In this post, let’s go over some examples and benefits of user-generated content<\/a>, and how it can take your marketing campaigns to the next level. You\u2019ll also learn how to create and schedule UGC campaigns and contests effectively.<\/p>\n\n\n\n Whenever a person shares an image, video, or review about a brand they\u2019ve tried, it counts as user-generated content. A recent study found that user-generated content is 31% more memorable than branded ads. This is because people trust recommendations from their peers more than traditional forms of marketing.<\/p>\n\n\n\n Word-of-mouth marketing is when people promote a brand indirectly with their feedback or thoughts. This creates authentic engagement that is much more valuable than mainstream marketing or ads. In this way, your customers become your brand ambassadors.<\/p>\n\n\n\n A brand that regularly features user-generated content builds a lot of goodwill, trust, and credibility over time. It\u2019s also a great way to integrate your product or service into real-life use cases! So that it\u2019s easy for anyone engaging with your brand to see your product in action. <\/p>\n\n\n\n Bonus: 13 Steps to Execute an Inbound Marketing Strategy to Grow Your Business<\/a><\/strong><\/p>\n\n\n\n There are many different types of user-generated content, based on the audience your brand has. These can be – <\/p>\n\n\n <\/p>\n\n\n\n Now that we\u2019ve examined some of the advantages of user-generated content, it\u2019s time to understand why you need to integrate it into your marketing strategy – and fast!<\/p>\n\n\n\n It can turn passionate fans and customers into promoters of your brand. For instance, Vans regularly features real people and creative influencers on their Instagram profiles. Their brand image is about more than just shoes – it showcases an aspirational lifestyle based on the Vans aesthetic. By doing this, they motivate more people to create their own content using the brand\u2019s hashtag using hashtag generator<\/a> in hopes of being featured. Vans is one of the only brands that\u2019s also created a separate Instagram profile dedicated to the skateboarding lifestyle it promotes. This profile features real skateboarders.<\/p>\n\n\n\n <\/p>\n\n\n Bonus: 4 Best Mother\u2019s Day Marketing Ideas You Can Never Go Wrong With<\/a><\/strong><\/p>\n\n\n\n The content that users create is real and unfiltered – different from what your marketing team creates. It\u2019s versatile enough to use (with consent) across digital channels, your website, and your ads. A regular stream of user-generated content helps cut down large production budgets as well. You can also use Simplified\u2019s inbuilt social media scheduler<\/a> to plan your posts across multiple social media platforms. <\/p>\n\n\n\n <\/p>\n\n\n One of the advantages of user-generated content is how it boosts your reach and engagement. The more your users engage with your social media profiles, the more visibility you get. Getting featured on a brand\u2019s profile is pretty exciting for most users. Chances are that they\u2019ll share it too, leading to more users aspiring to be featured as well.<\/p>\n\n\n\n \u2728Pro Tip<\/strong>: track your brand\u2019s mentions and reach with Simplified\u2019s Social Media Analytics<\/a> tool.<\/p>\n\n\n\n <\/p>\n\n\n Millennials aren\u2019t too convinced when it comes to traditional ads. But when they see real people use and experience what you offer, they\u2019re more likely to turn into paying customers. It\u2019s because content featuring real people is unbiased, authentic, and easier to relate to. User-generated content simplifies purchasing decisions. It\u2019s easier to buy something when you see someone like you demonstrate how it works or how it benefits them.<\/p>\n\n\n\n Bonus: The Complete Guide to Using Facebook Stories for Your Business<\/a><\/strong><\/p>\n\n\n\n The possibilities with user-generated content are endless. Leverage this marketing trend to establish your brand, build trust and transparency and supercharge your content marketing capabilities in a cost-effective way. To start with, use a designated day of the week to feature UGC and make the most of scheduling tools<\/a>. <\/p>\n\n\n\n With Simplified, you can manage all your social media accounts from one simple platform. Streamline your social media marketing efforts and create marketing content effortlessly with in-built scheduling and analytics tools, premium social media templates, brand kits<\/a>, stock media libraries, and more! Get all this for Free only with Simplified.<\/p>\n\n\n\n <\/p>\n\n\n\n<\/span>Why Do Brands Need User-Generated Content?<\/span><\/h2>\n\n\n\n
<\/span>Types Of User-Generated Content<\/span><\/h2>\n\n\n\n
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<\/span>So What\u2019s In It For You?<\/span><\/h2>\n\n\n\n
<\/span>1. User-generated content encourages brand advocacy<\/strong><\/span><\/h3>\n\n\n\n
![\"vans](\"https:\/\/siteimages.simplified.com\/blog\/image-115.png?auto=compress&fit=scale&fm=png&h=1024&w=654\" "\\"vans")
<\/span>2. Cost-effective content creation<\/strong><\/span><\/h3>\n\n\n\n
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<\/span>3. User-generated content boosts engagement<\/strong><\/span><\/h3>\n\n\n\n
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<\/span>4. Creates multiple use cases<\/strong><\/span><\/h3>\n\n\n\n
<\/span>How to use UGC in your marketing campaigns?<\/span><\/h2>\n\n\n
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<\/span>Wrapping Up [ + Free Content Planner & Scheduler ]<\/span><\/h2>\n\n\n\n