{"id":8056,"date":"2022-04-08T10:44:19","date_gmt":"2022-04-08T14:44:19","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=8056"},"modified":"2023-07-19T05:27:02","modified_gmt":"2023-07-19T09:27:02","slug":"pinterest-for-business","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/pinterest-for-business","title":{"rendered":"How To Get Started With Pinterest For Business?"},"content":{"rendered":"\n

We’ve all rushed to Pinterest when we needed inspiration for home decor, clothes, or DIY. Only to end up scrolling for hours, captivated by the beautiful ideas pinned by the many users of the app. <\/p>\n\n\n\n

We’ve all created boards, saved pins for later, discovered new brands, and made a purchase.The platform has never failed to inspire us.However, it’s more than a portal of ideas; it’s a powerful visual marketing tool that brands, creators, bloggers, and digital marketers use to reach newer audiences. <\/p>\n\n\n\n

While most businesses keep their marketing efforts centered on Instagram, Facebook, and Twitter, many realize the untapped potential of Pinterest for Business.<\/p>\n\n\n\n

With\u00a0431 million users per month, Pinterest is a growing Social Media Marketing platform with an audience that’s eager to try new things, save ideas and make their next purchase.\u00a0<\/p>\n\n\n\n

If you aren’t here yet, your brand is missing a LOT<\/em> of new users!In this guide, we will share Pinterest strategies for business, get you started with the platform, help you build a community of subscribers & paying customers. Hop on. We are getting started now!<\/p>\n\n\n\n

<\/span>How to use Pinterest for Business?<\/strong><\/span><\/h2>\n\n\n\n

97% of users look for unbranded content\u00a0meaning that the audience on the platform is open-minded and ready to see what your brand has to offer.\u00a0This allows small businesses and new creators to share their content without being overshadowed by existing competition.\u00a0<\/p>\n\n\n

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\"Pinterest<\/figure>\n<\/div>\n\n\n

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The first step in your Pinterest marketing strategy is to\u00a0create a business account. Like Instagram and Facebook, Pinterest<\/a> also has a business account and a personal one. Make sure to keep the two separate and to use the Business account(only) for your brand.<\/p>\n\n\n\n

Now, the second step is to identify the content on your website or brand page that can be turned into a pin. <\/p>\n\n\n\n

Believe us when we say that all your website content- products, services, freebies, courses literally all CTAs can be turned into a ‘Pin’ to drive traffic to your site. The idea is to keep it simple, legible, and descriptive, such that your audience knows exactly what they will find when they click on it.<\/p>\n\n\n\n

Related: How To Create Pinterest Pins That Go Viral<\/a><\/p>\n\n\n\n

<\/span>8 Simple (but long term) Marketing Strategies To Build Your Brand Presence On Pinterest\u00a0<\/strong><\/span><\/h2>\n\n\n\n

<\/span>1. Set realistic goals<\/strong><\/span><\/h3>\n\n\n\n

Ideate and understand what you want to achieve with your marketing efforts on Pinterest? Do you want to grow your blog subscribers, get more brand visibility or drive more traffic to your sales page? Whatever your end goal, starting small and setting realistic goals can help you reach your target more efficiently.<\/p>\n\n\n\n

Pinterest is vast, and it’s easy to lose your content if you’re not connecting with the right people. To reach your target group, start by identifying your ideal Pinners: what their interests are, what makes them happy or what makes them click, and see how your brand can meet their needs. \\<\/p>\n\n\n\n

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