{"id":1731,"date":"2021-04-23T12:58:53","date_gmt":"2021-04-23T16:58:53","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=1466"},"modified":"2024-03-01T05:51:23","modified_gmt":"2024-03-01T10:51:23","slug":"creative-ideas-to-boost-your-sales-on-shopify","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/creative-ideas-to-boost-your-sales-on-shopify","title":{"rendered":"Creative Ideas To Boost Your Sales On Shopify"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">With many stores taking their businesses online to sites such as Shopify, market competition is higher than ever. So how can you make your business stand out? The answer is great marketing.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Shopify may take away all the stress of building an e-commerce website from scratch, but you still have the responsibility of leading customers to your business. What is the best way to promote what your business offers? And more importantly, how do you make sure that your Shopify store stands out amongst the thousands of options in the market with you?<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Simplified has your back! Here are our tips and tricks to boost your Shopify sales!<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\" id=\"h-the-power-of-email-marketing\"><span class=\"ez-toc-section\" id=\"The_power_of_email_marketing\"><\/span><strong>The power of email marketing!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><a href=\"https:\/\/media.giphy.com\/media\/3ohhwxWDV25DWpgleU\/giphy.gif\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3ohhwxWDV25DWpgleU\/giphy.gif\" alt=\"illustration of woman working - design attractive newsletters - boost shopify sales - use Simplified's copy assistant\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">It might sound old school, but email marketing has proven to be one of the most beneficial ways to reach your customers in their professional and creative space. Moreover, their email address in exchange for a newsletter, discount, giveaway, or signup code can help you build a relationship with your target audience.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Here are the best, statistically supported, Call-To-Action (CTA) emails that you can use to market on <a href=\"https:\/\/juphy.com\/what-is-shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a>!<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-70ae0a\">\n<li class=\" eplus-wrapper\"><strong>Welcome emails:<\/strong> &#8220;The average open rate for a welcome email is 82%.&#8221; (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noopener\">GetResponse, 2017<\/a>)<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Abandoned cart emails:<\/strong> &#8220;Sending three abandoned cart emails results in 69% more orders than a single email.&#8221; (<a href=\"https:\/\/www.omnisend.com\/blog\/cart-abandonment-emails-the-best-practices-and-stats-infographic\/\" target=\"_blank\" rel=\"noopener\">Omnisend, 2018<\/a>)<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Personalized emails:<\/strong> Emails with personalized subject lines generate 50% higher open rates&#8221; (<a href=\"https:\/\/www.prnewswire.com\/news-releases\/data-personalized-email-subject-lines-boost-open-rates-by-50-percent-300516411.html\" target=\"_blank\" rel=\"noopener\">Yes Lifecycle Marketing, 2019<\/a>).<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Newsletters:<\/strong> &#8220;49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis&#8221; (<a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\" target=\"_blank\" rel=\"noopener\">Statista, 2017<\/a>).<\/li>\n<\/ul>\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-discounts-for-user-generated-content\"><span class=\"ez-toc-section\" id=\"Discounts_for_user-generated_content\"><\/span><strong>Discounts for user-generated content!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\">Testimonials by verified customers are always more trustworthy than having an influencer who will start their post with #Sponsored. Genuine reviews bring out the true customer experience, which is excellent for boosting Shopify sales and building a solid reputation.<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-c08376\">\n<li class=\" eplus-wrapper\"><strong>Hashtag campaigns:<\/strong> Get people to participate in contests that involve sharing their experience on your brand hashtags. You can offer them promo codes and fun prizes as incentives!<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Resharing content:<\/strong> Repost customers&#8217; images featuring your products and share their stories on your social media handle! Who wouldn&#8217;t love to be given a shoutout by one of their favorite brands?!<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Frequent giveaways<\/strong>: Having raffles and giveaways can get people to follow you and engage with your page. And winners will hype up your products and further drive in those Shopify sales!<\/li>\n<\/ul>\n\n\n<div class=\"aligncenter wp-block-ugb-cta ugb-cta ugb-b4325f6 ugb-cta ugb-cta--v2 ugb-main-block\"><style>.ugb-b4325f6 .ugb-cta__item{border-radius:20px !important;border-style:solid !important;border-color:#ffffff !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;background-image:url(https:\/\/simplifiedblog.wpengine.com\/wp-content\/uploads\/2021\/04\/Simplified-Instagram-Story-templates.png)}.ugb-b4325f6 .ugb-cta__item:before{opacity:0.5}.ugb-b4325f6 .ugb-button-container{margin-bottom:-11px !important}.ugb-b4325f6 .ugb-button{background-color:#fcb900;padding-top:4px;padding-right:12px;padding-bottom:4px;padding-left:12px;opacity:0.2;border-radius:29px !important}.ugb-b4325f6 .ugb-button .ugb-button--inner,.ugb-b4325f6 .ugb-button svg:not(.ugb-custom-icon){color:#000000 !important}.ugb-b4325f6 .ugb-button:hover{opacity:1}.ugb-b4325f6 .ugb-button:before{border-radius:29px !important}@media screen and (min-width:768px){.ugb-b4325f6 > .ugb-inner-block > .ugb-block-content > *{padding-top:245px !important;padding-bottom:245px !important;padding-right:245px !important;padding-left:245px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-cta__item ugb--has-background-overlay\"><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal ugb--hover-effect-lift-scale-more\" href=\"https:\/\/bit.ly\/3sFVfyI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Check out Simplified&#8217;s Instagram Story Templates now!<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-blogging-your-way-to-shopify-sales\"><span class=\"ez-toc-section\" id=\"Blogging_your_way_to_Shopify_sales\"><\/span><strong>Blogging your way to Shopify sales!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image \">\n<figure class=\"aligncenter eplus-wrapper\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/Q93tJL8W5UxGSj3izU\/giphy.gif\" alt=\"A Shopify Sales website on a Macbook Pro - copywriting tool can aid copy generation\"\/><figcaption class=\"wp-element-caption\">(Source: GIPHY)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">Take some time to create SEO-optimized posts, such as fun blog articles on topics relevant to your business! This can help boost your Shopify sales by attracting customers through informative blogs that help people with their daily lives.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">This will also help to shape your brand identity as approachable, while also doing the promotional work necessary for your business. Be sure to include:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-aecc5e\">\n<li class=\" eplus-wrapper\"><strong>Links<\/strong> to your products.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Widgets:<\/strong> wishlists, add to cart, save for later, etc.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Pinterest buttons<\/strong><\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Brand-original images<\/strong> (instead of commercial stock photography).<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\">With the power of blogs, such as WordPress, you can build an entire lifestyle around your products!<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\" id=\"h-shopify-simplified\"><span class=\"ez-toc-section\" id=\"Shopify_Simplified\"><\/span><strong>Shopify, Simplified!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-1857 size-large\">\n<figure class=\"aligncenter size-full is-resized eplus-wrapper\" id=\"Shopify-sales-pawplex-example\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"1024\" src=\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/08\/Shopify-sales-PawPlex-website-copy-design-.jpeg\" alt=\"Shopify sales strategy - example of PawPlex to showcase seo friendly copy\" class=\"wp-image-4977\" style=\"width:387px;height:312px\" title=\"Shopify sales example-Pawplex website\"\/><figcaption class=\"wp-element-caption\">(Source: PawPlex) Consider adding a section for customer reviews, customized email sign-ups, an Instagram feed plugin, and a Shopify sales widget!<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<p class=\" eplus-wrapper\">No matter what type of product you sell or what industry you are in, Simplified offers a wide array of templates and design tools to help you make the most of your marketing strategy!<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-48a381\">\n<li class=\" eplus-wrapper\"><strong>Stories<\/strong>: for Instagram, Snapchat, Facebook-related discounts, new posts, giveaways etc.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Posts<\/strong>: for product placement and announcements.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Covers<\/strong>: for Twitter, Facebook banners.<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><strong>Ads<\/strong>: for new launches, events, or festival sales.<\/li>\n<\/ul>\n\n\n<p class=\" eplus-wrapper\"><strong>Simplified Tip:<\/strong> Try using the &#8216;<span data-token-index=\"3\" data-reactroot=\"\">Start from scratch<\/span>&#8216; option and design your first Shopify &#8216;<span data-token-index=\"5\" data-reactroot=\"\">Featured app banner<\/span>&#8216; right in your Simplified workspace!<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Better Shopify sales are just a few steps away.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-2d15cda stk-block-background is-style-default stk--has-background-overlay\" data-v=\"2\" data-block-id=\"2d15cda\"><style>.stk-2d15cda{background-image:url(https:\/\/siteimages.simplified.com\/blog\/light-bg.png?auto=format&amp;ixlib=php-3.3.1) !important;border-radius:32px !important;overflow:hidden !important;margin-bottom:25px !important}.stk-2d15cda-container{background-color:#ffffffb3 !important;border-radius:30px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px rgba(72,73,121,0.30) !important}.stk-2d15cda-container:before{background-color:#ffffffb3 !important}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-2d15cda-column stk-container stk-2d15cda-container\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-2d15cda-inner-blocks\"><h3 class=\" wp-block-heading has-black-color has-text-color has-large-font-size eplus-wrapper eplus-styles-uid-2ce6e3\" id=\"h-one-free-app-to-design-collaborate-and-scale-your-work-try-simplified-today\"><span class=\"ez-toc-section\" id=\"One_Free_app_to_design_collaborate_and_scale_your_work_%E2%80%93_try_Simplified_today\"><\/span><strong>One Free app to design, collaborate, and scale your work &#8211; try Simplified today.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8d8316b\" data-block-id=\"8d8316b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-76302b1\" data-block-id=\"76302b1\"><style>.stk-76302b1 .stk-button{background:#fcb900 !important;border-radius:8px !important}.stk-76302b1 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-76302b1 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-76302b1 .stk-button:before{box-shadow:none !important;border-style:solid !important;border-color:#000000 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-76302b1 .stk-button__inner-text{color:#000000 !important;font-weight:bold !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/app.simplified.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Get Started For Free<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With many stores taking their businesses online to sites such as Shopify, market competition is higher than ever. So how can you make your business stand out? The answer is great marketing. Shopify may take away all the stress of building an e-commerce website from scratch, but you still have the responsibility of leading customers to your business. What is the best way to promote what your business offers? And more importantly, how do you make sure that your Shopify store stands out amongst the thousands of options in the market with you? Simplified has your back! Here are our [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"post--single"},"featured_image_urls_v2":{"full":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-scaled.jpg",2560,1965,false],"thumbnail":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-150x150.jpg",150,150,true],"medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-300x230.jpg",300,230,true],"medium_large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-768x589.jpg",768,589,true],"large":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1024x786.jpg",1024,786,true],"1536x1536":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1536x1179.jpg",1536,1179,true],"2048x2048":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-2048x1572.jpg",2048,1572,true],"ceris-xxxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-scaled.jpg",70,54,false],"ceris-xxs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-180x135.jpg",180,135,true],"ceris-xxs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-180x180.jpg",180,180,true],"ceris-xs-16_9 400x225":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-400x225.jpg",400,225,true],"ceris-xs-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-400x300.jpg",247,185,true],"ceris-xs-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-400x200.jpg",400,200,true],"ceris-xs-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-400x400.jpg",400,400,true],"ceris-xs-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-600x338.jpg",600,338,true],"ceris-s-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-600x450.jpg",600,450,true],"ceris-s-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-600x300.jpg",600,300,true],"ceris-s-1_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-600x600.jpg",600,600,true],"ceris-m-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-800x450.jpg",800,450,true],"ceris-m-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-800x600.jpg",800,600,true],"ceris-m-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-800x400.jpg",800,400,true],"ceris-m-auto":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-800x614.jpg",800,614,true],"ceris-l-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1200x675.jpg",1200,675,true],"ceris-l-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1200x900.jpg",1200,900,true],"ceris-l-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1200x600.jpg",1200,600,true],"ceris-xl-16_9":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1600x900.jpg",1600,900,true],"ceris-xl-4_3":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1600x1200.jpg",1600,1200,true],"ceris-xl-2_1":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-1600x800.jpg",1600,800,true],"ceris-xxl":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-2000x1125.jpg",2000,1125,true],"bdpp-medium":["https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/Shopify-marketing-strategy-scaled.jpg",625,480,false]},"post_excerpt_stackable_v2":"<p>With many stores taking their businesses online to sites such as Shopify, market competition is higher than ever. So how can you make your business stand out? The answer is great marketing. Shopify may take away all the stress of building an e-commerce website from scratch, but you still have the responsibility of leading customers to your business. What is the best way to promote what your business offers? And more importantly, how do you make sure that your Shopify store stands out amongst the thousands of options in the market with you? Simplified has your back! Here are our&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/simplified.com\/blog\/marketing\" rel=\"category tag\">Marketing<\/a>","author_info_v2":{"name":"Ajay Yadav","url":"https:\/\/simplified.com\/blog\/author\/simplified"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creative Marketing Tips To Boost Your Shopify Sales | Simplified<\/title>\n<meta name=\"description\" content=\"Competing with thousands of similar sellers on Shopify is a big struggle for marketing. So we bring to you: our best tips to boost your Shopify sales! Read here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplified.com\/blog\/marketing\/creative-ideas-to-boost-your-sales-on-shopify\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Ideas To Boost Your Sales On Shopify | Simplified\" \/>\n<meta property=\"og:description\" content=\"Competing with thousands of similar sellers on Shopify is a big struggle for marketing. So we bring to you: our best tips to boost your Shopify sales! 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