{"id":6117,"date":"2023-05-10T13:36:00","date_gmt":"2023-05-10T17:36:00","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=6117"},"modified":"2026-01-02T06:19:31","modified_gmt":"2026-01-02T11:19:31","slug":"social-media-marketing-metrics","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/social-media-marketing-metrics","title":{"rendered":"Social Media Marketing Metrics You Need To Track In 2026"},"content":{"rendered":"\n

Whether you\u2019re an Instagram influencer, social media professional, or business owner with various social media pages, you’ll have to look at different kinds of social media marketing metrics if you want to grow your brand.<\/p>\n\n\n\n

Of course, not all kinds of social media marketing metrics are relevant. In fact, the majority of us get bogged down by vanity metrics that can really slow our progress.<\/p>\n\n\n\n

Social media marketing metrics and social media marketing KPIs will show you the exact data impacting your business. This will allow you to double down on these areas, allowing you to make smarter decisions and achieve a higher social media ROI.<\/p>\n\n\n\n

So, what are the social media marketing metrics you should be looking at? And how exactly are you supposed to track these key metrics for social media<\/a> marketing? Read on to find out!<\/p>\n\n\n\n

<\/span>What are social media marketing metrics?<\/strong><\/span><\/h2>\n\n\n
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In a nutshell, social media analytics<\/a> can help you track your social media goals. They can, additionally, help you measure the success of campaigns, content, and much more.<\/p>\n\n\n\n

For example, if you want to start a new company and build brand awareness, then your social media goal should be to increase your brand’s visibility. The most common social media marketing metrics for awareness are<\/p>\n\n\n