{"id":2521,"date":"2021-05-03T23:25:41","date_gmt":"2021-05-04T03:25:41","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=2521"},"modified":"2023-07-15T12:55:06","modified_gmt":"2023-07-15T16:55:06","slug":"the-journey-of-a-brands-logo","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/branding\/the-journey-of-a-brands-logo","title":{"rendered":"The Journey Of A Brand’s Logo"},"content":{"rendered":"

Whenever we see an orange swoosh symbol, we automatically associate it with the Nike brand. This is because the logo is the visual cue that people associate with a brand. While many may not give it much thought, there is a lot that goes into the conceptualization of a brand\u2019s logo.<\/p>\n

Every brand strives for a logo that stands out and immediately strikes a chord with the audience. However, the process, from ideation to creation is far from easy. That is exactly why we are we are here to help you navigate through it!<\/p>\n

To make it easier to comprehend, we have simplified the logo designing journey into six steps:<\/p>\n

\"logo<\/p>\n

<\/span>1. Defining brand\u2019s objective<\/strong><\/span><\/h2>\n

Your brand’s logo is a visual representation of your brand’s identity. Some things that’ll help you in determining this identity are:<\/p>\n

    \n
  • Identify your USP<\/li>\n
  • Jot down the values and beliefs of your brand<\/li>\n
  • What are the three or four words you would use to describe your brand?<\/li>\n
  • What three or four do you want your customers to describe you as?<\/li>\n<\/ul>\n

    <\/span>2. Seeking inspiration<\/strong><\/span><\/h2>\n

    Contrary to the popular saying that ‘inspiration can be found anywhere’, it is not that easy. But you can take the following steps to make it a bit easier:<\/p>\n

      \n
    • Have a good old brainstorming session with your team<\/li>\n
    • Try to think from your audience’s perspective<\/li>\n
    • A great hack is to create a mood board. This is just a board where you compile all your ideas, be it random Pinterest images or newspaper clippings, or anything in between. Put it up on the board!<\/li>\n
    • Check out what your competition is up to.<\/li>\n<\/ul>\n

      \"Seeking<\/p>\n

      <\/span>3. Picking design style<\/strong><\/span><\/h2>\n

      The design style you choose will set the tone for your brand. Whether you want a classy, funky, or retro vibe, it is up to the style. These have been explained a bit more below:<\/p>\n

        \n
      • Classic: If you do opt for this style, you are taking the risk of coming across as boring or just lazy. However, it might also make you seem reliable or timeless.<\/li>\n
      • Retro: It is an extremely useful style to infuse nostalgia in your audience. Plus it is also pretty trendy these days.<\/li>\n
      • Funky: The youth, especially, resonates with this one the most since it is so out there and no holds barred kind of a style.<\/li>\n<\/ul>\n

        Now, these are just a few examples. Research and browse Simplified to come across more styles and pick the one that suits your tone the best.<\/p>\n\n\t\t