{"id":7248,"date":"2022-01-24T10:55:12","date_gmt":"2022-01-24T15:55:12","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=7248"},"modified":"2023-06-28T04:37:31","modified_gmt":"2023-06-28T08:37:31","slug":"best-free-font-for-logo","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/branding\/best-free-font-for-logo","title":{"rendered":"20 Best Fonts For Logos That Tell A Story"},"content":{"rendered":"\n

They say that when typography is on point, words become images. And we all know a picture is worth a thousand words!<\/p>\n\n\n\n

Choosing the right typography, or fonts, for your brand\u2019s logo is extremely important. Your logo is one of the first things a potential client is going to see. If they\u2019re not impressed, they may not want to invest their money in you.<\/p>\n\n\n\n

Think of a logo as the introductory paragraph of a story. If the paragraph doesn\u2019t hook you, you may abandon the story and not want to read it further. It\u2019s the same with brands and their logos. This is where fonts come in.<\/p>\n\n\n

\n
\"font-in-a-printed-book\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Fonts can be referred to as the wording in the introductory paragraph – they need to be chosen carefully. If finding the right font is a tough choice for you, fear not! We have curated a list of some of the best fonts you can use to design your brand logo<\/a>.<\/p>\n\n\n\n

<\/span>What are the different types of fonts?<\/strong><\/span><\/h2>\n\n\n\n

Before jumping into the list, it\u2019s essential to understand the different types of fonts<\/a>. All fonts are classified into different categories, which are called font families. These are:<\/p>\n\n\n\n

<\/span>a. Serif<\/strong><\/span><\/h3>\n\n\n
\n
\"serif-font-example\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Related: Your Ultimate Guide to Typefaces: Serif vs. Sans Serif Fonts<\/a><\/p>\n\n\n\n

As depicted in the image above, Serif fonts have little extensions at the end of the letters. These extensions are called \u201cserifs,\u201d hence the name of the typeface. Serif is the oldest known typeface. Some examples of serif fonts are Times New Roman, Bodoni, and Georgia.<\/p>\n\n\n\n

<\/span>b. Sans-Serif<\/strong><\/span><\/h3>\n\n\n
\n
\"sans-serif-font-example\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Sans meaning \u201cwithout,\u201d sans-serif fonts are literally the fonts that don\u2019t have a serif. This font family is more commonly called just \u201csans.\u201d Some examples of sans-serif fonts would be Helvetica, Arial, and Calibri.<\/p>\n\n\n\n

<\/span>c. Script<\/strong><\/span><\/h3>\n\n\n
\n
\"script-font-example\"
Made using Simplified<\/a>.<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Script fonts can be formal or casual. They\u2019re flexible and have a flourish that resembles human handwriting. Some examples of script fonts are Allura, Dancing Script, and Pacifico.<\/p>\n\n\n\n

These are the three main font families. All fonts are classified into these categories or sub-categories. Now that we know the different types of font families, let\u2019s dive into some of the best free fonts you can use for your logos.<\/p>\n\n\n\n