{"id":2848,"date":"2021-05-28T10:32:17","date_gmt":"2021-05-28T14:32:17","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=2848"},"modified":"2023-08-07T05:21:36","modified_gmt":"2023-08-07T09:21:36","slug":"guide-to-instagram-insights-latest-features","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/guide-to-instagram-insights-latest-features","title":{"rendered":"Instagram Insights Part 2: Using Instagram&#8217;s Latest Features"},"content":{"rendered":"<p>Welcome back! If you haven&#8217;t already, make sure to check out Part 1 of Understanding Instagram Insights (link to part 1 here)! In this blog, we have Simplified how to track the performance of some of the latest Instagram features such as Instagram Stories, IGTV, and Instagram shopping. Let\u2019s get started!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Part_1_Instagram_Stories\"><\/span><strong>Part 1: Instagram Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>500 million people use <a href=\"https:\/\/simplified.com\/create\/instagram-stories\">Instagram Stories<\/a> every day because they are a great way to constantly be in touch with your followers. In fact, Instagram continues updating the Story feature to incorporate fun, interactive elements such as GIFs, Polls, Filters, Stickers, and Questions.<\/p>\n<p>Just like the Instagram Post Insights, you can discover Stories Analytics through the Insights tab or by swiping up on an Instagram Story.<\/p>\n<div id=\"attachment_2855\" style=\"width: 235px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2855\" class=\"wp-image-2855\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Instagram-Stories.jpg\" alt=\"Instagram Stories\" width=\"225\" height=\"456\" \/><p id=\"caption-attachment-2855\" class=\"wp-caption-text\">Source: Original<\/p><\/div>\n<p>For an overview of how your stories are performing, tap the \u201cContent You Shared\u201d tab under Insights and sort up to 30 days of stories based on metrics such as:<\/p>\n<ul>\n<li>Back<\/li>\n<li>Call Button Taps<\/li>\n<li>Email Button Taps<\/li>\n<li>Exited<\/li>\n<li>Follows<\/li>\n<li>Next Story<\/li>\n<li>Get Directions Taps<\/li>\n<li>Impressions<\/li>\n<li>Link Clicks<\/li>\n<\/ul>\n<p>For a detailed overview, you can swipe up on an Instagram Story and see the following details:<\/p>\n<ul>\n<li><strong>Profile Visits:<\/strong> How many people went and viewed your profile.<\/li>\n<li><strong>Reach:<\/strong> Number of unique accounts that have seen your Story.<\/li>\n<li><strong>Impressions:<\/strong> Number of times your Story has been seen.<\/li>\n<li><strong>Replies:<\/strong> Number of Replies to a Story.<\/li>\n<li><strong>Back:<\/strong> Number of users that went back from this story post.<\/li>\n<li><strong>Forward:<\/strong> Number of users that skipped this Story.<\/li>\n<li><strong>Exited:<\/strong> Number of times a user swiped away from a specific story.<\/li>\n<li><strong>Next Story:<\/strong> Number of taps to the next account\u2019s story.<\/li>\n<\/ul>\n<div id=\"attachment_2858\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2858\" class=\"wp-image-2858 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Instagram-Stories-1.png\" alt=\"Instagram Stories\" width=\"565\" height=\"318\" \/><p id=\"caption-attachment-2858\" class=\"wp-caption-text\">Source: ConvertKit<\/p><\/div>\n<p><strong>Quick Tip:<\/strong> Using these Instagram insights you can determine what type of content works best for you. Using the Navigation Insights, you can gauge your audience\u2019s interest in your Stories. For instance, if you see a lot of Forward Clicks, you can easily conclude that the story wasn\u2019t captivating enough.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Part_2_IGTV_Analytics\"><\/span><strong>Part 2: IGTV Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_2859\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2859\" class=\"wp-image-2859 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/IGTV-Analytics.png\" alt=\"IGTV Analytics\" width=\"568\" height=\"320\" \/><p id=\"caption-attachment-2859\" class=\"wp-caption-text\">Source: Bazaarvoice<\/p><\/div>\n<p>You can view the performance of up to 2 years\u2019 worth of IGTV videos through Instagram\u2019s Insights tab. Under \u201cContent You Shared\u201d, you\u2019ll be able to view a number of insights such as:<\/p>\n<ul>\n<li>Comments<\/li>\n<li>Likes<\/li>\n<li>Reach<\/li>\n<li>Saves<\/li>\n<li>Video Views<\/li>\n<li>IGTV Video Interactions<\/li>\n<li>Average Percentage Watched (displays the point at which users quit watching)<\/li>\n<\/ul>\n<p><strong>Quick Tip:<\/strong> Understand what kind of content users are interested in by comparing Average Watched Percentage. Additionally, note what videos have the highest Reach and include this theme in your content strategy. Furthermore, you can check whether this video has gained reach through paid promotion only or through organic traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Part_3_Instagram_Shopping_Analytics\"><\/span><strong>Part 3: Instagram Shopping Analytics<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_2853\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2853\" class=\"wp-image-2853 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Instagram-Shopping-Analytics.png\" alt=\"Instagram Shopping Analytics\" width=\"614\" height=\"335\" \/><p id=\"caption-attachment-2853\" class=\"wp-caption-text\">Source: Instagram<\/p><\/div>\n<p>Instagram Shopping analytics is an excellent tool for businesses to learn which products are driving the most sales.<\/p>\n<p>Head to the \u201cContent You Shared\u201d tab and you\u2019ll be able to sort your stories by product-specific metrics if you have Instagram Checkout enabled. However, to see how individual posts are performing, tap \u201cView Insights\u201d to see extra shopping-specific metrics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2854\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Instagram-Shopping-Analytics1.png\" alt=\"Instagram Shopping Analytics\" width=\"474\" height=\"267\" \/><\/p>\n<p>If you have tagged products on your posts or added product stickers on your stories, the two key metrics to note are:<\/p>\n<ul>\n<li><strong>Product Views:<\/strong> The total number of times people tapped on the product tap to view the product page.<\/li>\n<li><strong>Product Button Clicks:<\/strong> The total number of times people tapped on the purchase button on the product page.<\/li>\n<\/ul>\n<p><strong>Quick Tip:<\/strong> Are your product tags performing better in posts or stories? What\u2019s getting your audience\u2019s attention &#8211; the appealing product photo, certain aesthetics, imagery, or price points?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Part_4_Instagram_Live_Insights\"><\/span><strong>Part 4: Instagram Live Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_2852\" style=\"width: 525px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2852\" class=\"wp-image-2852\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Instagram-Live-Insights.png\" alt=\"Instagram Live Insights\" width=\"515\" height=\"347\" \/><p id=\"caption-attachment-2852\" class=\"wp-caption-text\">Source: Later<\/p><\/div>\n<p>The only data currently available for Instagram Live is how many people attended your live broadcast. This data isn\u2019t available through the Insights tab, so make sure to note down the count because once it\u2019s gone, it\u2019s gone forever!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Final Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a multitude of Instagram insights that you can use but it&#8217;s best to have a clear view of your brand goals, and the key metrics that will help you achieve them. Remember to also play around with your tactics, experiment with your content, and see what drives your growth!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back! If you haven&#8217;t already, make sure to check out Part 1 of Understanding Instagram Insights (link to part 1 here)! In this blog, we have Simplified how to track the performance of some of the latest Instagram features such as Instagram Stories, IGTV, and Instagram shopping. Let\u2019s get started! Part 1: Instagram Stories 500 million people use Instagram Stories every day because they are a great way to constantly be in touch with your followers. In fact, Instagram continues updating the Story feature to incorporate fun, interactive elements such as GIFs, Polls, Filters, Stickers, and Questions. Just like [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-300x200.jpg",300,200,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-768x512.jpg",768,512,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-2048x1365.jpg",2048,1365,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-scaled.jpg",70,47,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-800x533.jpg",800,533,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-1600x800.jpg",1600,800,true],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-2000x1125.jpg",2000,1125,true],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-scaled.jpg",640,427,false]},"post_excerpt_stackable_v2":"<p>Welcome back! If you haven&#8217;t already, make sure to check out Part 1 of Understanding Instagram Insights (link to part 1 here)! In this blog, we have Simplified how to track the performance of some of the latest Instagram features such as Instagram Stories, IGTV, and Instagram shopping. Let\u2019s get started! Part 1: Instagram Stories 500 million people use Instagram Stories every day because they are a great way to constantly be in touch with your followers. In fact, Instagram continues updating the Story feature to incorporate fun, interactive elements such as GIFs, Polls, Filters, Stickers, and Questions. Just like&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/marketing\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Ajay Yadav","url":"https:\/\/simplified.com\/blog\/author\/simplified"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Part Two Guide to Instagram Insights: Latest Features<\/title>\n<meta name=\"description\" content=\"Get a rundown of all the Instagram insights you need to grow your audience! Learn how to experiment with your content and track success metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/marketing\/guide-to-instagram-insights-latest-features\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part Two Guide to Instagram Insights: Latest Features\" \/>\n<meta property=\"og:description\" content=\"Get a rundown of all the Instagram insights you need to grow your audience! Learn how to experiment with your content and track success metrics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplified.com\/blog\/marketing\/guide-to-instagram-insights-latest-features\" \/>\n<meta property=\"og:site_name\" content=\"Simplified\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplifiedhq\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/yadavajay\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-28T14:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-07T09:21:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/instagram-insights-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ajay Yadav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Part Two Guide to Instagram Insights: Latest Features\" \/>\n<meta name=\"twitter:description\" content=\"Get a rundown of all the Instagram insights you need to grow your audience! Learn how to experiment with your content and track success metrics.\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/yadavajay\" \/>\n<meta name=\"twitter:site\" content=\"@sosimplified\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Yadav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Part Two Guide to Instagram Insights: Latest Features","description":"Get a rundown of all the Instagram insights you need to grow your audience! 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