{"id":3873,"date":"2021-06-30T01:06:56","date_gmt":"2021-06-30T05:06:56","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=3873"},"modified":"2023-08-17T07:00:52","modified_gmt":"2023-08-17T11:00:52","slug":"digital-marketing-trends-2021","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/digital-marketing-trends-2021","title":{"rendered":"Marketer Approved List of Digital Marketing Trends in 2021 [Part 1]"},"content":{"rendered":"\n<p class=\" eplus-cJC38B eplus-wrapper\">The top digital marketing trends in 2021 revolve around two key aspects- personalizing and humanizing the content and technological advancements that help you optimize the finer details of these campaigns.<\/p>\n\n\n\n<p class=\" eplus-QwXyaA eplus-wrapper\">So, we at Simplified have curated the top digital marketing trends in 2021 into a two-part blog series to give you a thorough understanding.<\/p>\n\n\n\n<h2 class=\" eplus-6tOZgm wp-block-heading eplus-wrapper\" id=\"h-here-s-a-list-of-top-digital-marketing-trends-in-2021\"><span class=\"ez-toc-section\" id=\"Heres_A_List_of_Top_Digital_Marketing_Trends_in_2021\"><\/span><strong>Here\u2019s A List of Top Digital Marketing Trends in 2021<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\" eplus-H90112 wp-block-heading eplus-wrapper\" id=\"h-1-artificial-intelligence\"><span class=\"ez-toc-section\" id=\"1_Artificial_Intelligence\"><\/span><strong>1. Artificial Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-RZ9SpC eplus-wrapper\">For decades, marketers have tried to segment users based on behavioral similarities (for example, subscribing to a particular newsletter) and produce mass content that appeals to this target demographic. However, in today\u2019s hyper-personalized world, one size fits all approach is considered medieval. Thanks to artificial intelligence, finding prospects and delivering personalized messages is now achievable. Therefore, Artificial Intelligence is the biggest digital marketing trend of 2021 so far.<\/p>\n\n\n\n<p class=\" eplus-yhFvCz eplus-wrapper\">Here are some of the top reasons why organizations are adopting AI in their business:<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-bFqe82\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/reasons-to-adopt-ai.png\" alt=\"reasons to adopt ai\" class=\"wp-image-3882\" width=\"542\" height=\"299\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-WEWMtF eplus-wrapper\">Today, 76% of customers\u00a0expect companies to understand\u00a0their needs and expectations. Also, AI marketing allows marketers to crunch a huge amount of\u00a0marketing data analytics\u00a0from social media, emails, and the Web in a relatively faster time. Hence, capitalizing on AI marketing is indisputable for every business.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-SOHBmF\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/importance-of-ai-in-marketing-1024x576.png\" alt=\"importance of ai in marketing\" class=\"wp-image-3881\" width=\"512\" height=\"288\"\/><figcaption class=\"wp-element-caption\">Source: Original<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-eKFyzN eplus-wrapper\">Currently, Artificial Intelligence is implemented in areas such as:<\/p>\n\n\n<ul class=\"eplus-WN358t eplus-wrapper wp-block-list eplus-styles-uid-818832\">\n<li class=\" eplus-wrapper\">Chatbots and Other Communication<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Email Personalisation<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Product Recommendations<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Content Creation<\/li>\n\n\n\n<li class=\" eplus-wrapper\">E-commerce Transactions<\/li>\n<\/ul>\n\n\n<p class=\" eplus-0GmIg6 eplus-wrapper\">Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. Their app has evolved to record the details of purchases- when and where did the transaction take place. Starbucks then uses predictive analysis to process this data and serve customers with personalized marketing messages.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-5nmdcc\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/future-of-personalisation.png\" alt=\"future of personalisation\" class=\"wp-image-3880\" width=\"512\" height=\"286\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.geekwire.com\/2016\/starbucks-using-artificial-intelligence-connect-customers-boost-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">GeekWire<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-oW0oGD\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/reward-app.png\" alt=\"reward app\" class=\"wp-image-3879\" width=\"242\" height=\"433\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\" eplus-jb5r32 wp-block-heading eplus-wrapper\" id=\"h-2-influencer-marketing\"><span class=\"ez-toc-section\" id=\"2_Influencer_Marketing\"><\/span><strong>2. Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-Z2fN0R eplus-wrapper\">Influencer Marketing has exponentially grown over the last few years. All businesses- big or small, are boarding the train to this marketing trend in hopes of going viral and gaining new customers. Furthermore, over the course of 2021, influencer marketing is forecasted to grow to be a $13.8 million market. In fact, the estimates say that 75% of brands will dedicate part of their marketing budget to this strategy in 2021. The stats below show a clear picture of why influencer marketing is all the rage today:<\/p>\n\n\n<ul class=\"eplus-bR0EwX eplus-wrapper wp-block-list eplus-styles-uid-582507\">\n<li class=\" eplus-wrapper\">When it comes to millennials,\u00a0only 1% of them trust advertisements.\u00a0However, 33% of them trust blog reviews for their purchases.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Around\u00a040% of people reported\u00a0that they purchased a product online after seeing it used by an influencer on YouTube, Instagram, or Twitter.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">According to a study by Tomoson, influencer marketing yields a $6.50 return on investment for every dollar spent.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-LDfxvQ eplus-wrapper\">Quick Tip: Video production is the latest craze. 4 out of 5 millennials go to video content when making a buying decision. Therefore, be sure to include videos as a part of your influencer marketing.<\/p>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"atbs-ceris-responsive-video\"><iframe loading=\"lazy\" title=\"Oli White gets whipped | Do Not Disturb\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/4gJK9GvKx28?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-jH14qX eplus-wrapper\">Moxy Hotels launched its own YouTube channel with the help of YouTube star Taryn Southern. Together they created Do Not Disturb, a video series featuring Southern interviewing other influencers inside a shipping container designed to look like a Moxy hotel room. Moxy also invested in a second \u201cseason.<\/p>\n\n\n\n<h3 class=\" eplus-hYjIGA wp-block-heading eplus-wrapper\" id=\"h-3-chatbots\"><span class=\"ez-toc-section\" id=\"3_Chatbots\"><\/span><strong>3. Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-XdAZIH eplus-wrapper\">If you\u2019re an avid online shopper you must have at least once chatted with a chatbot. Truly, chatbots continue to be a part of digital marketing trends in 2021. In fact, companies are increasingly investing in intelligent chatbots to provide customers with intuitive, dynamic, and responsive 1:1 communication.<\/p>\n\n\n\n<p class=\" eplus-CJurHk eplus-wrapper\">The top\u00a0benefits of chatbots\u00a0are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%). However, chatbot limits aren&#8217;t at direct customer service interactions. For example, Sephora\u2019s Kik bot opens with a mini quiz about the user\u2019s makeup preferences.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<figure class=\"ticss-32a3317a eplus-DCNQxu wp-block-gallery aligncenter has-nested-images columns-default is-cropped eplus-wrapper wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"455\" data-id=\"3878\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/sephora-ai-chatbot.jpg\" alt=\"sephora ai chatbot\" class=\"wp-image-3878\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"541\" data-id=\"3877\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/sephora-chatbot-example.jpg\" alt=\"sephora-chatbot-example\" class=\"wp-image-3877\"\/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><a class=\"none-link\" href=\"https:\/\/www.topbots.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-7mbWdY eplus-wrapper\">Sephora\u2019s example proves AI-powered chatbots can provide advice in the research phase, giving way to a new form of content marketing.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-iZJFua\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/Mastercard-chatbot-1024x658.png\" alt=\"Mastercard-chatbot\" class=\"wp-image-3876\" width=\"512\" height=\"329\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.singlegrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Single Grain<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-FxYNBj eplus-wrapper\">Mastercard created a Facebook messenger bot \u2013 which uses natural language processing software to interpret what the customer wants.<\/p>\n\n\n\n<h3 class=\" eplus-YyD20u wp-block-heading eplus-wrapper\" id=\"h-4-programmatic-advertising\"><span class=\"ez-toc-section\" id=\"4_Programmatic_Advertising\"><\/span><strong>4. Programmatic Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<blockquote class=\"eplus-t4dJFG wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\" eplus-wrapper\">\u201cProgrammatic buying will be a subset of the automated movement \u2013 everything that can be traded programmatically will be.\u201d -Oli Whitten, The Rubicon Project<\/p>\n<\/blockquote>\n\n\n\n<p class=\" eplus-9NDy0n eplus-wrapper\">The recent digital marketing trend that has taken marketers by storm is Programmatic Advertising. In the US,\u00a0nearly 88%\u00a0of display ads in 2021 are forecast to be bought programmatically. And it\u2019s not just in the US \u2013\u00a065%\u00a0of European and UK brands use programmatic advertising, and 86% of those even have in-house programmatic capability.<\/p>\n\n\n<div class=\"wp-block-image  eplus-KYMki0\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/what-is-programmatic-advertising-jpg.jpg\" alt=\"what-is-programmatic-advertising-jpg\" class=\"wp-image-3875\" width=\"414\" height=\"446\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-3WmTvV eplus-wrapper\">Programmatic buying is the use of software to buy digital advertising. Unlike the traditional method that involves requests for proposals, tenders, quotes, and human negotiations, programmatic ads use machines and algorithms.<\/p>\n\n\n\n<p class=\" eplus-fAX5U8 eplus-wrapper\">Here\u2019s how the programmatic buying flow works:<\/p>\n\n\n<ul class=\"eplus-sjT6X1 eplus-wrapper wp-block-list eplus-styles-uid-46e978\">\n<li class=\" eplus-wrapper\">A person clicks on a website<\/li>\n\n\n\n<li class=\" eplus-wrapper\">The website owner puts the ad impression up for auction (Supply Side Platforms)<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Advertisers offer bids for the impression (Demand Side Platforms)<\/li>\n\n\n\n<li class=\" eplus-wrapper\">The highest bidder wins the ad impression<\/li>\n\n\n\n<li class=\" eplus-wrapper\">The user is served the ad on the website<\/li>\n\n\n\n<li class=\" eplus-wrapper\">The user clicks on the ad and converts<\/li>\n<\/ul>\n\n\n<p class=\" eplus-e9VSX8 eplus-wrapper\">Until now these competing bids were calculated manually, however, these bids are now calculated by algorithms to instantly determine the most cost-effective bids. This helps advertisers to target users based on varied tactics, across multiple devices in real-time. Additionally, the platform does the heavy lifting and monitors more platforms which are impossible by in-house teams.<\/p>\n\n\n\n<p class=\" eplus-e7Fr8k eplus-wrapper\">As John Lincoln, CEO and founder of SEO company\u00a0Ignite Visibility\u00a0explained on\u00a0Inc:<\/p>\n\n\n\n<blockquote class=\"eplus-3AwjzU wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\" eplus-wrapper\">&#8220;Programmatic advertising is designed to do away with old-fashioned, hit-or-miss campaign design. That system was notorious for costing marketers way too much money.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\" eplus-WVypJK wp-block-heading eplus-wrapper\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-crP8EH eplus-wrapper\">We hope these trends will help you tailor your marketing strategy to reach and connect with your customers better. So, to know about more digital marketing trends in 2021, watch out this space for our next blog!<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:rgba(255,255,255,0.7) !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}.stk-2d15cda-container:before{background-color:#ffffff !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-a56ae7\" id=\"h-one-free-app-to-design-collaborate-and-scale-your-work-try-simplified-today\"><span class=\"ez-toc-section\" id=\"One_Free_app_to_design_collaborate_and_scale_your_work_%E2%80%93_try_Simplified_today\"><\/span><strong>One Free app to design, collaborate, and scale your work &#8211; try Simplified today.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The top digital marketing trends in 2021 revolve around two key aspects- personalizing and humanizing the content and technological advancements that help you optimize the finer details of these campaigns. So, we at Simplified have curated the top digital marketing trends in 2021 into a two-part blog series to give you a thorough understanding. Here\u2019s A List of Top Digital Marketing Trends in 2021 1. Artificial Intelligence For decades, marketers have tried to segment users based on behavioral similarities (for example, subscribing to a particular newsletter) and produce mass content that appeals to this target demographic. However, in today\u2019s hyper-personalized [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-3873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-scaled.jpg",2560,1696,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-300x199.jpg",300,199,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-768x509.jpg",768,509,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1024x678.jpg",1024,678,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1536x1017.jpg",1536,1017,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-2048x1356.jpg",2048,1356,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-scaled.jpg",70,46,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-800x530.jpg",800,530,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-1600x800.jpg",1600,800,true],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-2000x1125.jpg",2000,1125,true],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/marketeer-trands-cover-scaled.jpg",640,424,false]},"post_excerpt_stackable_v2":"<p>The top digital marketing trends in 2021 revolve around two key aspects- personalizing and humanizing the content and technological advancements that help you optimize the finer details of these campaigns. So, we at Simplified have curated the top digital marketing trends in 2021 into a two-part blog series to give you a thorough understanding. Here\u2019s A List of Top Digital Marketing Trends in 2021 1. Artificial Intelligence For decades, marketers have tried to segment users based on behavioral similarities (for example, subscribing to a particular newsletter) and produce mass content that appeals to this target demographic. However, in today\u2019s hyper-personalized&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/marketing\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Team Simplified","url":"https:\/\/simplified.com\/blog\/author\/editor"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Trends in 2021 You Must Know Pt. 1 | Simplified<\/title>\n<meta name=\"description\" content=\"Simplified brings you a two-part blog about the top digital marketing trends in 2021 that every marketer must know. 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