{"id":3965,"date":"2021-07-06T07:59:57","date_gmt":"2021-07-06T11:59:57","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=3965"},"modified":"2023-11-22T06:59:13","modified_gmt":"2023-11-22T11:59:13","slug":"complementary-colors","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/colors\/complementary-colors","title":{"rendered":"Learn How To Create A Brand Identity Using Complementary Colors"},"content":{"rendered":"\n

Colors play a major role in how customers view the personality of the brand. While certain colors broadly align with specific characteristics (brown with earthiness and ruggedness), it\u2019s more important for them to support your brand\u2019s personality. Further, it is essential to keep what each color represents for you when selecting a color scheme for your brand. Hence, this blog has simplified how various brands have used complementary color palettes to portray their brand identity.<\/p>\n\n\n\n

<\/span>What are complementary colors?<\/span><\/h2>\n\n\n\n
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“An artist finds his happiest combination in a play of complementary colors. They are direct contrasts yet do not jar; they awaken the beholder, but do not disturb him.” –<\/em> Charles E. Burchfield<\/p>\n<\/blockquote>\n\n\n\n

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Source: The Tradeshow Network Marketing Group<\/a><\/figcaption><\/figure>\n\n\n\n

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According to the color theory, complementary colors are the opposite hues on the color wheel (crafted by the Sir Isaac Newton in the late 17th century). In their most basic form, they are one primary color and the secondary color that is created by mixing the other two primaries. For instance, one of the complementary colors to yellow is purple, which is a mix of blue and red.<\/p>\n\n\n\n

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Goethe’s color wheel from his 1810 Theory of Colours<\/figcaption><\/figure>\n\n\n\n
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(Source: SpringLeaf Studios) Complementary Colors on the Color Wheel<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

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This color combination results in designs that are bright and pop. Examples of some complementary colors are:<\/p>\n\n\n