{"id":7959,"date":"2022-04-03T07:55:00","date_gmt":"2022-04-03T11:55:00","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=7959"},"modified":"2026-03-23T02:54:53","modified_gmt":"2026-03-23T06:54:53","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/influencer-marketing","title":{"rendered":"Influencer Marketing: What It Is And How To Get Started"},"content":{"rendered":"\n

Influencer marketing is the new alternative to celebrity endorsements. The Influencer culture and the use of social media have drastically climbed up over the last few years. Because of this, collaborating with influencers to promote your brand has become the way of marketing. This blog will tell you all about influencer marketing: what it is and how you can leverage it to your business’ benefit. Let’s get started!<\/p>\n\n\n\n

<\/span>What is Influencer Marketing?<\/strong><\/span><\/h2>\n\n\n\n

Influencer marketing is when a brand pays or hires an influencer to promote its products or services. The influencer incorporates the product or service into whatever content they create. In return, the company compensates them either monetarily or with freebies.<\/p>\n\n\n\n

<\/span>Who is an Influencer?<\/strong><\/span><\/h3>\n\n\n\n

A social media influencer, to put it simply, is someone with a notable social media following, someone who’s in a position to “influence” people. Most influencers have a niche for the content they create, like comedy, fashion, finance, and more. Usually, brands collaborate with only those influencers who fit their niche. Influencer marketing can be done across multiple social media channels like Instagram, YouTube, Facebook, Tik Tok, depending on the brand and influencer. From 1000 to well over 5 million, all Influencers have followers that are dedicated fans who admire these people and value their opinions. That’s precisely why influencer marketing works – because their followers trust them and wish to try the same experiences as them. Partnering with a social marketing agency<\/a> can also help brands identify the right influencers and craft campaigns that resonate effectively with their target audience.<\/p>\n\n\n\n

<\/span>Types of Influencers<\/strong><\/span><\/h3>\n\n\n\n

All Influencers are most commonly differentiated by their follower count. Most of them also set their rates according to this. Let’s see who they are!<\/p>\n\n\n\n

<\/span>1. Nano Influencers<\/strong><\/span><\/h4>\n\n\n\n

Influencers with a notable following but less than 10,000 followers are called nano influencers, like musician Ana Gallo.<\/p>\n\n\n

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<\/span>2. Micro-Influencers<\/strong><\/span><\/h4>\n\n\n\n

Those with their follower count in the range of 10,000 to 100,000 are known as micro-influencers. Julie Anne Allen, known for recreating celebrity outfits (primarily Taylor Swift), is one such influencer.<\/p>\n\n\n\n

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<\/span>3. Macro-Influencers<\/strong><\/span><\/h4>\n\n\n\n

Influencers with a follower count between 100,000 and 1 million fall into this category. Chef sisters Alia and Radwa, a.k.a. Fooddolls are macro-influencers.<\/p>\n\n\n\n

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<\/span>4. Mega-Influencers<\/strong><\/span><\/h4>\n\n\n\n

The ones with the highest following of over a million people. Comedian Hayley Morris, famous for making skits on the female anatomy, would be considered a mega-influencer.<\/p>\n\n\n\n

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Related: Making Money With Pinterest Affiliate Marketing<\/a><\/p>\n\n\n\n

<\/span>Types of Influencer Marketing<\/strong><\/span><\/h2>\n\n\n\n

When we say influencer marketing, we don’t mean just one method. There are multiple ways that a brand can utilize an influencer’s popularity to promote itself. These are:<\/p>\n\n\n\n

<\/span>1. Sponsorships<\/strong><\/span><\/h3>\n\n\n\n

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A sponsored post is the most common type of influencer marketing. It’s a regular post wherein the influencer talks about the product or the service they are promoting. The screenshot above is a reel by beauty and hair influencer Seerat Saini. She’s promoting a beauty product sent to her by a beauty brand.Sponsored posts always have one or all of the following mentioned in the post:<\/p>\n\n\n