{"id":6190,"date":"2021-11-09T12:22:06","date_gmt":"2021-11-09T17:22:06","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=6190"},"modified":"2023-10-09T05:56:38","modified_gmt":"2023-10-09T09:56:38","slug":"business-account-on-instagram","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/business-account-on-instagram","title":{"rendered":"How To Use A Business Account On Instagram: Benefits &#038; Tips"},"content":{"rendered":"\n<p class=\" eplus-tEV5YX eplus-wrapper\">Over the past ten years and more, Instagram has evolved from a photo-sharing app to a hotbed of brand&nbsp;activity. As of 2021, more than one billion individuals use Instagram every month, with nearly 90% of them following at least one brand. This would suggest that optimizing your business account on Instagram for marketing is a highly beneficial move.<\/p>\n\n\n\n<p class=\" eplus-Yp0m6s eplus-wrapper\">The software is updated with new business tools, features, and suggestions on a regular basis. Now, brands can host fundraisers through Instagram Live broadcasts, launch stores from their profiles, and allow users to make reservations directly from their profiles. However, keeping track of everything might be difficult, especially if maintaining an Instagram business account is only one aspect of your job.<\/p>\n\n\n<div class=\"wp-block-image  eplus-Tyhxof\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"Instagram-app-on-phone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/Instagram-app-on-phone.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=683&amp;w=1024\" alt=\"Instagram-app-on-phone\" style=\"width:512px;height:342px\" width=\"512\" height=\"342\" title=\"Instagram-app-on-phone\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-WEq9Oy eplus-wrapper\">Knowing this, we&#8217;ve put together a quick guide on how to use a business account on Instagram. Keep reading to find out everything you need to know about using your business account on Instagram, from creating an account to tips to help you take your <a href=\"https:\/\/simplified.com\/instagram\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> marketing to the next level.<\/p>\n\n\n\n<h2 class=\" eplus-Kd61Bx wp-block-heading eplus-wrapper\" id=\"h-what-is-the-difference-between-a-personal-and-a-business-account-on-instagram\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_a_personal_and_a_business_account_on_Instagram\"><\/span><strong>What is the difference between a personal and a business account on Instagram?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-JW5pJ1 eplus-wrapper\">Instagram users have two free professional profile options: Instagram business accounts and Instagram business profiles. Instagram Business profiles look slightly different from standard personal accounts, and starting a professional account gets you access to a variety of features not available to personal users.<\/p>\n\n\n\n<p class=\" eplus-imuucL eplus-wrapper\">These additional social media marketing tools and services include:<\/p>\n\n\n<ul class=\"eplus-EYbhRm eplus-wrapper wp-block-list eplus-styles-uid-c58174\">\n<li class=\" eplus-wrapper\">Instagram metrics for reach, impressions, and demographics of followers.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">The ability to run Instagram advertising and promote posts.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Your brand gets access to many contact options, such as a phone number, an email address, and a physical location.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Integration of action buttons.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">If you operate a company and have an Instagram plan for selling things, marketing your business, or simply increasing brand recognition, you&#8217;ll profit through engagement\u00a0from a business account on Instagram.<\/li>\n<\/ul>\n\n<div class=\"wp-block-image  eplus-Y4z7aN\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"instagram-insights-example\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/instagram-insights-example.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=683&amp;w=1024\" alt=\"instagram-insights-example\" style=\"width:512px;height:342px\" width=\"512\" height=\"342\" title=\"instagram-insights-example\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-GUoK08 eplus-wrapper\">Track analytics to form Instagram marketing strategies<\/p>\n\n\n<ul class=\"eplus-JpxsKu eplus-wrapper wp-block-list eplus-styles-uid-22d9ec\">\n<li class=\" eplus-wrapper\">A business account on Instagram gives you the opportunity to\u00a0boost your posts.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Adding links to your Stories is now possible (if you have 10,000 or more followers).<\/li>\n\n\n\n<li class=\" eplus-wrapper\">You get native analytics access.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Features like Shoppable posts let you sell straight from your Instagram posts.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">There&#8217;s the option to add branded partner accounts that may post on your behalf.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Add clickable CTAs\u00a0that direct customers to your website and allow them to make in-app appointments.<\/li>\n<\/ul>\n\n\n<h2 class=\" eplus-6JdS7A wp-block-heading eplus-wrapper\" id=\"h-6-steps-on-how-to-use-business-account-on-instagram\"><span class=\"ez-toc-section\" id=\"6_steps_on_how_to_use_business_account_on_Instagram\"><\/span><strong>6 steps on how to use business account on Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\" eplus-S5BCsa wp-block-heading eplus-wrapper\" id=\"h-step-1-get-an-instagram-business-account\"><span class=\"ez-toc-section\" id=\"Step_1_Get_an_Instagram_business_account\"><\/span><strong>Step 1: Get an Instagram business account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-76JfE2 eplus-wrapper\">Know how to&nbsp;switch from a personal to a business account.<\/p>\n\n\n\n<h3 class=\" eplus-kUMWKD wp-block-heading eplus-wrapper\" id=\"h-how-to-switch-from-a-personal-account-to-an-business-account-on-instagram\"><span class=\"ez-toc-section\" id=\"How_to_switch_from_a_personal_account_to_an_business_account_on_Instagram\"><\/span><strong>How to switch from a personal account to an business account on Instagram:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ol class=\"eplus-Eng1kB eplus-wrapper wp-block-list eplus-styles-uid-22c69c\">\n<li class=\" eplus-wrapper\">From your profile, tap the\u00a0<strong>hamburger menu<\/strong>\u00a0in the upper-right corner.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Tap\u00a0<strong>Settings<\/strong>. Some accounts may see\u00a0<strong>Switch to Professional Account<\/strong>\u00a0from this menu. If you do, tap it. Otherwise, proceed to the next step.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Tap\u00a0<strong>Account<\/strong>.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Choose\u00a0<strong>Business.<\/strong><\/li>\n<\/ol>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-xWf4dK\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"how-to-instagram-for-business\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/how-to-instagram-for-business.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=689&amp;w=1024\" alt=\"how-to-instagram-for-business\" style=\"width:512px;height:300px\" width=\"512\" height=\"300\" title=\"how-to-instagram-for-business\"\/><figcaption class=\"wp-element-caption\">The first step to creating a business account on Instagram (Image via <a href=\"https:\/\/digitalmainstreet.ca\/tool\/switch-instagram-business-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Main Street<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-8DGj4k eplus-wrapper\"><\/p>\n\n\n<ol start=\"5\" class=\"eplus-a39yB4 eplus-wrapper wp-block-list eplus-styles-uid-3c476d\">\n<li class=\" eplus-wrapper\">If you plan to connect your Instagram and Facebook business accounts, follow the steps to connect your account to your Facebook Page.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Select your business category and add relevant contact details.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Tap\u00a0<strong>Done<\/strong>.<\/li>\n<\/ol>\n\n\n<h3 class=\" eplus-NJRy3q wp-block-heading eplus-wrapper\" id=\"h-step-2-create-a-winning-instagram-marketing-strategy\"><span class=\"ez-toc-section\" id=\"Step_2_Create_a_winning_Instagram_marketing_strategy\"><\/span><strong>Step 2: Create a winning Instagram<\/strong> marketing <strong>strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\" eplus-GBqmNX wp-block-heading eplus-wrapper\" id=\"h-define-your-target-audience\"><span class=\"ez-toc-section\" id=\"Define_your_target_audience\"><\/span><strong>Define your target audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-w7HwRJ eplus-wrapper\">A solid grasp of your target audience is the foundation of any successful social media marketing strategy. We&#8217;ve produced a step-by-step tutorial that covers all the specifics, since selecting your target market is one of the most crucial components of your marketing plan, no matter what you&#8217;re selling. Here&#8217;s the gist of it:<\/p>\n\n\n<ul class=\"eplus-hPE240 eplus-wrapper wp-block-list eplus-styles-uid-ca7f97\">\n<li class=\" eplus-wrapper\">Figure out who already purchases from you.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Look at your other social media networks&#8217; stats to see who follows you there.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Do some competition research and see how your audiences differ.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-n5QYvA\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"instagram-post-insights-illustration\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/instagram-post-insights-illustration.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=535&amp;w=1024\" alt=\"instagram-post-insights-illustration\" style=\"width:512px;height:268px\" width=\"512\" height=\"268\" title=\"instagram-post-insights-illustration\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/agencyanalytics.com\/blog\/instagram-metrics-to-measure-success\" target=\"_blank\" rel=\"noreferrer noopener\">Agency Analytics<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-OhAS7s wp-block-heading eplus-wrapper\" id=\"h-set-goals-and-objectives\"><span class=\"ez-toc-section\" id=\"Set_goals_and_objectives\"><\/span><strong>Set goals and objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-LBg1I5 eplus-wrapper\">What you want to achieve on Instagram should be outlined in your Instagram marketing strategy.<\/p>\n\n\n\n<p class=\" eplus-eRgV6L eplus-wrapper\">Begin by identifying your company goals and how Instagram can help you to achieve them. To guarantee that your objectives are met, we propose using the SMART framework.<\/p>\n\n\n\n<p class=\" eplus-mF2bNA eplus-wrapper\"><strong>S<\/strong>pecific,&nbsp;<strong>M<\/strong>easurable,&nbsp;<strong>A<\/strong>ttainable,&nbsp;<strong>R<\/strong>elevant, and&nbsp;<strong>T<\/strong>imely.<\/p>\n\n\n\n<h3 class=\" eplus-8j1e8c wp-block-heading eplus-wrapper\" id=\"h-track-the-right-performance-metrics\"><span class=\"ez-toc-section\" id=\"Track_the_right_performance_metrics\"><\/span><strong>Track the right performance metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-NEip2L eplus-wrapper\">These will vary depending on the company, but in general, analytics connected to the social funnel should be prioritized. Align your objectives to one of the four client journey stages:<\/p>\n\n\n<ul class=\"eplus-TkmcyQ eplus-wrapper wp-block-list eplus-styles-uid-1f50c9\">\n<li class=\" eplus-wrapper\">Awareness<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Interest<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Desire<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Action<\/li>\n<\/ul>\n\n\n<h3 class=\" eplus-ubTbId wp-block-heading eplus-wrapper\" id=\"h-create-a-content-calendar\"><span class=\"ez-toc-section\" id=\"Create_a_content_calendar\"><\/span><strong>Create a content calendar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-fJ4F9T eplus-wrapper\">A well-planned social media content schedule guarantees that you don&#8217;t miss critical dates and gives you enough time to produce original content on your business account on Instagram.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-91dCJk\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"Simplified-content-planner\"><a href=\"https:\/\/simplified.co\/design\/tool\/content-planner\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/Simplified-content-planner.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=531&amp;w=1024\" alt=\"Simplified-content-planner\" style=\"width:512px;height:266px\" width=\"512\" height=\"266\" title=\"Simplified-content-planner\"\/><\/a><figcaption class=\"wp-element-caption\">Simplified&#8217;s content planner will help you with seamless social media marketing.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-5BgPQE wp-block-heading eplus-wrapper\" id=\"h-step-3-optimize-your-instagram-profile-to-do-business\"><span class=\"ez-toc-section\" id=\"Step_3_Optimize_your_Instagram_profile_to_do_business\"><\/span><strong>Step 3: Optimize your Instagram profile to do business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-PgXWfY eplus-wrapper\">An Instagram business profile allows you to do a lot, even with a limited amount of space. It&#8217;s where Instagram users can learn more about your company, browse your website, and even schedule an appointment.<\/p>\n\n\n<ul class=\"eplus-nJfZ1T eplus-wrapper wp-block-list eplus-styles-uid-e8871e\">\n<li class=\" eplus-wrapper\">Write a great bio for your business account on Instagram.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Add relevant contact info.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Configure action buttons.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Add Story Highlights and covers.<\/li>\n<\/ul>\n\n\n<h3 class=\" eplus-5yxUJe wp-block-heading eplus-wrapper\" id=\"h-step-4-share-high-quality-content\"><span class=\"ez-toc-section\" id=\"Step_4_Share_high-quality_content\"><\/span><strong>Step 4: Share high-quality content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ul class=\"eplus-qTp3Dx eplus-wrapper wp-block-list eplus-styles-uid-cff746\">\n<li class=\" eplus-wrapper\">Create a visual aesthetic for your brand.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Take thumb-stopping photos.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Use tools to help you edit your photos.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Write compelling captions.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Remember: consistency across your posts is key for business accounts on Instagram<\/li>\n<\/ul>\n\n\n<h3 class=\" eplus-CSMoDi wp-block-heading eplus-wrapper\" id=\"h-step-5-grow-and-engage-your-audience\"><span class=\"ez-toc-section\" id=\"Step_5_Grow_and_engage_your_audience\"><\/span><strong>Step 5: Grow and engage your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\" eplus-BwLgLC wp-block-heading eplus-wrapper\" id=\"h-respond-to-comments-and-mentions\"><span class=\"ez-toc-section\" id=\"Respond_to_comments_and_mentions\"><\/span><strong>Respond to comments and mentions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-dwfFcD eplus-wrapper\">Respond to Instagram comments and mentions to encourage consumers to keep connecting with your brand.<\/p>\n\n\n\n<p class=\" eplus-glk73r eplus-wrapper\">You might be tempted to use bots to automate your involvement. Or, if you employ a Social Media Manager, ensure that social media standards, troll policies, and mental health services are in place to help the individual in this job create and maintain a constructive community.<\/p>\n\n\n<ul class=\"eplus-nHBlYi eplus-wrapper wp-block-list eplus-styles-uid-98910b\">\n<li class=\" eplus-wrapper\">Use the right hashtags.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Promote your business account on Instagram on other channels.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Collaborate with Instagram influencers.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Use Instagram ads to get in front of a huge, targeted audience.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Run an Instagram-specific campaign.<\/li>\n<\/ul>\n\n\n<h3 class=\" eplus-VCmYmz wp-block-heading eplus-wrapper\" id=\"h-step-6-measure-success-and-make-adjustments\"><span class=\"ez-toc-section\" id=\"Step_6_Measure_success_and_make_adjustments\"><\/span><strong>Step 6: Measure success and make adjustments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-8oFv6H\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"instagram-demographic-example\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/instagram-demographic-example.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=576&amp;w=1024\" alt=\"instagram-demographic-example\" style=\"width:512px;height:288px\" width=\"512\" height=\"288\" title=\"instagram-demographic-example\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/influencermarketinghub.com\/free-instagram-analytics-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer Marketing Hub<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-yJFkHW wp-block-heading eplus-wrapper\" id=\"h-track-results-with-analytics-tools\"><span class=\"ez-toc-section\" id=\"Track_results_with_analytics_tools\"><\/span><strong>Track results with analytics tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-Z8KHPQ eplus-wrapper\">When you\u2019re using Instagram for business, it\u2019s important that you track your progress to measure how close you are to achieving your goals. With a business account on Instagram, you have access to the platform\u2019s built-in analytics tool. Keep in mind that Instagram Insights only tracks data back 30 days.<\/p>\n\n\n\n<h2 class=\" eplus-iNWSYS wp-block-heading eplus-wrapper\" id=\"h-get-started-on-nbsp-all-your-instagram-content-in-minutes-with-simplified\"><span class=\"ez-toc-section\" id=\"Get_Started_On_All_Your_Instagram_Content_in_Minutes_With_Simplified\"><\/span><strong>Get Started On&nbsp;All Your Instagram Content in Minutes With Simplified<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-S6UDc5 eplus-wrapper\">Design <a href=\"https:\/\/simplified.com\/create\/instagram-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram ads<\/a>, posts, and stories using premium Instagram templates. Spark engagement and tell your story with original graphics and layouts\u2014all for free. Moreover, speed up your social media content planning with a faster, easier workflow.<\/p>\n\n\n\n<p class=\" eplus-HI1Uem eplus-wrapper\">You can start and finish your design, bring your team in for collaboration and approvals, and publish to your feed all in one app! <\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:rgba(255,255,255,0.7) !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}.stk-2d15cda-container:before{background-color:#ffffff !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-a56ae7\" id=\"h-one-free-app-to-design-collaborate-and-scale-your-work-try-simplified-today\"><span class=\"ez-toc-section\" id=\"One_Free_app_to_design_collaborate_and_scale_your_work_%E2%80%93_try_Simplified_today\"><\/span><strong>One Free app to design, collaborate, and scale your work &#8211; try Simplified today<\/strong>!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\",\"@type\": \"HowTo\",\"name\": \"how to use business account on Instagram?\",\"step\": [{\"@type\": \"HowToStep\",\"position\": \"1\",\"text\": \"Get an Instagram business account\"},{\"@type\": \"HowToStep\",\"position\": \"2\",\"text\": \"Create a winning Instagram marketing strategy\"},{\"@type\": \"HowToStep\",\"position\": \"3\",\"text\": \"Optimize your Instagram profile to do business\"},{\"@type\": \"HowToStep\",\"position\": \"4\",\"text\": \"Share high-quality content\"},{\"@type\": \"HowToStep\",\"position\": \"5\",\"text\": \"Grow and engage your audience\"},{\"@type\": \"HowToStep\",\"position\": \"6\",\"text\": \"Measure success and make adjustments\"}]}]}<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>Over the past ten years and more, Instagram has evolved from a photo-sharing app to a hotbed of brand&nbsp;activity. As of 2021, more than one billion individuals use Instagram every month, with nearly 90% of them following at least one brand. This would suggest that optimizing your business account on Instagram for marketing is a highly beneficial move. The software is updated with new business tools, features, and suggestions on a regular basis. Now, brands can host fundraisers through Instagram Live broadcasts, launch stores from their profiles, and allow users to make reservations directly from their profiles. However, keeping track 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the past ten years and more, Instagram has evolved from a photo-sharing app to a hotbed of brand&nbsp;activity. As of 2021, more than one billion individuals use Instagram every month, with nearly 90% of them following at least one brand. This would suggest that optimizing your business account on Instagram for marketing is a highly beneficial move. The software is updated with new business tools, features, and suggestions on a regular basis. Now, brands can host fundraisers through Instagram Live broadcasts, launch stores from their profiles, and allow users to make reservations directly from their profiles. However, keeping track&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/marketing\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Ajay Yadav","url":"https:\/\/simplified.com\/blog\/author\/simplified"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use a Business Account on Instagram | Simplified<\/title>\n<meta name=\"description\" content=\"Instagram marketing can have a huge impact on your brand. 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