{"id":2121,"date":"2021-04-29T09:29:44","date_gmt":"2021-04-29T13:29:44","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=2121"},"modified":"2023-11-28T01:31:23","modified_gmt":"2023-11-28T06:31:23","slug":"picking-the-right-fonts-for-your-website-simplified-guide","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide","title":{"rendered":"Picking The Right Fonts For Your Website: Simplified Guide"},"content":{"rendered":"\n<p class=\" eplus-OGUlRq eplus-wrapper\">Your brand voice is highly dependent on the type-dynamics you choose to shape them with. An effective message can lose its power if your website font doesn&#8217;t reflect your identity.<\/p>\n\n\n\n<p class=\" eplus-4w3LM5 eplus-wrapper\">We want your audience to perfectly understand you, while also making sure that there&#8217;s no compromise on design. After all, it is about what stands out to be the fairest of them all!<\/p>\n\n\n\n<p class=\" eplus-JqZJwk eplus-wrapper\">To help you put your best font forward, we&#8217;ve created this Simplified guide with some key concepts to keep in mind before you make your choices. So, let&#8217;s get started!<\/p>\n\n\n\n<p class=\" eplus-CHX0f7 eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" eplus-TRLkQ6 wp-block-heading eplus-wrapper\" id=\"h-website-font-vs-website-safe-font\"><span class=\"ez-toc-section\" id=\"Website_Font_vs_Website-Safe_Font\"><\/span><strong>Website Font vs Website-Safe Font<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-wuecBg\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"Picking-The-Right-Fonts-For-Your-Website\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/font-options-for-your-design-_resized.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=577&amp;w=1024\" alt=\"different font styles\" class=\"wp-image-12029\" style=\"width:512px;height:289px\" title=\"different font styles\"\/><figcaption class=\"wp-element-caption\">(Source: <a href=\"https:\/\/fonts.google.com\/specimen\/Roboto\">Google Fonts<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-LlWM8A eplus-wrapper\"> Designed by Christian Robertson, Roboto tops the website font analytics chart!<\/p>\n\n\n\n<blockquote class=\"eplus-UVclpq wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\" eplus-wrapper\">According to Google Fonts, Roboto, a sans-serif type, stands out to be the most popularly viewed and chosen web font. It comes in 12 styles, such as Roboto Condensed and Roboto Slab.<\/p>\n<\/blockquote>\n\n\n\n<p class=\" eplus-CH0CmE eplus-wrapper\">The first thing you should understand before exploring website fonts is the difference between what is safe and what is available. In a nutshell,<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-182668\">\n<li class=\" eplus-wrapper\">A Website Font is the one you have readily available- downloaded on your browser and installed in your system.<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Whereas, a Website-Safe Font is the one that can easily load and will definitely show up as is, while accessing your webpage on any device.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-lDQF1O eplus-wrapper\">Your choice in type should come after a careful negotiation between the design needs and what is most readable. On your end, the website may look exactly how you imagined it would be, with your custom typography or creative<a href=\"https:\/\/simplified.com\/graphic-design\/fonts\" target=\"_blank\" rel=\"noreferrer noopener\"> font <\/a>styles. However, on the viewers&#8217; end, your efforts load with a broken design because of the lack of accessibility.<\/p>\n\n\n\n<p class=\" eplus-Lltd59 eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" eplus-mZ5Cue wp-block-heading eplus-wrapper\" id=\"h-fonts-for-design-and-aesthetic\"><span class=\"ez-toc-section\" id=\"Fonts_for_Design_and_Aesthetic\"><\/span><strong>Fonts for Design and Aesthetic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-14JB1m\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"Right-Fonts-For-Your-Website-Example-Font\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/font-options-1024x682_resized.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-12031\" style=\"width:512px;height:289px\" title=\"Right Fonts For Your Website-Example Font\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-Mc6Bx0\">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\" id=\"Font-examples-fashion-New-York-Typrface\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/serif-font-ideas-1024x682_resized.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=577&amp;w=1024\" alt=\"\" class=\"wp-image-12032\" style=\"width:512px;height:289px\" title=\"Font examples-fashion-New York Typrface\"\/><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-hj1TpB eplus-wrapper\">(Credit: Artem Nevsky) Case Study: a fashion-based Serif font- New York Typeface &#8211; to give a professional touch to your art designs<\/p>\n\n\n\n<p class=\" eplus-xjHVvH eplus-wrapper\">Think of it this way: the tone of your brand is directly proportional to how stylized your Type is. &#8216;<em>Over-the-top&#8217;<\/em> or &#8216;Effective,&#8217; it&#8217;s all in the web designer&#8217;s hands.<\/p>\n\n\n\n<p class=\" eplus-WBdwtw eplus-wrapper\">Artsy and creative, fun and witty, professional and serious, or loud and bold &#8211; it&#8217;s essential to layout and set the right tone with the message you have to share.<\/p>\n\n\n\n<p class=\" eplus-ZarKVz eplus-wrapper\">Simplified Design Tip: Look at brand guidelines or a brand kit to help you understand the personality you wish to represent through your website font. Or, create one on Simplified today!<\/p>\n\n\n\n<p class=\" eplus-Q02y20 eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-uopBgl eplus-wrapper\">Who said that the best font for website design has to be the most boring one? There are several options to cherry-pick your own aesthetic out of!<\/p>\n\n\n\n<p class=\" eplus-AGn2Rt eplus-wrapper\">Perhaps play with combinations of Serif, Sans Serif, and if important to your brand identity, a custom-designedTypeface.<\/p>\n\n\n\n<h2 class=\" eplus-WUw4vT wp-block-heading eplus-wrapper\" id=\"h-examples-of-decorative-and-effective-fonts-web-safe\"><span class=\"ez-toc-section\" id=\"Examples_of_Decorative_and_Effective_Fonts_Web-Safe\"><\/span><strong>Examples of Decorative and Effective Fonts: Web-Safe!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\" eplus-rF1pf0 wp-block-heading eplus-wrapper\" id=\"h-decorative-website-fonts\"><span class=\"ez-toc-section\" id=\"Decorative_Website_Fonts\"><\/span><strong>Decorative Website Fonts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-5cipIc\">\n<figure class=\"aligncenter is-resized eplus-wrapper\" id=\"Pacifico-Picking-The-Right-Fonts-For-Your-Website\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"134\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-ideas-.png\" alt=\"Pacifico-Picking The Right Fonts For Your Website\" class=\"wp-image-2109\" style=\"width:593px;height:101px\" title=\"Pacifico-Picking The Right Fonts For Your Website\"\/><figcaption class=\"wp-element-caption\"><strong>Pacifico<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-c9dz6e\">\n<figure class=\"aligncenter is-resized eplus-wrapper\" id=\"Permanent-Marker-Picking-The-Right-Fonts-For-Your-Website\"><img loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"138\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/marker-font-option-.png\" alt=\"Permanent Marker\" class=\"wp-image-2110\" style=\"width:610px;height:104px\" title=\"permanent marker\"\/><figcaption class=\"wp-element-caption\"><strong>Permanent Marker<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-2DWqK9 eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-kMfqWN\">\n<figure class=\"aligncenter is-resized eplus-wrapper\" id=\"Amatic-SC-Picking-The-Right-Fonts-For-Your-Website\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"126\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/awesome-font-options-.png\" alt=\"amatic sc\" class=\"wp-image-2111\" style=\"width:695px;height:95px\" title=\"amatic sc\"\/><figcaption class=\"wp-element-caption\"><strong>Amatic SC<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter size-large is-resized eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/siteimages.simplified.com\/blog\/curly-font-option.png?auto=compress&amp;fit=scale&amp;fm=png&amp;h=187&amp;w=1024\" alt=\"Sacramento\" class=\"wp-image-12030\" style=\"width:768px;height:140px\" title=\"sacramento\"\/><figcaption class=\"wp-element-caption\"><strong>Sacramento<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\" eplus-F0Soh7 wp-block-heading eplus-wrapper\" id=\"h-effective-website-fonts\"><span class=\"ez-toc-section\" id=\"Effective_Website_Fonts\"><\/span><strong>Effective Website Fonts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-mnjW9i eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-CdKkVq\">\n<figure class=\"aligncenter is-resized eplus-wrapper\" id=\"Open-Sans-Picking-The-Right-Fonts-For-Your-Website\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"130\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/sans-serif-font-option-.png\" alt=\"Open Sans-Picking The Right Fonts For Your Website\" class=\"wp-image-2113\" style=\"width:611px;height:98px\" title=\"Open Sans-Picking The Right Fonts For Your Website\"\/><figcaption class=\"wp-element-caption\"><strong>Open Sans<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-B4Pi9U\">\n<figure class=\"aligncenter is-resized eplus-wrapper\" id=\"Playfair-Display-Picking-The-Right-Fonts-For-Your-Website\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"132\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-for-our-next-blog--1024x132.png\" alt=\"Playfair Display-Picking The Right Fonts For Your Website\" class=\"wp-image-2114\" style=\"width:768px;height:99px\" title=\"Playfair Display-Picking The Right Fonts For Your Website\"\/><figcaption class=\"wp-element-caption\"><strong>Playfair Display<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-n0iBUz eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-w48lZk\">\n<figure class=\"aligncenter is-resized eplus-wrapper\" id=\"Playfair-Display-Picking-The-Right-Fonts-For-Your-Website\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"141\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/tall-font-options-.png\" alt=\"Oswald-Picking The Right Fonts For Your Website\" class=\"wp-image-2115\" style=\"width:687px;height:106px\" title=\"Playfair Display-Picking The Right Fonts For Your Website\"\/><figcaption class=\"wp-element-caption\"><strong>Oswald<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-HWn3me eplus-wrapper\"><\/p>\n\n\n<div class=\"wp-block-image  eplus-HwRdkz\">\n<figure class=\"aligncenter is-resized eplus-wrapper\" id=\"Raleway-Picking-The-Right-Fonts-For-Your-Website\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"133\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-ideas-for-you-.png\" alt=\"Raleway-Picking The Right Fonts For Your Website\" class=\"wp-image-2116\" style=\"width:769px;height:100px\" title=\"Raleway-Picking The Right Fonts For Your Website\"\/><figcaption class=\"wp-element-caption\"><strong>Raleway<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h2 class=\" eplus-HPN3JB wp-block-heading eplus-wrapper\" id=\"h-final-questions-to-ask-yourself\"><span class=\"ez-toc-section\" id=\"Final_questions_to_ask_yourself\"><\/span><strong>Final questions to ask yourself<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-4359fc\">\n<li class=\" eplus-wrapper\">Does my font match my brand identity appropriately?<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Is it copyright-free to use?<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Will my website font load easily on every browser?<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Is it readable on the website?<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Is there a web-safe alternative for my design?<\/li>\n<\/ul>\n\n\n<p class=\" eplus-Mydm9N eplus-wrapper\">Still a bit confused? Here&#8217;s a quick guide for you to explore custom fonts:<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"atbs-ceris-responsive-video\"><iframe loading=\"lazy\" title=\"How to use custom fonts in your design Part 1\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/5xrDU-0N7iQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-lOBL1P eplus-wrapper\">And that&#8217;s it! You&#8217;re ready to create your textual masterpiece with the perfect website font for an on-brand design.<\/p>\n\n\n\n<p class=\" eplus-2AeDPM eplus-wrapper\">Feel free to try out the <a href=\"https:\/\/simplified.com\/graphic-design\/fonts\" target=\"_blank\" rel=\"noreferrer noopener\">fonts<\/a> displayed in your Simplified workspace, add your own, or pick some from your brand kit! Here&#8217;s an example to get you started:<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-4ba4460 stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"4ba4460\"><style>.stk-4ba4460{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-4ba4460-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}.stk-4ba4460-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-4ba4460-column stk-container stk-4ba4460-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4ba4460-inner-blocks\"><h2 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-one-free-app-to-design-collaborate-and-scale-your-work-try-simplified-today\"><span class=\"ez-toc-section\" id=\"One_Free_app_to_design_collaborate_and_scale_your_work_%E2%80%93_try_Simplified_today\"><\/span><strong>One Free app to design, collaborate, and scale your work &#8211; try Simplified today.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1687486\" data-block-id=\"1687486\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-949752d\" data-block-id=\"949752d\"><style>.stk-949752d .stk-button{background:#fcb900 !important;border-radius:8px !important}.stk-949752d .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-949752d .stk-button:after{background:transparent !important;opacity:1 !important}.stk-949752d .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-949752d .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to use custom fonts in your design\",\n  \"description\": \"Downloading and using custom fonts for your design work is a great way to add some personality and style to your creations. In this video, you'll learn how to upload your own fonts in Simplified so you can use them in any future projects.\",\n  \"thumbnailUrl\": [\n        \"https:\/\/simplified.com\/siteimages\/all\/picking-the-right-fonts-default.jpg\",\n        \"https:\/\/simplified.com\/siteimages\/all\/picking-the-right-fonts- mqdefault.jpg\",\n        \"https:\/\/simplified.com\/siteimages\/all\/picking-the-right-fonts-hqdefault.jpg\"\n       ],\n \"uploadDate\": \"2023-09-30\",\n  \"duration\": \"PT0M54S\",\n  \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=5xrDU-0N7iQ\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/5xrDU-0N7iQ\"\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Your brand voice is highly dependent on the type-dynamics you choose to shape them with. An effective message can lose its power if your website font doesn&#8217;t reflect your identity. We want your audience to perfectly understand you, while also making sure that there&#8217;s no compromise on design. After all, it is about what stands out to be the fairest of them all! To help you put your best font forward, we&#8217;ve created this Simplified guide with some key concepts to keep in mind before you make your choices. So, let&#8217;s get started! Website Font vs Website-Safe Font Designed by [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":2117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[291],"tags":[],"class_list":{"0":"post-2121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg",2560,1920,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--300x225.jpg",300,225,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--768x576.jpg",768,576,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--2048x1536.jpg",2048,1536,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg",70,53,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--800x600.jpg",800,600,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--1600x800.jpg",1600,800,true],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--2000x1125.jpg",2000,1125,true],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg",640,480,false]},"post_excerpt_stackable_v2":"<p>Your brand voice is highly dependent on the type-dynamics you choose to shape them with. An effective message can lose its power if your website font doesn&#8217;t reflect your identity. We want your audience to perfectly understand you, while also making sure that there&#8217;s no compromise on design. After all, it is about what stands out to be the fairest of them all! To help you put your best font forward, we&#8217;ve created this Simplified guide with some key concepts to keep in mind before you make your choices. So, let&#8217;s get started! Website Font vs Website-Safe Font (Source: Google&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/design\" rel=\"category tag\">Design<\/a>","author_info_v2":{"name":"Shubham Kulkarni","url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Pick Website Fonts For Your Brand | Simplified Guide<\/title>\n<meta name=\"description\" content=\"The most overlooked component of any website design is the font used. But how do you make this choice? Here&#039;s a Simplified guide with all you need to know-\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Pick Website Fonts For Your Brand | Simplified Guide\" \/>\n<meta property=\"og:description\" content=\"The most overlooked component of any website design is the font used. But how do you make this choice? Here&#039;s a Simplified guide with all you need to know-\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide\" \/>\n<meta property=\"og:site_name\" content=\"Simplified\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplifiedhq\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sosimplified\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T13:29:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T06:31:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shubham Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How To Pick Website Fonts For Your Brand | Simplified Guide\" \/>\n<meta name=\"twitter:description\" content=\"The most overlooked component of any website design is the font used. But how do you make this choice? Here&#039;s a Simplified guide with all you need to know-\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sosimplified\" \/>\n<meta name=\"twitter:site\" content=\"@sosimplified\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Pick Website Fonts For Your Brand | Simplified Guide","description":"The most overlooked component of any website design is the font used. But how do you make this choice? Here's a Simplified guide with all you need to know-","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide","og_locale":"en_US","og_type":"article","og_title":"How To Pick Website Fonts For Your Brand | Simplified Guide","og_description":"The most overlooked component of any website design is the font used. But how do you make this choice? Here's a Simplified guide with all you need to know-","og_url":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide","og_site_name":"Simplified","article_publisher":"https:\/\/www.facebook.com\/simplifiedhq\/","article_author":"https:\/\/www.facebook.com\/sosimplified","article_published_time":"2021-04-29T13:29:44+00:00","article_modified_time":"2023-11-28T06:31:23+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg","type":"image\/jpeg"}],"author":"Shubham Kulkarni","twitter_card":"summary_large_image","twitter_title":"How To Pick Website Fonts For Your Brand | Simplified Guide","twitter_description":"The most overlooked component of any website design is the font used. But how do you make this choice? Here's a Simplified guide with all you need to know-","twitter_creator":"@https:\/\/twitter.com\/sosimplified","twitter_site":"@sosimplified","twitter_misc":{"Written by":"Shubham Kulkarni","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide#article","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide"},"author":{"name":"Shubham Kulkarni","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/bc329e7857a3ca6daa098180452756a5"},"headline":"Picking The Right Fonts For Your Website: Simplified Guide","datePublished":"2021-04-29T13:29:44+00:00","dateModified":"2023-11-28T06:31:23+00:00","mainEntityOfPage":{"@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide"},"wordCount":606,"publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"image":{"@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide#primaryimage"},"thumbnailUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg","articleSection":["Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide","url":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide","name":"How To Pick Website Fonts For Your Brand | Simplified Guide","isPartOf":{"@id":"https:\/\/simplified.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide#primaryimage"},"image":{"@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide#primaryimage"},"thumbnailUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg","datePublished":"2021-04-29T13:29:44+00:00","dateModified":"2023-11-28T06:31:23+00:00","description":"The most overlooked component of any website design is the font used. But how do you make this choice? Here's a Simplified guide with all you need to know-","breadcrumb":{"@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide#primaryimage","url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg","contentUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg","width":2560,"height":1920,"caption":"How To Pick Website Fonts For Your Brand"},{"@type":"BreadcrumbList","@id":"https:\/\/simplified.com\/blog\/design\/picking-the-right-fonts-for-your-website-simplified-guide#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplified.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Design","item":"https:\/\/simplified.com\/blog\/design"},{"@type":"ListItem","position":3,"name":"Picking The Right Fonts For Your Website: Simplified Guide"}]},{"@type":"WebSite","@id":"https:\/\/simplified.com\/blog\/#website","url":"https:\/\/simplified.com\/blog\/","name":"Blog | Simplified","description":"Everything AI - Graphic Design, Video Editing, Copywriting &amp; Social Media with Simplified","publisher":{"@id":"https:\/\/simplified.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplified.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/simplified.com\/blog\/#organization","name":"Simplified","url":"https:\/\/simplified.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","contentUrl":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Simplified-logo-small.jpeg","width":200,"height":200,"caption":"Simplified"},"image":{"@id":"https:\/\/simplified.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/simplifiedhq\/","https:\/\/x.com\/sosimplified","https:\/\/www.instagram.com\/simplifiedhq\/","https:\/\/www.linkedin.com\/company\/simplifiedhq","https:\/\/www.tiktok.com\/@simplifiedhq","https:\/\/www.youtube.com\/@SimplifiedAI"]},{"@type":"Person","@id":"https:\/\/simplified.com\/blog\/#\/schema\/person\/bc329e7857a3ca6daa098180452756a5","name":"Shubham Kulkarni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/838356661db2bd24605feb34de257efcb2c1d5b00a3db1025528a59fc906e759?s=96&d=blank&r=g","caption":"Shubham Kulkarni"},"description":"Shubham Kulkarni is a growth strategist and product thinker focused on content-led growth and AI search. He challenges traditional playbooks by sharing systems and insights that help founders scale with clarity and speed","sameAs":["https:\/\/simplified.com","https:\/\/www.facebook.com\/sosimplified","https:\/\/www.instagram.com\/simplified.app\/","https:\/\/www.linkedin.com\/in\/kulkarni-shubham-hustle\/","https:\/\/x.com\/https:\/\/twitter.com\/sosimplified"],"url":"https:\/\/simplified.com\/blog\/author\/shubhamkulkarni"}]}},"jetpack_featured_media_url":"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/font-options-for-your-website--scaled.jpg","_links":{"self":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/2121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/comments?post=2121"}],"version-history":[{"count":0,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/posts\/2121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/media\/2117"}],"wp:attachment":[{"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/media?parent=2121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/categories?post=2121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.simplified.com\/blog\/wp-json\/wp\/v2\/tags?post=2121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}