{"id":3439,"date":"2021-06-17T09:30:39","date_gmt":"2021-06-17T13:30:39","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=3439"},"modified":"2023-02-17T09:22:38","modified_gmt":"2023-02-17T14:22:38","slug":"design-terms-to-add-to-your-vocab","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab","title":{"rendered":"20 Design Terms Every Non-Designer Should Know | Part 2"},"content":{"rendered":"\n<p class=\"eplus-QQbmSB\">For any beginner, speaking the language is half of the job in entering a new arena. Additionally, in the world of graphic design, understanding technical terms and jargon can make the actual design process way more Simplified! <strong>And<\/strong> <strong>now that you have some foundational vocabulary from <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/social-media-design-terms-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Part One<\/a>, it&#8217;s time to introduce you to a set of 20 more design terms.<\/strong> Moreover, with a functional knowledge of these visual aspects in your design dictionary, you can easily take your skills to the next level.<\/p>\n\n\n\n<p class=\"eplus-tksnOG\">So, let&#8217;s get going!<\/p>\n\n\n\n<h2 class=\"eplus-MP8JQa wp-block-heading\" id=\"h-1-composition\"><span class=\"ez-toc-section\" id=\"1_Composition\"><\/span>1. Composition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-ciWNXT\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"448\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-layout-composition-tutorial.jpg\" alt=\"graphic design layout example\" class=\"wp-image-3454\"\/><figcaption>(Source: <a href=\"https:\/\/digitalsynopsis.com\/design\/graphic-design-layout-composition-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Synopsis<\/a>)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-ehDyF3\">Also known as <em>layout<\/em> and <em>form<\/em>, the composition is an arrangement of visual elements to achieve the best final image design. These graphic elements include alignment, negative space, and most importantly, balance.<\/p>\n\n\n\n<h2 class=\"eplus-N5SEws wp-block-heading\" id=\"h-2-body-copy\"><span class=\"ez-toc-section\" id=\"2_Body_Copy\"><\/span>2. Body Copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-GwZYNA\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"348\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terms.png\" alt=\"Graphic design terms\" class=\"wp-image-3452\"\/><figcaption>(Source: Ad-Herent)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-wKsTtI\">One of the most common design terms in typography, body copy refers to the textual content of any design. For example, headings, subheadings, body text, and callouts.<\/p>\n\n\n\n<h2 class=\"eplus-q4wdZF wp-block-heading\" id=\"h-3-leading\"><span class=\"ez-toc-section\" id=\"3_Leading\"><\/span>3. Leading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-XeyCLc\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"216\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/simplified-leading.png\" alt=\"Simplified leading example\" class=\"wp-image-3451\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image  eplus-gbPDcC\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"319\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/large-leading.png\" alt=\"large leading example\" class=\"wp-image-3450\"\/><\/figure><\/div>\n\n\n\n<p class=\"eplus-AIRbmR\">Leading (which is pronounced <em>&#8220;ledding&#8221;<\/em>) is the amount of spacing between the lines in your body of text. If it&#8217;s spaced too closely together, your type may end up looking squashed, which can compromise its readability. Additionally, if the gaps are too large, it can increase the size of your graphic unnecessarily.<\/p>\n\n\n\n<h2 class=\"eplus-DzArCP wp-block-heading\" id=\"h-4-palette\"><span class=\"ez-toc-section\" id=\"4_Palette\"><\/span>4. Palette<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"eplus-9fr5I7\">The first of our five important design terms on <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/marketing\/color-psychology-how-colors-affect-mood-behaviors-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">color<\/a>, palette refers to the range and choice of colors you can use in your graphics.<\/p>\n\n\n\n<p class=\"eplus-Re7Knj\"><strong>Related: <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/color-palette-combos-to-amp-up-your-design-game-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Color Palette Combos to Amp Up Your Design Game in 2021<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"eplus-jyuosA wp-block-heading\" id=\"h-5-monochromatic\"><span class=\"ez-toc-section\" id=\"5_Monochromatic\"><\/span>5. Monochromatic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-LcsV59\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/shades-v-tints-v-tones-1024x602.jpeg\" alt=\"shades vs tints vs tones example\" class=\"wp-image-3449\"\/><figcaption>(Source: The UX Blog)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-Z7Np40\">Monochrome refers to design\/photography limited to one (<em>mono<\/em>) color (<em>chroma<\/em>). Furthermore, this also applies to the use of different shades of the same color.<\/p>\n\n\n\n<h2 class=\"eplus-hqovuE wp-block-heading\" id=\"h-6-tint\"><span class=\"ez-toc-section\" id=\"6_Tint\"><\/span>6. Tint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"eplus-F8rfBT\">Adding white to any hue on the <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/marketing\/color-psychology-how-colors-affect-mood-behaviors-in-marketing-part-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">color wheel<\/a> and desaturating it gives it its tint form.<\/p>\n\n\n\n<h2 class=\"eplus-TRr4gU wp-block-heading\" id=\"h-7-complementary\"><span class=\"ez-toc-section\" id=\"7_Complementary\"><\/span>7. Complementary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-jmyyIF\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"300\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/color-wheels.png\" alt=\"color wheels\" class=\"wp-image-3448\"\/><figcaption>(Source: <a href=\"https:\/\/www.pinterest.com\/pin\/338121884508313661\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-Jz1Qec\">Further, we come to color design terms relative to their position on the color wheel. First, we have opposites, or complementary colors, as they are more commonly called. For example, red and green are complementary colors, because they appear opposite one another on the color wheel.<\/p>\n\n\n\n<h2 class=\"eplus-ElDmAy wp-block-heading\" id=\"h-8-triadic\"><span class=\"ez-toc-section\" id=\"8_Triadic\"><\/span>8. Triadic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"eplus-SRbrDQ\">Any three colors separated with a balanced distance on the color wheel can be called triadic colors, e.g. red, blue, and yellow.<\/p>\n\n\n\n<h2 class=\"eplus-st20SI wp-block-heading\" id=\"h-9-analogous\"><span class=\"ez-toc-section\" id=\"9_Analogous\"><\/span>9. Analogous<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"eplus-vWLEzY\">Analogous refers to any three colors placed adjacent to one other on the color wheel, e.g. green, yellow, and orange.<\/p>\n\n\n\n<h2 class=\"eplus-ZMGwAG wp-block-heading\" id=\"h-10-ui\"><span class=\"ez-toc-section\" id=\"10_UI\"><\/span>10. UI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-SlHED6\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/responsive-design-1.png\" alt=\"UI colours\" class=\"wp-image-3447\"\/><figcaption>(Source: Web Fuel)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-R2Cj7Z\">Next, a popularly used <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/your-simplified-guide-to-a-minimalist-web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">web design<\/a> term, the User Interface (UI) of any website or device determines the appearance and stability of an application for a better experience.<\/p>\n\n\n\n<h2 class=\"eplus-Az8c9W wp-block-heading\" id=\"h-11-landing-page\"><span class=\"ez-toc-section\" id=\"11_Landing_Page\"><\/span>11. Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"eplus-XZMpja\">The first webpage that shows up when a user clicks on a single search engine result is known as its landing page.<\/p>\n\n\n\n<h2 class=\"eplus-q3Mcx5 wp-block-heading\" id=\"h-12-breadcrumb-trail\"><span class=\"ez-toc-section\" id=\"12_Breadcrumb_Trail\"><\/span>12. Breadcrumb Trail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-uUSsx9\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"540\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/breadcrumbs-seo.png\" alt=\"Analogous colors usage\" class=\"wp-image-3446\"\/><figcaption>(Source: Reliable Soft)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-AUST7w\">In web design terms, a &#8216;breadcrumb trail&#8217; consists of any website&#8217;s navigation tools, including links, body text, sidebar, footer, etc. Moreover, they are pretty helpful in tracking your way around the section hierarchy!<\/p>\n\n\n\n<h2 class=\"eplus-ybm1UI wp-block-heading\" id=\"h-13-lorem-ipsum\"><span class=\"ez-toc-section\" id=\"13_Lorem_Ipsum\"><\/span>13. Lorem Ipsum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-PFNolQ\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"341\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/text-formatting.jpg\" alt=\"text formatting\" class=\"wp-image-3445\"\/><figcaption>(Source: Marketing Sherpa Blog)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-vhxE4R\">Lorem Ipsum, or &#8216;dummy text&#8217;, is a placeholder\/filler in place of the actual body copy used to determine how the finished design will look. Plus, the Latin words look way better than just, &#8220;<em>Add Text Here<\/em>&#8220;!<\/p>\n\n\n\n<h2 class=\"eplus-qvW0SD wp-block-heading\" id=\"h-14-serif\"><span class=\"ez-toc-section\" id=\"14_Serif\"><\/span>14. Serif<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-dbVli3\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"97\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/san-serif.png\" alt=\"serif\" class=\"wp-image-3444\"\/><\/figure><\/div>\n\n\n\n<p class=\"eplus-uAY1jf\">Serif refers to the authoritative-looking lines and hooks at the ends of horizontal and vertical lines on letters.<\/p>\n\n\n\n<p class=\"eplus-WMqhK4\"><strong>Related: <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/picking-the-right-fonts-for-your-website-simplified-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Picking The Right Fonts For Your Website: Simplified Guide<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"eplus-acBPge wp-block-heading\" id=\"h-15-sans-serif\"><span class=\"ez-toc-section\" id=\"15_Sans_Serif\"><\/span>15. Sans Serif<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-E5FcIQ\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"89\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/sans-serf.png\" alt=\"sans serif\" class=\"wp-image-3443\"\/><\/figure><\/div>\n\n\n\n<p class=\"eplus-5ZhkSu\">Subsequently, <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/your-ultimate-guide-to-typefaces-serif-vs-sans-serif-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sans Serif<\/a> (<em>sans<\/em>: a French word that means &#8216;without&#8217;) describes the sharp and modern-looking typefaces that lack a serif at their ends.<\/p>\n\n\n\n<h2 class=\"eplus-Fbz7dv wp-block-heading\" id=\"h-16-script\"><span class=\"ez-toc-section\" id=\"16_Script\"><\/span>16. Script<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-D3i1EY\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"81\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/script.png\" alt=\"script\" class=\"wp-image-3442\"\/><\/figure><\/div>\n\n\n\n<p class=\"eplus-yHZAYH\">Script typefaces resemble handwriting styles and are calligraphic to give an elegant feel to the reader.<\/p>\n\n\n\n<h2 class=\"eplus-M2SPQS wp-block-heading\" id=\"h-17-slab-serif\"><span class=\"ez-toc-section\" id=\"17_Slab_Serif\"><\/span>17. Slab Serif<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-iT6kez\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"98\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/slab-serof.png\" alt=\"slab serif\" class=\"wp-image-3441\"\/><\/figure><\/div>\n\n\n\n<p class=\"eplus-6ch4m8\">Slab typefaces are generally thicker, block-like, and bolder than their other serif counterparts.<\/p>\n\n\n\n<h2 class=\"eplus-ZcRvkp wp-block-heading\" id=\"h-18-x-height\"><span class=\"ez-toc-section\" id=\"18_X-Height\"><\/span>18. X-Height<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image  eplus-sNE3n7\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/anatomy-of-typeface-1024x512.png\" alt=\"anatomy of typeface\" class=\"wp-image-3440\"\/><figcaption>(Source: <a href=\"https:\/\/material.io\/design\/typography\/understanding-typography.html\" target=\"_blank\" rel=\"noreferrer noopener\">Material.io<\/a>)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"eplus-mKc9wE\">The first of three important typeface design terms, X-Height refers to the median height of lowercase letters in any font.<\/p>\n\n\n\n<h2 class=\"eplus-dON5nY wp-block-heading\" id=\"h-19-ascender\"><span class=\"ez-toc-section\" id=\"19_Ascender\"><\/span>19. Ascender<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"eplus-ViFVQ0\">An ascender is any part of a lowercase letter that extends above its main body, in addition to its x-height.<\/p>\n\n\n\n<h2 class=\"eplus-aMbiIb wp-block-heading\" id=\"h-20-descender\"><span class=\"ez-toc-section\" id=\"20_Descender\"><\/span>20. Descender<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"eplus-PYgsCi\">The descender is the part of a lowercase letter that reaches below its main body and baseline.<\/p>\n\n\n\n<p class=\"eplus-pbnu1F has-black-color has-luminous-vivid-amber-background-color has-text-color has-background\"><em><strong>Simplified Design Tip<\/strong>: Feeling more confident about your knowledge? Try <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/knowledge-centre\/design-an-artboard-like-a-pro\/\">testing <\/a><a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/knowledge-centre\/design-an-artboard-like-a-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/knowledge-centre\/design-an-artboard-like-a-pro\/\">ut<\/a> some of these social media design terms and concepts on your <a href=\"https:\/\/simplified.app\" target=\"_blank\" rel=\"noreferrer noopener\">Simplified<\/a> workspace!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For any beginner, speaking the language is half of the job in entering a new arena. Additionally, in the world of graphic design, understanding technical terms and jargon can make the actual design process way more Simplified! And now that you have some foundational vocabulary from Part One, it&#8217;s time to introduce you to a set of 20 more design terms. Moreover, with a functional knowledge of these visual aspects in your design dictionary, you can easily take your skills to the next level. So, let&#8217;s get going! 1. Composition Also known as layout and form, the composition is an [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":3453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[291],"tags":[],"class_list":{"0":"post-3439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-300x200.jpg",300,200,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-768x512.jpg",768,512,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-2048x1365.jpg",2048,1365,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg",70,47,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-800x533.jpg",800,533,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg",1200,800,false],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg",1687,1125,false],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg",640,427,false]},"post_excerpt_stackable_v2":"<p>For any beginner, speaking the language is half of the job in entering a new arena. Additionally, in the world of graphic design, understanding technical terms and jargon can make the actual design process way more Simplified! And now that you have some foundational vocabulary from Part One, it&#8217;s time to introduce you to a set of 20 more design terms. Moreover, with a functional knowledge of these visual aspects in your design dictionary, you can easily take your skills to the next level. So, let&#8217;s get going! 1. Composition (Source: Digital Synopsis) Also known as layout and form, the&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/design\" rel=\"category tag\">Design<\/a>","author_info_v2":{"name":"Shubham Kulkarni","url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20 Design Terms Every Non-Designer Should Know | Simplified<\/title>\n<meta name=\"description\" content=\"For any beginner, knowing the lingo makes the graphic design process so much more Simplified. Read here to add 20 essential design terms to your vocab!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Design Terms Every Non-Designer Should Know | Part 2 | Simplified\" \/>\n<meta property=\"og:description\" content=\"For any beginner, knowing the lingo makes the graphic design process so much more Simplified. Read here to add 20 essential design terms to your vocab!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab\" \/>\n<meta property=\"og:site_name\" content=\"Simplified\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplifiedhq\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sosimplified\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T13:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T14:22:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shubham Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sosimplified\" \/>\n<meta name=\"twitter:site\" content=\"@sosimplified\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"20 Design Terms Every Non-Designer Should Know | Simplified","description":"For any beginner, knowing the lingo makes the graphic design process so much more Simplified. Read here to add 20 essential design terms to your vocab!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab","og_locale":"en_US","og_type":"article","og_title":"20 Design Terms Every Non-Designer Should Know | Part 2 | Simplified","og_description":"For any beginner, knowing the lingo makes the graphic design process so much more Simplified. Read here to add 20 essential design terms to your vocab!","og_url":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab","og_site_name":"Simplified","article_publisher":"https:\/\/www.facebook.com\/simplifiedhq\/","article_author":"https:\/\/www.facebook.com\/sosimplified","article_published_time":"2021-06-17T13:30:39+00:00","article_modified_time":"2023-02-17T14:22:38+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg","type":"image\/jpeg"}],"author":"Shubham Kulkarni","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/sosimplified","twitter_site":"@sosimplified","twitter_misc":{"Written by":"Shubham Kulkarni","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#article","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab"},"author":{"name":"Shubham Kulkarni","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/bc329e7857a3ca6daa098180452756a5"},"headline":"20 Design Terms Every Non-Designer Should Know | Part 2","datePublished":"2021-06-17T13:30:39+00:00","dateModified":"2023-02-17T14:22:38+00:00","mainEntityOfPage":{"@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab"},"wordCount":710,"commentCount":0,"publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"image":{"@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#primaryimage"},"thumbnailUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg","articleSection":["Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#respond"]}]},{"@type":"WebPage","@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab","url":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab","name":"20 Design Terms Every Non-Designer Should Know | Simplified","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#primaryimage"},"image":{"@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#primaryimage"},"thumbnailUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg","datePublished":"2021-06-17T13:30:39+00:00","dateModified":"2023-02-17T14:22:38+00:00","description":"For any beginner, knowing the lingo makes the graphic design process so much more Simplified. Read here to add 20 essential design terms to your vocab!","breadcrumb":{"@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#primaryimage","url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg","contentUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg","width":2560,"height":1707,"caption":"Graphic design team meeting"},{"@type":"BreadcrumbList","@id":"https:\/\/simplified.com\/blog\/design\/design-terms-to-add-to-your-vocab#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplified.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Design","item":"https:\/\/simplified.com\/blog\/design"},{"@type":"ListItem","position":3,"name":"20 Design Terms Every Non-Designer Should Know | Part 2"}]},{"@type":"WebSite","@id":"https:\/\/simplified.com\/blog\/#website","url":"https:\/\/simplified.com\/blog\/","name":"Blog | Simplified","description":"Everything AI - Graphic Design, Video Editing, Copywriting &amp; Social Media with Simplified","publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplified.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/simplified.com\/blog\/#organization","name":"Simplified","url":"https:\/\/simplified.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","contentUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","width":200,"height":200,"caption":"Simplified"},"image":{"@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/simplifiedhq\/","https:\/\/x.com\/sosimplified","https:\/\/www.instagram.com\/simplifiedhq\/","https:\/\/www.linkedin.com\/company\/simplifiedhq","https:\/\/www.tiktok.com\/@simplifiedhq","https:\/\/www.youtube.com\/@SimplifiedAI"]},{"@type":"Person","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/bc329e7857a3ca6daa098180452756a5","name":"Shubham Kulkarni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","caption":"Shubham Kulkarni"},"description":"Shubham Kulkarni is a growth strategist and product thinker focused on content-led growth and AI search. He challenges traditional playbooks by sharing systems and insights that help founders scale with clarity and speed","sameAs":["https:\/\/simplified.com","https:\/\/www.facebook.com\/sosimplified","https:\/\/www.instagram.com\/simplified.app\/","https:\/\/www.linkedin.com\/in\/kulkarni-shubham-hustle\/","https:\/\/x.com\/https:\/\/twitter.com\/sosimplified"],"url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"}]}},"jetpack_featured_media_url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/graphic-design-terminology-cover-scaled.jpg","_links":{"self":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/3439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":0,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/media\/3453"}],"wp:attachment":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/tags?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}