{"id":2260,"date":"2021-05-03T10:17:57","date_gmt":"2021-05-03T14:17:57","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=2260"},"modified":"2026-01-08T07:02:18","modified_gmt":"2026-01-08T12:02:18","slug":"your-step-by-step-guide-to-creating-a-branding-strategy","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy","title":{"rendered":"Your Step-By-Step Guide to Creating A Branding Strategy"},"content":{"rendered":"<p>You\u2019re going through your social media and realize that your brand is disorganized. Or worse, you have a strong brand image but it doesn\u2019t resonate with <em>who<\/em> you<em> are<\/em> and what<em> you do<\/em>.<\/p>\n<p>Do not panic!<\/p>\n<p>It\u2019s important to understand that your brand isn\u2019t just putting together teal and white to create a logo. Your brand identity requires strategic thinking- <a href=\"https:\/\/simplified.com\/graphic-design\/\">design<\/a>, communication, and a deep understanding of your company; and just like Rome, it can\u2019t be built in a day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/media.giphy.com\/media\/l0HlMldqhAt3QYEh2\/giphy.gif\" alt=\"branding\" width=\"492\" height=\"277\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Brand_Strategy\"><\/span><strong>What is Brand Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_2380\" style=\"width: 644px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2380\" class=\"wp-image-2380 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Dan-Widen.png\" alt=\"Dan Widen\" width=\"634\" height=\"356\" \/><p id=\"caption-attachment-2380\" class=\"wp-caption-text\"><em>Source: Original<\/em><\/p><\/div>\n<p>It is a framework to develop your brand in alignment with your business strategy.<\/p>\n<p>Your brand identity should reflect how you want your audience to perceive you. It is a blend of how your brand looks, feels, and talks. It is how you set yourself apart from the competition and encourage people to speak to you.<\/p>\n<p>In this guide, we have compiled everything you need to create a successful brand strategy and Simplified\u00a0into a step-by-step process\u2026<\/p>\n<ul>\n<li><strong>Understand who you are<\/strong> and make decisions that will push your people, your business and, your future in the right direction.<\/li>\n<li><strong>Attract the right customers<\/strong> to build strong, lasting connections.<\/li>\n<li><strong>Communicate effectively and consistently<\/strong> in every piece of content you make.<\/li>\n<li><strong>Position your brand<\/strong> to compete and win against your competitors.<\/li>\n<\/ul>\n<p><strong>CORE VALUES + BRAND MESSAGING + VISUAL IDENTITY = BRAND GUIDELINES<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_build_your_brand_identity\"><\/span><strong>How do you build your brand identity?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_What_Drives_You\"><\/span><strong>Step 1: What Drives You?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are values and principles that your company operates on and sets itself apart. Making money is important but your values are what set your brand apart.<\/p>\n<p><strong>Purpose:<\/strong> Why does your brand exist?<\/p>\n<p><strong>Vision:<\/strong> What future do you want to help create? What future do you envision?<\/p>\n<p><strong>Mission:<\/strong> What are you here to do? How do you move towards that future?<\/p>\n<p><strong>Values:<\/strong> What principles guide your behavior?<\/p>\n<p>LinkedIn knows its purpose and articulates its vision and mission concisely. It shows how it intends to help professionals in their careers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2390 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Vision.png\" alt=\"brand vision\" width=\"595\" height=\"241\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Ideal_Buyer_Persona\"><\/span><strong>Step 2: Ideal Buyer Persona<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_2396\" style=\"width: 483px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2396\" class=\"wp-image-2396 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brand-vision.jpeg\" alt=\"Brand vision\" width=\"473\" height=\"315\" \/><p id=\"caption-attachment-2396\" class=\"wp-caption-text\">Source:<a href=\"https:\/\/www.freepik.com\/free-vector\/buyer-persona-infographics-flat-design_9925536.htm#page=1&amp;query=buyer%20persona&amp;position=2\">Freepik<\/a><\/p><\/div>\n<p>Who are you trying to sell to? What do they want? How are their needs not being met?<\/p>\n<p>Your target audience needs to be focused. The narrower the focus, the faster the growth. You should conduct regular researches to identify the changing needs of your target clients. Ask the following questions about your ideal customer:<\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Channels (where you can connect with them)<\/li>\n<li>Pain Points<\/li>\n<li>How your product solves their problems<\/li>\n<li>Other Interests<\/li>\n<\/ul>\n<p>Gather this information by conducting surveys, holding focus groups, etc. and build your buyer persona.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Competitor_Analysis\"><\/span><strong>Step 3: Competitor Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Who shares the market with you? Who will you be competing against for attention? How might they surpass you?<\/p>\n<p>Research how your competitors are branding the product. Knowing how competitors act, perform and brand will help you form a strategy that is grounded in the real world.<\/p>\n<p>Get the following information for competitor analysis:<\/p>\n<ul>\n<li>Names of the competitors<\/li>\n<li>Split into two groups- current and aspirational (NIKEs, BMWs and Apples of your industry) competitors.<\/li>\n<li>Values, Strengths, Weaknesses<\/li>\n<li>Value Prop<\/li>\n<li>Differences<\/li>\n<\/ul>\n<p>Below is an example of a competition analysis:<\/p>\n<div id=\"attachment_2397\" style=\"width: 686px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2397\" class=\"wp-image-2397 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Brand-Value-.png\" alt=\"Brand Value\" width=\"676\" height=\"370\" \/><p id=\"caption-attachment-2397\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.cmu.edu\/swartz-center-for-entrepreneurship\/assets\/Olympus%20pdfs\/Competitive%20Analysis%20.pdf\">CMU<\/a><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Get_The_Messaging_Right\"><\/span><strong>Step 3: Get The Messaging Right<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next step is to figure out how you want to communicate your message to your audience. This is the essence of your brand. Make sure your brand speaks consistently, honestly, and authentically.<\/p>\n<p>Three key things to define are:<\/p>\n<ul>\n<li><strong>Personality-<\/strong> Are you gracious and sophisticated? Are you innovative and modern? Your personality is your brand\u2019s human attributes. It is a reflection of your values.<\/li>\n<li><strong>Voice-<\/strong> This is the way your brand sounds and speaks and it is influenced by your brand\u2019s personality.<\/li>\n<li><strong>Tone-<\/strong> This defines your brand\u2019s attitude. It defines how you want to make people feel when they read your messaging.<\/li>\n<\/ul>\n<p>When you have the above you can move on to writing your brand tagline, value proposition, and other messaging pillars (strengths and differentiators).<\/p>\n<p><strong>Step 4: Design Your Visual Identity<\/strong><\/p>\n<div id=\"attachment_2398\" style=\"width: 695px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2398\" class=\"wp-image-2398 \" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Design-Ambassador.png\" alt=\"Design Ambassador\" width=\"685\" height=\"386\" \/><p id=\"caption-attachment-2398\" class=\"wp-caption-text\">Source: Original<\/p><\/div>\n<p>When you think of brand you think of the visual elements that define the face of the brand.<\/p>\n<p>Visual identity is meant to be powerful and unforgettable. A great example is Apple. They set the foundation with their artistic campaigns and designed for the brand\u2019s future. Thus, a good visual identity is flexible, comprehensive, and intuitive.<\/p>\n<p>The 6 important elements of your brand\u2019s visual identity are logos, typogyaphy, colour palette, imagery, illustrations, and photography.<\/p>\n<p>Remember, it\u2019s important to be inclusive while using these elements and not alienate your audiences.<\/p>\n<p>Here\u2019s a blog that will help you be inclusive in your branding<\/p>\n<p>Now that you\u2019ve completed the brand strategy process, next step is to create a guideline based on your findings. It\u2019s important to keep tracking the effectiveness of your brand strategy and experimenting to maintain long-lasting relationships with your audiences.<\/p>\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\",\"@type\": \"HowTo\",\"name\": \"How do you build your brand identity? \",\"step\": [{\"@type\": \"HowToStep\",\"position\": \"1\",\"text\": \"What Drives You? There are values and principles that your company operates on and sets itself apart. Making money is important but your values are what set your brand apart. Purpose: Why does your brand exist? Vision: What future do you want to help create? What future do you envision? Mission: What are you here to do? How do you move towards that future? Values: What principles guide your behavior? LinkedIn knows its purpose and articulates its vision and mission concisely. It shows how it intends to help professionals in their careers.\"},{\"@type\": \"HowToStep\",\"position\": \"2\",\"text\": \"Ideal Buyer Persona, Who are you trying to sell to? What do they want? How are their needs not being met? Your target audience needs to be focused. The narrower the focus, the faster the growth. You should conduct regular researches to identify the changing needs of your target clients. Ask the following questions about your ideal customer- Age, Gender, Channels (where you can connect with them), Pain Points, How your product solves their problems, Other Interests.\"},{\"@type\": \"HowToStep\",\"position\": \"3\",\"text\": \"Competitor Analysis, Who shares the market with you? Who will you be competing against for attention? How might they surpass you? Research how your competitors are branding the product. Knowing how competitors act, perform and brand will help you form a strategy that is grounded in the real world.\"},{\"@type\": \"HowToStep\",\"position\": \"4\",\"text\": \"Next step is to figure out how you want to communicate your message to your audience. This is the essence of your brand. Make sure your brand speaks consistently, honestly, and authentically.\"},{\"@type\": \"HowToStep\",\"position\": \"5\",\"text\": \"Design Your Visual Identity, When you think of brand you think of the visual elements that define the face of the brand. Visual identity is meant to be powerful and unforgettable. A great example is Apple. They set the foundation with their artistic campaigns and designed for the brand\u2019s future. Thus, a good visual identity is flexible, comprehensive, and intuitive. The 6 important elements of your brand\u2019s visual identity are logos, typogyaphy, colour palette, imagery, illustrations, and photography. Remember, it\u2019s important to be inclusive while using these elements and not alienate your audiences.\"}]}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re going through your social media and realize that your brand is disorganized. Or worse, you have a strong brand image but it doesn\u2019t resonate with who you are and what you do. Do not panic! It\u2019s important to understand that your brand isn\u2019t just putting together teal and white to create a logo. Your brand identity requires strategic thinking- design, communication, and a deep understanding of your company; and just like Rome, it can\u2019t be built in a day. What is Brand Strategy? It is a framework to develop your brand in alignment with your business strategy. Your brand [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-2260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",2560,1707,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--150x150.jpeg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--300x200.jpeg",300,200,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--768x512.jpeg",768,512,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--1536x1024.jpeg",1536,1024,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--2048x1365.jpeg",2048,1365,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",70,47,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--180x135.jpeg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--180x180.jpeg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--400x225.jpeg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--400x300.jpeg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--400x200.jpeg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--400x400.jpeg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--600x338.jpeg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--600x450.jpeg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--600x300.jpeg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--600x600.jpeg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--800x450.jpeg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--800x600.jpeg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",600,400,false],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",800,533,false],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",1012,675,false],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",1200,800,false],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",900,600,false],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",1350,900,false],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",1600,1067,false],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",1200,800,false],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",1687,1125,false],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg",640,427,false]},"post_excerpt_stackable_v2":"<p>You\u2019re going through your social media and realize that your brand is disorganized. Or worse, you have a strong brand image but it doesn\u2019t resonate with who you are and what you do. Do not panic! It\u2019s important to understand that your brand isn\u2019t just putting together teal and white to create a logo. Your brand identity requires strategic thinking- design, communication, and a deep understanding of your company; and just like Rome, it can\u2019t be built in a day. What is Brand Strategy? Source: Original It is a framework to develop your brand in alignment with your business strategy.&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/branding\" rel=\"category tag\">Branding<\/a>","author_info_v2":{"name":"Laila Maline","url":"https:\/\/simplified.com\/blog\/author\/laila"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Guide To Creating A Branding Strategy | Simplfied<\/title>\n<meta name=\"description\" content=\"We have created a distilled step-by-step process to get you started with developing your branding strategy. Hot tips inside!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Guide To Creating A Branding Strategy | Simplfied\" \/>\n<meta property=\"og:description\" content=\"We have created a distilled step-by-step process to get you started with developing your branding strategy. Hot tips inside!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Simplified\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplifiedhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-03T14:17:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T12:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laila Maline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Your Guide To Creating A Branding Strategy | Simplfied\" \/>\n<meta name=\"twitter:description\" content=\"We have created a distilled step-by-step process to get you started with developing your branding strategy. Hot tips inside!\" \/>\n<meta name=\"twitter:creator\" content=\"@sosimplified\" \/>\n<meta name=\"twitter:site\" content=\"@sosimplified\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laila Maline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Guide To Creating A Branding Strategy | Simplfied","description":"We have created a distilled step-by-step process to get you started with developing your branding strategy. Hot tips inside!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy","og_locale":"en_US","og_type":"article","og_title":"Your Guide To Creating A Branding Strategy | Simplfied","og_description":"We have created a distilled step-by-step process to get you started with developing your branding strategy. Hot tips inside!","og_url":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy","og_site_name":"Simplified","article_publisher":"https:\/\/www.facebook.com\/simplifiedhq\/","article_published_time":"2021-05-03T14:17:57+00:00","article_modified_time":"2026-01-08T12:02:18+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg","type":"image\/jpeg"}],"author":"Laila Maline","twitter_card":"summary_large_image","twitter_title":"Your Guide To Creating A Branding Strategy | Simplfied","twitter_description":"We have created a distilled step-by-step process to get you started with developing your branding strategy. Hot tips inside!","twitter_creator":"@sosimplified","twitter_site":"@sosimplified","twitter_misc":{"Written by":"Laila Maline","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy#article","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy"},"author":{"name":"Laila Maline","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/c781bcdc9e8698a4b794f5482a2b402a"},"headline":"Your Step-By-Step Guide to Creating A Branding Strategy","datePublished":"2021-05-03T14:17:57+00:00","dateModified":"2026-01-08T12:02:18+00:00","mainEntityOfPage":{"@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy"},"wordCount":834,"publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"image":{"@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy#primaryimage"},"thumbnailUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg","articleSection":["Branding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy","url":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy","name":"Your Guide To Creating A Branding Strategy | Simplfied","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy#primaryimage"},"image":{"@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy#primaryimage"},"thumbnailUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg","datePublished":"2021-05-03T14:17:57+00:00","dateModified":"2026-01-08T12:02:18+00:00","description":"We have created a distilled step-by-step process to get you started with developing your branding strategy. Hot tips inside!","breadcrumb":{"@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy#primaryimage","url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg","contentUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg","width":2560,"height":1707,"caption":"Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/simplified.com\/blog\/branding\/your-step-by-step-guide-to-creating-a-branding-strategy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplified.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Branding","item":"https:\/\/simplified.com\/blog\/branding"},{"@type":"ListItem","position":3,"name":"Your Step-By-Step Guide to Creating A Branding Strategy"}]},{"@type":"WebSite","@id":"https:\/\/simplified.com\/blog\/#website","url":"https:\/\/simplified.com\/blog\/","name":"Blog | Simplified","description":"Everything AI - Graphic Design, Video Editing, Copywriting &amp; Social Media with Simplified","publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplified.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/simplified.com\/blog\/#organization","name":"Simplified","url":"https:\/\/simplified.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","contentUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","width":200,"height":200,"caption":"Simplified"},"image":{"@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/simplifiedhq\/","https:\/\/x.com\/sosimplified","https:\/\/www.instagram.com\/simplifiedhq\/","https:\/\/www.linkedin.com\/company\/simplifiedhq","https:\/\/www.tiktok.com\/@simplifiedhq","https:\/\/www.youtube.com\/@SimplifiedAI"]},{"@type":"Person","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/c781bcdc9e8698a4b794f5482a2b402a","name":"Laila Maline","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6d2dace929df0d6ec0e3863722656d9422fb8b9932c200b7a3b2d30a5241a0f6?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6d2dace929df0d6ec0e3863722656d9422fb8b9932c200b7a3b2d30a5241a0f6?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d2dace929df0d6ec0e3863722656d9422fb8b9932c200b7a3b2d30a5241a0f6?s=96&d=blank&r=g","caption":"Laila Maline"},"sameAs":["https:\/\/buildingstartups.com\/"],"url":"https:\/\/simplified.com\/blog\/author\/laila"}]}},"jetpack_featured_media_url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/05\/Marketing--scaled.jpeg","_links":{"self":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/2260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/comments?post=2260"}],"version-history":[{"count":0,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/2260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/media\/2402"}],"wp:attachment":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/media?parent=2260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/categories?post=2260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/tags?post=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}