{"id":1267,"date":"2021-04-17T07:24:39","date_gmt":"2021-04-17T11:24:39","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=1267"},"modified":"2026-01-29T05:44:47","modified_gmt":"2026-01-29T10:44:47","slug":"how-email-personalization-can-up-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/how-email-personalization-can-up-your-marketing-strategy","title":{"rendered":"How Email Personalization Can Up Your Marketing Strategy"},"content":{"rendered":"\n

More than 319 billion emails are sent every day. Think about this number. Further, it is estimated that by 2023, this number is expected to reach 347 billion daily emails. Email marketing strategies have changed drastically over the years, and of course, what worked 5 years ago is no longer applicable. However, email marketing still rules as a key player in any marketing strategy. Using available consumer data has also become one of the best ways to personalize your marketing.<\/p>\n\n\n\n

Let’s break down how email personalization works and why.<\/p>\n\n\n\n

<\/span>Why is email marketing still the preferred channel for top marketers?<\/strong><\/span><\/h2>\n\n\n\n

The answer is simple. It delivers the best marketing ROI.<\/p>\n\n\n\n

No, seriously. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.<\/p>\n\n\n\n

Marketers now use segmented campaigns \u2014 where the customer base is divided into segments based on the need of the campaign. This led to as much as a 760% increase.<\/p>\n\n\n\n

According to HubSpot, 73% of millennials also prefer communications from businesses to come via email.<\/p>\n\n\n\n

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Instead of your subscribers receiving an email campaign with generic offers, they will be receiving highly relevant and targeted emails. This shows that you care about their experiences with your products or services and can help establish a closer relationship with your email audience.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Segmentation is quite easy through CRM software. It works because when you segment your database, your email campaigns become much more targeted to your audience.<\/p>\n\n\n

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\"CRM<\/figure>\n<\/div>\n\n\n

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\"Brands<\/figure>\n<\/div>\n\n\n

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The key to impactful marketing is sending highly relevant, tailor-made materials to your customers and audience. In order to retain customers, businesses need to follow up effectively. Not only does email marketing enable this seamlessly, but it also makes your business look quite superior. With the ample amount of CRM tools available today, email marketing has never been easier!<\/p>\n\n\n\n

<\/span>What is personalized email marketing and how can your business benefit from this marketing strategy?<\/strong><\/span><\/h3>\n\n\n\n

Again, as mentioned above, people want to be seen as individuals with their own needs and wants. Using tools that allow you to personalize content for your customers helps you stand out with highly tailored content. But that’s not all:<\/p>\n\n\n