{"id":3349,"date":"2021-06-15T08:44:24","date_gmt":"2021-06-15T12:44:24","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=3349"},"modified":"2023-09-15T06:30:58","modified_gmt":"2023-09-15T10:30:58","slug":"boost-your-reach-with-linkedin-marketing","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/boost-your-reach-with-linkedin-marketing","title":{"rendered":"The Best LinkedIn Marketing Handbook for Enterprises"},"content":{"rendered":"\n<p class=\" eplus-JgKuBf eplus-wrapper\">LinkedIn Marketing has grown and developed massively over the years, but a lot of companies still lack the knowledge to fully utilize the platform. So, we at Simplified have created a short guide to get you started with LinkedIn Marketing.<\/p>\n\n\n\n<h2 class=\" eplus-bTEhjf wp-block-heading eplus-wrapper\" id=\"h-why-should-you-think-about-linkedin-marketing\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Think_About_LinkedIn_Marketing\"><\/span><strong>Why Should You Think About LinkedIn Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-sFbT39 eplus-wrapper\">Owing to the 660M+ DAUs on LinkedIn, the answer to this question is pretty simple. Indeed, LinkedIn is THE place for professionals and enterprises to connect with their audiences. With over 46M B2B decision-makers and 10M C-level execs scrolling<a href=\"https:\/\/simplified.com\/linkedin\"> LinkedIn<\/a> every day, companies truly have the chance to add value and build relationships with their ideal buyers. Another key point to remember is, unlike other social media platforms, users on LinkedIn have a different mindset towards content. The platform is used by professionals to grow their skills and knowledge.<\/p>\n\n\n<div class=\"wp-block-image  eplus-LxLUIh\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/Microsoft-Brand-marketing-1024x576.png\" alt=\"microsoft brand marketing quote\" class=\"wp-image-3366\" style=\"object-fit:contain;width:500px;height:250px\" width=\"500\" height=\"250\" title=\"microsoft brand marketing quote\"\/><figcaption class=\"wp-element-caption\">Source: Original<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-radWrt eplus-wrapper\">This is the very reason <a href=\"https:\/\/simplified.com\/linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> has become the go-to platform for marketers to publish content on. 82% of B2B Marketers use LinkedIn for their Content Marketing purposes. Hence, LinkedIn Marketing is the most sought-after way for enterprises to forge meaningful relationships with their target audiences.<\/p>\n\n\n\n<p class=\" eplus-DFnuUc eplus-wrapper\">Related: <a href=\"https:\/\/simplified.com\/blog\/social-media\/linkedin-header\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Creative LinkedIn Banner Ideas That Will Make Your Business Stand Out<\/a><\/p>\n\n\n\n<h3 class=\" eplus-MOamB5 wp-block-heading eplus-wrapper\" id=\"h-step-1-optimize-your-profile-for-maximum-exposure-and-engagement\"><span class=\"ez-toc-section\" id=\"Step_1_Optimize_Your_Profile_for_Maximum_Exposure_and_Engagement\"><\/span><strong>Step 1: Optimize Your Profile for Maximum Exposure and Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-hxWdnS eplus-wrapper\">LinkedIn\u2019s algorithm provides the most relevant results based on:<\/p>\n\n\n<ul class=\"eplus-RevK8c eplus-wrapper wp-block-list eplus-styles-uid-51ec97\">\n<li class=\" eplus-wrapper\">Your professional identity<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Your network<\/li>\n\n\n\n<li class=\" eplus-wrapper\">How the people in your network engage with content.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-JPV32w eplus-wrapper\">So, before starting with enterprise marketing, you should be sure to optimize your own profile. Actually, this will also boost the visibility of your company in search results.<\/p>\n\n\n<div class=\"wp-block-image  eplus-l3GgZT\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/Guy-Kawaski-Profile-example-1024x576.png\" alt=\"Guy Kawaski LinkedIn profile example\" class=\"wp-image-3354\" style=\"object-fit:contain;width:500px;height:250px\" width=\"500\" height=\"250\" title=\"guy kawaski linkedIn profile example\"\/><figcaption class=\"wp-element-caption\">(Source: Original) <a href=\"https:\/\/www.linkedin.com\/in\/guykawasaki\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guy Kawasaki&#8217;s LinkedIn Page<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-BXjlRn wp-block-heading eplus-wrapper\" id=\"h-tips-to-spruce-up-your-linkedin-profile\"><span class=\"ez-toc-section\" id=\"Tips_to_spruce_up_your_LinkedIn_profile\"><\/span><strong>Tips to spruce up your LinkedIn profile:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ol class=\"eplus-YdnMP0 eplus-wrapper wp-block-list eplus-styles-uid-a1dc86\">\n<li class=\" eplus-wrapper\">Write a memorable profile headline.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Then, create a profile summary that clearly states your objectives. Think of it as your personal elevator pitch.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Add media, e.g. presentations, blogs, videos, web pages, that you helped create.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Publish content on LinkedIn.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Lastly, take advantage of LinkedIn\u2019s recommendations and endorsements section.<\/li>\n<\/ol>\n\n\n<h3 class=\" eplus-09iKP1 wp-block-heading eplus-wrapper\" id=\"h-step-2-linkedin-marketing-for-your-company\"><span class=\"ez-toc-section\" id=\"Step_2_LinkedIn_Marketing_for_Your_Company\"><\/span><strong>Step 2: LinkedIn Marketing for Your Company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image  eplus-Atvy2g\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/Linkedin-B2B-1-1024x576.png\" alt=\"LinkedIn marketing stat\" class=\"wp-image-3364\" style=\"object-fit:contain;width:500px;height:250px\" width=\"500\" height=\"250\" title=\"linkedIn marketing stat\"\/><figcaption class=\"wp-element-caption\">(Image: Original) Source: <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018_B2B_Research_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute, 2018 B2B Content Marketing Benchmarks, Budgets, and Trends<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-vkNF8W eplus-wrapper\">In fact, over the years, LinkedIn has really optimized its platform for enterprise marketing. Subsequently, they have altered their algorithm to help you achieve results throughout the buyer\u2019s journey lifecycle.<\/p>\n\n\n<div class=\"wp-block-image  eplus-z3YOw7\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/LinkedIN-comparative-post-1-1024x576.png\" alt=\"linkedin adds value to marketing\" class=\"wp-image-3363\" style=\"object-fit:contain;width:500px;height:250px\" width=\"500\" height=\"250\" title=\"linkedin adds value to marketing\"\/><figcaption class=\"wp-element-caption\">(Source: Original) How the LinkedIn platform delivers value to your marketing.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-2xXazh eplus-wrapper\">Additionally, with LinkedIn marketing, you can target your campaigns based on:<\/p>\n\n\n<ul class=\"eplus-X5rel6 eplus-wrapper wp-block-list eplus-styles-uid-cfbf16\">\n<li class=\" eplus-wrapper\">Demographics: Job Function, Seniority, Geo, Company Name, Industry<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Interests: Skills, Group Memberships, Field of Study<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Persona: Job Searchers, Opinion Leaders, Mass Affluent, Business Travelers<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Your Own Audience Data: Account Lists, External Data Integrations<\/li>\n<\/ul>\n\n\n<p class=\" eplus-AaRzIy eplus-wrapper\">Another key point to remember is, marketers can reap the benefits of organic content and paid advertising on LinkedIn.<\/p>\n\n\n\n<h3 class=\" eplus-klOODz wp-block-heading eplus-wrapper\" id=\"h-linkedin-marketing-building-an-organic-presence\"><span class=\"ez-toc-section\" id=\"LinkedIn_Marketing_Building_an_Organic_Presence\"><\/span><strong>LinkedIn Marketing: Building an Organic Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-575Nny eplus-wrapper\">Organic LinkedIn marketing is a great way to connect with your audience and teach them about your business, your employees, and your brands.<\/p>\n\n\n\n<p class=\" eplus-iCVUx6 eplus-wrapper\"><strong>Your LinkedIn Page:<\/strong> Your LinkedIn page is key in driving your enterprise marketing. Therefore, you should regularly post relevant and interesting brand content, such as infographics, webinars, blog posts, videos, case studies, and eBooks.<\/p>\n\n\n<div class=\"wp-block-image  eplus-ctxs9M\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/Adidas-linkedin.png\" alt=\"Adidas LinkedIn page\" class=\"wp-image-3357\" style=\"object-fit:cover;width:400px;height:250px\" width=\"400\" height=\"250\" title=\"adidas linkedIn page\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.linkedin.com\/company\/adidas\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas&#8217; LinkedIn Page<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wE1z1F eplus-wrapper\"><strong>Showcase Pages:<\/strong> These pages provide a distinct platform for each aspect of your business. So use these pages to showcase dedicated content targeted towards the more prominent products and initiatives in your company.<\/p>\n\n\n<div class=\"wp-block-image  eplus-Dwtstp\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/MS-apprenticeship-prog.png\" alt=\"ms apprenticeship program\" class=\"wp-image-3358\" style=\"object-fit:cover;width:400px;height:250px\" width=\"400\" height=\"250\" title=\"ms apprenticeship program\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.linkedin.com\/company\/microsoftleap\/posts\/?feedView=all\">Microsoft&#8217;s Showcase Page for their Leap Apprenticeship Program<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" eplus-hAiK0e wp-block-heading eplus-wrapper\" id=\"h-linkedin-marketing-boost-your-reach-with-paid-adverts\"><span class=\"ez-toc-section\" id=\"LinkedIn_Marketing_Boost_Your_Reach_with_Paid_Adverts\"><\/span><strong>LinkedIn Marketing: Boost Your Reach with Paid Adverts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-FhgXI9 eplus-wrapper\">While your organic presence helps you increase your authenticity, paid advertisements can help you to reach the right audience on a larger scale. Moreover, you can use the data you have at your disposal to build targeted campaigns on LinkedIn. The commonly used advertising solutions provided by LinkedIn are:<\/p>\n\n\n\n<p class=\" eplus-T3heKI eplus-wrapper\"><strong>Sponsored Content:<\/strong> Delivers your content directly to your audience&#8217;s LinkedIn feed. Also, it can help you increase awareness, consideration, and conversions.<\/p>\n\n\n<div class=\"wp-block-image  eplus-JK9frB\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/CM-promoted-post.png\" alt=\"linkedIn sponsored ad example\" class=\"wp-image-3359\" style=\"object-fit:cover;width:400px;height:250px\" width=\"400\" height=\"250\" title=\"linkedIn sponsored ad example\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.linkedin.com\/feed\/\">LinkedIn<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-8PCqu8 eplus-wrapper\"><strong>Dynamic Ads:<\/strong> These work best when used to redirect traffic to your websites. Additionally, these ads allow you to accurately target decision-makers using dynamically generated images from each member&#8217;s profile.<\/p>\n\n\n<div class=\"wp-block-image  eplus-769jFS\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-dynamic-content-examples.png\" alt=\"dynamic ads examples LinkedIn\" class=\"wp-image-3360\" style=\"object-fit:cover;width:400px;height:250px\" width=\"400\" height=\"250\" title=\"dynamic ads examples linkedIn\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/instapage.com\/\">Instapage<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-80Iq6a eplus-wrapper\">Other advertising solutions by LinkedIn are:<\/p>\n\n\n<ol class=\"eplus-C2pgg9 eplus-wrapper wp-block-list eplus-styles-uid-8bb6dd\">\n<li class=\" eplus-wrapper\">Message Ads<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Display Ads<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Account-Based Marketing<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Lead Gen Forms<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Matched Audience Targeting<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Audience Network<\/li>\n\n\n\n<li class=\" eplus-wrapper\">LinkedIn Elevate<\/li>\n<\/ol>\n\n\n<p class=\" eplus-wrapper\">Tips to engage your audience through your LinkedIn Marketing:<\/p>\n\n\n<ol class=\"eplus-wrapper wp-block-list eplus-styles-uid-6e536e\">\n<li class=\" eplus-wrapper\">Optimize your LinkedIn Page with a header image, description, and links.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Create a simple content calendar that includes images, videos, PDFs, and post regularly.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Include relevant visuals and links with each post.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Improve your reach with mentions and hashtags.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Ask 3-5 subject experts and people within your company to share the posts regularly.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Ask your employees to craft their own content that you can share on the company page.<\/li>\n<\/ol>\n\n\n<p class=\" eplus-ziJeD8 eplus-wrapper\">We hope these tips were useful and will help you get started with LinkedIn Marketing. So, remember to continuously track how your content is performing and stay authentic!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">We hope these tips were useful and will help you get started with LinkedIn Marketing<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:rgba(255,255,255,0.7) !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}.stk-2d15cda-container:before{background-color:#ffffff !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h4 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-a56ae7\" id=\"h-one-free-app-to-design-collaborate-and-scale-your-work-try-simplified-today\"><span class=\"ez-toc-section\" id=\"One_Free_app_to_design_collaborate_and_scale_your_work_%E2%80%93_try_Simplified_today\"><\/span><strong>One Free app to design, collaborate, and scale your work &#8211; try Simplified today.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Marketing has grown and developed massively over the years, but a lot of companies still lack the knowledge to fully utilize the platform. So, we at Simplified have created a short guide to get you started with LinkedIn Marketing. Why Should You Think About LinkedIn Marketing? Owing to the 660M+ DAUs on LinkedIn, the answer to this question is pretty simple. Indeed, LinkedIn is THE place for professionals and enterprises to connect with their audiences. With over 46M B2B decision-makers and 10M C-level execs scrolling LinkedIn every day, companies truly have the chance to add value and build relationships [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-3349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-scaled.jpg",2560,1706,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-300x200.jpg",300,200,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-768x512.jpg",768,512,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-2048x1365.jpg",2048,1365,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-scaled.jpg",70,47,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-800x533.jpg",800,533,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-1600x800.jpg",1600,800,true],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-2000x1125.jpg",2000,1125,true],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/06\/linkedin-marketing-cover-scaled.jpg",640,427,false]},"post_excerpt_stackable_v2":"<p>LinkedIn Marketing has grown and developed massively over the years, but a lot of companies still lack the knowledge to fully utilize the platform. So, we at Simplified have created a short guide to get you started with LinkedIn Marketing. Why Should You Think About LinkedIn Marketing? Owing to the 660M+ DAUs on LinkedIn, the answer to this question is pretty simple. Indeed, LinkedIn is THE place for professionals and enterprises to connect with their audiences. With over 46M B2B decision-makers and 10M C-level execs scrolling LinkedIn every day, companies truly have the chance to add value and build relationships&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/marketing\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Ajay Yadav","url":"https:\/\/simplified.com\/blog\/author\/simplified"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New to LinkedIn Marketing? 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