{"id":2879,"date":"2021-05-29T01:00:34","date_gmt":"2021-05-29T05:00:34","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=2879"},"modified":"2023-07-26T06:46:03","modified_gmt":"2023-07-26T10:46:03","slug":"which-brands-are-raising-covid-awareness-in-india","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/branding\/which-brands-are-raising-covid-awareness-in-india","title":{"rendered":"Lifebuoy, Zomato, and Amul Among Brands Raising COVID Awareness In India"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">Panic spreads faster than disease, so household names like Lifebuoy, Zomato, and Amul are responding to their audience by tapping into moment marketing \u2013 creating topical campaigns that are relevant to their customers in real time. These brands have nation-wide influence and are actively raising awareness for COVID-19 in India by creating content for print and digital marketing to counter misinformation about the disease.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"495\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/WHF_Covid19_Posters_A4_Prevent_scaled_web_banner.jpg\" alt=\"WHF_Covid19_Posters_A4_Prevent_scaled_web_banner\" class=\"wp-image-2942\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\">via World Heart Federation<\/p>\n\n\n\n<blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\" eplus-wrapper\">\u201cBrands can help in reducing the spread of panic, find ways to soothe people\u2019s nerves and provide factual counters to fear-mongering rumors.\u201d &#8211; Narayan Devanathan, <em>Dentsu Aegis Network<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-lifebuoy-and-hygiene-awareness\"><span class=\"ez-toc-section\" id=\"Lifebuoy_and_Hygiene_Awareness\"><\/span><strong>Lifebuoy and Hygiene Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Lifebuoy, the hygiene brand from Hindustan Unilever (HUL), has consistently urged people to maintain good personal hygiene and promoted precautionary measures to avoid getting infected by the virus.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Lifebuoy-and-Hygiene-Awareness.jpg\" alt=\"Lifebuoy and Hygiene Awareness\" class=\"wp-image-2941\"\/><figcaption class=\"wp-element-caption\">via Brand Equity<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">The brand released a public service print advertisement (above) encouraging people to:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-ea5e4f\">\n<li class=\" eplus-wrapper\">Wash hands frequently with soap<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Use alcohol-based sanitizers<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Use tissues and masks if feeling unwell<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">Lifebuoy is raising awareness of the use of sanitizers to help contain the spread of COVID-19 in India.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-zomato-uses-humour-to-raise-covid-awareness-in-india\"><span class=\"ez-toc-section\" id=\"Zomato_Uses_Humour_to_Raise_COVID_Awareness_in_India\"><\/span><strong>Zomato Uses Humour to Raise COVID Awareness in India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"527\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Zomato-Uses-Humour-to-Raise.png\" alt=\"Zomato Uses Humour to Raise\" class=\"wp-image-2940\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/twitter.com\/ZomatoIN\/status\/1235076632756383745?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1235076632756383745%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Feconomictimes.indiatimes.com%2Fmagazines%2Fpanache%2Fcorona-paranoia-zomato-amul-bring-covid-19-twist-to-tweets-spread-awareness%2Farticleshow%2F74475762.cms\">zomato india on Twitter<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Zomato is a popular food delivery platform that is most known for its humourous <a href=\"https:\/\/simplified.com\/social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> marketing, like in the Twitter post above. The brand is consistent in its efforts to respond to the COVID-19 situation in India by countering fake information and compiling resources for people to donate to worthwhile causes.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1373\" height=\"511\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/food-delivery-platform.jpeg\" alt=\"food delivery platform\" class=\"wp-image-2939\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/twitter.com\/deepigoyal\/status\/1384899446690009096\/photo\/1\">zomato india on Twitter<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">The platform&#8217;s most significant contribution as of yet has been to introduce a special delivery option for COVID related emergencies. Zomato introduced this feature last month in response to the shortage of medical resources across India, to make food more accessible to those in self-isolation or in quarantine.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"640\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/special-delivery-option-for-COVID.jpeg\" alt=\"special delivery option for COVID\" class=\"wp-image-2938\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/twitter.com\/deepigoyal\/status\/1395677600723267587\/photo\/4\">zomato india on Twitter<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">In addition to taking care of its customers, Zomato has also undertaken a company wide, free vaccination drive within the NCR region and has had more than 150,000 of its riders and delivery partners vaccinated.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\" eplus-wrapper\">The safety of our customers is the #1 priority for us and our delivery partners who have selflessly and safely delivered hundreds of millions of orders during the pandemic. &#8211; Deepinder Goyal, Founder at Zomato<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-amul-and-iconic-branding\"><span class=\"ez-toc-section\" id=\"Amul_and_Iconic_Branding\"><\/span><strong>Amul and Iconic Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Amul is the nation&#8217;s largest food product organization and its products find their way into the majority of Indian homes.<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Amul-and-Iconic-Branding.jpeg\" alt=\"Amul and Iconic Branding\" class=\"wp-image-2937\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/twitter.com\/Amul_Coop\/status\/1234789107374723073\/photo\/1\">Amul.coop on Twitter<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Related: <a href=\"https:\/\/simplified.com\/blog\/branding\/5-influential-women-and-their-personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Influential Women And Their Personal Branding<\/a><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-amul-topical-precautions-against-the-coronavirus-amul-coop-twitter\"><span class=\"ez-toc-section\" id=\"%E2%80%9CAmul_Topical_Precautions_against_the_Coronavirus%E2%80%9D_%E2%80%93_Amulcoop_Twitter\"><\/span><strong>&#8220;#Amul Topical: Precautions against the Coronavirus!&#8221; &#8211; Amul.coop, Twitter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">The brand&#8217;s iconic cartoon has found its way onto its Twitter timeline, urging citizens to practice good hygiene by washing their hands regularly and thoroughly.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">The tagline of the campaign is a playful assertion of the famous proverb, &#8216;Prevention is better than cure&#8217;.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Amul&#8217;s famous mascot girl has been shown to be washing her hands in a washbasin with the words &#8220;Always safe&#8221; at the bottom to raise awareness of the role of good hygiene in helping to curb the spread of COVID-19 .<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-amul-says-thanks-to-frontline-workers\"><span class=\"ez-toc-section\" id=\"Amul_Says_Thanks_to_Frontline_Workers\"><\/span><strong>Amul Says Thanks to Frontline Workers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Amul-Says-Thanks-to-Frontline-Workers.jpg\" alt=\"Amul Says Thanks to Frontline Workers\" class=\"wp-image-2936\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.indiatvnews.com\/trending\/news-covid-19-amul-appreciates-those-working-round-the-clock-with-latest-doodle-600158\">India TV<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">The brand has been vocal about its support in the ongoing efforts to combat the virus in India by also spreading awareness by posting a doodle on all of its social media platforms to give thanks to the frontline workers of the nation.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-other-influential-brands-raising-covid-awareness-in-india\"><span class=\"ez-toc-section\" id=\"Other_Influential_Brands_Raising_COVID_Awareness_in_India\"><\/span><strong>Other Influential Brands Raising COVID Awareness in India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">The brands raising awareness for COVID-19 in India are not only those who deal in sanitation products such as Lifebuoy.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-here-are-3-other-brands-among-others-raising-covid-awareness-in-india\"><span class=\"ez-toc-section\" id=\"Here_are_3_other_brands_among_others_raising_COVID_awareness_in_India\"><\/span><strong>Here are 3 other brands, among others, raising COVID awareness in India:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ol class=\"eplus-wrapper wp-block-list eplus-styles-uid-10896c\">\n<li class=\" eplus-wrapper\">Ok Cupid India<\/li>\n<\/ol>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1416\" height=\"536\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Ok-Cupid-India.png\" alt=\"Ok Cupid India\" class=\"wp-image-2935\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/twitter.com\/OkcupidIndia\/status\/1388043986586243076\">OkCupid India on Twitter<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\" eplus-wrapper\">&#8220;Such campaigns have two-fold advantage which includes the social angle on the awareness bit and the brand connect with the current situation.&#8221; &#8211; Anita Nayyar, <em>CEO of Havas Media<\/em><\/p>\n<\/blockquote>\n\n\n<ol start=\"2\" class=\"eplus-wrapper wp-block-list eplus-styles-uid-cd5ffe\">\n<li class=\" eplus-wrapper\">Excel Entertainment<\/li>\n<\/ol>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Excel-Entertainment.jpg\" alt=\"Excel Entertainment\" class=\"wp-image-2934\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.bollywoodhungama.com\/news\/features\/excel-entertainment-completes-shooting-two-films-taking-necessary-precautions-covid-19\/\">Bollywood Hungama<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ol start=\"3\" class=\"eplus-wrapper wp-block-list eplus-styles-uid-6b4d79\">\n<li class=\" eplus-wrapper\">Hungama<\/li>\n<\/ol>\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Hungama.jpg\" alt=\"Hungama\" class=\"wp-image-2933\"\/><figcaption class=\"wp-element-caption\">via Digital Crew<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">These influential brands are jumping into the conversation and using their far-reaching influence across the nation to urge people to participate in vaccination drives, stay at home, and wear a mask &#8211; all through creative social media marketing!<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:rgba(255,255,255,0.7) !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}.stk-2d15cda-container:before{background-color:#ffffff !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-a56ae7\" id=\"h-try-simplified-now\"><span class=\"ez-toc-section\" id=\"Try_Simplified_Now\"><\/span>Try Simplified Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/dashboard\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Panic spreads faster than disease, so household names like Lifebuoy, Zomato, and Amul are responding to their audience by tapping into moment marketing \u2013 creating topical campaigns that are relevant to their customers in real time. These brands have nation-wide influence and are actively raising awareness for COVID-19 in India by creating content for print and digital marketing to counter misinformation about the disease. via World Heart Federation \u201cBrands can help in reducing the spread of panic, find ways to soothe people\u2019s nerves and provide factual counters to fear-mongering rumors.\u201d &#8211; Narayan Devanathan, Dentsu Aegis Network Lifebuoy and Hygiene Awareness [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-2879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-scaled.jpg",2560,2019,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-300x237.jpg",300,237,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-768x606.jpg",768,606,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1024x807.jpg",1024,807,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1536x1211.jpg",1536,1211,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-2048x1615.jpg",2048,1615,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-scaled.jpg",70,55,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-800x631.jpg",800,631,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-1600x800.jpg",1600,800,true],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-scaled.jpg",1426,1125,false],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brands-Awareness-scaled.jpg",609,480,false]},"post_excerpt_stackable_v2":"<p>Panic spreads faster than disease, so household names like Lifebuoy, Zomato, and Amul are responding to their audience by tapping into moment marketing \u2013 creating topical campaigns that are relevant to their customers in real time. These brands have nation-wide influence and are actively raising awareness for COVID-19 in India by creating content for print and digital marketing to counter misinformation about the disease. via World Heart Federation \u201cBrands can help in reducing the spread of panic, find ways to soothe people\u2019s nerves and provide factual counters to fear-mongering rumors.\u201d &#8211; Narayan Devanathan, Dentsu Aegis Network Lifebuoy and Hygiene Awareness&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/branding\" rel=\"category tag\">Branding<\/a>","author_info_v2":{"name":"Laila Maline","url":"https:\/\/simplified.com\/blog\/author\/laila"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Which Brands Are Raising COVID Awareness in India<\/title>\n<meta name=\"description\" content=\"Influential brands 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