{"id":1728,"date":"2021-04-17T07:45:03","date_gmt":"2021-04-17T11:45:03","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=1247"},"modified":"2025-04-10T09:12:51","modified_gmt":"2025-04-10T13:12:51","slug":"color-psychology-how-colors-affect-mood-behaviors-in-marketing","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/color-psychology-how-colors-affect-mood-behaviors-in-marketing","title":{"rendered":"Color Psychology: How Colors Affect Mood & Behaviors In Marketing? (Part 1)"},"content":{"rendered":"\n

Color plays a huge role in our waking lives. Think of our lives as an ongoing color movie with memories, traumas, distinct characters, & incidents. You’ll notice that all our interactions with people & our environment can be linked to color. <\/p>\n\n\n\n

Additionally, it helps us record events, memorize, and act both consciously & subconsciously. Color also has the ability to influence our mood, our choices & invoke emotions. No wonder it’s a huge part of marketing & branding today. <\/p>\n\n\n\n

So let’s deep dive to understand what’s color psychology, how colors affect mood, and how can you exercise it to create your unique brand identity.<\/p>\n\n\n\n

Simplified fact: Colors increase brand awareness by 80%<\/p>\n\n\n\n

<\/span>What is color psychology?<\/span><\/h2>\n\n\n\n

Color psychology looks at how colors shape people\u2019s moods and decisions. In branding and marketing, it helps explain how certain colors can guide customer behavior and influence their connection to a brand. That\u2019s why choosing the right colors plays a key role in building your brand and promoting your products.<\/p>\n\n\n\n

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62\u201090 percent of the assessment is based on colors alone.” –  Singh, S. on “Impact of color on marketing”<\/p>\n\n\n\n

<\/span>The psychology behind some of the most common colors used in branding & marketing<\/strong><\/span><\/h2>\n\n\n\n

<\/span>1. Red<\/strong><\/span><\/h2>\n\n\n\n

Red<\/a> is a powerful & dynamic color that is not just captivating, but also undeniably difficult to overlook. It reflects physical needs and has a sense of urgency & pull. Moreover, emotionally it denotes love, anger, passion & danger. The color psychology further reads into red being a color that denotes energy, speed, boldness & excitement. When combined with yellow, red also invokes the feeling of hunger which is why many food brands like McDonalds use this color.<\/p>\n\n\n

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<\/span>Where is red often used?<\/strong><\/span><\/h2>\n\n\n
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  1. To get attention: Sale signs, stop signs, to indicate caution!<\/li>\n\n\n\n
  2. To denote love<\/li>\n\n\n\n
  3. Action & horror movies<\/li>\n\n\n\n
  4. Energetic & youthful brands<\/li>\n<\/ol>\n\n\n

    Netflix\u2019s bold red logo isn’t just for aesthetics\u2014it creates a sense of excitement and urgency, which keeps users coming back.<\/p>\n\n\n\n

    Simplified fact: Yellow and red together make you hungry.<\/p>\n\n\n\n

    <\/span>Famous brands that use the color red in branding<\/strong><\/span><\/h2>\n\n\n
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    1. Coco Cola<\/li>\n\n\n\n
    2. Canon<\/li>\n\n\n\n
    3. Netflix<\/li>\n\n\n\n
    4. KFC<\/li>\n\n\n\n
    5. CNN<\/li>\n<\/ol>\n\n\n

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      <\/span>2. Yellow<\/strong><\/span><\/h2>\n\n\n\n

      Yellow<\/a> is considered to be the happiest color on the spectrum. Therefore it is an embodiment of friendliness, and it further personifies joy, optimism, and warmth. In fact, from a color psychology perspective, yellow stimulates the logic center of the brain to promote enthusiasm & awaken confidence.<\/p>\n\n\n\n

      However, overuse of this color could rouse irritability, frustration, self-doubt & aggression.<\/p>\n\n\n

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      <\/span>Where is yellow often used?<\/strong><\/span><\/h2>\n\n\n
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      1. Traffic crossings & cautionary signs like the infamous radioactive sign.<\/li>\n\n\n\n
      2. Emoticons<\/li>\n\n\n\n
      3. Window displays<\/li>\n\n\n\n
      4. Companies offering pleasurable, fast, accessible products\/services<\/li>\n<\/ol>\n\n\n

        Simplified fact: Amongst an ocean of colors, yellow is the easiest color to recognize visually.<\/p>\n\n\n\n

        <\/span>Famous brands that use the color yellow in branding<\/strong><\/span><\/h2>\n\n\n
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        1. McDonalds<\/li>\n\n\n\n
        2. Best Buy<\/li>\n\n\n\n
        3. Shell<\/li>\n\n\n\n
        4. Ferrari<\/li>\n\n\n\n
        5. DHL<\/li>\n<\/ol>\n\n
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          <\/span>3. Green<\/strong><\/span><\/h2>\n\n\n\n

          Green is the epitome of peace, well-being & relaxation. Therefore it allows us to distinguish our choices and promotes a clear sense of logic. From a color psychology standpoint, green also denotes life because it’s so closely related to nature & growth. While green is also associated with emotions like envy, the positive aspects & logical reasoning associated with it, weigh down the negatives.<\/p>\n\n\n

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          Related: Why Do Restaurant Logos Use Red And Yellow?<\/a><\/p>\n\n\n\n

          <\/span>Commonly used places for green<\/strong><\/span><\/h2>\n\n\n
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          1. For signs that express commands like right, ready & go<\/li>\n\n\n\n
          2. Nature & growth<\/li>\n\n\n\n
          3. Money<\/li>\n\n\n\n
          4. Health-based brands & stores<\/li>\n\n\n\n
          5. Restaurants<\/li>\n<\/ol>\n\n\n

            <\/span>Famous brands that use the color green in branding<\/strong><\/span><\/h2>\n\n\n
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            1. Starbucks<\/li>\n\n\n\n
            2. Animal Planet<\/li>\n\n\n\n
            3. Whole Foods<\/li>\n\n\n\n
            4. Holiday Inn<\/li>\n\n\n\n
            5. Spotify<\/li>\n<\/ol>\n\n\n

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              Example:<\/strong> Starbucks uses green as its primary brand color, visible in its logo, store design, and merchandise. The green siren logo is meant to evoke feelings of calm, warmth, and relaxation\u2014mirroring the comforting environment they aim to provide. Green also ties directly to their brand values of sustainability and ethical sourcing. It’s not just about coffee; it\u2019s about promoting a lifestyle that feels wholesome, grounded, and environmentally conscious.<\/p>\n\n\n\n

              That’s all for today, but we have more coming up! In our next blog, we will talk about the color psychology of blue, orange, black & white.<\/p>\n\n\n\n

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