{"id":1243,"date":"2021-04-23T23:15:29","date_gmt":"2021-04-24T03:15:29","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=1243"},"modified":"2026-01-08T06:31:37","modified_gmt":"2026-01-08T11:31:37","slug":"what-we-learned-from-the-best-marketing-campaigns-of-2020","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/marketing\/what-we-learned-from-the-best-marketing-campaigns-of-2020","title":{"rendered":"What We Learned From The Best Marketing Campaigns of 2020"},"content":{"rendered":"\n

If the year 2020 had to be summed up in one word, it is unprecedented. The word was uttered by journalists all over the world as humankind wrestled with the challenges this year threw at us. The most successful marketing campaigns were able to thrive by being quick to adapt to the ever-changing circumstances of 2020.<\/p>\n\n\n\n

<\/span>What makes a successful marketing campaign?<\/span><\/h2>\n\n\n\n

People want to consume content that enriches their lives. Successful brands are the ones that find that sweet spot between their audience’s interests and the values of the business.<\/p>\n\n\n\n

Here are some of the best marketing campaigns of 2020, and what lessons we learned from them!<\/p>\n\n\n\n

<\/span>1. World Health Organization\u2019s COVID-19 PSA’s<\/span><\/h3>\n\n\n\n

In order to maximize health and safety across the globe, the World Health Organization (WHO) created viral PSA’s aimed to inform people about the COVID-19 virus, and to stop the spread of misinformation.<\/p>\n\n\n\n

Advertising platforms such as Facebook even offered the WHO free advertising.<\/p>\n\n\n

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\"WHO-covid-19-information-marketing<\/figure>\n<\/div>\n\n\n

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<\/span>What can we learn from the WHO’s COVID-19 ad campaign?<\/span><\/h4>\n\n\n\n

Last year, nearly every brand out there released some form of COVID-19 related content. Promoting messages that aim to protect our society shows your consumers that you care about their well-being. And the WHO’s COVID-19 campaign consistently came through with informative content.<\/p>\n\n\n\n

Related: Marketing vs Advertising: Differences And Uses<\/a><\/p>\n\n\n\n

<\/span>2. Gillette’s #TheBestAManCanBe campaign and #MeToo activism.<\/span><\/h3>\n\n\n\n

Gillette made the bold choice to update their 30-year-old slogan \u201cthe best a man can get\u201d to \u201cthe best men can be\u201d in their advertising campaign in January 2020. The ad addresses the #MeToo movement and the societal issue of toxic masculinity. It was emotionally impactful, but also did a brilliant job at reassuring Gillette’s commitment to the cause.<\/p>\n\n\n\n

The marketing campaign was accompanied by a donation of $1 million every year for the next three years to non-profit organizations designed to help men of all ages achieve their personal best.<\/p>\n\n\n\n

<\/span>What can we learn from Gillette’s #TheBestAManCanBe marketing campaign?<\/strong><\/span><\/h4>\n\n\n\n

Gillette\u2019s campaign is a great example of how brands can voice their support for sensitive social issues. This brings much-needed awareness to the cause they are supporting, as well as renewed interest around the brand itself! Win-win!<\/p>\n\n\n\n

<\/span>3. Burger King’s moldy Whopper campaign.<\/strong><\/span><\/h3>\n\n\n\n

In February 2020, Burger King announced that they had removed all artificial preservatives, colors, and flavors from their Whoppers. To showcase their new burger, they released the Moldy Whopper marketing campaign, which intended to show that their new burger would eventually get moldy due to the use of fresh ingredients.<\/p>\n\n\n\n

The reactions among marketing experts were mixed, but one thing everyone agreed on was that this definitely generated buzz!<\/p>\n\n\n\n

<\/span>What can we learn from Burger King’s moldy Whopper ad campaign?<\/strong><\/span><\/h4>\n\n\n\n

This marketing campaign teaches us not be afraid to take risks, as long as the underlying message frames your brand in a positive light.<\/p>\n\n\n\n

<\/span>4. Volkswagen’s snowy scavenger hunt and goodbye to the Beetle.<\/strong><\/span><\/h3>\n\n\n\n

2020 became the year Volkswagen bid adieu to their iconic Beetles in a campaign that simultaneously promoted their new Passat Alltrack vehicle. They teamed up with the Swedish national ski team to host a unique scavenger hunt where the first person to find the hidden Passat Alltrack got to keep it!<\/p>\n\n\n\n

The series of commercials called ‘The No Show Room’, featured breathtaking shots of the vehicle in Sweden’s snowy terrain, while also dropping hints about its location.<\/p>\n\n\n\n

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