{"id":2828,"date":"2023-03-09T09:28:17","date_gmt":"2023-03-09T14:28:17","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=2828"},"modified":"2026-01-06T01:55:51","modified_gmt":"2026-01-06T06:55:51","slug":"pastel-colors","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/colors\/pastel-colors","title":{"rendered":"All About Pastel Colors: What They Are + How To Use Them [2026]"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">What colors come to mind when you envision things or events such as Easter eggs, a birthday card, and\/or a gender reveal party? More importantly, how do those colors make you feel? The most common adjectives to describe the feeling pastel colors give off include:&nbsp;dreamy, playful, cute, soft, and everything soothing.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Additionally, if you&#8217;re known for your Instagram themes, or maybe you&#8217;re in the events planning industry, pastel colors show up literally everywhere! Photographers, designers, painters, and even bakers are no strangers to the innocent energy that they bring.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">But the question remains: what exactly&nbsp;are&nbsp;pastel colors?<\/p>\n\n\n\n<p class=\" eplus-wrapper\">In this blog, we\u2019ll take you through the world of pastels with a&nbsp;Simplified&nbsp;definition, give you ideas about pastel color palettes, and show how you can use them in your own designs. So let\u2019s go!<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7dc012d\" data-block-id=\"7dc012d\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-f7d6bcd\" data-block-id=\"f7d6bcd\"><style>.stk-f7d6bcd .stk-button{background:#fcb900 !important;border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;}.stk-f7d6bcd .stk-button__inner-text{font-size:20px !important;color:#000000 !important;}@media screen and (max-width: 1023px){.stk-f7d6bcd .stk-button__inner-text{font-size:20px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\"><strong>Generate Stunning Color Palettes in seconds<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-what-is-a-pastel-color\"><span class=\"ez-toc-section\" id=\"What_is_a_Pastel_Color\"><\/span>What is a Pastel Color?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/kenrick-mills-MF9Wy1NA55I-unsplash_resized-1-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17285\" title=\"unsplash image\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/unsplash.com\/photos\/MF9Wy1NA55I\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via Unsplash<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">The easiest way to see pastels is through the sky, right before sunrise and sunset. Like the picture above!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Pastel colors are typically light or muted versions of the color wheel\u2019s primary and secondary color hues. They&#8217;re named as such because they have a \u201cpastel\u201d quality to them, which makes them seem soft, delicate, and even dreamy.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Basically, making a pastel color happen is by giving any color a high hue point (lightness) and some desaturation. Having a pastel color in your color palette is ideal if you want to give off a soft vibe.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Simply put, they&#8217;re the paler version of any color by replacing the dense concentration with white. The result? A softer and more toned-down color without losing its colorful personality for the design!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Popular examples of pastel colors include&nbsp;mint,&nbsp;baby pink&nbsp;or&nbsp;blue,&nbsp;peach, and&nbsp;<a href=\"https:\/\/simplified.com\/color-palette-generator\/mauve-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">mauve<\/a>.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-making-a-color-scheme-using-pastel-colors\"><span class=\"ez-toc-section\" id=\"Making_a_color_scheme_using_pastel_colors\"><\/span>Making a color scheme using pastel colors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-34_resized-1-1-2-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17286\" title=\"Pastel summer colors palette \"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.color-hex.com%2Fcolor-palette%2F5068&amp;psig=AOvVaw27NMO0ZJNE4ne2D_N8i2kL&amp;ust=1671314542801000&amp;source=images&amp;cd=vfe&amp;ved=0CBAQjRxqFwoTCKjM1v-R__sCFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-33_resized-1-1-3-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17287\" title=\"Muted pastel color palette\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.color-hex.com%2Fcolor-palette%2F33971&amp;psig=AOvVaw2t6sxx7Fb8OauEQcXcZT4S&amp;ust=1671314378319000&amp;source=images&amp;cd=vfe&amp;ved=0CBAQjRxqFwoTCLDNqbGR__sCFQAAAAAdAAAAABAR\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-32_resized-1-1-4-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17288\" title=\"Pastel notes color palette\"\/><figcaption class=\"wp-element-caption\"> <a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.color-hex.com%2Fcolor-palette%2F105524&amp;psig=AOvVaw2t6sxx7Fb8OauEQcXcZT4S&amp;ust=1671314378319000&amp;source=images&amp;cd=vfe&amp;ved=0CBAQjRxqFwoTCLDNqbGR__sCFQAAAAAdAAAAABAJ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Stick to pastel color palettes (like the photos above) and build consistent themes with your brand. With Simplified&#8217;s Brand Kit, you can create your brand&#8217;s theme and consistently use them on your content. You can even upload custom fonts, logos, and images too!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Owing to the serene emotional response these tones evoke, pastel colors are most often related to themes of springtime and newness. Moreover, these \u201cwashed-out\u201d colors are actually quite sophisticated and friendly when in action!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">For instance, designers can add an emotional quotient to their work just by including appropriate color schemes and pastel color palettes. <\/p>\n\n\n\n<p class=\" eplus-wrapper\">Want to know how to make pastel colors?  Here are some examples of palettes you can try in your designs:<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Bonus: <a href=\"https:\/\/simplified.com\/blog\/colors\/color-palette-combos-to-amp-up-your-design-game-in-2023\" target=\"_blank\" rel=\"noreferrer noopener\">New Color Pallete Combos to Make Your Designs Standout<\/a><\/strong><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-1-baby-s-colors\"><span class=\"ez-toc-section\" id=\"1_Babys_colors\"><\/span>1. Baby&#8217;s colors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-31_resized-1-2-5-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17289\" title=\"baby colors\"\/><figcaption class=\"wp-element-caption\">source:<a href=\"https:\/\/www.color-hex.com\/color-palette\/94602\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">More commonly used for baby showers, gender reveals, and baby birthdays, these pastel colors scream &#8216;soft baby&#8217;.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-2-sunset-colors\"><span class=\"ez-toc-section\" id=\"2_Sunset_colors\"><\/span>2. Sunset colors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-30_resized-1-2-6-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17290\" title=\"sunset colors\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.color-hex.com\/color-palette\/18998\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">These colors are both yellow and a bit of peach, just like what a sunset looks like.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-3-sunrise-colors\"><span class=\"ez-toc-section\" id=\"3_Sunrise_colors\"><\/span>3. Sunrise colors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-29_resized-1-1-7-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17291\" title=\"sunrise colors\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.colourlovers.com\/palette\/2061726\/SunRise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via ColourLovers<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Since there&#8217;s a palette for the sunset, we also looked for colors that match the sunrise.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-4-ice-cream-soda\"><span class=\"ez-toc-section\" id=\"4_Ice_Cream_Soda\"><\/span>4. Ice Cream Soda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-28_resized-1-1-8-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17292\" title=\"ice cream soda\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.color-hex.com\/color-palette\/23099\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Pink can be included in many color palettes and this is just one of them. It&#8217;s a mix of light pink and <a href=\"https:\/\/simplified.com\/color-palette-generator\/tangerine-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">tangerine<\/a>, similar to sunset colors but with a dash of pink.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-5-green-and-pink\"><span class=\"ez-toc-section\" id=\"5_Green_and_Pink\"><\/span>5. Green and Pink<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-27_resized-1-1-9-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17293\" title=\"green and pink colors\"\/><figcaption class=\"wp-element-caption\">by <a href=\"https:\/\/www.color-hex.com\/color-palette\/49364\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">A green and pink pastel color palette looks just like the typical tulip.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-6-purple\"><span class=\"ez-toc-section\" id=\"6_Purple\"><\/span>6. Purple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-26_resized-1-1-10-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17294\" title=\"purple color shades\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.color-hex.com\/color-palette\/91722\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">These pastel colors are an assortment of muted shades of <a href=\"https:\/\/simplified.com\/color-palette-generator\/purple-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">purple<\/a> with a bit of brown.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-7-peaches\"><span class=\"ez-toc-section\" id=\"7_Peaches\"><\/span>7. Peaches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-25_resized-1-11-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17295\" title=\"peaches \"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.color-hex.com\/color-palette\/8970\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">This color palette is similar to a <a href=\"https:\/\/simplified.com\/color-palette-generator\/peach-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">peach<\/a> and it has both shades of yellow and pink.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-8-zombie-like-pastel-colors\"><span class=\"ez-toc-section\" id=\"8_Zombie-like_pastel_colors\"><\/span>8. Zombie-like pastel colors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-24_resized-1-1-12-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17296\" title=\"zombie like pastel colors\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.color-hex.com\/color-palette\/24723\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via Color Hex<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">From its name, the color palette is the pastel version of a zombie (think Plants vs. Zombies!).<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-9-mint-green\"><span class=\"ez-toc-section\" id=\"9_Mint_Green\"><\/span>9. Mint Green<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-23_resized-1-1-13-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17297\" title=\"mint green \"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.color-hex.com\/color-palette\/13734\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via Color Hex<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Some say that lighter shades of <a href=\"https:\/\/simplified.com\/color-palette-generator\/light-green-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">green<\/a> represent tranquility, health, and good luck. You can use this color palette with that in mind to motivate your business even more!<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-10-brown\"><span class=\"ez-toc-section\" id=\"10_Brown\"><\/span>10. Brown<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-22_resized-1-2-14-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17298\" title=\"shades of brown\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.colourlovers.com\/palette\/705986\/pastel_brown\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">via ColourLovers<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Also known as neutral colors, this shade of <a href=\"https:\/\/simplified.com\/color-palette-generator\/brown-color-combination\" target=\"_blank\" rel=\"noreferrer noopener\">brown<\/a> perfectly complements primary and secondary colors.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-using-pastels-in-your-business-branding\"><span class=\"ez-toc-section\" id=\"Using_pastels_in_your_business_branding\"><\/span>Using pastels in your business branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/t10589978.p.clickup-attachments.com\/t10589978\/6cb8be86-c5ae-43b8-a76c-d2aa16c72076\/J%20Curl%20gif.gif\" alt=\"choice studio\" title=\"choice studio\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/choice.studio\/j-curl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source: Choice Studio<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Use pastel color palettes to add softness to your brand image through packaging design, like how these hair products were made. Apart from the fields of interior design, clothing, and photography, pastels are widely popular in packaging design as well. Be it a line of baby products, or a premium quality skincare brand, they&#8217;re everywhere!&nbsp;You know what&#8217;s even better? Pastel colors can help in expressing a kind and loving brand identity. (like cruelty or preservative-free).<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-pastel-color-tips-to-ace-your-social-media-aesthetics\"><span class=\"ez-toc-section\" id=\"Pastel_Color_Tips_To_Ace_Your_Social_Media_Aesthetics\"><\/span>Pastel Color Tips To Ace Your Social Media Aesthetics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-2d3390\">\n<li class=\" eplus-wrapper\">Create a mood board\u00a0to visualize better.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Pick your\u00a0brand colors\u00a0and find their pastel alternatives.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Balance your brand message\u00a0using appropriate\u00a0typography.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">By following these tips, you can easily create and pull off an aesthetic brand image on social media. And to successfully do that, you&#8217;d need an all-around tool&#8230; like Simplified!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">With Simplified, you can create, design, edit, write, plan, schedule, collaborate, and basically manage all your social media accounts in just one workspace. But most importantly, create unlimited color combinations using the Simplified <a href=\"https:\/\/simplified.com\/color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Color Palette Generator<\/a>.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/image-21_resized-1-2-15-1.jpeg?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-17299\" title=\"simplified color palette generator\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/app.simplified.com\/tools\/image-color-palette\" target=\"_blank\" rel=\"noreferrer noopener\">via Simplified<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Simply upload a photo of your choice and the tool will give a series of colors from the image that makes a color palette. You can download it as an image or PDF too!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Once you have your content ready to go, schedule a post using the <a href=\"https:\/\/simplified.com\/social-media\/scheduler\" target=\"_blank\" rel=\"noreferrer noopener\">Social Media Scheduler<\/a>, and you&#8217;re done! What makes Simplified the best is you don&#8217;t need to switch from multiple tabs to get tasks done. Simplified works with only one dynamic workspace making social media management way easier.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">With your custom color palette, use Simplified&#8217;s one-click <a href=\"https:\/\/simplified.com\/graphic-design\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design<\/a> tool to design your brand&#8217;s visual content. Look through thousands of ready-made templates for any kind of marketing copy, edit photos, resize images, and more. It&#8217;s also easy to collaborate with teams and streamline your workflow with Simplified&#8217;s collaboration features. <br><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Easily have your own color combinations using Simplified&#8217;s <a href=\"https:\/\/simplified.com\/color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\">color palette generator<\/a>. From visually appealing images to catchy and concise captions, it&#8217;s possible to do all that in Simplified.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-4ba4460 stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"4ba4460\"><style>.stk-4ba4460 {background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important;}.stk-4ba4460-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important;}.stk-4ba4460-container:before{background-color:#ffffffb3 !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-4ba4460-column stk-container stk-4ba4460-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4ba4460-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-generate-stunning-color-palettes-in-seconds\"><span class=\"ez-toc-section\" id=\"Generate_Stunning_Color_Palettes_in_seconds\"><\/span>Generate Stunning Color Palettes in seconds!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1687486\" data-block-id=\"1687486\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-949752d\" data-block-id=\"949752d\"><style>.stk-949752d .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-949752d .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-949752d .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-949752d .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-949752d .stk-button__inner-text{color:#000000 !important;font-weight:bold !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/simplified.com\/color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What colors come to mind when you envision things or events such as Easter eggs, a birthday card, and\/or a gender reveal party? More importantly, how do those colors make you feel? The most common adjectives to describe the feeling pastel colors give off include:&nbsp;dreamy, playful, cute, soft, and everything soothing.&nbsp; Additionally, if you&#8217;re known for your Instagram themes, or maybe you&#8217;re in the events planning industry, pastel colors show up literally everywhere! Photographers, designers, painters, and even bakers are no strangers to the innocent energy that they bring. But the question remains: what exactly&nbsp;are&nbsp;pastel colors? In this blog, we\u2019ll [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[438],"tags":[],"class_list":{"0":"post-2828","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-colors","7":"post--single"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ceris-xxxs-1_1":"","ceris-xxs-4_3":"","ceris-xxs-1_1":"","ceris-xs-16_9 400x225":"","ceris-xs-4_3":"","ceris-xs-2_1":"","ceris-xs-1_1":"","ceris-xs-16_9":"","ceris-s-4_3":"","ceris-s-2_1":"","ceris-s-1_1":"","ceris-m-16_9":"","ceris-m-4_3":"","ceris-m-2_1":"","ceris-m-auto":"","ceris-l-16_9":"","ceris-l-4_3":"","ceris-l-2_1":"","ceris-xl-16_9":"","ceris-xl-4_3":"","ceris-xl-2_1":"","ceris-xxl":"","bdpp-medium":""},"post_excerpt_stackable_v2":"<p>What colors come to mind when you envision things or events such as Easter eggs, a birthday card, and\/or a gender reveal party? More importantly, how do those colors make you feel? The most common adjectives to describe the feeling pastel colors give off include:&nbsp;dreamy, playful, cute, soft, and everything soothing.&nbsp; Additionally, if you&#8217;re known for your Instagram themes, or maybe you&#8217;re in the events planning industry, pastel colors show up literally everywhere! Photographers, designers, painters, and even bakers are no strangers to the innocent energy that they bring. But the question remains: what exactly&nbsp;are&nbsp;pastel colors? In this blog, we\u2019ll&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/colors\" rel=\"category tag\">Colors<\/a>","author_info_v2":{"name":"Shubham Kulkarni","url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Guide To Using Pastel Colors in 2026 | Simplified<\/title>\n<meta name=\"description\" content=\"Need a new aesthetic for your brand? Start with new colors and try out pastels! Here&#039;s everything you need to know about pastel colors .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/colors\/pastel-colors\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Guide To Using Pastel Colors in 2023 | Simplified\" \/>\n<meta property=\"og:description\" content=\"Need a new aesthetic for your brand? Start with new colors and try out pastels! Here&#039;s everything you need to know about pastel colors .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplified.com\/blog\/colors\/pastel-colors\" \/>\n<meta property=\"og:site_name\" content=\"Simplified\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplifiedhq\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sosimplified\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T14:28:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T06:55:51+00:00\" \/>\n<meta name=\"author\" content=\"Shubham Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Your Guide To Using Pastel Colors in 2023 | Simplified\" \/>\n<meta name=\"twitter:description\" content=\"Need a new aesthetic for your brand? Start with new colors and try out pastels! Here&#039;s everything you need to know about pastel colors .\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sosimplified\" \/>\n<meta name=\"twitter:site\" content=\"@sosimplified\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Guide To Using Pastel Colors in 2026 | Simplified","description":"Need a new aesthetic for your brand? Start with new colors and try out pastels! Here's everything you need to know about pastel colors .","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplified.com\/blog\/colors\/pastel-colors","og_locale":"en_US","og_type":"article","og_title":"Your Guide To Using Pastel Colors in 2023 | Simplified","og_description":"Need a new aesthetic for your brand? Start with new colors and try out pastels! Here's everything you need to know about pastel colors .","og_url":"https:\/\/simplified.com\/blog\/colors\/pastel-colors","og_site_name":"Simplified","article_publisher":"https:\/\/www.facebook.com\/simplifiedhq\/","article_author":"https:\/\/www.facebook.com\/sosimplified","article_published_time":"2023-03-09T14:28:17+00:00","article_modified_time":"2026-01-06T06:55:51+00:00","author":"Shubham Kulkarni","twitter_card":"summary_large_image","twitter_title":"Your Guide To Using Pastel Colors in 2023 | Simplified","twitter_description":"Need a new aesthetic for your brand? Start with new colors and try out pastels! Here's everything you need to know about pastel colors .","twitter_creator":"@https:\/\/twitter.com\/sosimplified","twitter_site":"@sosimplified","twitter_misc":{"Written by":"Shubham Kulkarni","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors#article","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors"},"author":{"name":"Shubham Kulkarni","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/bc329e7857a3ca6daa098180452756a5"},"headline":"All About Pastel Colors: What They Are + How To Use Them [2026]","datePublished":"2023-03-09T14:28:17+00:00","dateModified":"2026-01-06T06:55:51+00:00","mainEntityOfPage":{"@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors"},"wordCount":1079,"publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"image":{"@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors#primaryimage"},"thumbnailUrl":"https:\/\/siteimages.simplified.com\/blog\/kenrick-mills-MF9Wy1NA55I-unsplash_resized-1-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024","articleSection":["Colors"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors","url":"https:\/\/simplified.com\/blog\/colors\/pastel-colors","name":"Your Guide To Using Pastel Colors in 2026 | Simplified","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors#primaryimage"},"image":{"@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors#primaryimage"},"thumbnailUrl":"https:\/\/siteimages.simplified.com\/blog\/kenrick-mills-MF9Wy1NA55I-unsplash_resized-1-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024","datePublished":"2023-03-09T14:28:17+00:00","dateModified":"2026-01-06T06:55:51+00:00","description":"Need a new aesthetic for your brand? Start with new colors and try out pastels! Here's everything you need to know about pastel colors .","breadcrumb":{"@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplified.com\/blog\/colors\/pastel-colors"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors#primaryimage","url":"https:\/\/siteimages.simplified.com\/blog\/kenrick-mills-MF9Wy1NA55I-unsplash_resized-1-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024","contentUrl":"https:\/\/siteimages.simplified.com\/blog\/kenrick-mills-MF9Wy1NA55I-unsplash_resized-1-1.webp?auto=compress&amp;fit=scale&amp;fm=pjpg&amp;h=577&amp;w=1024"},{"@type":"BreadcrumbList","@id":"https:\/\/simplified.com\/blog\/colors\/pastel-colors#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplified.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Colors","item":"https:\/\/simplified.com\/blog\/colors"},{"@type":"ListItem","position":3,"name":"All About Pastel Colors: What They Are + How To Use Them [2026]"}]},{"@type":"WebSite","@id":"https:\/\/simplified.com\/blog\/#website","url":"https:\/\/simplified.com\/blog\/","name":"Blog | Simplified","description":"Everything AI - Graphic Design, Video Editing, Copywriting &amp; Social Media with Simplified","publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplified.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/simplified.com\/blog\/#organization","name":"Simplified","url":"https:\/\/simplified.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","contentUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","width":200,"height":200,"caption":"Simplified"},"image":{"@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/simplifiedhq\/","https:\/\/x.com\/sosimplified","https:\/\/www.instagram.com\/simplifiedhq\/","https:\/\/www.linkedin.com\/company\/simplifiedhq","https:\/\/www.tiktok.com\/@simplifiedhq","https:\/\/www.youtube.com\/@SimplifiedAI"]},{"@type":"Person","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/bc329e7857a3ca6daa098180452756a5","name":"Shubham Kulkarni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","caption":"Shubham Kulkarni"},"description":"Shubham Kulkarni is a growth strategist and product thinker focused on content-led growth and AI search. He challenges traditional playbooks by sharing systems and insights that help founders scale with clarity and speed","sameAs":["https:\/\/simplified.com","https:\/\/www.facebook.com\/sosimplified","https:\/\/www.instagram.com\/simplified.app\/","https:\/\/www.linkedin.com\/in\/kulkarni-shubham-hustle\/","https:\/\/x.com\/https:\/\/twitter.com\/sosimplified"],"url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/2828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/comments?post=2828"}],"version-history":[{"count":0,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/2828\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/media?parent=2828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/categories?post=2828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/tags?post=2828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}