Regardless of the kind of reminder email you\u2019re structuring, here are a few do’s and don\u2019ts, which essentially boil down to best practices you must have when crafting reminder emails. <\/p>\n\n\n\n
Let\u2019s dive in, shall we? <\/p>\n\n\n\n
<\/span>Do’s of creating reminder emails <\/span><\/h2>\n\n\n\n<\/span>1. Personalize it to perfection<\/span><\/h3>\n\n\n\nOne of the best practices for creating any email<\/a>, not just reminder messages, is to personalize them to perfection. Or, at least, when possible. <\/p>\n\n\n\nThat\u2019s to say, you can:<\/p>\n\n\n
\n- Address the recipient by their name.<\/li>\n\n\n\n
- Match the content based on their preferences (e.g., if you\u2019re creating a card adornment reminder email, a reminder email subject line you can work with is \u201cbased on your previous purchases\u2026\u201d).<\/li>\n\n\n\n
- Send reminders based on their actions (e.g., if your recipient signed up for specific events, you can give them more information about those events).<\/li>\n\n\n\n
- Reference their specific pain points or previous interactions you\u2019ve had with them.<\/li>\n<\/ul>\n\n\n
<\/span>2. Begin on a pleasant note<\/span><\/h3>\n\n\n\nDavid Bitton<\/a>, CMO of DoorLoop, suggests beginning the reminder email with a friendly tone. <\/p>\n\n\n\n\u201cAlways start your reminder emails with a pleasant message as opposed to an overly direct or forceful statement,\u201d he says. <\/p>\n\n\n\n
\u201cAvoid assuming that the recipient isn’t interested. Instead, adopt a receptive and understanding attitude while sending reminder emails.\u201d
It does not matter what kind of reminder you are sending, it can be a payment reminders<\/a> or a cart abandonment reminder but you should make sure each email has a pleasant tone.<\/p>\n\n\n\nHe says that this approach of a gentle reminder email will make your reader become more receptive and more likely to respond or complete an action. <\/p>\n\n\n\n
<\/span>3. Add an FAQ section<\/span><\/h3>\n\n\n\nUsually, when you\u2019re crafting reminder emails, the best practice is to create a short one. But when you do that, you run into the risk of letting many unanswered questions exist on the table. <\/p>\n\n\n\n
So, to address these questions, you can link to an FAQ section in your email to alleviate their doubts. For example, if you are a company like Surety Systems offering Workday consulting services<\/a>, you can include a FAQ of what exactly you are offering and more information about cost, timeline, etc. etc. <\/p>\n\n\n\nFor another example, consider this reminder email from Payoneer \u2014 it reminds the reader to sign up for the E-commerce Festival and links to related questions about the festival. <\/p>\n\n\n
\n![\"Add](\"https:\/\/siteimages.simplified.com\/blog\/Add-an-FAQ-section.png?auto=compress&fm=png\")
Source: Juwaria Merchant<\/figcaption><\/figure>\n<\/div>\n\n\nBonus: The 7 Best Free Email Subject Line Generators You Need To Know<\/a><\/strong><\/p>\n\n\n\n<\/span>4. Provide a single reminder per email <\/span><\/h3>\n\n\n\nIf your email has reminders about multiple things, it can get overwhelming for the recipient. For example, you can\u2019t remind them to RSVP for an event, pay the fee, look up the guest list, or book their seat. <\/p>\n\n\n\n
Instead, Noel Griffith<\/a>, CMO at SupplyGem, suggests sticking to a single reminder per email. That\u2019s to say, you can first remind them to RSVP for the event, then send another email to remind them to pay, and so on and so forth. <\/p>\n\n\n\nNoel also recommends making the emails extremely easy to understand. <\/p>\n\n\n\n
He says certain phrases like “Install this update on your computer” don\u2019t provide any value to your reader, especially if they don\u2019t really know what these phrases mean (What is this update? What can it do? Why do you need it?<\/em>)<\/p>\n\n\n\nSo, to combat all these issues, provide more context to the reader by making the email extremely easy to read and follow. Sometimes more is less. Stick to one thing. A reminder for an upcoming meeting. This a simple follow-up email. Or an overdue payment reminder email<\/a>. Reminder emails for invoices play a vital role in maintaining steady cash flow by notifying clients about pending payments. With a friendly but professional tone, these automated reminders not only expedite payment collection but also minimize the potential for awkward conversations about overdue invoices.<\/p>\n\n\n\n<\/span>5. Make the CTA extremely clear<\/span><\/h3>\n\n\n\nAnother thing in your email that should be extremely clear? Your CTA. We ideally recommend sticking to one CTA and making it automated to a certain extent.
For example, if you\u2019re recommending your reader sign up for an event, ensure they only have to click once to go to the event page to book their seats. <\/p>\n\n\n\n
Another piece of advice would be to highlight your value proposition in your CTA. For example, instead of writing \u201cSign up for the event,\u201d you can write \u201cSign up for the event and learn how to create sales pitches<\/a> like a pro.\u201d<\/p>\n\n\n\n![\"Make](\"https:\/\/siteimages.simplified.com\/blog\/Make-the-CTA-extremely-clear.png?auto=compress&fm=png\")
Source: Juwaria Merchant<\/figcaption><\/figure>\n<\/div>\n\n\nBonus: 10 Best Email Writing Tools To Help You Write Better & Faster<\/a><\/strong><\/p>\n\n\n\n<\/span>6. Remind the reader of the value <\/span><\/h3>\n\n\n\nRebecca Rosenberg<\/a>, a content strategist and email copywriter, says that if you wish to convert a prospect, you must remind them of the value of your product. <\/p>\n\n\n\n\u201cShare what makes the product awesome or explain away any potential objections. You can include social proof such as testimonials here as well,\u201d she says. <\/p>\n\n\n\n
An example she shared was of author and marketer Todd Brown<\/a>, who, after one day of card abandonment, sends a 1 min 22-second video to remind folks how his book can help them. <\/p>\n\n\n\n<\/span>7. Offer some incentive<\/span><\/h3>\n\n\n\nIf you\u2019re creating reminder emails that ultimately bring you some benefit (e.g., surveys mostly benefit you and not the reader), you can also consider offering some incentive there. <\/p>\n\n\n\n
An example of this would be this reminder email Oberoi Hotels sent to its readers to complete voting for World\u2019s Best Awards 2023. <\/p>\n\n\n\n
In return for casting their votes, they present an opportunity to win a $15,000 dream trip. <\/p>\n\n\n
\n![\"Offer](\"https:\/\/siteimages.simplified.com\/blog\/Offer-some-incentive.png?auto=compress&fm=png\")
Source: Juwaria Merchant<\/figcaption><\/figure>\n<\/div>\n\n\nSome experts even suggest adding incentives like discounts to get \u200ccustomers to purchase your products. For instance, a cart abandonment<\/a> email is the perfect time to offer a discount to convert a hesitant buyer.<\/p>\n\n\n\n<\/span>8. Make sure you proofread before you send<\/span><\/h3>\n\n\n\nAn email simply can\u2019t appear professional if it\u2019s loaded with spelling and grammar mistakes. Go over your email a few times to ensure it\u2019s well-written, and maybe even have another person go over it as well to see if they find anything you might have missed.<\/p>\n\n\n\n
The last thing you want is to have spelling and grammar mistakes that make the recipient think it\u2019s a phishing email and then they send it right to the spam folder. Professional writing could mean the difference between an email that goes in the trash vs. one that creates a new long-term customer.<\/p>\n\n\n\n
To further bolster your email’s credibility, consider implementing a strong DMARC policy<\/a>. This helps protect your domain from spoofing and ensures your messages reach the intended inbox rather than the spam folder. By taking these steps, you can significantly improve your email’s overall effectiveness and professionalism.<\/p>\n\n\n\n<\/span>Don\u2019ts of creating reminder emails <\/span><\/h2>\n\n\n\n<\/span>1. Add fluff<\/span><\/h3>\n\n\n\nNo one likes a lengthy email that doesn’t get to the point immediately. So, when crafting your email copy, make it concise and only stick to the important points.<\/p>\n\n\n\n
Consider this complete email from Oberoi Hotels as a reference. The company fills the entire copy with a small paragraph and a visual element. Can you picture yourself enjoying this lovely vacation?<\/p>\n\n\n
\n![\"Add](\"https:\/\/siteimages.simplified.com\/blog\/Add-fluff.png?auto=compress&fm=png\")
Source: Juwaria Merchant<\/figcaption><\/figure>\n<\/div>\n\n\n<\/span>2. Make the entire email a sales pitch <\/span><\/h3>\n\n\n\nSarah Jameson<\/a>, the Marketing Director of Green Building Elements, says you should avoid making the entire email a sales pitch. <\/p>\n\n\n\nThat\u2019s to say, limit using promotional language or clickbait subject lines, and instead write something that can provide value to your reader. <\/p>\n\n\n\n
For example, if you regularly send newsletters that are packed with value, you can send a reminder along with those newsletters. <\/p>\n\n\n\n
Consider this email sent by Lizzie Davey as an example \u2014 she started with a reminder and then continued with the Copy Revival newsletter like usual. <\/p>\n\n\n
\n![\"Make](\"https:\/\/siteimages.simplified.com\/blog\/Make-the-entire-email-a-sales-pitch.png?auto=compress&fm=png\")
Source: Juwaria Merchant<\/figcaption><\/figure>\n<\/div>\n\n\nBonus: Get Inspired: 8 Event Email Invitations Examples & Templates That Make an Impact<\/a><\/strong><\/p>\n\n\n\n<\/span>3. Send too many emails <\/span><\/h3>\n\n\n\nAnother huge \u201cdon\u2019t\u201d on the list is sending too many promotional emails. That\u2019s because there\u2019s a fine line between reminding your audience and annoying them, and sending too many emails will put you in the latter territory. <\/p>\n\n\n\n
<\/span>4. Ditch your professional signature<\/span><\/h3>\n\n\n\nWhen crafting reminder emails, especially as a person and not an entity, one of the most important things that must go on it is a professional signature. Why? An effective reminder email goes beyond the message itself. <\/p>\n\n\n\n
Make sure your email sign-off contains your full name, role at the company, email address, and social links. Alternatively, you can even refer to professional signature templates to get inspiration on creating one. <\/p>\n\n\n
\n![\"Ditch](\"https:\/\/siteimages.simplified.com\/blog\/Ditch-your-professional-signature.png?auto=compress&fm=png\")
Source: Juwaria Merchant<\/figcaption><\/figure>\n<\/div>\n\n\n<\/span>5. Forget to A\/B test different templates <\/span><\/h3>\n\n\n\nDifferent reminder email templates can appeal to different audiences. And if you\u2019re creating reminder emails to send to a large audience, you might benefit from segmenting this audience and A\/B testing different elements (such as content and design) of your emails. <\/p>\n\n\n\n
We suggest hiring email marketing consultants<\/a> to A\/B test these elements, find out the best send times, segment your audience, and get insights into user behavior. Then, based on your results, you can further craft emails to nudge the reader to take action. <\/p>\n\n\n\n<\/span>6. Skip visual elements <\/span><\/h3>\n\n\n\nReaders love to skim content. We all know that. So, to keep their attention, we can instead rely on visual elements. For example, when creating cart adornment emails, you can add images of products in the email. <\/p>\n\n\n
\n![\"Skip](\"https:\/\/siteimages.simplified.com\/blog\/Skip-visual-elements.png?auto=compress&fm=png\")
Source: Juwaria Merchant<\/figcaption><\/figure>\n<\/div>\n\n\nSimilarly, if you wish to convert prospects, you can add widgets or images that show exactly how your product works to help them understand the value they can receive from it. <\/p>\n\n\n\n
A few best practices for including visuals are to always add alt text, reduce the size of the image, make it mobile-friendly, use responsive designs, and add high-quality images (perform image upscaling if necessary) or create infographics<\/a>. <\/p>\n\n\n\n<\/span>7. Neglect social proof<\/span><\/h3>\n\n\n\nSometimes, communicating the value of your product is just not enough. A customer might need social proof to curtail doubts about the product and understand if and why others liked it. <\/p>\n\n\n\n
So, you can add testimonials, a list of awards, data on the results you achieved for other clients, links to case studies, celebrity endorsements, etc. <\/p>\n\n\n
\n![\"Neglect](\"https:\/\/siteimages.simplified.com\/blog\/Neglect-social-proof.png?auto=compress&fm=png\")
Source: Yesware<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<\/span>Craft better reminder emails with Simplified <\/span><\/h2>\n\n\n\nTruth be told, writing email reminders is difficult \u2014 especially if you\u2019re writing them for a larger audience.<\/p>\n\n\n
\n![\"Craft](\"https:\/\/siteimages.simplified.com\/blog\/Craft-better-reminder-emails-with-Simplified.png?auto=compress&fm=png\")
Source: Simplified<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\u00a0<\/div>\n\n\n\nInspiration is hard to strike. Crafting high-quality images takes time, and creating well-written content can detract from other critical tasks. And with so many different types of reminder emails, it can feel like a daunting task. <\/p>\n\n\n\n
But \u2014 there\u2019s a way to efficiently create reminder emails that adhere to \u200cemail etiquette guidelines. And that\u2019s by using a solution like Simplified. <\/p>\n\n\n\n
Simplified also has a content rewriter<\/a> tool that can help you spin your ideas, an image tool that can produce high-quality graphics in a matter of seconds, and an AI writer<\/a> tool that\u2019ll write the entire content based on your prompts and will help you with ideas and inspiration too.
And that\u2019s not even the end of it! So, to entirely understand what Simplified can do for you and your business, hop onto the platform and sign up for free!<\/p>\n\n\n\n
One of the best practices for creating any email<\/a>, not just reminder messages, is to personalize them to perfection. Or, at least, when possible. <\/p>\n\n\n\n That\u2019s to say, you can:<\/p>\n\n\n David Bitton<\/a>, CMO of DoorLoop, suggests beginning the reminder email with a friendly tone. <\/p>\n\n\n\n \u201cAlways start your reminder emails with a pleasant message as opposed to an overly direct or forceful statement,\u201d he says. <\/p>\n\n\n\n \u201cAvoid assuming that the recipient isn’t interested. Instead, adopt a receptive and understanding attitude while sending reminder emails.\u201d He says that this approach of a gentle reminder email will make your reader become more receptive and more likely to respond or complete an action. <\/p>\n\n\n\n Usually, when you\u2019re crafting reminder emails, the best practice is to create a short one. But when you do that, you run into the risk of letting many unanswered questions exist on the table. <\/p>\n\n\n\n So, to address these questions, you can link to an FAQ section in your email to alleviate their doubts. For example, if you are a company like Surety Systems offering Workday consulting services<\/a>, you can include a FAQ of what exactly you are offering and more information about cost, timeline, etc. etc. <\/p>\n\n\n\n For another example, consider this reminder email from Payoneer \u2014 it reminds the reader to sign up for the E-commerce Festival and links to related questions about the festival. <\/p>\n\n\n Bonus: The 7 Best Free Email Subject Line Generators You Need To Know<\/a><\/strong><\/p>\n\n\n\n If your email has reminders about multiple things, it can get overwhelming for the recipient. For example, you can\u2019t remind them to RSVP for an event, pay the fee, look up the guest list, or book their seat. <\/p>\n\n\n\n Instead, Noel Griffith<\/a>, CMO at SupplyGem, suggests sticking to a single reminder per email. That\u2019s to say, you can first remind them to RSVP for the event, then send another email to remind them to pay, and so on and so forth. <\/p>\n\n\n\n Noel also recommends making the emails extremely easy to understand. <\/p>\n\n\n\n He says certain phrases like “Install this update on your computer” don\u2019t provide any value to your reader, especially if they don\u2019t really know what these phrases mean (What is this update? What can it do? Why do you need it?<\/em>)<\/p>\n\n\n\n So, to combat all these issues, provide more context to the reader by making the email extremely easy to read and follow. Sometimes more is less. Stick to one thing. A reminder for an upcoming meeting. This a simple follow-up email. Or an overdue payment reminder email<\/a>. Reminder emails for invoices play a vital role in maintaining steady cash flow by notifying clients about pending payments. With a friendly but professional tone, these automated reminders not only expedite payment collection but also minimize the potential for awkward conversations about overdue invoices.<\/p>\n\n\n\n Another thing in your email that should be extremely clear? Your CTA. We ideally recommend sticking to one CTA and making it automated to a certain extent. Another piece of advice would be to highlight your value proposition in your CTA. For example, instead of writing \u201cSign up for the event,\u201d you can write \u201cSign up for the event and learn how to create sales pitches<\/a> like a pro.\u201d<\/p>\n\n\n Bonus: 10 Best Email Writing Tools To Help You Write Better & Faster<\/a><\/strong><\/p>\n\n\n\n Rebecca Rosenberg<\/a>, a content strategist and email copywriter, says that if you wish to convert a prospect, you must remind them of the value of your product. <\/p>\n\n\n\n \u201cShare what makes the product awesome or explain away any potential objections. You can include social proof such as testimonials here as well,\u201d she says. <\/p>\n\n\n\n An example she shared was of author and marketer Todd Brown<\/a>, who, after one day of card abandonment, sends a 1 min 22-second video to remind folks how his book can help them. <\/p>\n\n\n\n If you\u2019re creating reminder emails that ultimately bring you some benefit (e.g., surveys mostly benefit you and not the reader), you can also consider offering some incentive there. <\/p>\n\n\n\n An example of this would be this reminder email Oberoi Hotels sent to its readers to complete voting for World\u2019s Best Awards 2023. <\/p>\n\n\n\n In return for casting their votes, they present an opportunity to win a $15,000 dream trip. <\/p>\n\n\n Some experts even suggest adding incentives like discounts to get \u200ccustomers to purchase your products. For instance, a cart abandonment<\/a> email is the perfect time to offer a discount to convert a hesitant buyer.<\/p>\n\n\n\n An email simply can\u2019t appear professional if it\u2019s loaded with spelling and grammar mistakes. Go over your email a few times to ensure it\u2019s well-written, and maybe even have another person go over it as well to see if they find anything you might have missed.<\/p>\n\n\n\n The last thing you want is to have spelling and grammar mistakes that make the recipient think it\u2019s a phishing email and then they send it right to the spam folder. Professional writing could mean the difference between an email that goes in the trash vs. one that creates a new long-term customer.<\/p>\n\n\n\n To further bolster your email’s credibility, consider implementing a strong DMARC policy<\/a>. This helps protect your domain from spoofing and ensures your messages reach the intended inbox rather than the spam folder. By taking these steps, you can significantly improve your email’s overall effectiveness and professionalism.<\/p>\n\n\n\n No one likes a lengthy email that doesn’t get to the point immediately. So, when crafting your email copy, make it concise and only stick to the important points.<\/p>\n\n\n\n Consider this complete email from Oberoi Hotels as a reference. The company fills the entire copy with a small paragraph and a visual element. Can you picture yourself enjoying this lovely vacation?<\/p>\n\n\n Sarah Jameson<\/a>, the Marketing Director of Green Building Elements, says you should avoid making the entire email a sales pitch. <\/p>\n\n\n\n That\u2019s to say, limit using promotional language or clickbait subject lines, and instead write something that can provide value to your reader. <\/p>\n\n\n\n For example, if you regularly send newsletters that are packed with value, you can send a reminder along with those newsletters. <\/p>\n\n\n\n Consider this email sent by Lizzie Davey as an example \u2014 she started with a reminder and then continued with the Copy Revival newsletter like usual. <\/p>\n\n\n Bonus: Get Inspired: 8 Event Email Invitations Examples & Templates That Make an Impact<\/a><\/strong><\/p>\n\n\n\n Another huge \u201cdon\u2019t\u201d on the list is sending too many promotional emails. That\u2019s because there\u2019s a fine line between reminding your audience and annoying them, and sending too many emails will put you in the latter territory. <\/p>\n\n\n\n When crafting reminder emails, especially as a person and not an entity, one of the most important things that must go on it is a professional signature. Why? An effective reminder email goes beyond the message itself. <\/p>\n\n\n\n Make sure your email sign-off contains your full name, role at the company, email address, and social links. Alternatively, you can even refer to professional signature templates to get inspiration on creating one. <\/p>\n\n\n Different reminder email templates can appeal to different audiences. And if you\u2019re creating reminder emails to send to a large audience, you might benefit from segmenting this audience and A\/B testing different elements (such as content and design) of your emails. <\/p>\n\n\n\n We suggest hiring email marketing consultants<\/a> to A\/B test these elements, find out the best send times, segment your audience, and get insights into user behavior. Then, based on your results, you can further craft emails to nudge the reader to take action. <\/p>\n\n\n\n Readers love to skim content. We all know that. So, to keep their attention, we can instead rely on visual elements. For example, when creating cart adornment emails, you can add images of products in the email. <\/p>\n\n\n Similarly, if you wish to convert prospects, you can add widgets or images that show exactly how your product works to help them understand the value they can receive from it. <\/p>\n\n\n\n A few best practices for including visuals are to always add alt text, reduce the size of the image, make it mobile-friendly, use responsive designs, and add high-quality images (perform image upscaling if necessary) or create infographics<\/a>. <\/p>\n\n\n\n Sometimes, communicating the value of your product is just not enough. A customer might need social proof to curtail doubts about the product and understand if and why others liked it. <\/p>\n\n\n\n So, you can add testimonials, a list of awards, data on the results you achieved for other clients, links to case studies, celebrity endorsements, etc. <\/p>\n\n\n Truth be told, writing email reminders is difficult \u2014 especially if you\u2019re writing them for a larger audience.<\/p>\n\n\n Inspiration is hard to strike. Crafting high-quality images takes time, and creating well-written content can detract from other critical tasks. And with so many different types of reminder emails, it can feel like a daunting task. <\/p>\n\n\n\n But \u2014 there\u2019s a way to efficiently create reminder emails that adhere to \u200cemail etiquette guidelines. And that\u2019s by using a solution like Simplified. <\/p>\n\n\n\n Simplified also has a content rewriter<\/a> tool that can help you spin your ideas, an image tool that can produce high-quality graphics in a matter of seconds, and an AI writer<\/a> tool that\u2019ll write the entire content based on your prompts and will help you with ideas and inspiration too. \n
<\/span>2. Begin on a pleasant note<\/span><\/h3>\n\n\n\n
It does not matter what kind of reminder you are sending, it can be a payment reminders<\/a> or a cart abandonment reminder but you should make sure each email has a pleasant tone.<\/p>\n\n\n\n<\/span>3. Add an FAQ section<\/span><\/h3>\n\n\n\n
<\/span>4. Provide a single reminder per email <\/span><\/h3>\n\n\n\n
<\/span>5. Make the CTA extremely clear<\/span><\/h3>\n\n\n\n
For example, if you\u2019re recommending your reader sign up for an event, ensure they only have to click once to go to the event page to book their seats. <\/p>\n\n\n\n<\/span>6. Remind the reader of the value <\/span><\/h3>\n\n\n\n
<\/span>7. Offer some incentive<\/span><\/h3>\n\n\n\n
<\/span>8. Make sure you proofread before you send<\/span><\/h3>\n\n\n\n
<\/span>Don\u2019ts of creating reminder emails <\/span><\/h2>\n\n\n\n
<\/span>1. Add fluff<\/span><\/h3>\n\n\n\n
<\/span>2. Make the entire email a sales pitch <\/span><\/h3>\n\n\n\n
<\/span>3. Send too many emails <\/span><\/h3>\n\n\n\n
<\/span>4. Ditch your professional signature<\/span><\/h3>\n\n\n\n
<\/span>5. Forget to A\/B test different templates <\/span><\/h3>\n\n\n\n
<\/span>6. Skip visual elements <\/span><\/h3>\n\n\n\n
<\/span>7. Neglect social proof<\/span><\/h3>\n\n\n\n
<\/span>Craft better reminder emails with Simplified <\/span><\/h2>\n\n\n\n
And that\u2019s not even the end of it! So, to entirely understand what Simplified can do for you and your business, hop onto the platform and sign up for free!<\/p>\n\n\n\n