{"id":7519,"date":"2022-02-15T13:55:06","date_gmt":"2022-02-15T18:55:06","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=7519"},"modified":"2024-04-22T03:56:53","modified_gmt":"2024-04-22T07:56:53","slug":"instagram-reels","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/social-media\/instagram-reels","title":{"rendered":"Instagram Reels: What They Are And How You Can Optimize Them For Highest Engagement"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">Instagram isn&#8217;t just a means to kill time or entertain ourselves for a lot of us. For artists, it\u2019s their personal gallery. For photographers and performers, it\u2019s a portfolio. And similarly, for many business owners, it\u2019s their very own marketplace. While all of these creators couldn\u2019t be more different from each other, there\u2019s one common thing that can be found on all their pages: Instagram Reels.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Instagram Reels is one of the bigger updates the platform has rolled out in the last couple of years. It\u2019s the current \u201chot\u201d feature for all content creators on Instagram, considering they receive the highest engagement out of all post formats. That&#8217;s why Reels are currently considered the best post type for Instagram marketers and business owners to grow their pages. Utilizing <a href=\"https:\/\/simplified.com\/create\/instagram-reels\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram reel maker<\/a> tool to create Instagram Reels can significantly enhance your presence and engagement on the platform.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><span class=\"ez-toc-section\" id=\"Table_of_contents\"><\/span><strong>Table of contents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li><a href=\"#h-what-are-instagram-reels\" data-level=\"2\">What Are Instagram Reels?<\/a><ul><li><a href=\"#h-the-importance-of-instagram-reels\" data-level=\"3\">The Importance of Instagram Reels<\/a><\/li><li><a href=\"#h-how-do-instagram-reels-help-with-engagement\" data-level=\"3\">How do Instagram Reels Help With Engagement?<\/a><\/li><li><a href=\"#h-how-are-instagram-reels-different-from-stories\" data-level=\"3\">How Are Instagram Reels Different from Stories?<\/a><\/li><li><a href=\"#h-how-are-instagram-reels-different-from-regular-video-posts\" data-level=\"3\">How Are Instagram Reels Different from Regular Video Posts?<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-create-instagram-reels\" data-level=\"2\">How to Create Instagram Reels<\/a><ul><li><a href=\"#h-making-instagram-reels-in-app\" data-level=\"3\">Making Instagram Reels In-App<\/a><\/li><li><a href=\"#h-making-instagram-reels-using-simplified\" data-level=\"3\">Making Instagram Reels Using Simplified<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-add-a-thumbnail-to-instagram-reels\" data-level=\"2\">How to Add a Thumbnail to Instagram Reels<\/a><\/li><li><a href=\"#h-how-to-check-insights-for-instagram-reels\" data-level=\"2\">How to Check Insights for Instagram Reels<\/a><ul><li><a href=\"#h-reach\" data-level=\"3\">Reach<\/a><\/li><li><a href=\"#h-interactions\" data-level=\"3\">Interactions<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-businesses-can-use-instagram-reels\" data-level=\"2\">How Businesses Can Use Instagram Reels<\/a><ul><li><a href=\"#h-1-relatable-funny-videos-audiences-can-connect-to\" data-level=\"3\">#1 Relatable\/funny videos audiences can connect to<\/a><\/li><li><a href=\"#h-2-showcase-your-products-services\" data-level=\"3\">#2 Showcase your products\/services<\/a><\/li><li><a href=\"#h-3-educational-content\" data-level=\"3\">#3 Educational content<\/a><\/li><li><a href=\"#h-4-bts-behind-the-scenes-and-bloopers\" data-level=\"3\">#4 BTS (behind-the-scenes) and bloopers<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-use-instagram-reels-for-viral-marketing\" data-level=\"2\">How To Use Instagram Reels for Viral Marketing<\/a><ul><li><a href=\"#h-1-jump-onto-the-trend-bandwagon\" data-level=\"3\">#1 Jump onto the trend bandwagon<\/a><\/li><li><a href=\"#h-2-hashtag-challenges-branded-hashtags\" data-level=\"3\">#2 Hashtag challenges\/branded hashtags<\/a><\/li><\/ul><\/li><li><a href=\"#h-spark-engagement-by-creating-instagram-reels-with-simplified\" data-level=\"2\">Spark Engagement by Creating Instagram Reels With Simplified!<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-what-are-instagram-reels\"><span class=\"ez-toc-section\" id=\"What_Are_Instagram_Reels\"><\/span><strong>What Are Instagram Reels?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Instagram Reels are one of the four formats for posting on Instagram. Reels are vertical videos that can be as long as 60 seconds. To view Reels created by others, you can select the Reels icon at the bottom-center of your Instagram page. Scroll up or down to switch between different Reels.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/what-are-instagram-reels-1-1.jpeg?auto=compress&fm=pjpg\" alt=\"What Are Instagram Reels?\" class=\"wp-image-20279\" style=\"width:133px;height:256px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.instagram.com\/cutecatsfu\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cutecatsfu<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Besides that, you can find trending Reels on your explore page (the little magnifying glass at the bottom).<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/what-are-instagram-reels-2-1.jpeg?auto=compress&fm=pjpg\" alt=\"find trending Reels\" class=\"wp-image-20280\" style=\"width:133px;height:256px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">And, if you want to check out the Reels of just one particular account, you can view them by visiting their profile and clicking the Reels beneath their bio.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/what-are-instagram-reels-3-1.jpeg?auto=compress&fm=pjpg\" alt=\"check out the Simplified's Reels\" class=\"wp-image-20281\" style=\"width:380px;height:412px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/app.simplified.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplified<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/marketing\/instagram-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Marketing: 11 Powerful Tips [+ Free Content Scheduler Tool]<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-the-importance-of-instagram-reels\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Instagram_Reels\"><\/span><strong>The Importance of Instagram Reels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Since Instagram Reels are the most prominent of the app\u2019s latest rollouts, it\u2019s natural that the app promotes the feature as much as possible. That\u2019s why creating your content using Instagram Reels will get you much more reach and engagement than any of its other features. Check out these Instagram Reel Templates to get the most out of this feature.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-do-instagram-reels-help-with-engagement\"><span class=\"ez-toc-section\" id=\"How_do_Instagram_Reels_Help_With_Engagement\"><\/span><strong>How do Instagram Reels Help With Engagement?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">The Instagram algorithm is a tricky thing to figure out. One way to trump that, however, is to take advantage of the app\u2019s latest features. To make sure its newest rollouts get as much traction as possible, Instagram aggressively promotes them.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Since one of these features is Instagram Reels, the app has created a separate section just for Reels. All the Reels published on Instagram can be found here if the posting account is a public one. Besides that, when you search for a hashtag, you can find a separate section for just Reels. And, as if that wasn\u2019t enough, Instagram also shows you \u201csuggested Reels\u201d right on your homepage while you\u2019re scrolling.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">The app directs its users towards Reels so many times in various ways that they\u2019re bound to get sucked in. Obviously, there\u2019s no chance of them missing your reel!<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped eplus-wrapper wp-block-gallery-1\">\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2096\" data-id=\"20283\" src=\"https:\/\/siteimages.simplified.com\/blog\/instagram-reels-engagement-4-1.jpeg?auto=compress&fm=pjpg\" alt=\"Instagram food hashtag reel\" class=\"wp-image-20283\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2082\" data-id=\"20284\" src=\"https:\/\/siteimages.simplified.com\/blog\/instagram-reels-engagement-5-1.jpeg?auto=compress&fm=pjpg\" alt=\"Instagram reels\" class=\"wp-image-20284\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-are-instagram-reels-different-from-stories\"><span class=\"ez-toc-section\" id=\"How_Are_Instagram_Reels_Different_from_Stories\"><\/span><strong>How Are Instagram Reels Different from Stories?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">If you\u2019re not too familiar with Instagram, you might mistake Stories for Reels or vice-versa. But here\u2019s how they\u2019re different from each other:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-ef7484\">\n<li class=\" eplus-wrapper\">Unlike stories, Instagram Reels don\u2019t disappear after 24 hours. You can choose to display your Reels on your main profile page or leave them in a separate dedicated section.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">While a Story can only be 15 seconds long, your Reels can stretch to an entire minute.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Instagram Reels offer multiple creative tools in addition to those found in stories. These include the ability to trim or cut uploaded videos, special AR effects, and speed control.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">The most important difference: Instagram Reels can be shared to Stories but the inverse isn\u2019t possible.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/social-media\/instagram-reel-templates\" target=\"_blank\" rel=\"noreferrer noopener\">Unleashing the Power of Instagram Reel Templates<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-are-instagram-reels-different-from-regular-video-posts\"><span class=\"ez-toc-section\" id=\"How_Are_Instagram_Reels_Different_from_Regular_Video_Posts\"><\/span><strong>How Are Instagram Reels Different from Regular Video Posts?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Similarly, Instagram Reels and regular video posts are also very different from each other. Check out their most prominent contrast points below:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-08b659\">\n<li class=\" eplus-wrapper\">Instagram Reels are always in portrait mode, while regular videos are more commonly posted in landscape mode or in a square block.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">A regular Instagram video length can be as long as you want it to be. But Instagram Reels can only be a maximum of 60 seconds long.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Instagram Reels are the perfect tool for reaching out to new audiences, while feed videos are mainly used for your existing ones.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">You can <a href=\"https:\/\/simplified.com\/video-editor\/add-audio-to-video\" target=\"_blank\" rel=\"noreferrer noopener\">add music to Instagram Reels<\/a> in-app but will require a third-party video editor for a regular video.<\/li>\n<\/ul>\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-to-create-instagram-reels\"><span class=\"ez-toc-section\" id=\"How_to_Create_Instagram_Reels\"><\/span><strong>How to Create Instagram Reels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">From the information above, Instagram Reels may come off as quite complicated. However, it\u2019s the complete opposite. Creating and uploading a new Reel couldn\u2019t be easier! Let\u2019s learn how to make Reels below.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-making-instagram-reels-in-app\"><span class=\"ez-toc-section\" id=\"Making_Instagram_Reels_In-App\"><\/span><strong>Making Instagram Reels In-App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ol class=\"eplus-wrapper wp-block-list eplus-styles-uid-25d87f\">\n<li class=\" eplus-wrapper\">Go to your Instagram app and create a new Reel. This can be done either through the Reels tab, by swiping right on your homepage, or by selecting the \u201cplus\u201d at the top right of your screen.<\/li>\n<\/ol>\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-4 is-cropped eplus-wrapper wp-block-gallery-2\">\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2106\" data-id=\"20285\" src=\"https:\/\/siteimages.simplified.com\/blog\/create-reels-inapp-5-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20285\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2094\" data-id=\"20287\" src=\"https:\/\/siteimages.simplified.com\/blog\/create-reels-inapp-6-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20287\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1733\" data-id=\"20288\" src=\"https:\/\/siteimages.simplified.com\/blog\/create-reels-in-app-7-1-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20288\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"763\" data-id=\"20289\" src=\"https:\/\/siteimages.simplified.com\/blog\/create-reels-inapp-8-1.webp?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20289\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ol start=\"2\" class=\"eplus-wrapper wp-block-list eplus-styles-uid-164c08\">\n<li class=\" eplus-wrapper\">Once it\u2019s open, you\u2019ll have the option to upload pre-existing videos or record through the app itself.<\/li>\n<\/ol>\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/how-to-create-a-reel-9-1.jpeg?auto=compress&fm=pjpg\" alt=\"upload pre-existing videos\" class=\"wp-image-20290\" style=\"width:265px;height:380px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ol start=\"3\" class=\"eplus-wrapper wp-block-list eplus-styles-uid-715b6e\">\n<li class=\" eplus-wrapper\">If you\u2019re uploading existing clips, you have the option to add multiple ones to the same video. Similarly, within the app, you can record more than one video at different moments and Instagram will compile them all automatically.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Before you begin recording, you can use various tools from the left side of your screen to add a little something extra to your Reel.<\/li>\n<\/ol>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/how-to-create-a-reel-10-1.jpeg?auto=compress&fm=pjpg\" alt=\"add a little something extra to your Reel\" class=\"wp-image-20291\" style=\"width:265px;height:400px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ol start=\"5\" class=\"eplus-wrapper wp-block-list eplus-styles-uid-4e58a8\">\n<li class=\" eplus-wrapper\">Your maximum video length can be either 15, 30, or 60 seconds. Similarly, the speed of your video can range from 0.5 to 3 times the original speed. For the layout, you have the option to add grids.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">The countdown timer helps you record the video if you\u2019re doing it by yourself. You can select the length of your video and then set the timer. Once you press \u201crecord\u201d, the app counts down from 3 before beginning the recording, which stops once it hits your set time.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">When you\u2019re done creating and editing your video, you can select \u201cpreview\u201d to, well, preview it before uploading.<\/li>\n<\/ol>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/how-to-create-a-reel-11-1.jpeg?auto=compress&fm=pjpg\" alt=\"select \u201cpreview\" class=\"wp-image-20292\" style=\"width:285px;height:380px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ol start=\"8\" class=\"eplus-wrapper wp-block-list eplus-styles-uid-da58ca\">\n<li class=\" eplus-wrapper\">If you\u2019re satisfied with the final result, go ahead and select \u201cnext\u201d at the bottom right! Then, you can add captions and a thumbnail to your Reel on the next page before posting.<\/li>\n<\/ol>\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/socialmedia\/reels-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 Best Instagram Reels Editing Apps For Viral Content<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-making-instagram-reels-using-simplified\"><span class=\"ez-toc-section\" id=\"Making_Instagram_Reels_Using_Simplified\"><\/span><strong>Making Instagram Reels Using Simplified<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">If you want to compile and edit multiple videos more elaborately, using external video editing software is the best course of action. Here, we\u2019ll show you how to create Reels using Simplified&#8217;s <a href=\"https:\/\/simplified.com\/video-editor\/templates\/instagram-reels\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Reel Templates<\/a>.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">When you open the Simplified app, you\u2019ll see the option to create a \u201cnew project\u201d on the left side of your screen. Clicking on it will let you select the size or dimensions of your project. You can select from multiple available options, or enter your custom dimensions.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/siteimages.simplified.com\/blog\/reels-using-simplified-12-1.jpeg?auto=compress&fm=pjpg\" alt=\"create a \u201cnew project\u201d\" class=\"wp-image-20293\" style=\"width:512px;height:220px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Once you select your desired dimensions, you\u2019ll be redirected to your workspace. There, you have the option to add your videos using the \u201cMy Assets\u201d option. You can either upload your files or directly drag and drop them from another window or tab.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Not sure what kind of reels you should upload on Instagram? Read here for some cool Instagram post ideas.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/siteimages.simplified.com\/blog\/reels-using-simplified-13-1.jpeg?auto=compress&fm=pjpg\" alt=\"cool Instagram post ideas\" class=\"wp-image-20294\" style=\"width:512px;height:254px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">After you add your files, you can <a href=\"https:\/\/simplified.com\/blog\/video\/best-video-trimmers\" target=\"_blank\" rel=\"noreferrer noopener\">trim your videos<\/a>, add music as well as other media like text, stickers, and images. If you\u2019re a beginner, try playing around with Simplified\u2019s multiple editing features \u2018til you get a hang of it. You can also check out <a href=\"https:\/\/simplified.com\/academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplified Academy<\/a> for various tutorials on how to best utilize the app.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Once you\u2019re satisfied with your creation, export and download it to your device in MP4 format.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/siteimages.simplified.com\/blog\/reels-using-simplified-14-1.jpeg?auto=compress&fm=pjpg\" alt=\"export and download it to your device in MP4 format\" class=\"wp-image-20295\" style=\"width:512px;height:278px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\">Check out many more Instagram editing apps here.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-to-add-a-thumbnail-to-instagram-reels\"><span class=\"ez-toc-section\" id=\"How_to_Add_a_Thumbnail_to_Instagram_Reels\"><\/span><strong>How to Add a Thumbnail to Instagram Reels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">After you\u2019re done previewing your finished product, select \u201cNext\u201d on your Reel. This will take you to the next step where you can add a caption and thumbnail.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/reel-add-thumbnail-15-1.jpeg?auto=compress&fm=pjpg\" alt=\"How to Add a Thumbnail to Instagram Reels\" class=\"wp-image-20296\" style=\"width:335px;height:412px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Select the \u201cCover\u201d option to change the cover or thumbnail. You have the option to select a still snippet from the video itself or upload one from your phone\u2019s gallery.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/reel-add-thumbnail-16-1.jpeg?auto=compress&fm=pjpg\" alt=\"How to change the cover of Instagram reel\" class=\"wp-image-20297\" style=\"width:335px;height:412px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">If you wish to also share your Reel to your main profile feed, you have the option to crop the thumbnail image to make it fit into a square.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped eplus-wrapper wp-block-gallery-3\">\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1652\" data-id=\"20298\" src=\"https:\/\/siteimages.simplified.com\/blog\/reel-add-thumbnail-17-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20298\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2175\" data-id=\"20299\" src=\"https:\/\/siteimages.simplified.com\/blog\/reel-add-thumbnail-18-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20299\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">When you are satisfied with how your thumbnail looks, you can either save your Reel as a draft or share it right away!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Make the coolest and most aesthetic Instagram Reels thumbnails using <a href=\"https:\/\/simplified.com\/graphic-design\" target=\"_blank\" rel=\"noreferrer noopener\">AI Graphic Design<\/a>. Not sure what size you need to make your image? Check out our blog on Instagram post dimensions for the ideal size of every Instagram post!<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/social-media\/best-hacks-for-instagram-reels\" target=\"_blank\" rel=\"noreferrer noopener\">8 Instagram Reels Hacks You Need to Know<\/a><\/strong><\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-to-check-insights-for-instagram-reels\"><span class=\"ez-toc-section\" id=\"How_to_Check_Insights_for_Instagram_Reels\"><\/span><strong>How to Check Insights for Instagram Reels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">If you have a professional or business account on Instagram, you also have the ability to check insights on your Instagram Reels. Insights allow you to keep track of how your videos perform &#8211; what your audience likes or dislikes.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">To view the insights for your Instagram Reels, all you have to do is open the Reel and select the three dots on the bottom right. Select \u201cView Insights\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped eplus-wrapper wp-block-gallery-4\">\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2114\" data-id=\"20300\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-insights-for-reels-19-1.jpeg?auto=compress&fm=pjpg\" alt=\"view the insights for your Instagram Reels\" class=\"wp-image-20300\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2060\" data-id=\"20301\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-insights-for-reels-20-1.jpeg?auto=compress&fm=pjpg\" alt=\"view the reels insights\" class=\"wp-image-20301\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\" eplus-wrapper\">This will take you to your insights page, where you can see the number of accounts your reel has reached and how many interactions it received. Here\u2019s a breakdown of what each of these terms means:<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-reach\"><span class=\"ez-toc-section\" id=\"Reach\"><\/span><strong>Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ol class=\"eplus-wrapper wp-block-list eplus-styles-uid-746f40\">\n<li class=\" eplus-wrapper\"><strong>Accounts Reached:<\/strong> the total number of accounts that have seen your reel at least once.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Impressions\/Plays:<\/strong> impressions are the number of times a video is refreshed and replayed. While it\u2019s similar to Plays, the latter only notes how many times a Reel has been watched from beginning to end.<\/li>\n<\/ol>\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-interactions\"><span class=\"ez-toc-section\" id=\"Interactions\"><\/span><strong>Interactions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">This refers to the \u201cinteraction\u201d your Reel receives, like the following:<\/p>\n\n\n<ol class=\"eplus-wrapper wp-block-list eplus-styles-uid-ab9b12\">\n<li class=\" eplus-wrapper\"><strong>Likes:<\/strong> the number of \u201clikes\u201d (hearts) an Instagram Reel receives.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Saves:<\/strong> Instagram gives you the option to \u201csave\u201d (bookmark) posts to your personal account so that you can revisit them whenever you want without much hassle. Saving a post helps increase its reach by a lot.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Shares:<\/strong> this counts the number of times a post has been shared or sent to other people, mainly over DMs (direct message).<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Comments:<\/strong> the amount of comments your Instagram Reels receive also contributes largely to the popularity of your post.<\/li>\n<\/ol>\n\n\n<p class=\" eplus-wrapper\">The above was an example of the personal insights for a Reel. To see how your Reels and other content performs overall, you can visit the insights section on your profile.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped eplus-wrapper wp-block-gallery-5\">\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2127\" data-id=\"20302\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-reel-engagement-21-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20302\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2068\" data-id=\"20303\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-reel-engagement-22-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20303\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2144\" data-id=\"20304\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-reel-engagement-23-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20304\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">To see the collective insights of your Reels performances, select the arrow next to the Reels option in your insights (third screengrab above). This will take you to your Reels insights where you can choose from multiple metrics to analyze them all collectively.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped eplus-wrapper wp-block-gallery-6\">\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2068\" data-id=\"20305\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-reel-performance-24-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20305\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2077\" data-id=\"20306\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-reel-performance-25-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20306\"\/><\/figure>\n\n\n\n<figure class=\" wp-block-image size-medium eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2119\" data-id=\"20307\" src=\"https:\/\/siteimages.simplified.com\/blog\/check-reel-performance-26-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20307\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Based on your insights, you can see what time of day you get the most engagement on your Instagram Reels. However, if you\u2019re a smaller account, this can take a few months to give you actionable insights. If you don\u2019t wish to wait that long, you can also check out our other blog on the best time to post on Instagram.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-businesses-can-use-instagram-reels\"><span class=\"ez-toc-section\" id=\"How_Businesses_Can_Use_Instagram_Reels\"><\/span><strong>How Businesses Can Use Instagram Reels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">As a business, whether big or small, you\u2019re always looking for new post ideas to engage your audiences. Instagram Reels, as we\u2019ve mentioned above, are currently the best way to go about it. But what kind of Reels should you make? Here are a few ideas!<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-1-relatable-funny-videos-audiences-can-connect-to\"><span class=\"ez-toc-section\" id=\"1_Relatablefunny_videos_audiences_can_connect_to\"><\/span><strong>#1 Relatable\/funny videos audiences can connect to<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Comedy is universal. No matter what kind of business you are in, comedic content is always a winner. Not only that, but if your audience happens to find your Instagram Reels funny or relatable, they\u2019re bound to share them with their friends. A classic example of this is the Tinder account. They regularly post skit-based Reels that revolve around dating woes &#8211; relatable and related to the brand!<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/relatable-reels-example-27-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20308\" style=\"width:264px;height:412px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-2-showcase-your-products-services\"><span class=\"ez-toc-section\" id=\"2_Showcase_your_productsservices\"><\/span><strong>#2 Showcase your products\/services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">As a business, we bet you have a lot of cool products and features that you want your audience to know about. What\u2019s a better way to advertise them than to feature them in some aesthetic Reels? Tortik Annushka is a Moscow-based baker that posts work-in-progress Reels of their delicious creations, thoroughly tempting the audience. We think the number of plays on each reel speaks for itself!<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/showcase-product-reels-example-28-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20309\" style=\"width:264px;height:412px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-3-educational-content\"><span class=\"ez-toc-section\" id=\"3_Educational_content\"><\/span><strong>#3 Educational content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">If your Instagram Reels are creating value, your followers will no doubt look forward to more posts by you. They may even share them with their friends, or also save your videos to their accounts. Posting educational content is a great way to do this. We post a lot on educational tips and tricks related to our app on Simplified\u2019s Instagram Reels. As you can see from the screenshot, we regularly post videos on how to be a better writer, how to make logos, and more!<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/simplified-app-reel-examples-30-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20310\" style=\"width:264px;height:412px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-4-bts-behind-the-scenes-and-bloopers\"><span class=\"ez-toc-section\" id=\"4_BTS_behind-the-scenes_and_bloopers\"><\/span><strong>#4 BTS (behind-the-scenes) and bloopers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Everyone loves these kinds of Instagram Reels because they help humanize your brand. If you constantly post picture-perfect content, you may seem unattainable. However, posting bloopers and BTS videos of your business helps the audience relate to your brand on a personal level. This also makes them want to interact with you more. Luxury bag brand Anima Iris uses Reels to take you on a virtual tour of places related to its business.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"1024\" src=\"https:\/\/siteimages.simplified.com\/blog\/bts-reels-instagram-example-31-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20311\" style=\"width:265px;height:412px\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">To learn more about all the cool things you can do as a business with Reels, check out our blog on the multiple ways to use video marketing.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/social-media\/how-to-schedule-instagram-posts\" target=\"_blank\" rel=\"noreferrer noopener\">How to Schedule Instagram Posts: Reels, Stories, &amp; More<\/a><\/strong><\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-to-use-instagram-reels-for-viral-marketing\"><span class=\"ez-toc-section\" id=\"How_To_Use_Instagram_Reels_for_Viral_Marketing\"><\/span><strong>How To Use Instagram Reels for Viral Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">With Instagram Reels being the app\u2019s most prominent new feature, there\u2019s no doubt that these posts also go viral. So how can you, as a business or creator, benefit from these viral Reels?<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-1-jump-onto-the-trend-bandwagon\"><span class=\"ez-toc-section\" id=\"1_Jump_onto_the_trend_bandwagon\"><\/span><strong>#1 Jump onto the trend bandwagon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Given the popularity of Instagram Reels, there\u2019s always some trend or the other in place. A trend is, to put it quite simply, a regular Reel gone viral, with everyone else imitating it. The current popular trend, as we write this post, is the \u201cNot My Name\u201d challenge. Celebrities (mostly actors) post a slideshow of the characters they\u2019ve previously played, with \u201cThat\u2019s Not My Name\u201d by The Ting Tings playing in the background.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">You may not be a celebrity, but we\u2019re pretty sure you can find some super creative way to hop onto this trend! However, there\u2019s a big probability of something else taking its place by the time you read this blog. So keep your ears to the ground and jump on what\u2019s popular at the moment!<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-2-hashtag-challenges-branded-hashtags\"><span class=\"ez-toc-section\" id=\"2_Hashtag_challengesbranded_hashtags\"><\/span><strong>#2 Hashtag challenges\/branded hashtags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Hashtag challenges are generally created by influencers or brands, calling other users to participate in them to increase engagement. These challenges can be simple skit videos, transitional videos, or even dances. There\u2019s no limit to the kinds of videos you can use for a hashtag challenge.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">One example of a hashtag challenge that went extremely viral was the #kikichallenge. Everyone wanted to jump out of a moving car, dance along to Drake\u2019s \u201cIn My Feelings\u201d next to it, and then jump back in just as quickly. Boy, are we glad <em>that\u2019s<\/em> over!<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/siteimages.simplified.com\/blog\/hashtag-challenges-example-32-1.jpeg?auto=compress&fm=pjpg\" alt=\"Hashtag challenges by cococola\" class=\"wp-image-20312\" style=\"width:512px;height:192px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.linkedin.com\/pulse\/share-coke-campaign-coca-cola-mahrokh-pakizehdel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Linkedin<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Branded hashtags are hashtags that brands have personalized to create a niche for themselves. So, if you&#8217;re a brand that&#8217;s on the rise, a branded hashtag may just work for you! Using these tags also allows you to form your own little community. Coke\u2019s #ShareACoke campaign is a classic example of branded hashtags.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Learn more about hashtags and how to make them work for your brand by reading our optimized hashtag strategy for Instagram.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Instagram\u2019s algorithm is like the seasons &#8211; it changes every few months. It\u2019s super important to keep up with it so that your profile always stays on top. Learn more about the future of content marketing on Simplified\u2019s blog.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Instagram Reels, leveraged effectively with Simplified&#8217;s <a href=\"https:\/\/simplified.com\/create\/instagram-reels\" target=\"_blank\" rel=\"noreferrer noopener\">reel maker for Instagram<\/a>, are currently one of the best tools to increase your brand recognition. However, nothing lasts forever, and neither will Instagram Reels. That\u2019s why, while prioritizing Reels is important for now, it\u2019s equally important for you to also use other formats of content for optimum engagement of your brand.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">One such format is Instagram Stories. Simplified helps you design Stories in minutes with premium templates and thousands of royalty-free stock images. Upload directly to Instagram from the app or download. Your projects auto-save so that you can dive back in any time to edit and play.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important}.stk-2d15cda-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-spark-engagement-by-creating-instagram-reels-with-simplified\"><span class=\"ez-toc-section\" id=\"Spark_Engagement_by_Creating_Instagram_Reels_With_Simplified\"><\/span>Spark Engagement by Creating Instagram Reels With Simplified!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/create\/instagram-reels\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What Are Instagram Reels?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Instagram Reels are one of the four formats for posting on Instagram. Reels are vertical videos that can be as long as 60 seconds. To view Reels created by others, you can select the Reels icon at the bottom-center of your Instagram page. Scroll up or down to switch between different Reels. Additionally, you can find trending Reels on your explore page (the little magnifying glass at the bottom). If you want to check out the Reels of just one particular account, you can view them by visiting their profile and clicking the Reels tab beneath their bio.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do Instagram Reels Help With Engagement?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Instagram Reels can significantly boost engagement on the platform. Instagram actively promotes its latest features, including Reels. You can find all the Reels published on Instagram in a dedicated section, especially if the posting account is public. When you search for a hashtag, there's a separate section for Reels related to that hashtag. Instagram also showcases 'suggested Reels' on your homepage while you're scrolling. With these multiple ways of promoting Reels, they are hard to miss, ensuring increased engagement for your content.\"\n      }\n    },\n  {\n      \"@type\": \"Question\",\n      \"name\": \"How Are Instagram Reels Different from Stories?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"If you\u2019re not too familiar with Instagram, you might mistake Stories for Reels or vice-versa. But here\u2019s how they\u2019re different from each other:\n\nUnlike stories, Instagram Reels don\u2019t disappear after 24 hours. You can choose to display your Reels on your main profile page or leave them in a separate dedicated section.\nWhile a Story can only be 15 seconds long, your Reels can stretch to an entire minute.\nInstagram Reels offer multiple creative tools in addition to those found in stories. These include the ability to trim or cut uploaded videos, special AR effects, and speed control.\nThe most important difference: Instagram Reels can be shared to Stories but the inverse isn\u2019t possible.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How Are Instagram Reels Different from Regular Video Posts?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Instagram Reels and regular video posts are also very different from each other. Check out their most prominent contrast points below:\n\nInstagram Reels are always in portrait mode, while regular videos are more commonly posted in landscape mode or in a square block.\nA regular Instagram video length can be as long as you want it to be. But Instagram Reels can only be a maximum of 60 seconds long.\nInstagram Reels are the perfect tool for reaching out to new audiences, while feed videos are mainly used for your existing ones.\nYou can add music to Instagram Reels in-app but will require a third-party video editor for a regular video.\"\n      }\n    }\n  ]\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"HowTo\",\n  \"name\": \"How to Create Instagram Reels?\",\n  \"step\": [\n    {\n      \"@type\": \"HowToSection\",\n      \"name\": \"How to Create Instagram Reels?\",\n      \"position\": \"1\",\n      \"itemListElement\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": \"1\",\n          \"text\": \"Go to your Instagram app and create a new Reel. This can be done either through the Reels tab, by swiping right on your homepage, or by selecting the \u201cplus\u201d at the top right of your screen\"\n        },\n       {\n          \"@type\": \"HowToStep\",\n          \"position\": \"2\",\n          \"text\": \"Once it\u2019s open, you\u2019ll have the option to upload pre-existing videos or record through the app itself.\"\n        },\n        {\n           \"@type\": \"HowToStep\",\n          \"position\": \"3\",\n          \"text\": \"If you\u2019re uploading existing clips, you have the option to add multiple ones to the same video. Similarly, within the app, you can record more than one video at different moments and Instagram will compile them all automatically.\"\n        },\n        {\n           \"@type\": \"HowToStep\",\n          \"position\": \"4\",\n          \"text\": \"Before you begin recording, you can use various tools from the left side of your screen to add a little something extra to your Reel.\"\n        },\n       {\n           \"@type\": \"HowToStep\",\n          \"position\": \"5\",\n          \"text\": \"Your maximum video length can be either 15, 30, or 60 seconds. Similarly, the speed of your video can range from 0.5 to 3 times the original speed. For the layout, you have the option to add grids.\"\n        },\n       {\n           \"@type\": \"HowToStep\",\n          \"position\": \"6\",\n          \"text\": \"The countdown timer helps you record the video if you\u2019re doing it by yourself. You can select the length of your video and then set the timer. Once you press \u201crecord\u201d, the app counts down from 3 before beginning the recording, which stops once it hits your set time.\"\n        },\n       {\n           \"@type\": \"HowToStep\",\n          \"position\": \"7\",\n          \"text\": \"When you\u2019re done creating and editing your video, you can select \u201cpreview\u201d to, well, preview it before uploading.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": \"8\",\n          \"text\": \"If you\u2019re satisfied with the final result, go ahead and select \u201cnext\u201d at the bottom right! Then, you can add captions and a thumbnail to your Reel on the next page before posting.\"\n        }\n      ]\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Instagram isn&#8217;t just a means to kill time or entertain ourselves for a lot of us. For artists, it\u2019s their personal gallery. For photographers and performers, it\u2019s a portfolio. And similarly, for many business owners, it\u2019s their very own marketplace. While all of these creators couldn\u2019t be more different from each other, there\u2019s one common thing that can be found on all their pages: Instagram Reels. Instagram Reels is one of the bigger updates the platform has rolled out in the last couple of years. It\u2019s the current \u201chot\u201d feature for all content creators on Instagram, considering they receive the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[444],"tags":[],"class_list":{"0":"post-7519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"post--single"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ceris-xxxs-1_1":"","ceris-xxs-4_3":"","ceris-xxs-1_1":"","ceris-xs-16_9 400x225":"","ceris-xs-4_3":"","ceris-xs-2_1":"","ceris-xs-1_1":"","ceris-xs-16_9":"","ceris-s-4_3":"","ceris-s-2_1":"","ceris-s-1_1":"","ceris-m-16_9":"","ceris-m-4_3":"","ceris-m-2_1":"","ceris-m-auto":"","ceris-l-16_9":"","ceris-l-4_3":"","ceris-l-2_1":"","ceris-xl-16_9":"","ceris-xl-4_3":"","ceris-xl-2_1":"","ceris-xxl":"","bdpp-medium":""},"post_excerpt_stackable_v2":"<p>Instagram isn&#8217;t just a means to kill time or entertain ourselves for a lot of us. 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