{"id":6025,"date":"2021-10-28T13:55:39","date_gmt":"2021-10-28T17:55:39","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=6025"},"modified":"2024-06-11T05:57:04","modified_gmt":"2024-06-11T09:57:04","slug":"additive-and-subtractive-colors","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/colors\/additive-and-subtractive-colors","title":{"rendered":"A Beginner&#8217;s Guide to Additive and Subtractive Colors"},"content":{"rendered":"\n<p class=\" eplus-nIVjDw eplus-wrapper\">We all know the primary colors &#8211; red, yellow, and blue. Then there are the colors that we get by mixing primary colors. For example, red and yellow make green. For successful design, it is not only important to know how colors are made, but how these colors are used and for what purpose. <\/p>\n\n\n\n<p class=\" eplus-bzSP73 eplus-wrapper\">The sub-discipline of Color Psychology explores the meaning of colors when used for graphic design and marketing in communicating your brand&#8217;s identity to your audience. So, what exactly are additive and subtractive colors?<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7dc012d\" data-block-id=\"7dc012d\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-f7d6bcd\" data-block-id=\"f7d6bcd\"><style>.stk-f7d6bcd .stk-button{background:#fcb900 !important;border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important}.stk-f7d6bcd .stk-button__inner-text{font-size:20px !important;color:#000000 !important}@media screen and (max-width:1023px){.stk-f7d6bcd .stk-button__inner-text{font-size:20px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\"><strong>Generate Stunning Color Palettes in seconds<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\" eplus-cMscZ5 wp-block-heading eplus-wrapper\" id=\"h-simplified-guide-to-additive-and-subtractive-colors\"><span class=\"ez-toc-section\" id=\"Simplified_Guide_to_Additive_and_Subtractive_Colors\"><\/span><strong>Simplified Guide to Additive and Subtractive Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-fsjw8A eplus-wrapper\">Harnessing the power of colors as a visual language when communicating with your audience gives meaning to your designs. In fact, colors can impact mood, affect decision-making behaviors, and deliver actionable results. Below, let&#8217;s take a look at how you can harness additive and subtractive colors for powerful visual communication.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:\u00a0<a href=\"https:\/\/simplified.com\/blog\/colors\/color-harmony\" target=\"_blank\" rel=\"noreferrer noopener\">A Guide to Color Harmony &amp; How to Use It<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-columns eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex eplus-styles-uid-c99f40\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1313\" src=\"https:\/\/siteimages.simplified.com\/blog\/Use-templates-1.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-25750\"><\/figure>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-df72e56\" data-block-id=\"df72e56\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-16da285\" data-block-id=\"16da285\"><style>.stk-16da285{margin-top:0px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-16da285 .stk-button{padding-top:12px !important;padding-right:16px !important;padding-bottom:12px !important;padding-left:16px !important;background:#ffd350 !important;border-top-left-radius:30px !important;border-top-right-radius:30px !important;border-bottom-right-radius:30px !important;border-bottom-left-radius:30px !important}.stk-16da285 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-16da285 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-16da285 .stk-button:before{box-shadow:none !important}.stk-16da285 .stk-button__inner-text{font-size:20px !important;color:#1e1e1e !important;line-height:24px !important;font-weight:500 !important}@media screen and (max-width:1023px){.stk-16da285 .stk-button__inner-text{font-size:20px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palettes\/color-palettes-silver-and-black-color-19261\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Use Template<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" wp-block-image size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"1325\" src=\"https:\/\/siteimages.simplified.com\/blog\/use-templates-3.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-25752\" style=\"width:394px;height:auto\"><\/figure>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7d7a7a0\" data-block-id=\"7d7a7a0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-82bf34e\" data-block-id=\"82bf34e\"><style>.stk-82bf34e{margin-top:0px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-82bf34e .stk-button{padding-top:12px !important;padding-right:16px !important;padding-bottom:12px !important;padding-left:16px !important;background:#ffd350 !important;border-top-left-radius:30px !important;border-top-right-radius:30px !important;border-bottom-right-radius:30px !important;border-bottom-left-radius:30px !important}.stk-82bf34e .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-82bf34e .stk-button:after{background:transparent !important;opacity:1 !important}.stk-82bf34e .stk-button:before{box-shadow:none !important}.stk-82bf34e .stk-button__inner-text{font-size:20px !important;color:#1e1e1e !important;line-height:24px !important;font-weight:500 !important}@media screen and (max-width:1023px){.stk-82bf34e .stk-button__inner-text{font-size:20px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palettes\/antiquewhite-translate-to-english-crea-3808\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Use Template<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex eplus-styles-uid-3c8eac\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1311\" src=\"https:\/\/siteimages.simplified.com\/blog\/Use-templates-4.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-25753\" style=\"width:261px;height:auto\"><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-5f9e1a5\" data-block-id=\"5f9e1a5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-f1df715\" data-block-id=\"f1df715\"><style>.stk-f1df715{margin-top:0px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-f1df715 .stk-button{padding-top:12px !important;padding-right:16px !important;padding-bottom:12px !important;padding-left:16px !important;background:#ffd350 !important;border-top-left-radius:30px !important;border-top-right-radius:30px !important;border-bottom-right-radius:30px !important;border-bottom-left-radius:30px !important}.stk-f1df715 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-f1df715 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-f1df715 .stk-button:before{box-shadow:none !important}.stk-f1df715 .stk-button__inner-text{font-size:20px !important;color:#1e1e1e !important;line-height:24px !important;font-weight:500 !important}@media screen and (max-width:1023px){.stk-f1df715 .stk-button__inner-text{font-size:20px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palettes\/color-palettes-lavender-and-darkslateg-3824\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Use Template<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" wp-block-image size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"809\" src=\"https:\/\/siteimages.simplified.com\/blog\/use-template-2.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-25754\" style=\"width:421px;height:auto\"><\/figure>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a0e645c\" data-block-id=\"a0e645c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-29b36b1\" data-block-id=\"29b36b1\"><style>.stk-29b36b1{margin-top:0px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important}.stk-29b36b1 .stk-button{padding-top:12px !important;padding-right:16px !important;padding-bottom:12px !important;padding-left:16px !important;background:#ffd350 !important;border-top-left-radius:30px !important;border-top-right-radius:30px !important;border-bottom-right-radius:30px !important;border-bottom-left-radius:30px !important}.stk-29b36b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-29b36b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-29b36b1 .stk-button:before{box-shadow:none !important}.stk-29b36b1 .stk-button__inner-text{font-size:20px !important;color:#1e1e1e !important;line-height:24px !important;font-weight:500 !important}@media screen and (max-width:1023px){.stk-29b36b1 .stk-button__inner-text{font-size:20px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palettes\/color-palettes-linen-and-lightslategra-17115\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Use Template<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/branding\/complete-checklist-for-great-logo-design\" target=\"_blank\" rel=\"noreferrer noopener\">The Ultimate Logo Design Checklist to Help Your Brand Stand Out<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" eplus-WGIa29 wp-block-heading eplus-wrapper\" id=\"h-what-are-additive-colors\"><span class=\"ez-toc-section\" id=\"What_Are_Additive_Colors\"><\/span><strong>What Are Additive Colors?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-EcTL4g eplus-wrapper\">The additive colors are red, green, and blue, also known as RGB. The additive color model describes how light interacts with the human eye to produce all colors of the visible spectrum. Moreover, additive color starts with black and adds red, green, and blue light to produce the visible spectrum of colors. <\/p>\n\n\n\n<p class=\" eplus-JljAXX eplus-wrapper\">As more color is added, the result is lighter. When all three colors are combined equally, you get <a href=\"https:\/\/simplified.com\/color-palette-generator\/white-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">white <\/a>light.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-Ltfwhz\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/rgb-additive-subtractive-colors-1-1.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=546&amp;w=1024\" alt=\"\" class=\"wp-image-18506\" style=\"width:590px;height:auto\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/br24.com\/en\/rgb-cmyk-differences\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">br24<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-dzURTv eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/colors\/complementary-colors\" target=\"_blank\" rel=\"noreferrer noopener\">Learn How To Create A Brand Identity Using Complementary Colors<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" eplus-YlPjAE wp-block-heading eplus-wrapper\" id=\"h-what-are-subtractive-colors\"><span class=\"ez-toc-section\" id=\"What_Are_Subtractive_Colors\"><\/span><strong>What Are Subtractive Colors?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-aop2L1 eplus-wrapper\">Subtractive colors are Cyan, Magenta, and Yellow, or CMY. In additive vs subtractive color, the subtractive color model begins with white and ends with black. So, what does this mean? <\/p>\n\n\n\n<p class=\" eplus-2lw8Pe eplus-wrapper\">As you add color, the resulting color becomes darker. Hence, if you print C, M, and Y on paper, they absorb light, which means that your eyes receive no reflected light from the paper and see black.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-PRpf3P\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/cmyk-additive-subtractive-colors-2-1.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=546&amp;w=1024\" alt=\"\" class=\"wp-image-18507\" style=\"aspect-ratio:1.875;width:527px;height:auto\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/br24.com\/en\/rgb-cmyk-differences\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">br24<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:&nbsp;<a href=\"https:\/\/simplified.com\/blog\/colors\/triadic-colors\" target=\"_blank\" rel=\"noreferrer noopener\">The Best Ways to Use Triadic Colors in Design<\/a><\/strong><\/p>\n\n\n\n<h2 class=\" eplus-yo4DUX wp-block-heading eplus-wrapper\" id=\"h-additive-vs-subtractive-color-where-to-use-rgb-vs-cmy\"><span class=\"ez-toc-section\" id=\"Additive_vs_Subtractive_Color_Where_to_Use_RGB_vs_CMY\"><\/span><strong>Additive vs Subtractive Color: Where to Use RGB vs CMY<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-lX0siU eplus-wrapper\">Now that you have a skeletal understanding of what additive and subtractive colors are, let&#8217;s talk about where they&#8217;re used, and for what purpose.<\/p>\n\n\n\n<h3 class=\" eplus-ZzhlGD wp-block-heading eplus-wrapper\" id=\"h-where-are-additive-colors-used\"><span class=\"ez-toc-section\" id=\"Where_Are_Additive_Colors_Used\"><\/span><strong>Where Are Additive Colors Used?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-WgPT41 eplus-wrapper\">Think about all the screens in your home &#8211; from laptops to phones to computer monitors. All of these screens use the additive color model. The three colors of a pixel on a digital device are created with electrical charges. <\/p>\n\n\n\n<p class=\" eplus-P3uVRL eplus-wrapper\">The red, green, and blue elements of an LCD or LED screen are each called \u201csub-pixels\u201d because they create the desired hue in one pixel. The pixels are formed like mosaics to create a picture.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-ZVRpnd\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/additive-colors-use-3-1.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=190&amp;w=1024\" alt=\"\" class=\"wp-image-18508\" style=\"aspect-ratio:3.303225806451613;width:594px;height:auto\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/pavilion.dinfos.edu\/Article\/Article\/2355687\/additive-subtractive-color-models\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pavilion<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:&nbsp;<a href=\"https:\/\/simplified.com\/blog\/colors\/chromatic-and-achromatic-colors\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding Chromatic and Achromatic Colors<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" eplus-cEseKE wp-block-heading eplus-wrapper\" id=\"h-where-are-subtractive-colors-used\"><span class=\"ez-toc-section\" id=\"Where_Are_Subtractive_Colors_Used\"><\/span><strong>Where Are Subtractive Colors Used?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-8m57Tg eplus-wrapper\">In the subtractive color model, pigment is added to a substrate in order to produce color using reflected light. This color model is used in printing, silk-screening and painting. For example, the magazines on your bedside or the flyers handed out to you by volunteers all use the subtractive color model for visual readability.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-FR5ZhQ\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/subtractive-colors-use-4-1.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=153&amp;w=1024\" alt=\"\" class=\"wp-image-18509\" style=\"aspect-ratio:3.303225806451613;width:591px;height:auto\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/pavilion.dinfos.edu\/Article\/Article\/2355687\/additive-subtractive-color-models\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pavilion<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" eplus-7w3grX wp-block-heading eplus-wrapper\" id=\"h-how-can-i-use-additive-and-subtractive-colors-for-my-business\"><span class=\"ez-toc-section\" id=\"How_Can_I_Use_Additive_and_Subtractive_Colors_for_My_Business\"><\/span><strong>How Can I Use Additive and Subtractive Colors for My Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-0rRGXq eplus-wrapper\">When you&#8217;re thinking of your brand identity and the colors that will define your brand, gauge the requirements of your marketing and design needs first. <\/p>\n\n\n\n<p class=\" eplus-GX84qU eplus-wrapper\">Establishing color using the applicable knowledge of additive and subtractive colors is hugely rewarding if you&#8217;re working across different kinds of marketing collateral from print to digital.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"330\" src=\"https:\/\/siteimages.simplified.com\/blog\/vE7rDgVu-image-188.png?auto=compress&fm=png\" alt=\"Subtractive Colors for My Business\" class=\"wp-image-25761\" style=\"width:488px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">Source:\u00a0<a href=\"https:\/\/uxdesign.cc\/a-primer-to-colors-in-digital-design-7d16bb33399e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">UX Design<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:&nbsp;<a href=\"https:\/\/simplified.com\/color-palette-generator\/metallic-gold-combination\" target=\"_blank\" rel=\"noreferrer noopener\">Generate a Metallic Gold Color Palette in seconds<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"1_Digital_Marketing\"><\/span><strong>1. Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/siteimages.simplified.com\/blog\/oDk2cHHO-image-189.png?auto=compress&fm=png\" alt=\"Digital Marketing\" class=\"wp-image-25762\" style=\"width:566px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">Source: <a href=\"https:\/\/unsplash.com\/photos\/people-sitting-down-near-table-with-assorted-laptop-computers-SYTO3xs06fU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unsplash<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\">When it comes to digital marketing, additive colors are your go-to. This means focusing on RGB when designing anything that appears on a screen:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-de544b\">\n<li class=\" eplus-wrapper\"><strong>Website Design:<\/strong> Use vibrant RGB colors to make your website pop.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Social Media Graphics:<\/strong> Create eye-catching posts that look great on any device.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Email Campaigns:<\/strong> Ensure your emails are visually appealing when opened on smartphones or computers.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">By using the right mix of red, green, and blue, you can craft visuals that grab attention and convey your message effectively.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"2_Print_Materials\"><\/span><strong>2. Print Materials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/siteimages.simplified.com\/blog\/Print-Materials.jpg?auto=compress&fm=pjpg\" alt=\"Print Materials\" class=\"wp-image-25756\" style=\"width:532px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">Source: <a href=\"https:\/\/www.freepik.com\/free-vector\/abstract-purple-flyer-template_2700254.htm#fromView=search&amp;page=2&amp;position=6&amp;uuid=f8ce59cc-6d3d-45a5-b67f-9e0c4ef39e35\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Freepik<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\">For print materials, subtractive colors (CMY) are essential:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-6a7baf\">\n<li class=\" eplus-wrapper\"><strong>Brochures and Flyers:<\/strong> Make sure your printed handouts have crisp, clear colors.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Business Cards:<\/strong> Stand out with a card that uses CMY colors to their full advantage.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Product Packaging:<\/strong> Attract customers with packaging that uses subtractive colors for a professional look.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">Incorporating CMY colors into your print designs ensures that the final product looks exactly as intended.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:&nbsp;<a href=\"https:\/\/simplified.com\/color-palette-generator\/metallic-gold-combination\" rel=\"noreferrer noopener\" target=\"_blank\">Generate a Metallic Gold Color Palette in seconds<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"3_Brand_Website\"><\/span><strong>3. Brand Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"373\" src=\"https:\/\/siteimages.simplified.com\/blog\/ZqZQPW4N-image-190.png?auto=compress&fm=png\" alt=\"Brand Website\" class=\"wp-image-25763\" style=\"width:510px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">Source: <a href=\"https:\/\/unsplash.com\/photos\/macbook-air-beside-gold-colored-study-lamp-and-spiral-books-MNd-Rka1o0Q\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unsplash<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Your brand website will likely be optimized for browsing on devices such as laptops and mobile phones.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">For this reason, the illuminated media achieved through additive colors, that is, from dark to light (RGB), makes visual navigation for your customers easier.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"4_Brand_Catalog\"><\/span><strong>4. Brand Catalog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"387\" src=\"https:\/\/siteimages.simplified.com\/blog\/O9IKvuYP-image-191.png?auto=compress&fm=png\" alt=\"Brand Catalog\" class=\"wp-image-25764\" style=\"width:530px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">Source: <a href=\"https:\/\/unsplash.com\/photos\/gift-boxes-printed-book-NuYB_I4wXFM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unsplash<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Let\u2019s say that you want to create a product catalog for your brand so that your customers can flip through the pages and choose whether or not your brand is a good fit for them.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">When using physical marketing collateral such as catalogs, it is always recommended to use subtractive colors or CMY inks, that is, from light to dark.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Don\u2019t know where to start? We got your back. Head on over to Simplified\u2019s blog resources to learn more about stunning graphics for print!<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/design\/best-text-animator-tools-and-apps\/\" rel=\"noreferrer noopener\" target=\"_blank\">9 Best Text Animator Apps You Need For Marketing (Free Tools Included)<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"5_Brand_Logo\"><\/span><strong>5. Brand Logo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"372\" src=\"https:\/\/siteimages.simplified.com\/blog\/ZENwtkYo-image-192.png?auto=compress&fm=png\" alt=\"Brand Logo\" class=\"wp-image-25765\" style=\"width:576px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">Source: <a href=\"https:\/\/unsplash.com\/photos\/art-design-signage-on-wall-tXFbYqCimhI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unsplash<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\">This is where the additive and subtractive colors converge for your brand! Moreover, your brand logo is the key player of your brand kit.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Not only does your brand logo communicate your mission to your audience, but the colors you choose impart meaning to the design.<\/p>\n\n\n<ol class=\"eplus-wrapper wp-block-list eplus-styles-uid-808db5\">\n<li class=\" eplus-wrapper\">For digital marketing collateral, your logo should be optimized with additive colors.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">For print marketing collateral, your logo should be optimized with subtractive colors.<\/li>\n<\/ol>\n\n\n<p class=\" eplus-wrapper\">Sign into your Simplified account and start designing brand logos for free!<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus:\u00a0<a href=\"https:\/\/simplified.com\/ai-logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Create Eye-Catching Brand Logos with Simplified Free AI Logo Generator<\/a><\/strong><\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Tips_for_Color_Selection\"><\/span><strong>Tips for Color Selection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Choosing the right colors involves more than just understanding additive and subtractive color models. Consider these tips:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-a2d2d2\">\n<li class=\" eplus-wrapper\"><strong>Know Your Audience:<\/strong> Different colors evoke different emotions. Choose colors that align with your brand and resonate with your target market.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Consistency is Key:<\/strong> Maintain consistent color schemes across all platforms to reinforce brand recognition.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Test and Iterate:<\/strong> Always preview your designs in their final form. What looks good on screen may not translate well to print, and vice versa.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/social-media\/3-quick-and-easy-ways-to-add-voiceover-to-your-reels\/\" rel=\"noreferrer noopener\" target=\"_blank\">3 Quick And Easy Ways To Add Voiceover To Your Reels<\/a><\/strong><\/p>\n\n\n\n<h2 class=\" eplus-G3Wsk8 wp-block-heading eplus-wrapper\" id=\"h-create-designs-with-additive-and-subtractive-colors-for-free\"><span class=\"ez-toc-section\" id=\"Create_Designs_with_Additive_and_Subtractive_Colors_for_Free\"><\/span><strong>Create Designs with Additive and Subtractive Colors for Free<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\" eplus-Hdkt9E wp-block-heading eplus-wrapper\" id=\"h-create-media-with-additive-colors-on-simplified\"><span class=\"ez-toc-section\" id=\"Create_Media_with_Additive_Colors_on_Simplified\"><\/span><strong>Create Media with Additive Colors on Simplified:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-7d567b\">\n<li class=\" eplus-wrapper\">Google Ads<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Instagram Posts and Stories<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Zoom Virtual Backgrounds<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Email Headers<\/li>\n<\/ul>\n\n\n<p class=\" eplus-8Awo23 eplus-wrapper\">&#8230;and so much more!<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-IP6712\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/simplified-zoom-virtual-backgrounds-template-9-1.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=267&amp;w=1024\" alt=\"\" class=\"wp-image-18514\" style=\"width:612px;height:230px\" title=\"zoom virtual backgrounds\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-qn7ClP wp-block-heading eplus-wrapper\" id=\"h-create-media-with-subtractive-colors-on-simplified\"><span class=\"ez-toc-section\" id=\"Create_Media_with_Subtractive_Colors_on_Simplified\"><\/span><strong>Create Media with Subtractive Colors on Simplified:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-6US1Eh\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/simplified-half-page-ads-templates-10-1.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=372&amp;w=1024\" alt=\"\" class=\"wp-image-18515\" style=\"width:612px;height:230px\" title=\"subtractive colors\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-a4b561\">\n<li class=\" eplus-wrapper\">Skyscrapers<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Half Page Ads<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Billboard Ads<\/li>\n<\/ul>\n\n\n<p class=\" eplus-OJtcVm eplus-wrapper\">&#8230;and so much more!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">&nbsp;So don\u2019t hold off \u2013 try it out today and impress your audience with breathtaking designs.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-4ba4460 stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"4ba4460\"><style>.stk-4ba4460{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-4ba4460-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important}.stk-4ba4460-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-4ba4460-column stk-container stk-4ba4460-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4ba4460-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-generate-stunning-color-palettes-in-seconds-using-simplified-color-palette-generator\"><span class=\"ez-toc-section\" id=\"Generate_Stunning_Color_Palettes_in_seconds_using_Simplified_Color_Palette_Generator\"><\/span><strong>Generate Stunning Color Palettes in seconds using Simplified Color Palette Generator!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1687486\" data-block-id=\"1687486\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-949752d\" data-block-id=\"949752d\"><style>.stk-949752d .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important}.stk-949752d .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-949752d .stk-button:after{background:transparent !important;opacity:1 !important}.stk-949752d .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-949752d .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We all know the primary colors &#8211; red, yellow, and blue. Then there are the colors that we get by mixing primary colors. For example, red and yellow make green. For successful design, it is not only important to know how colors are made, but how these colors are used and for what purpose. The sub-discipline of Color Psychology explores the meaning of colors when used for graphic design and marketing in communicating your brand&#8217;s identity to your audience. So, what exactly are additive and subtractive colors? Generate Stunning Color Palettes in seconds Simplified Guide to Additive and Subtractive Colors [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":25760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[438],"tags":[2610],"class_list":{"0":"post-6025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-colors","8":"tag-color","9":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fm=png",3335,1667,false],"thumbnail":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=150&w=150","150","150",true],"medium":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=scale&fm=png&h=150&w=300",300,150,true],"medium_large":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=scale&fm=png&h=384&w=768",768,384,true],"large":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=scale&fm=png&h=512&w=1024",1024,512,true],"1536x1536":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=scale&fm=png&h=768&w=1536",1536,768,true],"2048x2048":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=scale&fm=png&h=1024&w=2048",2048,1024,true],"ceris-xxxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=70&w=70",70,70,true],"ceris-xxs-4_3":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=135&w=180",180,135,true],"ceris-xxs-1_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=180&w=180",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=225&w=400",400,225,true],"ceris-xs-4_3":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=scale&fm=png&h=185&w=370",370,185,true],"ceris-xs-2_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=200&w=400",400,200,true],"ceris-xs-1_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=400&w=400",400,400,true],"ceris-xs-16_9":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=338&w=600",600,338,true],"ceris-s-4_3":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=450&w=600",600,450,true],"ceris-s-2_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=300&w=600",600,300,true],"ceris-s-1_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=600&w=600",600,600,true],"ceris-m-16_9":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=450&w=800",800,450,true],"ceris-m-4_3":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=600&w=800",800,600,true],"ceris-m-2_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=400&w=800",800,400,true],"ceris-m-auto":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=scale&fm=png&h=400&w=800",800,400,true],"ceris-l-16_9":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=675&w=1200",1200,675,true],"ceris-l-4_3":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=900&w=1200",1200,900,true],"ceris-l-2_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=600&w=1200",1200,600,true],"ceris-xl-16_9":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=900&w=1600",1600,900,true],"ceris-xl-4_3":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=1200&w=1600",1600,1200,true],"ceris-xl-2_1":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=800&w=1600",1600,800,true],"ceris-xxl":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=1125&w=2000",2000,1125,true],"bdpp-medium":["https:\/\/siteimages.simplified.com\/blog\/Understanding-Color-Theory-in-Design-and-Marketing-02.png?auto=compress&fit=crop&fm=png&h=480&w=640",640,480,true]},"post_excerpt_stackable_v2":"<p>We all know the primary colors &#8211; red, yellow, and blue. Then there are the colors that we get by mixing primary colors. For example, red and yellow make green. For successful design, it is not only important to know how colors are made, but how these colors are used and for what purpose. The sub-discipline of Color Psychology explores the meaning of colors when used for graphic design and marketing in communicating your brand&#8217;s identity to your audience. So, what exactly are additive and subtractive colors? Generate Stunning Color Palettes in seconds Simplified Guide to Additive and Subtractive Colors&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/colors\" rel=\"category tag\">Colors<\/a>","author_info_v2":{"name":"Shubham Kulkarni","url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding Color Theory in Design and Marketing | Simplified<\/title>\n<meta name=\"description\" content=\"Discover the essentials of color theory, the impact of additive and subtractive colors in design, and influences brand identity and marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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