{"id":24532,"date":"2024-04-15T13:47:42","date_gmt":"2024-04-15T17:47:42","guid":{"rendered":"https:\/\/simplified.com\/blog\/?p=24532"},"modified":"2026-01-05T06:29:06","modified_gmt":"2026-01-05T11:29:06","slug":"the-simplest-guide-to-linkedin-video-specs","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/ai-design\/the-simplest-guide-to-linkedin-video-specs","title":{"rendered":"The Simplest Guide to LinkedIn Video Specs in 2026"},"content":{"rendered":"\n

Your social media marketing<\/a> effort is incomplete without LinkedIn videos. These videos will help your audience get a feel of your offer and better connect with you. However, you need to understand LinkedIn video specs to get the most out of your video marketing.<\/p>\n\n\n\n

In this guide, we will go over the important LinkedIn video specifications you need to know before you publish any video. This will help you comply with LinkedIn video standards and reach a wider audience on different devices.<\/p>\n\n\n\n

You will also have free access to an AI-powered video editor<\/a> for creating captivating LinkedIn videos. There is also a pool of trending and engaging video templates available to boost your engagement and increase sales on LinkedIn.<\/p>\n\n\n\n

With that said, let’s get down to the details.<\/p>\n\n\n\n

Bonus: Top AI Video Generators<\/a><\/strong><\/p>\n\n\n\n

<\/span>Understanding LinkedIn Videos<\/span><\/h2>\n\n\n\n

Before you jump into uploading videos on LinkedIn, you need to first understand that users watch videos on different devices, which will impact their experience. Figuring out whether your audience will watch your video on desktop or mobile devices will help you determine the best dimensions for your videos.<\/p>\n\n\n

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Desktop users will find wide videos shot in a 16:9 aspect ratio more engaging than vertical videos shot in a 4:5 aspect ratio. While vertical videos perform well on mobile devices, viewing videos in this ratio will look cropped (into 1:1) on a desktop computer, leading to an unpleasant experience.<\/p>\n\n\n

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In a nutshell, you must aim to satisfy users who will watch your videos on their mobile and desktop devices. To do this, it is important to upload videos that comply with LinkedIn video specifications.<\/p>\n\n\n\n

Bonus: 10 Affordable Digital Marketing Tools You Need When Starting a Business<\/a><\/strong><\/p>\n\n\n\n

<\/span>LinkedIn Video Specs You Need to Know<\/span><\/h2>\n\n\n\n

To ensure your audience finds value in your video content, it’s crucial to figure out the video specifications that work on the platform. The different specs below will help you create video content that resonates with your audience every time.<\/p>\n\n\n\n

<\/span>A. LinkedIn Video Size and Length Limitations<\/span><\/h3>\n\n\n\n

The appropriate video length and file size, as set by LinkedIn, goes as follows:<\/p>\n\n\n\n

Native Videos:<\/strong> The minimum and maximum video file sizes you can publish on LinkedIn are 75 KB and 5 GB respectively. Any video within this range uploads and plays smoothly, allowing your brand message to reach your audience seamlessly.<\/p>\n\n\n\n

Regarding video length, LinkedIn recommends that the length of all video posts must be between 3 seconds and 10 minutes. This is an optimal timeframe for any business or individual to deliver their message and capture viewers’ attention effectively.<\/p>\n\n\n\n

LinkedIn Video Ads:<\/strong> Every LinkedIn video ad you upload must not exceed 200 MB in size. The length (3 seconds to 10 minutes) remains the same for video ads.<\/p>\n\n\n\n

Pro Tip:<\/em><\/strong> Keep the duration of your video ad under 60 seconds to capture more viewers and increase your engagement.<\/em><\/p>\n\n\n\n

Bonus: Free AI-Powered Video Suite for Captivating Videos<\/a><\/strong><\/p>\n\n\n\n

<\/span>B. Supported LinkedIn Video Formats<\/span><\/h3>\n\n\n\n

The accepted file formats compatible with the platform include AAC, H264\/AVC, ASF, FLV, WMV2, WMV3, MP3, MP4, WebM, MPEG-1, MPEG-4, VP8, VP9, MKV, and Vorbis.<\/p>\n\n\n\n

The only supported format for LinkedIn video ads is MP4.<\/p>\n\n\n\n

Note:<\/strong> LinkedIn doesn’t support QuickTime, AVI, and MOV video files anymore. If you have a video in any of these formats, consider converting it to one of the above-listed formats.<\/p>\n\n\n\n

Bonus: <\/strong>Sora, the new text-to-video AI platform by OpenAI<\/a><\/strong><\/p>\n\n\n\n