{"id":7502,"date":"2023-03-30T08:06:37","date_gmt":"2023-03-30T12:06:37","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=7502"},"modified":"2026-02-16T06:33:19","modified_gmt":"2026-02-16T11:33:19","slug":"tiktok-marketing","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/tiktok-marketing","title":{"rendered":"TikTok Marketing 101: The 10 Tips and Tricks in Boosting Brand Engagement for 2026 [+ FREE tool!]"},"content":{"rendered":"\n

TikTok has over 732 million monthly active users worldwide. And since 2022, the app has been growing exponentially, especially with the increase in visual content since the pandemic hit. And so, what better way to promote your brand? Through TikTok marketing, of course!<\/p>\n\n\n\n

This year, creating buzz around your brand on TikTok is a smart marketing move to grow, get noticed, and drive sales.<\/p>\n\n\n\n

If you’re a marketer, entrepreneur, business owner, or freelance creator, don’t miss out on TikTok’s popularity. The social media giant offers a major opportunity for brands to get creative and make a splash.<\/p>\n\n\n\n

In this guide, we\u2019ll explore marketing on TikTok<\/a> in-depth, from hashtags to TikTok ad products to influencer marketing. Let\u2019s begin!<\/p>\n\n\n\n

<\/span>TikTok Marketing: 3 Steps to Getting Started<\/strong><\/span><\/h2>\n\n\n
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<\/span>1. Set up a Professional Account<\/strong><\/span><\/h3>\n\n\n\n

If you want to make money on TikTok, you need to have a professional account. A professional account is also great for monitoring your brand\u2019s performance on the platform.<\/p>\n\n\n\n

Plus, signing up as a seller on TikTok Shop streamlines your branding and sales all in one place!<\/p>\n\n\n\n

You can\u00a0sign up as a seller\u00a0through their website or email\u00a0e-commerce@tiktok.com. All you have to do is submit your phone number and email address, and create a password! Don\u2019t forget to install the best Chrome Password Manager<\/a> extension for added security and convenience.<\/p>\n\n\n\n

<\/span>2. Optimize TikTok Video Lengths<\/strong><\/span><\/h3>\n\n\n\n

Every video-sharing platform, including TikTok, has different length suggestions for optimized video content. And the optimal video length of a TikTok video is 15 seconds, but it was recently increased from only 60 seconds to 3 minutes.<\/p>\n\n\n\n

You can record your video for 3 minutes straight, upload an already edited video, or edit on the app itself. As long as you keep the video length to 3 minutes or less, your content will be discoverable (especially with an attention-grabbing opener!).<\/p>\n\n\n\n

Furthermore, here\u2019s how you can get the right video length for your TikTok marketing for free with Simplified video editor. You can trim the duration of videos, add audio, overlay images, and so much more!<\/p>\n\n\n\n

If you\u2019re looking for an all-in-one video editing platform, you\u2019ve found it!<\/p>\n\n\n\n

<\/span>3. Observe What Works<\/strong><\/span><\/h3>\n\n\n\n

If you’re new to TikTok, bear in mind that the platform’s contents and styles are different than on other social media channels. If you simply observe for a few weeks, you\u2019ll get a feel of how it all works. <\/p>\n\n\n\n

Once you feel like you\u2019re well-versed in the TikTok culture, it\u2019s time to use the app as a marketing channel. For your first posts, try to mimic your favorite content that aligns with your brand\u2019s point of view.<\/p>\n\n\n\n

Then, see how your engagements fared. Did you get the about of likes and followers you were looking for? If not, try different styles of videos until you’re closer to your goal.<\/p>\n\n\n

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And remember: the more you observe and become a participant in the platform, the more you\u2019ll know what works!<\/p>\n\n\n\n

For new users, TikTok might seem overwhelming with billions of videos and millions of brands.<\/p>\n\n\n\n

Related: Instagram Marketing: 11 Powerful Tips [+ Free Content Scheduler Tool]<\/a><\/strong><\/p>\n\n\n\n

<\/span>10 TikTok Marketing Tips for Viral Video Content [+ FREE Tool!]<\/strong><\/span><\/h2>\n\n\n\n

Whether you\u2019re a beginner on TikTok or already a maestro, it never hurts to refresh, or even rethink, your content strategy.<\/p>\n\n\n\n

Below, you\u2019ll discover influencer marketing, how to optimize SEO for TikTok, and the best ways to get started with Simplified\u2019s free AI and design tools. With our 10 TikTok marketing tips and tricks, get ready to make the leap into the world of viral video content!<\/p>\n\n\n\n