{"id":6403,"date":"2021-11-25T12:21:39","date_gmt":"2021-11-25T17:21:39","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=6403"},"modified":"2024-04-27T15:09:08","modified_gmt":"2024-04-27T19:09:08","slug":"what-is-serp","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/what-is-serp","title":{"rendered":"New to Digital Marketing? Here\u2019s a Beginner\u2019s Guide to SERP!"},"content":{"rendered":"\n<p class=\" eplus-L9U6rJ eplus-wrapper\">Search Engine Results Page (or SERP) are pages that appear after inputting your query into a search engine. By tailoring your content to be search engine optimized, you can increase the traffic you drive to your website. Search engine optimized content also makes your website more visible on SERP. The more visible your brand is on SERP, the more people you will have clicking on your website because in most cases, your website will be one of the first few they see. With an <a href=\"https:\/\/simplified.com\/ai-writer\" target=\"_blank\" rel=\"noreferrer noopener\">AI writer<\/a> at your disposal, you can tailor your content precisely to meet the demands of search algorithms.<\/p>\n\n\n\n<p class=\" eplus-qIoufR eplus-wrapper\">Did you know that over 90% of consumer traffic goes to websites found on the first page of a search engine? So, if your business appears on the first search engine result page, you\u2019re more likely to get customers than if you&#8217;re on the second or third page. But how do you get on that coveted first page?<\/p>\n\n\n<div class=\"wp-block-image  eplus-ATCwcC\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"digital-marketing-graphic\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/digital-marketing-graphic.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=662&amp;w=1024\" alt=\"digital-marketing-graphic\" style=\"object-fit:cover;width:568px;height:297px\" title=\"digital-marketing-graphic\"\/><figcaption class=\"wp-element-caption\">Source: Google<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\" eplus-QItcK5 wp-block-heading eplus-wrapper\" id=\"h-what-are-serp-features\"><span class=\"ez-toc-section\" id=\"What_are_SERP_features\"><\/span><strong>What are SERP features?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-odkBVX eplus-wrapper\">We&#8217;ve described some of the most popular SERP features below. Read on to find out how you can leverage these features to your advantage!<\/p>\n\n\n\n<h3 class=\" eplus-FRKMgc wp-block-heading eplus-wrapper\" id=\"h-featured-snippet\"><span class=\"ez-toc-section\" id=\"Featured_Snippet\"><\/span><strong>Featured Snippet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-HkE5hD eplus-wrapper\">A featured snippet, also known as an instant answer, consists of a few lines that directly or indirectly give an answer to the search query. So, if you have a specific business offering, including answers to the most commonly searched phrases could help you gain SERP visibility.<\/p>\n\n\n\n<h3 class=\" eplus-k2jVv9 wp-block-heading eplus-wrapper\" id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-OxBUnj eplus-wrapper\">FAQs, or frequently asked questions, are shown when a user either searches using the term \u2018FAQ\u2019 or asks a question that would fall under FAQs. By having an FAQ section or using keywords that customers are most likely to incorporate in their searches, you can increase your probability of showing up on the first page of that keyword.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/ai-writing\/faq-page-examples\" target=\"_blank\" rel=\"noreferrer noopener\">The Best FAQ Page Examples &amp; How to Make Yours<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" eplus-7DpYQG wp-block-heading eplus-wrapper\" id=\"h-website-links\"><span class=\"ez-toc-section\" id=\"Website_Links\"><\/span><strong>Website Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-lA9aXU eplus-wrapper\">These links are displayed under the main search result. Site links lead to parts of a website that customers want to access quickly. For example, if you search for \u2018Facebook\u2019, you will see sitelinks to sign up or log in right below the main link. If you want site links to be visible under your website, you need to link keywords to the parts of the website you want displayed.<\/p>\n\n\n<div class=\"wp-block-image  eplus-VZJ5T0\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"serp-explained\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/serp-explained.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=682&amp;w=1024\" alt=\"serp-explained\" style=\"object-fit:cover;width:568px;height:212px\" title=\"serp-explained\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-WLkUKY wp-block-heading eplus-wrapper\" id=\"h-reviews\"><span class=\"ez-toc-section\" id=\"Reviews\"><\/span><strong>Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-5iic5f eplus-wrapper\">Sometimes, restaurants and stores you search for have a rating scale displayed under their names. These are \u2018review snippets\u2019 and give customers an idea of the quality provided by the business. 73% of customers trust in reviews they see online. So, if you want your website to garner more clicks, get your customers to leave you positive reviews.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/marketing\/what-are-meta-tags\" target=\"_blank\" rel=\"noreferrer noopener\">What are Meta Tags And How To Write Them For SEO Success<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" eplus-B9Bn6K wp-block-heading eplus-wrapper\" id=\"h-images\"><span class=\"ez-toc-section\" id=\"Images\"><\/span><strong>Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-y26u1Y eplus-wrapper\">Search engine algorithms sometimes determine images will better serve a search than only text. In such instances, the SERP will also show a series of photos for the query. If you want to take advantage of this feature, make sure you caption your photos properly. You can also include accurate alt text and appropriate dimensions of images to increase your chances of being featured. The dimensions of the photos used should ideally not be wider than 2560 pixels. Another important factor to keep in mind is file size; the smaller the file size, the faster your image will load.<\/p>\n\n\n<div class=\"wp-block-image  eplus-UpexQt\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"serp-snippet-result\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/serp-snippet-result.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=679&amp;w=1024\" alt=\"serp-snippet-result\" style=\"object-fit:cover;width:568px;height:249px\" title=\"serp-snippet-result\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-7mh5qt wp-block-heading eplus-wrapper\" id=\"h-people-also-ask\"><span class=\"ez-toc-section\" id=\"People_Also_Ask\"><\/span><strong>People Also Ask<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-ZRgRJ9 eplus-wrapper\">If you search for \u2018Simplified\u2019, your first result will be a link to the Simplified website. But, below that, you\u2019ll see common questions that people also search for like synonyms and meanings.<\/p>\n\n\n<div class=\"wp-block-image  eplus-GcsFdQ\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"serp-people-also-ask\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/serp-people-also-ask.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=675&amp;w=1024\" alt=\"serp-people-also-ask\" style=\"object-fit:cover;width:568px;height:256px\" title=\"serp-people-also-ask\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" eplus-mfGV6r wp-block-heading eplus-wrapper\" id=\"h-types-of-searches\"><span class=\"ez-toc-section\" id=\"Types_of_Searches\"><\/span><strong>Types of Searches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image  eplus-kaOWxz\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"google-search-results\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/google-search-results.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=439&amp;w=1024\" alt=\"google-search-results\" style=\"object-fit:cover;width:568px;height:229px\" title=\"google-search-results\"\/><figcaption class=\"wp-element-caption\">Source: Avepoint<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-yjYW3Y eplus-wrapper\">Now that we\u2019ve covered a few basic SERP features, let\u2019s look at the most typical search queries. These categories are universal and will apply to every kind of business or company. Depending on what you want your customers to go to you for, you can tailor your website to rank highly on a search&#8217;s SERP!<\/p>\n\n\n\n<h3 class=\" eplus-Br5cM8 wp-block-heading eplus-wrapper\" id=\"h-searches-for-websites\"><span class=\"ez-toc-section\" id=\"Searches_for_Websites\"><\/span><strong>Searches for Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-mWQvo3 eplus-wrapper\">Rarely do we actually enter the website URL of a brand or company, which is called direct traffic. This is why it\u2019s important for you to bid on keywords that are important to your company. By bidding higher than your competitors, you ensure that your website shows up on the first page of the SERP when someone searches your specific brand name.<\/p>\n\n\n\n<h3 class=\" eplus-OhOlFj wp-block-heading eplus-wrapper\" id=\"h-searches-for-information\"><span class=\"ez-toc-section\" id=\"Searches_for_Information\"><\/span><strong>Searches for Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-gd6Diu eplus-wrapper\">Most of these queries start with \u201chow to\u2026\u201d, and your website is where you want them to come for the answer! So, it is a good idea to optimize the keywords and content on your website specifically to answer such questions. You could even use broad keywords like &#8220;How to&#8230;?&#8221; on your page so it shows up in search queries.<\/p>\n\n\n\n<h3 class=\" eplus-gimUok wp-block-heading eplus-wrapper\" id=\"h-searches-for-products-and-services\"><span class=\"ez-toc-section\" id=\"Searches_for_products_and_services\"><\/span><strong>Searches for products and services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-uR24zS eplus-wrapper\">Often, customers don\u2019t search by brand. They prefer to explore available options before choosing what they feel is best. If you offer a niche set of products or services, buying keywords and giving direct links to these products on your website is a good way to gain traffic!<\/p>\n\n\n\n<p class=\" eplus-ijxiyk eplus-wrapper\">Now the next question you\u2019re probably asking yourself is \u201ccan I do all of this on my own?\u201d The answer is\u2026yes! You don\u2019t need to spend a ton of money hiring a team of digital marketers to help you get your online presence on point.<\/p>\n\n\n\n<p class=\" eplus-2eUWyr eplus-wrapper\">Simplified is a free, easy-to-use tool that can scale up your branding with no hassle! From designing your brand logo and <a href=\"https:\/\/simplified.com\/ai-image-generator\" target=\"_blank\" rel=\"noreferrer noopener\">creating images<\/a> and videos to automating your posts using AI, marketing has never been simpler. <\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important}.stk-2d15cda-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h3 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-one-free-app-to-design-collaborate-and-scale-your-work-try-simplified-today\"><span class=\"ez-toc-section\" id=\"One_Free_app_to_design_collaborate_and_scale_your_work_%E2%80%93_try_Simplified_today\"><\/span><strong>One Free app to design, collaborate, and scale your work &#8211; try Simplified today.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Results Page (or SERP) are pages that appear after inputting your query into a search engine. By tailoring your content to be search engine optimized, you can increase the traffic you drive to your website. Search engine optimized content also makes your website more visible on SERP. The more visible your brand is on SERP, the more people you will have clicking on your website because in most cases, your website will be one of the first few they see. With an AI writer at your disposal, you can tailor your content precisely to meet the demands of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-6403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fm=pjpg",1920,1080,false],"thumbnail":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=150&w=150","150","150",true],"medium":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=scale&fm=pjpg&h=169&w=300",300,169,true],"medium_large":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=scale&fm=pjpg&h=432&w=768",768,432,true],"large":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=scale&fm=pjpg&h=576&w=1024",1024,576,true],"1536x1536":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=scale&fm=pjpg&h=864&w=1536",1536,864,true],"2048x2048":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=scale&fm=pjpg&h=1152&w=2048",2048,1152,true],"ceris-xxxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=70&w=70",70,70,true],"ceris-xxs-4_3":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=135&w=180",180,135,true],"ceris-xxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=180&w=180",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=225&w=400",400,225,true],"ceris-xs-4_3":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=scale&fm=pjpg&h=185&w=329",329,185,true],"ceris-xs-2_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=200&w=400",400,200,true],"ceris-xs-1_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=400&w=400",400,400,true],"ceris-xs-16_9":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=338&w=600",600,338,true],"ceris-s-4_3":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=450&w=600",600,450,true],"ceris-s-2_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=300&w=600",600,300,true],"ceris-s-1_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=600&w=600",600,600,true],"ceris-m-16_9":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=450&w=800",800,450,true],"ceris-m-4_3":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=600&w=800",800,600,true],"ceris-m-2_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=400&w=800",800,400,true],"ceris-m-auto":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=scale&fm=pjpg&h=450&w=800",800,450,true],"ceris-l-16_9":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=675&w=1200",1200,675,true],"ceris-l-4_3":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=900&w=1200",1200,900,true],"ceris-l-2_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=600&w=1200",1200,600,true],"ceris-xl-16_9":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=900&w=1600",1600,900,true],"ceris-xl-4_3":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=1200&w=1600",1600,1200,true],"ceris-xl-2_1":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=800&w=1600",1600,800,true],"ceris-xxl":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=1125&w=2000",2000,1125,true],"bdpp-medium":["https:\/\/siteimages.simplified.com\/blog\/serp-search-results-page.jpeg?auto=compress&fit=crop&fm=pjpg&h=480&w=640",640,480,true]},"post_excerpt_stackable_v2":"<p>Search Engine Results Page (or SERP) are pages that appear after inputting your query into a search engine. By tailoring your content to be search engine optimized, you can increase the traffic you drive to your website. Search engine optimized content also makes your website more visible on SERP. The more visible your brand is on SERP, the more people you will have clicking on your website because in most cases, your website will be one of the first few they see. With an AI writer at your disposal, you can tailor your content precisely to meet the demands of&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/marketing\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Ajay Yadav","url":"https:\/\/simplified.com\/blog\/author\/simplified"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growing Organic Traffic Using SERP | Simplified<\/title>\n<meta name=\"description\" content=\"Have you recently discovered SERP? Here\u2019s all you need to know about its features and how you can use them to your benefit!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/marketing\/what-is-serp\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing Organic Traffic Using SERP | Simplified\" \/>\n<meta property=\"og:description\" content=\"Have you recently discovered SERP? 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