{"id":1239,"date":"2021-04-17T07:51:40","date_gmt":"2021-04-17T11:51:40","guid":{"rendered":"https:\/\/simplifiedblog.wpengine.com\/?p=1239"},"modified":"2025-05-13T03:16:51","modified_gmt":"2025-05-13T07:16:51","slug":"color-psychology-how-colors-affect-mood-behaviors-in-marketing-part-2","status":"publish","type":"post","link":"https:\/\/simplified.com\/blog\/colors\/color-psychology-how-colors-affect-mood-behaviors-in-marketing-part-2","title":{"rendered":"Color Psychology: How Colors Affect Mood & Behaviors In Marketing? (Part: 2)"},"content":{"rendered":"\r\n

Colors & branding go hand in hand. Have you ever noticed how you can recognize a brand instantly just by its color or silhouette? Perhaps you experience sensitivity towards certain colors and how they affect your mood. That’s because our brain uses colors & shapes to remember & distinguish. You don’t have to take our word for it, but you\u00a0can\u00a0try the infamous Button Test by\u00a0Mark Hemeon. Additionally, the button test claims that users can recognize brands by their button design. Cool, right? How about you give it a try yourself? We have 20 figures below. Let’s find out how many of them can you guess correctly!<\/p>\r\n\r\n\r\n\r\n

<\/span>The Button Test By Mark Hemeon<\/span><\/h2>\r\n\r\n\r\n
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\"Color<\/figure>\r\n<\/div>\r\n\r\n\r\n

\u00a0<\/p>\r\n\r\n\r\n

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\"Color<\/figure>\r\n<\/div>\r\n\r\n\r\n

\u00a0<\/p>\r\n\r\n\r\n\r\n

So how many could you guess? Check out the answers at the end of this blog! Now that you know the importance of design & color let’s find out the color psychology behind some of the most common branding & marketing colors.<\/p>\r\n\r\n\r\n\r\n

<\/span>How colors affect mood & their psychological impact on us?<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\n

<\/span>1. The Color Psychology of Blue<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\n

Blue is known for its calming & soothing effect on the mind. The color also exudes a feeling of trust, dependability, maturity, reliability & intelligence. Further, it curbs appetite, stimulates productivity & offers a sense of security. Unlike the color red, blue lends a mental stimulation rather than a physical one, allowing the viewers to relax & destress. Overall, blue is the most liked color worldwide and is used by brands looking to promote trust & security. However, it’s also the last color to be noticed, and overuse could lead to feelings of indifference & detachment.<\/p>\r\n\r\n\r\n

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\"How<\/figure>\r\n<\/div>\r\n\r\n\r\n

\u00a0<\/p>\r\n\r\n\r\n

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\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

\u00a0<\/p>\r\n\r\n\r\n\r\n

<\/span>Find blue in<\/span><\/h4>\r\n\r\n\r\n
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  1. Uniforms involving customer service industries: hotels & air hostesses<\/li>\r\n\r\n\r\n\r\n
  2. Gyms & spas<\/li>\r\n\r\n\r\n\r\n
  3. Hospitals<\/li>\r\n<\/ol>\r\n\r\n\r\n