{"id":2831,"date":"2021-05-27T20:46:17","date_gmt":"2021-05-28T00:46:17","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=2831"},"modified":"2023-02-17T10:37:36","modified_gmt":"2023-02-17T15:37:36","slug":"how-to-include-brand-illustrations-in-your-project","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/branding\/how-to-include-brand-illustrations-in-your-project","title":{"rendered":"How To Make Visually Appealing Projects With Brand Illustrations"},"content":{"rendered":"<p>We&#8217;ve all heard the saying, \u201cA picture is worth a thousand words.&#8221; But have you ever wondered how to make your pictures communicate more effectively? With brand illustrations, you can add an interesting narrative to your brand campaign. Whether it&#8217;s an attractive infographic for your Instagram feed or taking center-stage as your brand&#8217;s logo, brand illustrations are everywhere! They have the power to raise the bar of your <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/marketing\/why-visual-content-is-the-future-of-marketing\/\">content by creating a visual<\/a> language that matches your brand message.<\/p>\n<p><strong>Doodles, cartoons, graphic illustrations, 3D illustrations, animation, etc &#8211; there are endless possibilities!<\/strong><\/p>\n<p>We at Simplified are here to help you get started on this creative journey!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Brand_Illustration\"><\/span>Why Brand Illustration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_opt_1\/1ac65d76303167.5c65743d53011.jpg\" alt=\"Brand Illustration\" width=\"1400\" height=\"810\" \/><\/p>\n<p>(Source: Al\u00edz Stocker) The most popular use of graphic illustration is product branding!<\/p>\n<blockquote><p>&#8220;<em>75% of people recognize a brand by its logo, 60% by its visual style, 45% by the brand\u2019s signature color, and 25% by its unique voice.<\/em>&#8221; &#8211; <a href=\"https:\/\/www.renderforest.com\/blog\/brand-statistics\">Renderforest<\/a><\/p><\/blockquote>\n<p>Children gravitate towards books with colorful pictures and diagrams, and as adults, we subconsciously crave that emotional connection and a visual experience with brands we encounter. This is exactly why brand illustrations are so effective at resonating with customers!<\/p>\n<p><strong>Characters, <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/10-ways-to-use-doodle-art-in-web-design\/2255\">doodles<\/a>, and graphic illustrations are all useful tools for communicating your brand message to the viewer.<\/strong> People are more likely to notice the visuals way before they commit to reading any typography (no matter how pretty your fonts are!).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Benefits_of_Using_Brand_Illustrations\"><\/span>3 Benefits of Using Brand Illustrations:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Creates a visual identity<\/strong>: Communicate your brand&#8217;s message without distractions.<\/li>\n<li><strong>Brand consistency<\/strong>: By using similar colors and graphic illustration styles across multiple platforms, you create a consistent brand look that viewers will recognize.<\/li>\n<li><strong>Establishing brand voice<\/strong>: Whatever your brand&#8217;s tone of voice is, you can always create appropriate illustrations to match! For example: <em>Cute and innocent<\/em>? Pandas and puppies! <em>Natural and cruelty-free<\/em>? Leaves and herbs!<\/li>\n<\/ul>\n<p><strong>Related<\/strong>: <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/branding\/your-ultimate-guide-to-product-branding\" target=\"_blank\" rel=\"noopener\">Your Ultimate Guide To Product Branding<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_you_make_your_own_brand_illustrations\"><\/span>How can you make your own brand illustrations?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2834\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/make-your-own-brand-illustrations.png\" alt=\"make your own brand illustrations\" width=\"1080\" height=\"722\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2833\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/make-your-own-brand-illustrations-2.png\" alt=\"make your own brand illustrations-2\" width=\"1081\" height=\"718\" \/><\/p>\n<p>(Source: <a href=\"http:\/\/www.leonshore.com\/\">Leon Shore<\/a>) Who said brand illustrations have to be heavily detailed? Simple and minimalist designs can go a long way too!<\/p>\n<p>You might think that after you hire a graphic designer, your job is done. But the truth is that it&#8217;s just getting started. You will want to work with your designer to decide where your illustrations are going to be &#8211; on the website, packaging, infographics, and of course the brand&#8217;s logo! Then, <strong>visualize your audience and set a consistent brand image you wish to achieve through the brand illustrations.<\/strong><\/p>\n<p><strong>Related<\/strong>: <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/branding\/your-ultimate-guide-to-product-branding\" target=\"_blank\" rel=\"noopener\">Your Ultimate Guide To Product Branding<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_tips_to_keep_in_mind_for_making_your_own_brand_illustrations\"><\/span>3 tips to keep in mind for making your own brand illustrations!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_opt_1\/96bae844248527.5abb817317684.png\" alt=\"your own brand illustrations\" width=\"1400\" height=\"700\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_opt_1\/e8b40744248527.5ac4bffa85663.gif\" alt=\"your own brand illustrations\" width=\"1400\" height=\"750\" \/><\/p>\n<p>(Source: Tarot Cards by Victoire Douy) Once you&#8217;ve established consistency in your brand&#8217;s tone, try adding variations in your graphics through your merch!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Type_of_brand_illustration\"><\/span>1. Type of brand illustration:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/the-journey-of-a-brands-logo\/2521\/\">Logo<\/a><\/li>\n<li><a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/branding\/top-ways-to-build-brand-loyalty\/\">Brand mascots<\/a><\/li>\n<li>Iconography<\/li>\n<li>Graphics and illustrative assets<\/li>\n<li><a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/the-dos-and-donts-of-packaging-design\" target=\"_blank\" rel=\"noopener\">Packaging design<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Budget\"><\/span>2. Budget:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Size-based cost: large billboard vs. small posters<\/li>\n<li>Detailed vs. <a href=\"https:\/\/simplifiedblog.wpengine.com\/us\/design-hacks\/your-simplified-guide-to-a-minimalist-web-design\" target=\"_blank\" rel=\"noopener\">minimalist design<\/a><\/li>\n<li>Simple 2D sketch vs. full-blown 3D illustration<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Brand_Audience\"><\/span>3. Brand Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>PG-13<\/li>\n<li>Adult-only audience<\/li>\n<li>Meant for specific groups vs. a general audience<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2835\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brand-Audience.png\" alt=\"Brand Audience\" width=\"981\" height=\"482\" \/><\/p>\n<p>(Source: La Minna) Illustrations don&#8217;t necessarily have to be commercial. Use them in your personal brand to spice things up!<\/p>\n<p>Brand illustrations can take you business to the next level, but they can also be used for personal use! In today&#8217;s world, everyone from small businesses to social media influencers rely on brand illustrations to stand out!<\/p>\n<p><strong>Simplified Tip<\/strong>: You don&#8217;t need to be a graphic designer to add illustrations for your branding projects! With <a href=\"https:\/\/simplified.app\/\">Simplified<\/a>&#8216;s design tools, you can include tons of icons, patterns, shapes, callouts, and even avatars &#8211; right from your workspace. <a href=\"https:\/\/simplified.app\/\">Login now<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all heard the saying, \u201cA picture is worth a thousand words.&#8221; But have you ever wondered how to make your pictures communicate more effectively? With brand illustrations, you can add an interesting narrative to your brand campaign. Whether it&#8217;s an attractive infographic for your Instagram feed or taking center-stage as your brand&#8217;s logo, brand illustrations are everywhere! They have the power to raise the bar of your content by creating a visual language that matches your brand message. Doodles, cartoons, graphic illustrations, 3D illustrations, animation, etc &#8211; there are endless possibilities! We at Simplified are here to help you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-2831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--scaled.jpg",2560,1920,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--300x225.jpg",300,225,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--768x576.jpg",768,576,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--2048x1536.jpg",2048,1536,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--scaled.jpg",70,53,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--800x600.jpg",800,600,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--1600x800.jpg",1600,800,true],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--2000x1125.jpg",2000,1125,true],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Adding-illustrations-to-branding--scaled.jpg",640,480,false]},"post_excerpt_stackable_v2":"<p>We&#8217;ve all heard the saying, \u201cA picture is worth a thousand words.&#8221; But have you ever wondered how to make your pictures communicate more effectively? With brand illustrations, you can add an interesting narrative to your brand campaign. Whether it&#8217;s an attractive infographic for your Instagram feed or taking center-stage as your brand&#8217;s logo, brand illustrations are everywhere! They have the power to raise the bar of your content by creating a visual language that matches your brand message. Doodles, cartoons, graphic illustrations, 3D illustrations, animation, etc &#8211; there are endless possibilities! We at Simplified are here to help you&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/branding\" rel=\"category tag\">Branding<\/a>","author_info_v2":{"name":"Team Simplified","url":"https:\/\/simplified.com\/blog\/author\/editor"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Include Brand Illustrations In Your Project | Simplified Blog<\/title>\n<meta name=\"description\" content=\"Designers agree that brand illustrations can communicate your brand&#039;s visual identity. 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