{"id":7167,"date":"2022-01-19T12:59:49","date_gmt":"2022-01-19T17:59:49","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=7167"},"modified":"2023-10-13T01:42:00","modified_gmt":"2023-10-13T05:42:00","slug":"pantone-color-of-the-year-2022","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/colors\/pantone-color-of-the-year-2022","title":{"rendered":"Pantone Color of the Year 2022 – What it Means + How to Use it"},"content":{"rendered":"\n

A new year calls for fresh perspectives, sparkling energy, and amazing color inspiration! Are you in the business of color? Do you want to be a part of a community of 10 million designers?<\/p>\n\n\n\n

Then the world\u2019s leading color expert, Pantone, should be on your radar! In the guide ahead, we\u2019ll walk you through the what, why, where, and how of color trends in 2022. What is the Pantone Color of the Year 2022? Why is the color of the year important? How can you use it for your brand? All this and more, exclusively on Simplified!<\/p>\n\n\n\n

<\/span>What is Pantone?<\/strong><\/span><\/h2>\n\n\n\n

Pantone was established in 1963 and is the world\u2019s leading color institute. Every year, the institute releases a new color that influences every color-conscious industry. These industries include but are not limited to – textiles, apparel, fashion, and architecture.<\/p>\n\n\n

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Related: The Fundamentals of Understanding Color Theory<\/a><\/p>\n\n\n\n

<\/span>Why is Pantone Important for Designers and Marketers?<\/strong><\/span><\/h3>\n\n\n\n

The institute forecasts the global direction of color every year. This means if you follow Pantone, you’ll remain ahead of the curve! What’s more? You can learn about visual inspiration and color harmonies 6 \u2013 24 months ahead of the season!<\/p>\n\n\n\n

<\/span>How is the Color of the Year Decided?<\/strong><\/span><\/h3>\n\n\n\n

The color of the year is a result of research across seasonal trends and color psychology. The Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.<\/p>\n\n\n\n

Looking to learn more about the processes of selecting a color of the year? Great! Hop on over to read our comprehensive guide on color technology and trending color palettes.<\/p>\n\n\n\n

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<\/span>Meet Very Peri: Pantone Color of the Year 2022<\/strong><\/span><\/h3>\n\n\n\n

The color of the year is a periwinkle<\/a> blue, with undertones of violet-red. Pantone 17-3938 Very Peri is a special color. For the first time in the company\u2019s history, Pantone has created a color of their own instead of choosing one from the existing catalog. Pretty cool, right?<\/p>\n\n\n

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Source: Pantone<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

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<\/span>What Does Very Peri Mean?<\/strong><\/span><\/h3>\n\n\n\n

The pandemic is raging on, and AI technologies are developing rapidly to adapt to virtual living. Similarly, Pantone is breaking ground with innovation in color.<\/p>\n\n\n\n

In 2021, we saw the consequences of global lockdowns but also the groundbreaking metaverse conceptualized by Mark Zuckerberg. Therefore, color trends in 2022 will celebrate a return to tranquility and creative breakthroughs in times of crisis.<\/p>\n\n\n

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Here’s what the Pantone experts have to say about Very Peri 17-3938:<\/p>\n\n\n\n

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Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place.\u201d – Laurie Pressman, Vice President of the Pantone Color Institute<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red. Learn more: https:\/\/t.co\/eNIwkTq2K8<\/a> pic.twitter.com\/hBfiDusFKU<\/a><\/p>\u2014 PANTONE (@pantone) December 9, 2021<\/a><\/blockquote>