{"id":3574,"date":"2021-06-21T07:04:44","date_gmt":"2021-06-21T11:04:44","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=3574"},"modified":"2023-09-05T06:16:21","modified_gmt":"2023-09-05T10:16:21","slug":"tiktok-for-business","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/tiktok-for-business","title":{"rendered":"TikTok For Business: How To Promote Your Brand On TikTok"},"content":{"rendered":"\n

TikTok is growing in popularity amongst content creators and brands that are looking to grow their audiences. It’s a fun, authentic way for brands to experiment with their content and reach thousands of viewers. The recent launch of TikTok <\/a>for Business has further accelerated the usage of the platform. In this blog, we have Simplified TikTok for Business and want to show you how small businesses can use TikTok Marketing to promote their brands.<\/p>\n\n\n\n

<\/span>What is TikTok?<\/strong><\/span><\/h2>\n\n\n\n

TikTok, formerly known as Musical.ly is the new-age social media app that allows users to make and share 5 to 60 second videos. These videos are set to music and often involve choreography. They also feature comedy, skits, challenges, recipes, and memes.<\/p>\n\n\n\n

<\/span>Can you increase Sales with TikTok for Business?<\/strong><\/span><\/h3>\n\n\n\n

TikTok has been growing for years. At 315 million installs, TikTok set the record for the most downloads of a social app in a social quarter in Q1 2020. With over 90 million DAUs in the US alone, and with celebrities joining the TikTok bandwagon, we are confident the app is here to stay.<\/p>\n\n\n\n

(Source: Instagram<\/a>) Reese Witherspoon learns how to use TikTok from her son<\/figcaption><\/figure>\n\n\n\n
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“With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community.”<\/p>\n<\/blockquote>\n\n\n

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Even though 48% of TikTok users in the U.S. are 18\u201329-year-olds, the percentage of 30-49 year old users (currently at 20%) is slowly increasing. Another key point to note is that TikTok ranks as the second-biggest app, ranked only behind Tinder, in consumer spend.<\/p>\n\n\n

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Source: Pew Research Centre<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

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Source: HootSuite<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

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In the book, Traction: How Any Startup Can Achieve Explosive Customer Growth, authors Gabriel Weinberg and Justin Mare interviewed Alex Pachikov of Evernote on exploring new platforms:<\/p>\n\n\n\n

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\u201cEvery year there\u2019s a new platform, new device, new somethings, and as somebody who\u2019s starting a company you should consider if there\u2019s something really cool you can do on an upcoming platform.\u201d<\/p>\n<\/blockquote>\n\n\n\n

TikTok Marketing is a great choice for small businesses as it focuses primarily on building communities that vouch for your products and services. TikTok for Business also allows small businesses to experiment with their marketing content using music, sound-effects, voiceovers, reactions, and more. What we especially love about TikTok for small business is their viral marketing. If your consumers are inspired by your marketing campaigns, they will create their own version of it.<\/p>\n\n\n\n

<\/span>TikTok for Business: How to use TikTok for Business in ?<\/strong><\/span><\/h3>\n\n\n\n

Businesses can use TikTok\u2019s ad platform or create video content to attract consumers organically. Given that TikTok for Business is still nascent, the cost of earning consumers through TikTok marketing is quite cheap.<\/p>\n\n\n\n

Related: 8 Mind-blowing TikTok Marketing Examples to Inspire Your Next Campaign<\/a><\/p>\n\n\n\n

<\/span>TikTok for Business: Influence Consumers with Different Content Styles<\/strong><\/span><\/h3>\n\n\n\n

The most important aspect of creating a TikTok marketing strategy is planning the content you post. We\u2019ve compiled a few ideas for videos you can use to promote business on TikTok.<\/p>\n\n\n

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  1. Introduce Yourself:<\/strong> A great first video for small businesses is an introductory video. The more personal your videos feel, the more people will be able to relate.<\/li>\n\n\n\n
  2. Day in the Life:<\/strong> Take your viewers along with you on a typical day as a small business owner. Show them how you get the paperwork done, how you design the new product line, or how you personalize every package while shipping.<\/li>\n\n\n\n
  3. Meet The Team:<\/strong> The most important tool in marketing for small businesses is emotions. Connect your viewers with the team that helps your small business stay afloat.<\/li>\n\n\n\n
  4. Best Sellers and New Releases:<\/strong> Show off your products! For instance, your best sellers, what you\u2019re restocking, or new releases.<\/li>\n<\/ol>\n\n\n
    Source: @roserenewal<\/a><\/figcaption><\/figure>\n\n\n\n

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    <\/span>TikTok for Business: Promote Business on TikTok Through Paid Ads<\/strong><\/span><\/h3>\n\n\n\n

    The TikTok for Business Ads Manager helps marketers create ads, and they can choose from 5 different formats.<\/p>\n\n\n