{"id":3013,"date":"2021-05-31T11:02:39","date_gmt":"2021-05-31T15:02:39","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=3013"},"modified":"2024-04-27T15:39:57","modified_gmt":"2024-04-27T19:39:57","slug":"which-colors-are-effective-for-marketing","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/colors\/which-colors-are-effective-for-marketing","title":{"rendered":"Why Are Some Colors More Effective in Increasing Sales?"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">The psychology of color has been extensively researched and scientifically proven to affect the emotions of the viewers. Color can be effective in marketing your brand to establish <a href=\"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">strong brand<\/a> recognition and influence your viewers&#8217; decision making.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"630\" src=\"https:\/\/siteimages.simplified.com\/blog\/the-colors-we-feel-wheel-1-1.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-20339\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">via Crazy Egg<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Color is an important element of design that has the power to trigger emotions and influence consumer behavior.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"437\" src=\"https:\/\/siteimages.simplified.com\/blog\/the-way-our-mind-processes-colour-1024x437-2-1.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-20340\"\/><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\">via HubSpot Blog<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-5-colors-that-increase-sales-and-why\"><span class=\"ez-toc-section\" id=\"5_Colors_That_Increase_Sales_and_Why\"><\/span>5 Colors That Increase Sales and Why:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Picking the right color for your marketing campaign or your brand is like walking a tightrope, because you want the colors you choose to trigger positive emotions in your audience.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-f61d9b\">\n<li class=\" eplus-wrapper\"><strong>Red &#8211;<\/strong> <a href=\"https:\/\/simplified.com\/color-palette-generator\/red-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">Red<\/a> is a potent color because it is also used to signal danger and error. However, used sparingly and with the right elements, red triggers action. The color symbolizes energy, excitement, and passion.<br><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" class=\"aligncenter size-large wp-image-3062\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/sale-card-1024x410.png\" alt=\"sale banner \">via SEO Presser Where to Use Red<br>\u00a0 <ul> <li>Red is effective in creating a sense of urgency, therefore, the color is best used for impulse buying and sales. Use red as a CTA for sale signs and promotions.<\/li><\/ul> <br><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/colors\/the-psychology-of-red-branding-in-graphic-design\" target=\"_blank\" rel=\"noreferrer noopener\">The Psychology Behind Red Branding<\/a><\/strong><\/li>\n<\/ul>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"303\" src=\"https:\/\/siteimages.simplified.com\/blog\/the-colour-blue-in-social-media-5-1.png?auto=compress&fm=png\" alt=\"trust and calm is crucial on social media\" class=\"wp-image-20342\"\/><figcaption class=\"wp-element-caption\">via Google<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Blue &#8211;<\/strong> Think of the <a href=\"https:\/\/simplified.com\/color-palette-generator\/cobalt-blue-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">color blue<\/a> as the antidote to red &#8211; while red arouses the nervous system, blue inspires tranquility. With blue, we are trying to quell anxiety in the viewers by offering them a visual connection to freedom and security.<br> <\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Where to Use Blue\u00a0<\/strong><\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-5d3825\">\n<li class=\" eplus-wrapper\">Blue is traditionally used by big companies that deal in medicine or insurance or finance &#8211; inherently big, scary things that involve important decisions about your personal life.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Blue on a white background is also one of the most readable types in design, which is effective in marketing important information.<br><br><\/li>\n<\/ul>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/app-interface-blue.gif\" alt=\"blue app \" class=\"wp-image-3058\"\/><figcaption class=\"wp-element-caption\">via UX Planet<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">&nbsp;Another important reason to consider using blue for increasing sales is because people with visual deficiencies<strong>, <\/strong>especially color blind people, perceive blue much more clearly than most colors.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" src=\"https:\/\/siteimages.simplified.com\/blog\/types-of-colorblindness-1024x705-6-1.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-20343\"\/><figcaption class=\"wp-element-caption\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: revert;\">via UX Planet<\/span><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong><br>Popular Brands That Use Blue<\/strong><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/siteimages.simplified.com\/blog\/blue-logos-7-1.jpeg?auto=compress&fm=pjpg\" alt=\"\" class=\"wp-image-20344\"\/><figcaption class=\"wp-element-caption\">via Marketing Birds<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" has-text-align-center eplus-wrapper\"><\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-ee3d37\">\n<li class=\" eplus-wrapper\"><strong>Green &#8211;<\/strong> <a href=\"https:\/\/simplified.com\/color-palette-generator\/green-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">Green<\/a> evokes the themes of nature and the environment, along with stability in money. For this reason, green is most commonly used by brands that promote sustainability, wellness, as well as financial growth companies. Using the color in your marketing will increase sales because it creates visual pathways that relate to tranquility and harmony, elements that are found in nature, like trees.<img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"256\" class=\"aligncenter size-full wp-image-3073\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/grassy-plug-.png\" alt=\"Where to Use Green\"><br>via MDG Advertising <br><br><strong>Where to Use Green <\/strong><ul> <li>&#8216;Go Green&#8217; is a powerful tagline used to encourage companies to embrace more eco-friendly practices for environmental preservation.<\/li> <li>The color is effective when used in packaging material, or recycling infographics because it establishes its relationship to nature and renewal.<\/li> <li>Use the color for your CTA as it also signifies prosperity.<\/li> <\/ul> <figure><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"305\" class=\"aligncenter size-full wp-image-3072\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/printed-tee.png\" alt=\"adding ctas\">via Crazy Egg<\/figure> <p>\u00a0<strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/marketing\/color-psychology-how-colors-affect-mood-behaviors-in-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Color Psychology: How Colors Affect Mood &amp; Behaviors In Marketing?<\/a><\/strong><\/p><br><p><strong>Popular Brands That Use Green<\/strong><\/p> <figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" class=\"aligncenter size-large wp-image-3071\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/green-logos-1024x640.png\" alt=\"green logo examples \"><\/figure> <span style='font-size: revert; font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;'>via Production Attic<\/span> <\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Black<\/strong> &#8211; Black is emblematic of mystery, sophistication, and elegance. Black is one of the most commonly used colors for branding within the retail industry. The color is popular for increasing sales as it provides greater readability especially when contrasted with a white background, like the ASOS logo.<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" class=\"aligncenter size-large wp-image-3070\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/asos-logo-1024x586.png\" alt=\"asos logo in black minimal \">via Diginomica<br><br><strong>Where to Use Black:<\/strong><br><span style='font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;'> <\/span><ul><li>Black is used by many high fashion and luxury brands for their logos.\u00a0 Mainly because of its simplicity when used in minimal shapes in design.<\/li> <li>The color dominates a plain background to create powerful color boundaries. These highlight the section of design which is being advertized &#8211; use black for minimal logos and bold text.<\/li> <\/ul> <figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"571\" class=\"aligncenter size-full wp-image-3069\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/black-logos-.png\" alt=\"power of black \">via Hibu Blog<\/figure> <p><strong>Popular Brands That Use Black:<\/strong><\/p> <figure><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"aligncenter size-full wp-image-3068\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/luxury-brand-logos.png\" alt=\"luxury logos\"><\/figure> <p>via Ebaqdesign<br><br><\/p> <\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Silver &#8211;<\/strong> The industries of technology and business are partial to the <a href=\"https:\/\/simplified.com\/color-palette-generator\/silver-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">color silver<\/a> because it is evocative of prestige, wealth, and modernity. Silver has a lightness that is more uplifting than gray. The color is neither black or white, which symbolizes balance.<br><br><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"511\" class=\"aligncenter size-full wp-image-3067\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/mac-computer.png\" alt=\"mac logo\">viaGizmofashion<\/li>\n\n\n\n<li class=\" eplus-wrapper\">For example, MacBooks are sleek and lustrous, and all Mac products can be distinctively identified by their cool, silver exterior.<br><br><strong>Where to Use Silver: <\/strong><ul> <li>Silver assures the customers that the products they&#8217;re purchasing are modern, and expertly crafted. Use silver for products and services heavy on metal and machinery.<\/li> <li>The color is most suited for the hi-tech computer industry, as well as other scientific and innovation companies that promise performance.<\/li> <\/ul><br><strong>Bonus:  <a href=\"https:\/\/simplified.com\/blog\/colors\/complementary-colors\" target=\"_blank\" rel=\"noreferrer noopener\">Learn How To Create A Brand Identity Using Complementary Colors<\/a><\/strong><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"485\" class=\"aligncenter size-full wp-image-3066\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/branding-design-.png\" alt=\"silver branding \"><\/figure> <p style=\"text-align: center;\">via Shutter Stock\u00a0<\/p> <p><strong>Popular Brands That Use Silver:<\/strong><\/p> <figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" class=\"aligncenter size-full wp-image-3065\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/grey-logos.png\" alt=\"logos grey \"><\/figure> <p style=\"text-align: center;\">via Zanet Design<\/p> <\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">Want to explore the power of color? <\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-4ba4460 stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"4ba4460\"><style>.stk-4ba4460{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-4ba4460-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important}.stk-4ba4460-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-4ba4460-column stk-container stk-4ba4460-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4ba4460-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-start-designing-more-effective-design-on-simplified\"><span class=\"ez-toc-section\" id=\"Start_designing_more_effective_design_on_Simplified\"><\/span>Start designing more effective design on Simplified!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1687486\" data-block-id=\"1687486\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-949752d\" data-block-id=\"949752d\"><style>.stk-949752d .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important}.stk-949752d .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-949752d .stk-button:after{background:transparent !important;opacity:1 !important}.stk-949752d .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-949752d .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/graphic-design\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The psychology of color has been extensively researched and scientifically proven to affect the emotions of the viewers. Color can be effective in marketing your brand to establish strong brand recognition and influence your viewers&#8217; decision making. via Crazy Egg Color is an important element of design that has the power to trigger emotions and influence consumer behavior. via HubSpot Blog 5 Colors That Increase Sales and Why: Picking the right color for your marketing campaign or your brand is like walking a tightrope, because you want the colors you choose to trigger positive emotions in your audience. Blue &#8211; [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[438],"tags":[],"class_list":{"0":"post-3013","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-colors","7":"post--single"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ceris-xxxs-1_1":"","ceris-xxs-4_3":"","ceris-xxs-1_1":"","ceris-xs-16_9 400x225":"","ceris-xs-4_3":"","ceris-xs-2_1":"","ceris-xs-1_1":"","ceris-xs-16_9":"","ceris-s-4_3":"","ceris-s-2_1":"","ceris-s-1_1":"","ceris-m-16_9":"","ceris-m-4_3":"","ceris-m-2_1":"","ceris-m-auto":"","ceris-l-16_9":"","ceris-l-4_3":"","ceris-l-2_1":"","ceris-xl-16_9":"","ceris-xl-4_3":"","ceris-xl-2_1":"","ceris-xxl":"","bdpp-medium":""},"post_excerpt_stackable_v2":"<p>The psychology of color has been extensively researched and scientifically proven to affect the emotions of the viewers. Color can be effective in marketing your brand to establish strong brand recognition and influence your viewers&#8217; decision making. via Crazy Egg Color is an important element of design that has the power to trigger emotions and influence consumer behavior. via HubSpot Blog 5 Colors That Increase Sales and Why: Picking the right color for your marketing campaign or your brand is like walking a tightrope, because you want the colors you choose to trigger positive emotions in your audience. Red &#8211;&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/colors\" rel=\"category tag\">Colors<\/a>","author_info_v2":{"name":"Shubham Kulkarni","url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Colors That Increase Sales and Why | Simplified<\/title>\n<meta name=\"description\" content=\"Color is an essential component of graphic design and some colors have been scientifically proven to be more effective in increasing sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/colors\/which-colors-are-effective-for-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplified.com\/blog\/colors\/which-colors-are-effective-for-marketing","og_locale":"en_US","og_type":"article","og_title":"Why Are Some Colors More Effective in Increasing Sales? | Simplified","og_description":"Color is an essential component of graphic design and some colors have been scientifically proven to be more effective in increasing 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minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/simplified.com\/blog\/colors\/which-colors-are-effective-for-marketing#article","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/colors\/which-colors-are-effective-for-marketing"},"author":{"name":"Shubham Kulkarni","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/bc329e7857a3ca6daa098180452756a5"},"headline":"Why Are Some Colors More Effective in Increasing 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