{"id":4762,"date":"2023-03-09T10:39:50","date_gmt":"2023-03-09T15:39:50","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=4762"},"modified":"2023-03-16T01:34:36","modified_gmt":"2023-03-16T05:34:36","slug":"5-reasons-why-your-business-needs-ai-copywriting","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/ai-writing\/5-reasons-why-your-business-needs-ai-copywriting","title":{"rendered":"5 reasons why content marketers need to embrace AI"},"content":{"rendered":"\n<p class=\" eplus-4yKRSp eplus-wrapper\">It\u2019s no secret that paid advertising and content creation are essential to the growth of a business. However, with more and more companies competing for attention, it becomes harder to be heard above the noise. It\u2019s a challenge that many businesses are currently facing, especially small businesses that lack the budget needed for major ad campaigns. What if we told you that there is an entirely different way to get your brand noticed by consumers? That\u2019s right! Today, we\u2019re going to explore how <a href=\"https:\/\/simplified.com\/ai-copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI copywriting<\/a> can help you attract new customers without breaking your marketing budget !<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/KebjlFYYXGxgsLpCEn\" width=\"480\" height=\"270\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/rachael-kay-albers-rka-ink-KebjlFYYXGxgsLpCEn\">via GIPHY<\/a><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\"eplus-rCzNgg eplus-wrapper wp-block-heading\" id=\"h-what-are-the-benefits-of-using-ai-copywriting-tools\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_using_AI_Copywriting_tools\"><\/span>What are the benefits of using AI Copywriting tools?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"eplus-EQtMsV eplus-wrapper wp-block-heading\" id=\"h-1-augment-your-writing-and-produce-content-faster\"><span class=\"ez-toc-section\" id=\"1_Augment_Your_Writing_and_Produce_Content_Faster\"><\/span>1. Augment Your Writing and Produce Content Faster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image  eplus-qFF7cM\">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/robot-hands-typing-3-devices-illustration-1024x501_resized.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=577&amp;w=1024\" alt=\"ai technology\" class=\"wp-image-12918\" title=\"ai technology\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-EdSJOQ eplus-wrapper\">AI copywriting tools are designed for the sole purpose of generating fresh, original, error-free content. Whether it\u2019s social media, advertisements, or blog writing, marketers are starting to explore ways to bind content marketing and AI assistants.<\/p>\n\n\n\n<p class=\" eplus-QiMqke eplus-wrapper\">It takes a lot of copywriting to deliver on-brand messages across multiple channels. AI can take over mundane tasks. For instance, take a look at the below examples:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-e56c02\">\n<li class=\" eplus-wrapper\">Does a brand have \u201cdo not use\u201d words? AI copywriting tools can identify and swap them for the preferred language.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Does the brand have a lowercase first letter in its name? The AI can catch when a copywriter adds a capital.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-Ttnpu7 eplus-wrapper\">A number of AI Tools for businesses in the tech space offer useful reference points. We\u2019re sure you are already using some of these tools without even realizing it. For example, Grammarly, a simple plug-in catches grammar mistakes, spelling errors, and bad usage before writers publish pieces of content. Similarly, Just Not Sorry&nbsp;Chrome extension flags words and phrases that make the writer sound weak or lacking credibility.<\/p>\n\n\n\n<p class=\" eplus-ILDrFH eplus-wrapper\">Therefore, AI can be used as a tool to augment writing. It can make writers more aware of their quirks, avoid clich\u00e9s and even suggest keywords that the readers might respond to.<\/p>\n\n\n\n<p class=\" eplus-FC6D6n eplus-wrapper\">Not only that, AI copywriting is also much faster than humans. For example, The Washington Post developed a writer named Heliograf during the 2016 Rio Olympics. It was developed to generate multi-sentence updates for readers. Heliograf processed a combination of different data sources and then customized around 850 stories, depending on user requests.<\/p>\n\n\n\n<h3 class=\"eplus-qJz1di eplus-wrapper wp-block-heading\" id=\"h-2-say-goodbye-to-the-writer-s-block\"><span class=\"ez-toc-section\" id=\"2_Say_goodbye_to_the_Writers_Block\"><\/span>2. Say goodbye to the Writer\u2019s Block<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image  eplus-D3gVNf\">\n<figure class=\"aligncenter size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/07\/illustration-of-person-writing-on-desk.jpeg\" alt=\"Illustration of a copywriter working\" class=\"wp-image-4775\" title=\"illustration of a copywriter working\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-WH3gCf eplus-wrapper\">Creating engaging marketing content is a task! It\u2019s time-consuming and tedious even without the godforsaken creative block. The worst part though is that more often than not, it doesn\u2019t perform well enough. According to a survey by the Content Marketing Institute (CMI), while 72% of businesses use content marketing as part of their overall strategy, less than a third have experienced success with it: just 33% of companies using content marketing said they were successful in achieving specific goals for their campaign. While 85% said they plan on continuing or increasing efforts; only 16% will be creating more original branded content specifically designed to drive sales leads and customer conversion.<\/p>\n\n\n\n<p class=\" eplus-5BpTpD eplus-wrapper\">Content Marketing and AI together are oddly enough the solution. With AI copywriting tools, you can write better copy and experience fewer writer\u2019s blocks. The AI assistant will not only give you ideas for your content but is also capable of writing that content for you.<\/p>\n\n\n\n<p class=\" eplus-h84LDO eplus-wrapper\">Simplified Tip: Use Simplified\u2019s AI Assistant for your copywriting needs. It provides you with AIDA and PAS marketing frameworks, outlines, intro, sentence expander and more.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-4HbuSI\">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/07\/Simplified-AI-blogging-templates--1024x369.png\" alt=\"Simplified's AI blogging templates\" class=\"wp-image-4774\" title=\"simplified's ai blogging templates\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Related: <a href=\"https:\/\/simplified.com\/blog\/ai-writing\/ai-writing-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 10 Best Free AI Writing Generators &amp; AI Writing Assistants For 2023<\/a><\/p>\n\n\n\n<h3 class=\"eplus-4axnwP eplus-wrapper wp-block-heading\" id=\"h-3-conquer-blank-page-anxiety\"><span class=\"ez-toc-section\" id=\"3_Conquer_Blank_Page_Anxiety\"><\/span>3. Conquer Blank Page Anxiety<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image  eplus-oZ4VEp\">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/illustration-of-person-on-desk-with-stationary-1024x697_resized.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=577&amp;w=1024\" alt=\"woman illustration\" class=\"wp-image-12919\" title=\"woman illustration\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-oD5zOI eplus-wrapper\">We\u2019ve all had those client calls where you\u2019re expected to write a piece with just the topic in hand. You\u2019re lost and don\u2019t know where to begin. Blank pager anxiety, in simple terms, is experienced when you are asked to write something without any guidance or directives. This can be stressful when you have a deadline to meet.<\/p>\n\n\n\n<p class=\" eplus-pie9v5 eplus-wrapper\">With AI by your side, those days are long gone. <a href=\"https:\/\/simplified.com\/ai-copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI copywriting<\/a> tools provide a plethora of copywriting assistance even if all you have is a writing prompt.<\/p>\n\n\n\n<h3 class=\"eplus-xiLr09 eplus-wrapper wp-block-heading\" id=\"h-4-supercharge-your-seo-with-ai-copywriting\"><span class=\"ez-toc-section\" id=\"4_Supercharge_your_SEO_with_AI_Copywriting\"><\/span>4. Supercharge your SEO with AI Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image  eplus-eDbeyp\">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/illustration-of-data-on-pc-screen-1024x512_resized.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=577&amp;w=1024\" alt=\"ai copywriting\" class=\"wp-image-12920\" title=\"ai copywriting\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-6iqc2p eplus-wrapper\">Over 80% of marketers that adopt AI tools for business needs report rapid positive changes at their enterprises. With this in mind, more companies are joining the bandwagon and including AI in their search engine optimization (SEO) and content marketing strategies.<\/p>\n\n\n\n<p class=\" eplus-aBnOh9 eplus-wrapper\">AI tools these days are capable of providing actionable and data-backed recommendations when it comes to keyword strategy, meta titles, and more. It can also leverage additional features to analyze the performance of new or re-optimized content.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Related: <a href=\"https:\/\/simplified.com\/blog\/ai-writing\/content-rewriter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Content Rewriters Of 2023 \u2013 Ranked and Reviewed<\/a><\/p>\n\n\n\n<h3 class=\"eplus-sg85B2 eplus-wrapper wp-block-heading\" id=\"h-5-ace-personalization-with-ai-copywriting\"><span class=\"ez-toc-section\" id=\"5_Ace_Personalization_with_AI_Copywriting\"><\/span>5. Ace Personalization with AI Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image  eplus-yNbEwh\">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/07\/magnet-from-laptop-attracting-people-on-devices-illustration-1024x452.jpeg\" alt=\"Illustration of the impact of content marketing\" class=\"wp-image-4777\" title=\"illustration of the impact of content marketing\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-JRp8wJ eplus-wrapper\">If you\u2019re still not convinced, 72% of consumers&nbsp;say they only engage with personalized messaging. AI helps brands shape their content to each individual. For instance, if the customer is using a mobile device, brands can automatically push personalized content and offers based on the customer\u2019s location.<\/p>\n\n\n\n<p class=\" eplus-MRttOQ eplus-wrapper\">Companies are also experimenting with website data and using dynamic text to display content based on visitors. For example, many websites now know where a user is located and may automatically translate the website into the common language of that location, correct time zone, and local currency. Additionally, if they know you\u2019re a first-time user on the site, they might provide more explanation of their product or service versus if you were a repeat visitor.<\/p>\n\n\n\n<h2 class=\"eplus-zWPRkI eplus-wrapper wp-block-heading\" id=\"h-in-conclusion\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>In Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-vnqOpV eplus-wrapper\">AI is an amazing tool that will help you with your copywriting and can even help you write content for your social media. If you are looking to use a tool to help with your copywriting, look no further. <\/p>\n\n\n<div class=\"wp-block-image  eplus-NNwUMl\">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/07\/All-Ai-assitant-templates-on-Simplified-1024x421.png\" alt=\"ai assistant templates on simplified\" class=\"wp-image-4778\" title=\"ai assistant templates on simplified\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-4ba4460 stk-block-background is-style-default stk--has-background-overlay\" data-block-id=\"4ba4460\"><style>.stk-4ba4460{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important}.stk-4ba4460{border-radius:32px !important;overflow:hidden !important}.stk-4ba4460{margin-bottom:25px !important}.stk-4ba4460-container{background-color:rgba(255,255,255,0.7) !important}.stk-4ba4460-container:before{background-color:#ffffff !important}.stk-4ba4460-container{border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-4ba4460-column stk-container stk-4ba4460-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks\"><h2 class=\"has-black-color has-text-color has-large-font-size eplus-wrapper wp-block-heading eplus-styles-uid-a56ae7\" id=\"h-use-simplified-s-ai-tool-for-business-for-all-your-copywriting-needs\"><span class=\"ez-toc-section\" id=\"Use_Simplifieds_AI_Tool_For_Business_For_All_Your_Copywriting_Needs\"><\/span>Use Simplified&#8217;s AI Tool For Business For All Your Copywriting Needs!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1687486\" data-block-id=\"1687486\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-949752d\" data-block-id=\"949752d\"><style>.stk-949752d .stk-button{background:#fcb900 !important}.stk-949752d .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-949752d .stk-button:after{background:transparent !important;opacity:1 !important}.stk-949752d .stk-button{border-radius:8px !important}.stk-949752d .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-949752d .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/ai-writer\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that paid advertising and content creation are essential to the growth of a business. However, with more and more companies competing for attention, it becomes harder to be heard above the noise. It\u2019s a challenge that many businesses are currently facing, especially small businesses that lack the budget needed for major ad campaigns. What if we told you that there is an entirely different way to get your brand noticed by consumers? That\u2019s right! Today, we\u2019re going to explore how AI copywriting can help you attract new customers without breaking your marketing budget ! via GIPHY What [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[935],"tags":[],"class_list":{"0":"post-4762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ai-writing","7":"post--single"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ceris-xxxs-1_1":"","ceris-xxs-4_3":"","ceris-xxs-1_1":"","ceris-xs-16_9 400x225":"","ceris-xs-4_3":"","ceris-xs-2_1":"","ceris-xs-1_1":"","ceris-xs-16_9":"","ceris-s-4_3":"","ceris-s-2_1":"","ceris-s-1_1":"","ceris-m-16_9":"","ceris-m-4_3":"","ceris-m-2_1":"","ceris-m-auto":"","ceris-l-16_9":"","ceris-l-4_3":"","ceris-l-2_1":"","ceris-xl-16_9":"","ceris-xl-4_3":"","ceris-xl-2_1":"","ceris-xxl":"","bdpp-medium":""},"post_excerpt_stackable_v2":"<p>It\u2019s no secret that paid advertising and content creation are essential to the growth of a business. However, with more and more companies competing for attention, it becomes harder to be heard above the noise. It\u2019s a challenge that many businesses are currently facing, especially small businesses that lack the budget needed for major ad campaigns. What if we told you that there is an entirely different way to get your brand noticed by consumers? That\u2019s right! Today, we\u2019re going to explore how AI copywriting can help you attract new customers without breaking your marketing budget ! via GIPHY What&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/ai-writing\" rel=\"category tag\">AI Writing<\/a>","author_info_v2":{"name":"Ajay Yadav","url":"https:\/\/simplified.com\/blog\/author\/simplified"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Reasons Why Your Business Needs AI Copywriting | Simplified<\/title>\n<meta name=\"description\" content=\"We at Simplified have curated a list of 5 undebatable reasons why all marketers need to invest in AI Copywriting tools today to make their content stand out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/simplified.com\/blog\/ai-writing\/5-reasons-why-your-business-needs-ai-copywriting#article","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/ai-writing\/5-reasons-why-your-business-needs-ai-copywriting"},"author":{"name":"Ajay Yadav","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/80077d7673529b92393cb75e20abfdbe"},"headline":"5 reasons why content marketers need to embrace 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