{"id":21446,"date":"2023-12-26T06:50:27","date_gmt":"2023-12-26T11:50:27","guid":{"rendered":"https:\/\/simplified.com\/blog\/?p=21446"},"modified":"2026-01-05T05:59:29","modified_gmt":"2026-01-05T10:59:29","slug":"social-media-calendar","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/social-media\/social-media-calendar","title":{"rendered":"How to Make Social Media Calendar For the Most Engagement in 2026"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">Influencers and successful brands might make it look easy, but keeping a consistent social media posting schedule requires organization, foresight, and the right <a href=\"https:\/\/simplified.com\/blog\/social-media\/social-media-calendar-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media calendar tools<\/a>. One of the most important assets for a social media strategy that invites engagement and followers is a solid social media calendar.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Whether you manage accounts across several social media platforms or you\u2019re just looking to grow on <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> or <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, creating a calendar goes a long way in saving your time and effort. Explore several benefits of social media calendars and learn how to choose the right tool for your needs.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-what-is-a-social-media-calendar\"><span class=\"ez-toc-section\" id=\"What_is_a_Social_Media_Calendar\"><\/span>What is a Social Media Calendar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">A social media calendar is a platform you can use to plan and craft your future social media posts. Instead of creating and posting content as you go, using a social media calendar allows for batching posts and planning in advance, then logging those plans in a central platform or document.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">If your goals call for it, you can also use a social media calendar to track analytics and performance of each post and hone your <a href=\"https:\/\/www.business.com\/articles\/big-data-social-media-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing strategy<\/a> over time.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">The complexity of a social media calendar will depend on a variety of factors, including:<\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-985e56\">\n<li class=\" eplus-wrapper\">The number of social media accounts you manage<\/li>\n\n\n\n<li class=\" eplus-wrapper\">How many posts you\u2019d like to make each day<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Your overall content strategy and variety of topics<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">Determining which <a href=\"https:\/\/simplified.com\/social-media-scheduler\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media scheduler<\/a> and calendar tools will serve your needs best will depend on the complexity of your social media goals and purpose.&nbsp;<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-benefits-of-using-a-social-media-content-calendar\"><span class=\"ez-toc-section\" id=\"Benefits_of_Using_a_Social_Media_Content_Calendar\"><\/span>Benefits of Using a Social Media Content Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">There\u2019s only so long that a creator, influencer, or marketer can get away with posting content on the fly. Whether you\u2019ve seen your account plateau due to posting too infrequently or you\u2019ve seen your social media efforts fall to the wayside each time your other priorities get busy, you\u2019ve already experienced the drawbacks of operating without a social media content calendar.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Using a social media calendar offers benefits for you and your audience, including:<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-stronger-organization-nbsp\"><span class=\"ez-toc-section\" id=\"Stronger_Organization\"><\/span>Stronger Organization&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Having all of your social media copy, timing, and post links all in one place allows for optimal organization and time savings in the long run. No more scrolling through your own <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> account to try to remember when you last promoted a particular brand or showcased a certain product.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Using a social media calendar means you can quickly glance through many social posts at once, with your timing and messaging all in one place.&nbsp;<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-brand-consistency-nbsp\"><span class=\"ez-toc-section\" id=\"Brand_Consistency\"><\/span>Brand Consistency&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">The optimized organization that content calendars can offer paves the way for brand consistency that will help drive trust and connection with your followers. Accessing all of your captions and messaging in an easily skimmable format makes it easier to nail your brand voice and cultivate an ongoing narrative through your social media accounts.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Social media calendars can also allow you to glance through your graphics and ensure that there is a cohesive style and tone throughout all of your content.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-reduces-errors\"><span class=\"ez-toc-section\" id=\"Reduces_Errors\"><\/span>Reduces Errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Whether you\u2019re working with a team to manage several social media accounts or you\u2019re an influencer juggling multiple partnerships and <a href=\"https:\/\/blog.hootsuite.com\/sponsored-post\/\">sponsored posts<\/a>, ensuring accuracy on your accounts is crucial.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Unfortunately, managing social media content on the fly opens the door for unnecessary errors. From typos in the caption to incorrect tags or a glitchy video, small errors can quickly undermine your brand image.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Planning all content in advance and leaving time to review your posts before they go live can make all the difference in the success of your accounts \u2013 and all of these tasks are substantially easier with a social media content calendar!<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-easier-to-manage-overall-strategy\"><span class=\"ez-toc-section\" id=\"Easier_to_Manage_Overall_Strategy\"><\/span>Easier to Manage Overall Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Perhaps most importantly, using a content calendar allows you to establish and nurture an overall <a href=\"https:\/\/simplified.com\/blog\/marketing\/social-media-marketing-tips\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing strategy<\/a> that feels intentional, meaningful, and curated for your target audience.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Easily view your entire schedule with a calendar view using tools like <a href=\"https:\/\/simplified.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplified<\/a> to track your progress toward consistency. Simplified\u2019s four different content views allow you to see your posts laid out in a calendar format as well as envision how they\u2019ll flow on your followers\u2019 feeds and your profile page. The Simplified AI assistant can even help you formulate the perfect content cadence and strategy for your specific brand and goals. Dive into analytics, create engaging content, and schedule your posts all in one place: the Simplified platform.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Consider using a labeling system within your content calendar to establish a healthy balance of helpful content and promotional content. Being able to see the big picture goes a long way in posting strategically and making the most out of your social media efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-how-to-create-a-social-media-calendar\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Social_Media_Calendar\"><\/span>How to Create a Social Media Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">While it\u2019s easy to see the potential benefits of adopting a social media calendar, many individuals and organizations are understandably overwhelmed by the task of getting started. Taking the process as a series of small steps and decisions can help.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-1-start-with-a-social-media-scheduling-tool-nbsp\"><span class=\"ez-toc-section\" id=\"1_Start_with_a_Social_Media_Scheduling_Tool\"><\/span>1. Start with a Social Media Scheduling Tool&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Opting for a social media calendar that doubles as a scheduling tool is a smart way to stretch your social media efforts further. Some social media content calendar platforms only allow for plotting out future posts.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">On the other hand, <a href=\"https:\/\/simplified.com\/blog\/social-media\/tiktok-scheduler-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">scheduler tools like Simplified<\/a> can also post your content automatically at the designated time. This way, once you\u2019ve made the decision of what content to post and when, you don\u2019t also have to log on again and transfer content to your social media channels of choice.&nbsp;<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-2-choose-your-social-media-accounts\"><span class=\"ez-toc-section\" id=\"2_Choose_Your_Social_Media_Accounts\"><\/span>2. Choose Your Social Media Accounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Once you\u2019ve selected a social media calendar platform that doubles as a scheduler, it\u2019s time to determine which social media accounts you\u2019ll be posting regularly to.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Whether you\u2019re a social media manager for small businesses or an individual hoping to land <a href=\"https:\/\/www.prnewsonline.com\/brand-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand partnerships<\/a>, focusing your efforts on the social media channels that best showcase your abilities, products, and overall tone is key.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">For example, if you love posting photos in addition to videos, Instagram is likely your best fit. If you plan to exclusively post videos, you might consider posting to both TikTok and Instagram for increased exposure. If your business calls for mainly B2B content, <a href=\"https:\/\/simplified.com\/social-media-scheduler\/linkedin-post\" target=\"_blank\" rel=\"noreferrer noopener\">scheduling LinkedIn posts<\/a> may be the best starting point.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-3-create-your-content\"><span class=\"ez-toc-section\" id=\"3_Create_Your_Content\"><\/span>3. Create Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Set aside time every week to create a new batch of content. Depending on the cadence of your social media posts and how many accounts and content types you want to leverage, this may take a couple of hours or an entire day.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Regardless, it\u2019s always easier to create lots of content at once instead of trying to commit to making just one post every day.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Creating content is a multi-step process that can trigger frustration and confusion. Fortunately, you don\u2019t have to do it all alone. Leverage tools like Simplified that offer an <a href=\"https:\/\/simplified.com\/ai-writer\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI writer and designer<\/a> that can help you design your videos and graphics, draft your captions, generate relevant hashtags, and more.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Then, you can drop the content straight into your calendar and you\u2019re ready to post!<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"303\" src=\"https:\/\/siteimages.simplified.com\/blog\/simplified-content-calendar-image.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-21385\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><a href=\"https:\/\/simplified.com\/social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Learn more about social media management with Simplified<\/strong><\/a><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-4-review-amp-approve-the-schedule-nbsp\"><span class=\"ez-toc-section\" id=\"4_Review_Approve_the_Schedule\"><\/span>4. Review &amp; Approve the Schedule&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">After you\u2019ve created all of your content for the upcoming period, take a look at the calendar. Does your content create a cohesive story that speaks to your <a href=\"https:\/\/asana.com\/resources\/brand-messaging-framework\" target=\"_blank\" rel=\"noreferrer noopener\">brand message<\/a>? Is the voice and tone consistent? Does the cadence of your schedule make sense for your content strategy?&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">This is the time to make final tweaks and additions and move things around if necessary so that your upcoming social media posts will run on autopilot.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">For social media managers working with external clients, now is the time to share your post links with your clients for approval. They don\u2019t even need a Simplified account themselves. With Simplified, it\u2019s easy to generate an external link for client approval and edits \u2013 no logins or pesky downloads required.&nbsp;<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-5-monitor-your-posts\"><span class=\"ez-toc-section\" id=\"5_Monitor_Your_Posts\"><\/span>5. Monitor Your Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">As posts go live, you can help your own engagement by replying to comments, monitoring your inbox, and digging into analytics. By tuning into which types of posts perform well, the demographic of your audience for each post, and the time of day that works best for posting, you can further hone your social media strategy for the future.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Simplified even allows for <a href=\"https:\/\/simplified.com\/social-inbox\/\">social media inbox<\/a> monitoring and post creation, all in one tab!<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-6-reuse-your-social-media-calendar-template\"><span class=\"ez-toc-section\" id=\"6_Reuse_Your_Social_Media_Calendar_Template\"><\/span>6. Reuse Your Social Media Calendar Template<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">As you restart the process for each week or month, there\u2019s no need to reinvent the wheel. Reuse the cadence and post types that perform well, and make small tweaks to test out the posts that underperform.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">This way, you can fine-tune your posts as you go without doubling up your effort every single time you sit down to create your calendar.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-best-social-media-content-calendar-apps-and-tools\"><span class=\"ez-toc-section\" id=\"Best_Social_Media_Content_Calendar_Apps_and_Tools\"><\/span>Best Social Media Content Calendar Apps and Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">The first step to getting started on a social media calendar is choosing a platform for organizing all of your content. The right platform for your needs will depend on your team, your accounts, your goals, and your work style.&nbsp;<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-1-simplified\"><span class=\"ez-toc-section\" id=\"1_Simplified\"><\/span>1. Simplified<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"106\" src=\"https:\/\/siteimages.simplified.com\/blog\/simplified-logo-1.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-18380\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><a href=\"https:\/\/simplified.com\" target=\"_blank\" rel=\"noreferrer noopener\">Simplified<\/a> is a one-stop shop for creating, collaborating, scheduling, and scaling social media efforts. With AI-powered tools to help draft and design your social content across channels, Simplified is a powerful time saver. The social media management tool makes planning and automating your content as easy as a few clicks.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"252\" src=\"https:\/\/siteimages.simplified.com\/blog\/simplified-entry-image.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-21386\" style=\"width:626px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><strong>Key Features:<\/strong><\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-3690ce\">\n<li class=\" eplus-wrapper\">Calendar view for easy content management at a glance<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Advanced social media scheduling for everything from <a href=\"https:\/\/simplified.com\/blog\/social-media\/linkedin-polls\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn polls<\/a> to Instagram reels and more<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Streamlined approval workflow for teams and clients<\/li>\n\n\n\n<li class=\" eplus-wrapper\">AI writing and graphic design tools to level up your content<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Centralized inbox management for smoother communication<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Bulk scheduling capabilities to reduce manual uploading time<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Social analytics tools to help you track key <a href=\"https:\/\/simplified.com\/blog\/marketing\/social-media-marketing-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing metrics<\/a><\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Pricing:&nbsp;<\/strong><\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-177fc2\">\n<li class=\" eplus-wrapper\">Social Media Free: Free!<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-e2d87d\">\n<li class=\" eplus-wrapper\">3 social channels<\/li>\n\n\n\n<li class=\" eplus-wrapper\">1 user seat<\/li>\n\n\n\n<li class=\" eplus-wrapper\">30 queued posts<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Post scheduling capabilities\u00a0<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Analytics<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Social media AI<\/li>\n<\/ul><\/li>\n\n\n\n<li class=\" eplus-wrapper\">Social Media Pro: $17\/month (or $11\/month if paid yearly)<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-8b06f8\">\n<li class=\" eplus-wrapper\">7 social channels\u00a0<\/li>\n\n\n\n<li class=\" eplus-wrapper\">1 user seat<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Unlimited queued posts<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Approval workflows<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Brand book<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Planner<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Unified Inbox<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Ability to add social channels and seats for extra charge<\/li>\n<\/ul><\/li>\n\n\n\n<li class=\" eplus-wrapper\">Social Media Agency: $199\/month ($159\/month yearly)<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-ce9fc4\">\n<li class=\" eplus-wrapper\">70 social channels<\/li>\n\n\n\n<li class=\" eplus-wrapper\">10 User seats<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Unlimited queued posts<\/li>\n\n\n\n<li class=\" eplus-wrapper\">7 brand books<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Bulk scheduling<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Team spaces<\/li>\n<\/ul><\/li>\n\n\n\n<li class=\" eplus-wrapper\">Social Media Agency Plus: $399\/month ($319\/month yearly)<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-913707\">\n<li class=\" eplus-wrapper\">200 social channels<\/li>\n\n\n\n<li class=\" eplus-wrapper\">20 user seats<\/li>\n\n\n\n<li class=\" eplus-wrapper\">20 brand books<\/li>\n\n\n\n<li class=\" eplus-wrapper\">All \u201cAgency\u201d capabilities<\/li>\n<\/ul><\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">Skip the back-and-forth between countless tabs and adopt a social media content calendar that doubles as your AI assistant, inbox management system, and <a href=\"https:\/\/simplified.com\/social-media-scheduler\/linkedin-post\" target=\"_blank\" rel=\"noreferrer noopener\">post scheduler<\/a>. Supercharge your social media efforts all in one place with Simplified.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><a href=\"https:\/\/app.simplified.com\/signup?_gl=1*1ukb0df*_ga*MTcxMzY2MTA0MS4xNzAwMjYzODg4*_ga_R70FZY7SM9*MTcwMDI2Mzg4OC4xLjEuMTcwMDI2Mzg4OC42MC4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for free<\/a><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-2-hubspot\"><span class=\"ez-toc-section\" id=\"2_Hubspot\"><\/span>2. Hubspot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"54\" src=\"https:\/\/siteimages.simplified.com\/blog\/hubspot-logo-2.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-21387\" style=\"width:204px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a> offers a selection of software products and templates designed to make content management and marketing more effective. Popular HubSpot tools include marketing automation software, content management software, and operations software. They also offer free downloadable tools like their Social Media Content Calendar Excel template.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"404\" src=\"https:\/\/siteimages.simplified.com\/blog\/hubspot-platform-image.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-21388\" style=\"width:560px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><strong>Key Features:&nbsp;<\/strong><\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-e8c03c\">\n<li class=\" eplus-wrapper\">Downloadable social media template:<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-5309de\">\n<li class=\" eplus-wrapper\">Easy to implement and load into Excel or Google Sheets<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Calendar guide and color-coded template included<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Customizable<\/li>\n\n\n\n<li class=\" eplus-wrapper\">No scheduling capabilities and difficult image management for posts<\/li>\n<\/ul><\/li>\n\n\n\n<li class=\" eplus-wrapper\">Marketing hub<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-ee895c\">\n<li class=\" eplus-wrapper\">Email automation<\/li>\n\n\n\n<li class=\" eplus-wrapper\">If\/then branches for customized messaging\u00a0<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Forms<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Contact management<\/li>\n<\/ul><\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Pricing: <\/strong>$800\/month<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-3-planable\"><span class=\"ez-toc-section\" id=\"3_Planable\"><\/span>3. Planable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"104\" src=\"https:\/\/siteimages.simplified.com\/blog\/planable.png?auto=compress&fm=png\" alt=\"social media scheduler tool\" class=\"wp-image-21212\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><a href=\"https:\/\/planable.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planable<\/a> is a content management and scheduling system geared toward collaboration and organization. For large teams that require real-time feedback and multiple rounds of approvals and edits, this platform provides robust processes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"298\" src=\"https:\/\/siteimages.simplified.com\/blog\/planable-platform-image.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-21389\" style=\"width:557px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><strong>Key Features:&nbsp;<\/strong><\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-d2ee14\">\n<li class=\" eplus-wrapper\">Great for collaboration, with live annotations and approval features<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Grid view to show you what your feed will look like\u00a0<\/li>\n\n\n\n<li class=\" eplus-wrapper\">4 total content views<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Labels feature to tag topics and content types<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Plan all content including blogs, emails, and social posts in one place<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Pricing:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Planable uses a sliding scale for pricing that changes based on the number of workspaces and users you have. For 1 workspace and one user, the prices are as follows:<\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-1133e3\">\n<li class=\" eplus-wrapper\">Free:<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-5339ff\">\n<li class=\" eplus-wrapper\">50 total posts and no Twitter publishing<\/li>\n<\/ul><\/li>\n\n\n\n<li class=\" eplus-wrapper\">$11 per month, per user (Basic Plan):<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-c9a24f\">\n<li class=\" eplus-wrapper\">Unlimited posts<\/li>\n\n\n\n<li class=\" eplus-wrapper\">2 approval types<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Feed and calendar views\u00a0<\/li>\n<\/ul><\/li>\n\n\n\n<li class=\" eplus-wrapper\">$22 per month, per user (Pro Plan):<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-4bf06c\">\n<li class=\" eplus-wrapper\">Unlimited posts<\/li>\n\n\n\n<li class=\" eplus-wrapper\">3 approval types<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Grid, feed, and calendar views\u00a0<\/li>\n<\/ul><\/li>\n\n\n\n<li class=\" eplus-wrapper\">Custom pricing for Enterprise Plan:<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-3c2075\">\n<li class=\" eplus-wrapper\">Multi-level approvals, list views, and more<\/li>\n<\/ul><\/li>\n<\/ul>\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-4-google-sheets-or-microsoft-excel\"><span class=\"ez-toc-section\" id=\"4_Google_Sheets_or_Microsoft_Excel\"><\/span>4. Google Sheets or Microsoft Excel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Using a spreadsheet software like <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/17CZJRUzak3ZNiO8FdAywTBO4HBRRY-EvZrL2oJXGPDs\/edit#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Google Sheets<\/a> or <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/excel\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Excel<\/a> means building your own content calendar and planning platform from scratch or using a downloadable template to get started.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">For some, this works. But for others, spreadsheets can be pretty limiting.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"213\" src=\"https:\/\/siteimages.simplified.com\/blog\/social-media-content-calendar-template.png?auto=compress&fm=png\" alt=\"\" class=\"wp-image-21390\" style=\"width:560px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><strong>Key Features:&nbsp;<\/strong><\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-d96484\">\n<li class=\" eplus-wrapper\">Fully customizable: you can create sheets to capture all key details<\/li>\n\n\n\n<li class=\" eplus-wrapper\">User-friendly for those who already use spreadsheets for other purposes<\/li>\n\n\n\n<li class=\" eplus-wrapper\">No scheduling capability<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Must manually build out all desired views (calendar view, etc.)<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Difficult to include images<\/li>\n\n\n\n<li class=\" eplus-wrapper\">No built-in approval or feedback capabilities<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Pricing: <\/strong>Free, or cost of regular Excel software<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-make-it-easy-to-plan-your-social-media-calendar\"><span class=\"ez-toc-section\" id=\"Make_It_Easy_to_Plan_Your_Social_Media_Calendar\"><\/span>Make It Easy to Plan Your Social Media Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Using a social media content calendar should make your life easier, not more complicated. Selecting a platform with the capabilities necessary to streamline your processes and make the most of your efforts can save you countless hours of time in your social media strategy.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Whether you\u2019re a social media specialist working with several accounts or a professional working to grow more visibility using social media, Simplified offers everything you need to create, plan, post and grow your accounts.&nbsp;<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Leverage AI tools to generate the perfect captions and video templates, schedule your posts in the <a href=\"https:\/\/simplified.com\/blog\/marketing\/social-branding-101-how-to-create-a-powerful-social-media-calendar\" target=\"_blank\" rel=\"noreferrer noopener\">social media calendar<\/a>, and monitor your inboxes \u2013 all in one tab. Better yet, you can leverage many of these powerful features at no cost with the Free Forever plan.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda {background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important;}.stk-2d15cda-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important;}.stk-2d15cda-container:before{background-color:#ffffffb3 !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-schedule-your-posts-with-simplified-social-media-calendar\"><span class=\"ez-toc-section\" id=\"Schedule_Your_Posts_With_Simplified_Social_Media_Calendar\"><\/span>Schedule Your Posts With Simplified Social Media Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/publishing\/calendar\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers and successful brands might make it look easy, but keeping a consistent social media posting schedule requires organization, foresight, and the right social media calendar tools. One of the most important assets for a social media strategy that invites engagement and followers is a solid social media calendar.&nbsp; Whether you manage accounts across several social media platforms or you\u2019re just looking to grow on TikTok or Instagram, creating a calendar goes a long way in saving your time and effort. Explore several benefits of social media calendars and learn how to choose the right tool for your needs. What [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[444],"tags":[],"class_list":{"0":"post-21446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"post--single"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ceris-xxxs-1_1":"","ceris-xxs-4_3":"","ceris-xxs-1_1":"","ceris-xs-16_9 400x225":"","ceris-xs-4_3":"","ceris-xs-2_1":"","ceris-xs-1_1":"","ceris-xs-16_9":"","ceris-s-4_3":"","ceris-s-2_1":"","ceris-s-1_1":"","ceris-m-16_9":"","ceris-m-4_3":"","ceris-m-2_1":"","ceris-m-auto":"","ceris-l-16_9":"","ceris-l-4_3":"","ceris-l-2_1":"","ceris-xl-16_9":"","ceris-xl-4_3":"","ceris-xl-2_1":"","ceris-xxl":"","bdpp-medium":""},"post_excerpt_stackable_v2":"<p>Influencers and successful brands might make it look easy, but keeping a consistent social media posting schedule requires organization, foresight, and the right social media calendar tools. One of the most important assets for a social media strategy that invites engagement and followers is a solid social media calendar.&nbsp; Whether you manage accounts across several social media platforms or you\u2019re just looking to grow on TikTok or Instagram, creating a calendar goes a long way in saving your time and effort. Explore several benefits of social media calendars and learn how to choose the right tool for your needs. What&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/social-media\" rel=\"category tag\">Social Media<\/a>","author_info_v2":{"name":"Vipin Kanwal","url":"https:\/\/simplified.com\/blog\/author\/vipinkanwal"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Social Media Calendar For Most Engagement in 2026<\/title>\n<meta name=\"description\" content=\"Boost your 2026 engagement with our easy-to-follow guide on crafting the ultimate social media calendar. Plan, post, and perform like a pro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/social-media\/social-media-calendar\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Social Media Calendar For the Most Engagement in 2026 | Simplified\" \/>\n<meta property=\"og:description\" content=\"Boost your 2026 engagement with our easy-to-follow guide on crafting the ultimate social media calendar. 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