campaign Medium<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">The utm_medium parameter is used to tag and identify the medium of where your traffic is coming from, such as email, social media, CPC, and more.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-fd8209\">\n<li class=\" eplus-wrapper\">Required by UTM tracking Google Analytics<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM examples: cpc, organic_social<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM code: utm_medium<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Sample UTM code: <strong>utm_medium=social<\/strong><\/li>\n<\/ul>\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Campaign_Name\"><\/span><strong>Campaign Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">Your UTM-tagged URL&#8217;s specific campaign is identified by the utm_campaign parameter. It might be a promotion for a sale, a link-building campaign, or the launch of a new product. Whatever it is, you get to choose the unique code or tag to keep track of it.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-863d62\">\n<li class=\" eplus-wrapper\">Required by UTM tracking Google Analytics<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM examples: summer_sale, free_trial<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM code: utm_campaign<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Sample UTM code: <strong>utm_campaign=summer_sale<\/strong><\/li>\n<\/ul>\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Campaign_Term\"><\/span><strong>Campaign Term<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">Typically, a PPC campaign is when the utm_term parameter is used to categorize and track ad\/funnel performance according to each keyword.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-3d252a\">\n<li class=\" eplus-wrapper\">Optional and used to track paid campaigns<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM examples: social_media, video_games<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM code: utm_term<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Sample UTM code: <strong>utm_term=video_games<\/strong><\/li>\n<\/ul>\n\n\n<h4 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Campaign_Content\"><\/span><strong>Campaign Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\" eplus-wrapper\">The utm_content parameter is especially beneficial when used to run A\/B tests on calls-to-action (CTAs). To determine which CTA performs best, each CTA you use should have a different utm_content parameter.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-b7da69\">\n<li class=\" eplus-wrapper\">Optional and used to track paid campaigns<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM examples: video_ad, text_ad, blue_banner, green_banner<\/li>\n\n\n\n<li class=\" eplus-wrapper\">UTM code: utm_content<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Sample UTM code: <strong>utm_content=video_ad<\/strong><\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/marketing\/social-media-marketing-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">Social Media Marketing Metrics You Need To Track<\/a><\/strong><\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"How_to_add_UTM_tracking_codes_using_Simplified\"><\/span><strong>How to add UTM tracking codes using Simplified<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">With Simplified, you can use UTM links to help you track where your traffic is coming from. You can do this within the <a href=\"https:\/\/simplified.com\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">content calendar<\/a>.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Here&#8217;s how you do it:<\/p>\n\n\n\n<p class=\" eplus-wrapper\">1. Open the sidebar on the content calendar.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">2. Select your desired account and then choose the \u201cAccount settings\u201d button.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">3. Go to the \u201cUTM Links\u201d tab.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">4. Check the \u201cUTM codes enabled\u201d box.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">5. From your social media post, Simplified will automatically generate the UTM code for you.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">6. Go to the \u201cGeneral\u201d tab.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">7. Check \u201cShortlinks enabled\u201d box.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">8. Click \u201cSave\u201d and everything will automatically be updated.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"How_to_implement_the_UTM_links_in_an_actual_post\"><\/span><strong>How to implement the UTM links in an actual post<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/Screenshot-2022-06-28-at-10.55.32-AM.png?auto=compress&amp;fm=png\" alt=\"Add UTMs on Simplified \" style=\"width:553px;height:326px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/simplified.com\" target=\"_blank\" rel=\"noreferrer noopener\">Simplified<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Now that you have the UTM code, it&#8217;s time to put it in a post on Simplified.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">1. Start a new post in the content calendar.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">2. Make sure the social media channel you have chosen is toggled on.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">3. Include your link in your caption.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">4. <a href=\"https:\/\/simplified.com\/social-media-scheduler\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule your post<\/a>.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">5. Check your post and see if the UTM link shortener worked.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">6. Click the link, copy and paste it into your search bar, and you will see a long UTM link.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"How_to_track_UTM_tracking_codes_using_analytics\"><\/span><strong>How to track UTM tracking codes using analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<ol class=\"eplus-wrapper wp-block-list eplus-styles-uid-59c668\">\n<li class=\" eplus-wrapper\">Take the same long UTM link.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Go to Google Analytics and track your UTM codes.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Open your analytics dashboard.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Check your status by clicking on &#8220;Acquisition&#8221; then &#8220;All Traffic&#8221;, and then selecting &#8220;Source\/Medium&#8221; tab.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Google will automatically show all of your generated UTM codes and where the source of your traffic is coming from.<\/li>\n<\/ol>\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UTM Tracking &amp; URL Shortening for Social Media Marketers\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/x5an4gHqLeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Creating_your_own_UTM_parameters\"><\/span><strong>Creating your own UTM parameters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">If the whole structure of a UTM-tagged URL is mind-boggling to you, there is a way to easily set them up. You can use the Campaign URL Builder from Google Analytics.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">For your advertising URLs, provide unique campaign parameters. This will enable you to get information and data about the campaign.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/Campaign-URL-builder.jpg?auto=compress&amp;fm=pjpg\" alt=\"Google UTM Builder \" style=\"width:391px;height:456px\"\/><figcaption class=\"wp-element-caption\">Source: Google Campaign URL Builder<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Options_for_creating_URLs_with_UTM_parameters\"><\/span><strong>Options for creating URLs with UTM parameters:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-3763a7\">\n<li class=\" eplus-wrapper\">Manually<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Using a URL generator, but make sure to use the right one.<\/li>\n<\/ul>\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-87c21f\">\n<li class=\" eplus-wrapper\">To create URLs for websites, use the Google Analytics Campaign URL Builder.<\/li>\n<\/ul>\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-ddf16c\">\n<li class=\" eplus-wrapper\"> To create links to apps on the Google Play Store, use the Google Play URL Builder.<\/li>\n<\/ul>\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-5f9f32\">\n<li class=\" eplus-wrapper\">To create URLs to apps on the Apple App Store, use the iOS Campaign Tracking URL Builder.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">With Simplified, you can now incorporate UTM parameters into your social media posts. This all-in-one marketing tool will not only help you design visuals, <a href=\"https:\/\/simplified.com\/ai-writer\" target=\"_blank\" rel=\"noreferrer noopener\">write content<\/a>, edit videos, and publish posts on just one platform; but it can also track your online traffic! Grow your business with seamless social media management!<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-a5097b9 stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"a5097b9\"><style>.stk-a5097b9{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-a5097b9-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important}.stk-a5097b9-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-a5097b9-column stk-container stk-a5097b9-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-a5097b9-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-power-your-social-media-marketing-using-the-utm-code-generator\"><span class=\"ez-toc-section\" id=\"Power_Your_Social_Media_Marketing_Using_the_UTM_Code_Generator\"><\/span><strong>Power Your Social Media Marketing<\/strong> Using the UTM Code Generator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-ee05eb7\" data-block-id=\"ee05eb7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-ec2625e\" data-block-id=\"ec2625e\"><style>.stk-ec2625e .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important}.stk-ec2625e .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-ec2625e .stk-button:after{background:transparent !important;opacity:1 !important}.stk-ec2625e .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-ec2625e .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/add-utm-parameters\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\",\"@type\": \"HowTo\",\"name\": \"How to track UTM tracking codes using analytics?\",\"step\": [{\"@type\": \"HowToStep\",\"position\": \"1\",\"text\": \"Take the same long UTM link. \"},{\"@type\": \"HowToStep\",\"position\": \"2\",\"text\": \"Go to Google Analytics and track your UTM codes. \"},{\"@type\": \"HowToStep\",\"position\": \"3\",\"text\": \"Open your analytics dashboard.\"},{\"@type\": \"HowToStep\",\"position\": \"4\",\"text\": \"Check your status by clicking on \u201cAcquisition\u201d then \u201cAll Traffic\u201d, and then selecting \u201cSource\/Medium\u201d tab. \"},{\"@type\": \"HowToStep\",\"position\": \"5\",\"text\": \"Google will automatically show all of your generated UTM codes and where the source of your traffic is coming from. \"}]}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>These days, online marketers need a way to measure data to gauge success and determine which campaigns are and aren&#8217;t working. The unique code at the end of your URL contains the solution. With UTM parameters, you can accurately determine the impact of your campaigns and see which marketing initiatives are gaining traction. One effective tool for implementing UTM parameters is a reliable UTM generator. In this article, you&#8217;ll discover what UTM parameters are and how to apply them to your online marketing efforts. What are UTM parameters? By definition, UTM stands for Urchin Tracking Module. Urchin is a software [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-9084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fm=png",2000,1125,false],"thumbnail":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=150&w=150","150","150",true],"medium":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=scale&fm=png&h=169&w=300",300,169,true],"medium_large":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=scale&fm=png&h=432&w=768",768,432,true],"large":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=scale&fm=png&h=576&w=1024",1024,576,true],"1536x1536":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=scale&fm=png&h=864&w=1536",1536,864,true],"2048x2048":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=scale&fm=png&h=1152&w=2048",2048,1152,true],"ceris-xxxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=70&w=70",70,70,true],"ceris-xxs-4_3":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=135&w=180",180,135,true],"ceris-xxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=180&w=180",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=225&w=400",400,225,true],"ceris-xs-4_3":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=scale&fm=png&h=185&w=329",329,185,true],"ceris-xs-2_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=200&w=400",400,200,true],"ceris-xs-1_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=400&w=400",400,400,true],"ceris-xs-16_9":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=338&w=600",600,338,true],"ceris-s-4_3":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=450&w=600",600,450,true],"ceris-s-2_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=300&w=600",600,300,true],"ceris-s-1_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=600&w=600",600,600,true],"ceris-m-16_9":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=450&w=800",800,450,true],"ceris-m-4_3":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=600&w=800",800,600,true],"ceris-m-2_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=400&w=800",800,400,true],"ceris-m-auto":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=scale&fm=png&h=450&w=800",800,450,true],"ceris-l-16_9":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=675&w=1200",1200,675,true],"ceris-l-4_3":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=900&w=1200",1200,900,true],"ceris-l-2_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=600&w=1200",1200,600,true],"ceris-xl-16_9":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=900&w=1600",1600,900,true],"ceris-xl-4_3":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=1200&w=1600",1600,1200,true],"ceris-xl-2_1":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=800&w=1600",1600,800,true],"ceris-xxl":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=1125&w=2000",2000,1125,true],"bdpp-medium":["https:\/\/siteimages.simplified.com\/blog\/What-are-UTMs.png?auto=compress&fit=crop&fm=png&h=480&w=640",640,480,true]},"post_excerpt_stackable_v2":"<p>These days, online marketers need a way to measure data to gauge success and determine which campaigns are and aren&#8217;t working. 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Urchin is a software&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/marketing\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Ajay Yadav","url":"https:\/\/simplified.com\/blog\/author\/simplified"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Complete guide to Understanding UTM Parameters | Simplified<\/title>\n<meta name=\"description\" content=\"Here\u2019s a complete guide on what UTM parameters are and how you can use them to keep track of your online marketing efforts now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/marketing\/what-are-utm-parameters\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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