{"id":7641,"date":"2022-02-28T13:19:15","date_gmt":"2022-02-28T18:19:15","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=7641"},"modified":"2023-06-13T00:59:45","modified_gmt":"2023-06-13T04:59:45","slug":"youtube-shorts-for-business","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/design\/youtube-shorts-for-business","title":{"rendered":"What Are YouTube Shorts And How to Leverage Them For Your Business"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">Look at the success of TikTok or Instagram Reels &#8212; the short video format is having its moment! According to Statista, in 2021, people spent 53 minutes on Instagram Reels per session globally, while TikTok recorded 45 minutes per session. So, it was a no-brainer that Google would come up with something similar \u2014 and here they are with YouTube Shorts.<\/p>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"atbs-ceris-responsive-video\"><iframe loading=\"lazy\" title=\"YouTube Shorts\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/9EJIH8kxTn8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-what-are-youtube-shorts\"><span class=\"ez-toc-section\" id=\"What_are_YouTube_Shorts\"><\/span><strong>What are YouTube Shorts?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">YouTube Shorts lets you shoot short and catchy videos from your smartphone in vertical mode and upload them directly to the <a href=\"https:\/\/simplified.com\/youtube\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> app. Shorts are quick, engaging, and give you bite-sized content on one topic at a time. The duration of Shorts is 60 seconds or less.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Unlike IG reels, which disappear after 24 hours, YouTube Shorts stay on your channel permanently. YouTube Shorts was first launched in India, and ever since its global launch in 2021, receives 15 billion views per day from across the globe.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-why-use-youtube-shorts-in-marketing\"><span class=\"ez-toc-section\" id=\"Why_Use_YouTube_Shorts_in_Marketing\"><\/span><strong>Why Use YouTube Shorts in Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">The best thing about YouTube Shorts is its simplicity. All you need is a smartphone to record, edit, and upload. However, YouTube Shorts is still in its beta phase and has limited editing options. But you can expect to see a lot more editing options in the future.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-18a14a\">\n<li class=\" eplus-wrapper\">By using Shorts as part of your marketing strategy, you can create unique bite-sized videos targeted at your consumers.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">If your target audience is Gen Z, Shorts will help you gain a quick follower base because this generation loves video content. A recent survey revealed, \u201c95% of Gen Zers regularly consume content on YouTube followed by TikTok and IG.\u201d<\/li>\n\n\n\n<li class=\" eplus-wrapper\">It is a great way to build brand awareness. You can use Shorts to showcase what your brand\u2019s like behind the scenes, tell your story, and give a peek into your personality.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">It allows you to build an audience without a huge media budget.<\/li>\n<\/ul>\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-monetizing-youtube-shorts\"><span class=\"ez-toc-section\" id=\"Monetizing_YouTube_Shorts\"><\/span><strong>Monetizing YouTube Shorts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">YouTube Shorts are bite-sized, which means there are no ads for you to monetize. But the good news is YouTube has introduced YouTube Shorts Funds which is a $100 million endowment to reward the creators if their Shorts do well.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Anyone is eligible to participate. You\u2019re automatically enrolled by creating Shorts that delight the YouTube audience. Each month, YouTube will reach out to creators whose Shorts gained maximum engagement, and will reward them for their contributions to the format. Remember, you need to adhere to the YouTube community guidelines and create original Shorts to be considered for this program.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-best-practices-for-shorts-marketing\"><span class=\"ez-toc-section\" id=\"Best_practices_for_Shorts_Marketing\"><\/span><strong>Best practices for Shorts Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-c7c4c2\">\n<li class=\" eplus-wrapper\">Choose a topic and stick to it. If the topic is complex and lengthy, break it down into several shorts.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Write an attention-grabbing headline and hook your audience with a story. Ensure the headlines are well-optimized with the right keywords.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Create an appealing cover design. You can use Simplified&#8217;s YouTube headline templates to create one.<\/li>\n<\/ul>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/youtube-cover-ideas.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=632&amp;w=1024\" alt=\"youtube-cover-ideas\" width=\"512\" height=\"316\" title=\"youube cover ideas\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/simplified.co\/youtube\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-728a19\">\n<li class=\" eplus-wrapper\">Use #shorts in your video description to suggest to your audience it\u2019s a Short.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Create captivating thumbnails.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Avoid screen clutter.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Stick to one person speaking.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Identify the tone that appeals to your audience. Is it informative, casual, quirky, enthusiastic, or demonstrative?<\/li>\n<\/ul>\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-youtube-shorts-for-businesses-a-step-by-step-guide\"><span class=\"ez-toc-section\" id=\"YouTube_Shorts_for_Businesses_A_Step-by-Step_guide\"><\/span><strong>YouTube Shorts for Businesses: A Step-by-Step guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-1-install-youtube-app\"><span class=\"ez-toc-section\" id=\"1_Install_YouTube_app\"><\/span><strong>1. Install YouTube app<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">You don\u2019t need too many things to create your first YouTube Short, but you\u2019ll need to have the YouTube app on your smartphone. If you don\u2019t have it on your phone, visit the app store and download.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-2-create-a-youtube-login\"><span class=\"ez-toc-section\" id=\"2_Create_a_YouTube_login\"><\/span><strong>2. Create a YouTube login<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">If you already have a Google account, you can sign in using the same credentials. If you don\u2019t have a Google account, go to Youtube. On the top right, click the \u2018Sign In\u2019 button. Next, click on the \u2018Create Account\u2019 button. Choose \u2018For Myself\u2019&nbsp;or&nbsp;\u2019To Manage My Business\u2019 and create your account.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-3-start-recording\"><span class=\"ez-toc-section\" id=\"3_Start_recording\"><\/span><strong>3. Start recording<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Once you log into YouTube, click on the + icon and tap on \u2018Create a Short\u2019 to start.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">If your phone asks for permission to access the camera, grant access to start recording. Press the red button to start the video.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/start-recording-youtube-shorts.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=1024&amp;w=461\" alt=\"start-recording-youtube-shorts\" width=\"346\" height=\"568\" title=\"start recording youtube shorts\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">If you want to record a 15-second video, you need to tap the red button. For a 60-second video, you need to tap the number 15 and change it to 60 seconds and start recording.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/recording-screen-youtube-shorts.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=1024&amp;w=465\" alt=\"recording-screen-youtube-shorts\" width=\"346\" height=\"568\" title=\"recording screen youtube shorts\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-4-add-effects\"><span class=\"ez-toc-section\" id=\"4_Add_effects\"><\/span><strong>4. Add effects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">You can add different special effects to make your Shorts fun and engaging. Click on the toolbar (at the right side of the screen) and see which special effects you want to try!<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-understanding-the-shorts-icons\"><span class=\"ez-toc-section\" id=\"Understanding_the_Shorts_icons\"><\/span><strong>Understanding the Shorts icons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-music-icon\"><span class=\"ez-toc-section\" id=\"Music_icon\"><\/span><strong>Music icon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">YouTube has a growing music catalog. So, choose one that fits best with your Short. You can either tap the Music icon before recording or add it later during the editing process.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-rotating-arrows\"><span class=\"ez-toc-section\" id=\"Rotating_arrows\"><\/span><strong>Rotating arrows<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Use the rotating arrows to switch the camera view.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-speed-icon\"><span class=\"ez-toc-section\" id=\"Speed_icon\"><\/span><strong>Speed icon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">You can adjust the speed of your clip up to 3x faster and 0.3x slower.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-timer-icon\"><span class=\"ez-toc-section\" id=\"Timer_icon\"><\/span><strong>Timer icon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">To create a hands-free video, use the clock icon and set the timer.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-filter-icon\"><span class=\"ez-toc-section\" id=\"Filter_icon\"><\/span><strong>Filter icon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">The three circles icon lets you add filters like black and white, retro etc. Right now, the filter options are limited, but YouTube is going to add many more options in the coming days.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-ghost-icon\"><span class=\"ez-toc-section\" id=\"Ghost_icon\"><\/span><strong>Ghost icon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Use the ghost icon to align transitions between video clips.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-person-icon\"><span class=\"ez-toc-section\" id=\"Person_icon\"><\/span><strong>Person icon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Add background with the person icon. You can either add a green screen or choose a photo from your smartphone library to create the background.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-editing-your-shorts\"><span class=\"ez-toc-section\" id=\"Editing_your_Shorts\"><\/span><strong>Editing your Shorts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Once you complete the recording, it\u2019s time to polish the final video! But first, you want to save the recording. So, click the checkmark icon and save the video to your gallery.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">You can add music tracks from YouTube\u2019s music catalog, add filters, and customize your video based on your audience preferences. Check Simplified\u2019s AI assistant to write captivating YouTube titles.<\/p>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"atbs-ceris-responsive-video\"><iframe loading=\"lazy\" title=\"Getting Started with Simplified: Introduction to Simplified&#039;s AI Assistant\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/tI_Ys6Vsd-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">If you want to delve dive into editing and determine where you want the text to appear, tap the timeline icon. Then, save your video.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Congratulation! Your Short is now ready! Publish it on your channel using any of the three modes &#8212; private, public, or unlisted.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Don\u2019t forget to add a caption for your video.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-fun-shorts-example\"><span class=\"ez-toc-section\" id=\"Fun_Shorts_Example\"><\/span><strong>Fun Shorts Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Check it out: <a href=\"https:\/\/youtube.com\/shorts\/2InL3p2BmhU?feature=share\" target=\"_blank\" rel=\"noreferrer noopener\">BTS | Permission to Dance Challenge<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\">In 2021, the world-famous K-pop group BTS partnered with YouTube to announce the Permission to Dance Challenge. As part of it, the group invited audiences across the world to record and share a 15-second version of their recent hit song. It is one of the best examples of user-generated Shorts that saw tremendous engagement because it was fun, captivating, and was backtracked by a banger!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Check it out: <a href=\"https:\/\/www.youtube.com\/shorts\/eO-UrDYuN7Q\" target=\"_blank\" rel=\"noreferrer noopener\">He Really Thought He Won?? #Shorts<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\">In 2021, Zhong (the famous YouTube creator) was named the top Shorts creator in the U.S. This 15 second Short is fun, entertaining, and will give you a good laugh! No wonder it has such high engagement!<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-analyze-your-youtube-shorts\"><span class=\"ez-toc-section\" id=\"Analyze_your_YouTube_Shorts\"><\/span><strong>Analyze your YouTube Shorts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Now that you have started creating your own <a href=\"https:\/\/app.simplified.com\/templates\/youtube-shorts\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Shorts<\/a>, it\u2019s time to analyze the results.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">You can access the analytics on your YouTube studio once you open it on your desktop. Click on the Shorts for which you want to analyze the data.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Hover the cursor on the video, and the required analytics will pop up.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">You will be able to see the following details:<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Overview<\/strong> \u2013 gives you a general idea of how many people watched the video, duration, and the moment with the highest viewership.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Reach<\/strong> \u2013 it tells you how many times your Shorts appeared in others\u2019 feeds and how many times they clicked to view it.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Engagement<\/strong> \u2013 it\u2019s the yardstick for views, likes, and comments.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Audience<\/strong> \u2013 tells you the demographics of the audience watching your video.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Study them in detail, figure out which videos are doing well, and tweak your Shorts content strategy accordingly.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-key-takeaways\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">There is no doubt that consumers love to watch bite-sized video content. However, to make your Shorts relatable, fun, and engaging, keep them short and snappy. Get straight to the point to grab the attention of the audience right off the bat. Don\u2019t create Shorts just for the sake of it, but offer value.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">If you\u2019re yet to get started with your brand\u2019s YouTube account, try\u00a0Simplified\u2019s YouTube template generator\u00a0for free and fill your designs with love and magic.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:rgba(255,255,255,0.7) !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}.stk-2d15cda-container:before{background-color:#ffffff !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-a56ae7\" id=\"h-create-youtube-shorts-with-simplified\"><span class=\"ez-toc-section\" id=\"Create_Youtube_Shorts_With_Simplified\"><\/span><strong>Create Youtube Shorts With Simplified!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Look at the success of TikTok or Instagram Reels &#8212; the short video format is having its moment! According to Statista, in 2021, people spent 53 minutes on Instagram Reels per session globally, while TikTok recorded 45 minutes per session. So, it was a no-brainer that Google would come up with something similar \u2014 and here they are with YouTube Shorts. What are YouTube Shorts? YouTube Shorts lets you shoot short and catchy videos from your smartphone in vertical mode and upload them directly to the YouTube app. Shorts are quick, engaging, and give you bite-sized content on one topic [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":7642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[291],"tags":[],"class_list":{"0":"post-7641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fm=pjpg",1280,853,false],"thumbnail":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=crop&fm=pjpg&h=150&w=150","150","150",true],"medium":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=scale&fm=pjpg&h=200&w=300",300,200,true],"medium_large":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=scale&fm=pjpg&h=512&w=768",768,512,true],"large":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=scale&fm=pjpg&h=682&w=1024",1024,682,true],"1536x1536":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=scale&fm=pjpg&h=1024&w=1536",1536,1024,true],"2048x2048":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=scale&fm=pjpg&h=1365&w=2048",2048,1365,true],"ceris-xxxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=crop&fm=pjpg&h=70&w=70",70,70,true],"ceris-xxs-4_3":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=crop&fm=pjpg&h=135&w=180",180,135,true],"ceris-xxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/youtube-shorts-for-business.jpg?auto=compress&fit=crop&fm=pjpg&h=180&w=180",180,180,true],"ceris-xs-16_9 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at the success of TikTok or Instagram Reels &#8212; the short video format is having its moment! According to Statista, in 2021, people spent 53 minutes on Instagram Reels per session globally, while TikTok recorded 45 minutes per session. So, it was a no-brainer that Google would come up with something similar \u2014 and here they are with YouTube Shorts. What are YouTube Shorts? YouTube Shorts lets you shoot short and catchy videos from your smartphone in vertical mode and upload them directly to the YouTube app. Shorts are quick, engaging, and give you bite-sized content on one topic&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/design\" rel=\"category tag\">Design<\/a>","author_info_v2":{"name":"Shubham Kulkarni","url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What to Know About YouTube Shorts For Business | Simplified<\/title>\n<meta name=\"description\" content=\"The popularity of YouTube Shorts is rising. 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