{"id":1263,"date":"2021-04-17T07:29:10","date_gmt":"2021-04-17T11:29:10","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=1263"},"modified":"2023-09-21T09:20:29","modified_gmt":"2023-09-21T13:20:29","slug":"design-tips-for-brand-advertisements-to-make-you-stand-out","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/branding\/design-tips-for-brand-advertisements-to-make-you-stand-out","title":{"rendered":"Design Tips For Brand Advertisements To Make You Stand Out"},"content":{"rendered":"\n
Good advertisements are essential to promoting a brand, whether you’re launching a new business or an innovative new product in your existing business. The best ad campaigns do more than offer basic information about the brand, they tell a story and make an unforgettable creative impact. So, how does one create a brand advertisement that catches people’s attention? We start with great design.<\/p>\n\n\n\n
<\/span>Our top 5 design tips to make your brand advertisements stand out!<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. Keep your message clear.<\/strong><\/span><\/h3>\n\n\n
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Image Source: Heinz<\/p>\n\n\n\n
Simplified Design Tip<\/strong>: Creative catchphrases, like the one above by Heinz, is an excellent way to become a memorable brand!<\/p>\n\n\n\n
The average person sees thousands of advertisements a day; at home, during their commute, and on social media. What are the ones we remember most and why?<\/p>\n\n\n
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We remember the ads that are relevant<\/strong> and relatable<\/strong> to us.<\/li>\n\n\n\n
We remember the ads that highlight the one unique feature of the brand.<\/li>\n<\/ul>\n\n\n
A simple and concise message is better than an information overload. So figure out what sets your brand apart and make it the core theme of your brand advertisements!<\/p>\n\n\n\n
<\/span>2. Be informative without being spammy.<\/strong><\/span><\/h3>\n\n\n
The main goal of an advertisement is to clearly communicate the benefits of your brand. But adding too much information can overwhelm your audience.<\/p>\n\n\n\n
The above brand advertisement by Thinx deals with this challenge perfectly. They are able to highlight important conversations about people’s reproductive health through inclusive language, while also delivering product information!<\/p>\n\n\n\n
<\/span>3. Create your own spin on popular phrases!<\/strong><\/span><\/h3>\n\n\n
\n(Source: Solo Tsitsuashvili)<\/figcaption><\/figure>\n<\/div>\n\n\n
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The advertisement above directly responds to the commonly known idiom, “Which came first, the chicken or the egg?” People respond well to brand advertisements that play off of well-known ideas and catchphrases. It creates an instant connection with people that will make your ad memorable!<\/p>\n\n\n\n
Simplified Design Tip<\/strong>: Make sure the colors and graphics in your ad complement each other. Readability is crucial for your ad campaign!<\/p>\n\n\n\n
<\/span>4. Don’t be afraid to play with font type!<\/strong><\/span><\/h3>\n\n\n
Once you have your copy in mind and your colors planned out, you must decide how the words will be displayed in the advertisement.<\/p>\n\n\n
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Firstly, try playing around with fonts by changing their size, weight, color, and position.<\/li>\n\n\n\n
Secondly, move things around! Create patterns and repetitions with the text.<\/li>\n<\/ul>\n\n\n
Check out the above print for Ekopen Mosquito Nets, for example. They cleverly used the letter Z to represent how their product keeps mosquitoes away, and offers a great night’s sleep. Genius!<\/p>\n\n\n\n
![\"ketchup](\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/heinz-advertisment--1024x578.jpg\")
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![\"kinder](\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/kinder-surprise-ad--805x1024.jpg\")
![\"creative](\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/mosquito-nets-ads-723x1024.jpg\")
![\"creatives](\"https:\/\/blog.simplified.com\/wp-content\/uploads\/2021\/04\/sandisk--791x1024.jpg\")
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